Beruflich Dokumente
Kultur Dokumente
2011. 10. 14
For KT, iPhone traffic increased over two-fold, and call quality has decreased since the introduction of
unlimited data plans.
Before the plan: average traffic = 250MB (monthly increase = 8%) After the plan: average traffic = 630MB
(monthly increase = 14%)
Call success rate drops to 97.2% during data use (98.3% during voice calls only). * Source: KCC (04/2011)
QoS: call success rate = 95%
Korean Mobile Traffic Forecast KT iPhone Users Monthly Data Usage Trend
(MB)
Global average of
smartphone traffic in
2010 = 75 MB*
Facing the Data Explosion, KT has implemented the 3W N/W strategy for offloading.
WCDMA(3G)
Upgrade to HSPA+ in Oct. 2010
WiFi
50,000 Hotspots(2011.3) 100,000 Hotspots in Public Egg*
2011
WiBro
Expanding WiBro coverage (82 Cities &
Expressways)
LTE services exceeding 100 Mbps are unlikely in the near future due to the results of this auction.
Continuous frequency spectrum of mobile operators for LTE usage is 2x10MHz, enabling a speed of
75Mbps at maximum.
LTE services exceeding 150Mbps is unlikely until the commercialization of the LTE advanced technology
sometime after 2014.
Mobile Traffic to Exceed the capacity of 3G+WiBro LTE Spectrum Allocation in Korean Market
900MHz 20MHz
2100MHz 20MHz
auction spectrum(paired)
4
5. Commercialization of LTE Services LTE Market
SKT and LGU+ started their LTE services in the latter half of 2011, and KT will launch in 11/2011.
SKT and LGU+ launched their LTE dongles in 07/2011 Released LTE smartphone payment plans in 10/2011.
KT launched its 4G WiBro service in 03/2011 Plans to launch its LTE service in 11/2011.
Mobile
3G + WiBro Monthly Allowances
4G Service Status Plans Costs
Operators
Mobile traffic Voice(min.) SMS DATA
07/2011. Launched LTE services LTE 34 120 200 350 MB
$ 29
09/2011. Launched LTE smartphone services
SKT LTE 42 180 200 700 MB
2012. Plans to build LTE networks in 25 $ 36
major cities LTE 52 $ 44 250 250 1.2GB
07/2011. Launched LTE services LTE 62 $ 53 350 350 3 GB
10/2011. Launched LTE smartphone
LGU+ services LTE 72 $ 61 450 450 5 GB
By the end of 2012. Plans to build LTE LTE 85 $ 72 650 650 7 GB
networks in 82 cities and towns
LTE 100 $ 85 1,050 1,050 10 GB
03/2011. Launched WiBro 4G services
KT * Exchange rate: 1,179 won per dollar
11/2011. Plans to launch LTE services * Unlimited data plans are unavailable in LTE. 5
6. Characteristics of LTE 3G vs. LTE
Being in the early stage of LTE services, mobile operators emphasize the fast speed of LTE in their
advertisements and services.
Mobile operators promote LTE by emphasizing its speed advantage, 5 times faster than 3G.
Killer App will allow HD Video Calls, N-Screen Video Streaming Services, and Mobile Network Game.
Differences between 3G and 4G Price Plan Comparison
MBB is expanding in some countries, including Sweden and Germany, by substituting for FBB.
In Sweden, one person households and people under 30 are leading the replacement of FBB with MBB.
In Germany, MBB is expanding in out-of-service areas with limited FBB infrastructure, and its price is at a competitive
level. Germanys FBB data usage per user is 11GB/month, similar to MBB data usage.
In Korea, mobile broadband (MBB) is still a complementary service to fixed broadband (FBB),
but there is a high possibility that MBB could substitute for FBB.
100Mbps high speed and national coverage are distinctive conditions, not comparable with other countries.
If the price gap between MBB and FBB is reduced, MBB could replace FBB.
SKT eliminated its unlimited data plans in concern of LTE replacing the fixed high-speed internet.
Current Status of Swedish BB Services (%) Comparison of Vodafone LTE vs. DSL in Germany
*Source : EUI working paper survey results, n=2083, 2011 *Source : Vodafone, UniCredit Research (Mbps)
7
8. KTs 4G Network Strategy Premium 4G Networks
Dual 4G Offer an optimum service environment through the harmonization of LTE and WiBro.
WiBro Focus on high traffic devices, including notebooks, tablet PCs (Pad), and netbooks (Data use only)
LTE + WCDMA Focus on smartphones (Voice+Data)
8
9. Governments Future Network Vision Ultra Broadband Roadmap
Mobile operators establish network plans to prevent the dumb pipe phenomenon, while the
government does the same in order to expand the infrastructure.
Mobile operators plan to establish intelligence networks to boost their profits.
The government aims to expand the infrastructure to boost investments in the Smart Era, rather than
planning to expand profit of network providers.
Plans to facilitate private sector investment of 38 trillion won to build a 1Gbps fixed-line network and a 100
Mbps wireless network by 2012.
The governments role is limited, compared to its effort in the high speed internet during the 2000s.
Has limited plans for securing frequency bands and devising demand/supply management policies.
Amount of Private Investments for Fixed and Mobile Ultra Broadband(trillion won)
2008 2009 2010 2011(P) 2012(P) 2013(P) 2014(P) 2015(P)
6.9 6.5 6.4 7.2 7.3 7.7 7.7 7.7
*Source : KCC(06/2011)
Fixed and Mobile Ultra Broadband Roadmap
2013~ 2016~
2011 2012
2015 2020
Advancement of Fixed ~1Tbps transmission links, 1Gbps network '12)
A dozen Tbps
transmission links,
Several dozen Tbps transmission
Broadband Network 1Gbps network
links, 10 Gbps network
*Source : KCC(06/2011)
9
10. KTs Future Challenges
The Data Explosion leads to an MBB demand increase, but not to an increase in operators profit.
Rather, there is a loss of investment drives.
Oversaturation of mobile phone market Lack of Killer Application
Collapse of Legacy BM Diminishing ARPU