CHAIN VS FRANCHISE
Chain Franchise
A group of one or more stores that
have the same name, sell same
Definition
products, follow the same
corporate policies
Open in different locations of
Characteristics business that is usually under one
main corporate ownership
Economy in operation expenses
More sales
Advantages
Elimination of middlemen
More capital required
Limited range of product
Disadvantages
Problem of efficient staff
A business system which
private entrepreneurs
purchase the right to open
& run a location of a larger
company
Has large establishments
around the world and
operates through a network
of local representatives in
different market areas
Less risk
No prior experience is
needed
Training and support
Lack of independence
Inflexibility
Risk associated with
franchisor performance
TOP 10 RETAIL CHAIN IN THE WORLD

1. Wal-Mart Stores, Inc.

Founded by Sam Walton in 1962
Has operations in 27 countries with over 11,000 stores worldwide
Works with 55 different names in different countries partnering with other
companies
Operates discount stores, supermarkets, supercenters, hypermarkets,
restaurants, apparel stores, drug stores, and convenience stores, as well
as various other retail websites, such as walmart.com and samsclub.com

2. Tesco PLC
British multinational retail firm headquartered in Hertfordshire, England,
UK
Top retail company in Europe, third largest retailer in the world by profits
Has about 6,800 stores in 12 countries across Asia and Europe

3. Costco Wholesale Corporation

Largest membership-only club in the US that offers wide selection of
merchandise
Known for having low price, limited selection treasure hunts
Has over 700 warehouses across the US, Mexico, Canada, UK, S. Korea,
Japan, Australia, Taiwan & Spain

4. Carrefour S.A
French multinational retail company, headquartered at Boulogne
Billancourt, France
Has over 10,102 stores and employs about 381, 220 people across the
world
 One of the largest hypermarket chains in the world and operates in over
30 countries around the globe

5. Kroger Co.
An American retail company, running the US largest supermarket chain by
revenue, top retail company from Ohio (worlds 23rd largest company)
Serves in about 2,770 locations in the USA
Employs over 431, 000 people, where about 75% employees are
represented by the UFCW (United Food and Commercial Workers)

6. Lidl Stifung & Co. KG

German multinational supermarket chain, belonging to Schwarz Gruppe
Has over 10,000 stores across each member state of the European Union,
excluding Latvia, Estonia and Switzerland
Chief competitor of another German hypermarket chain Aldi

7. Metro AG
German multinational diversified retail and wholesale group, est. in 1964
Serves in over 25 European countries, 5 Asian countries & African
countries and employs about 226,900 people across the world

8. The Home Depot Inc.

Found in 1978
Home improvement supplies superstore that sells tools, building materials,
flooring, paint, plumbing, garden supplies and plants
Largest home improvement retailer in the US and employs about 371,000
people
9. Aldi
German based multinational discount supermarket chain found in1913
Operates as two independent groups, Aldi Nord and Aldi Sud
Its stores serve in almost 10,000 locations in Europe, US and Australia

10. Target
American retail company founded in the year 1902 as Goodfellow Dry
Goods
Operates in over 1,790 locations in the US and is the second-largest
retailer in the country
Sells clothing, electronics, food, furniture, housewares, jewellry, gardening
supplies, pet supplies, sports equipment, accessories, etc
TOP 10 RETAIL CHAIN IN MALAYSIA

1. Giant (Grocery)
2. AEON (Dept. stores)
3. Padini (Apparel)
4. Senheng (Electronics & Appliance)
5. Guardian (Health and Beauty)
6. Courts (Home & Garden)
7. Poh Kong (Jewellers & Watch)
8. Popular (Books & Media)
9. Qian Hu The Pet Family (Pet Shops)
10. Toys R Us (Toys & Games)

TOP 10 RETAIL CHAIN IN SABAH

1. Giant Hypermarket
2. Servay Hypermarket
3. Chua Kah Seng Supermarket Sdn. Bhd.
4. Pick N Pay
5. Bataras Hypermarket
6. Golden Dragon City Sdn. Bhd.
7. Milimewa Superstore
8. Tong Hing Supermarket
9. G-Mart Superstore
10. Bestamart Hypermarket
TOP 10 FRANCHISES IN MALAYSIA

1. Subway (Sandwich & Bagel)

2. Pappa Rich
3. McDonalds (Fast food)
4. KFC (Fried chicken)
5. 7 Eleven (Convenience store)
6. Pizza Hut (Pizza)
7. Dunkin Donuts (Bakery & Donuts)
8. Secret Recipe
9. Old Town White Coffee
10. Marry Brown

TOP 10 ONLINE SHOPPING RETAIL

1. Amazon.com
2. Lazada
3. Alibaba.com
4. Walmart.com
5. Ebay.com
6. Target.com
7. Bestbuy.com
8. Shoppee.my
9. Goshop
10. Ikea.com
Top 2 Retail Chain Company Vision & Mission Analysis (World)

1. WALMART

Vision

Quality goods at low prices, responsible manufacturing, and opportunities for growth.
Were dedicated to excellence in every part of our business.

Mission

Saving people money so they can live better.

2. TESCO

Vision

To be the most highly valued business by the customers we serve, the communities in
which we operate, our loyal and committed colleagues and of course, our shareholders.

Mission

We make what matters better, together.

Top 2 Retail Chain Company Vision & Mission Analysis (Malaysia)

1. GIANT

Vision

To be the most value-driven mass market retail chain in Malaysian that offers Big
Savings and Great Value

Mission

Our mission is to provide the biggest on savings and value across fresh, groceries
and general merchandise along with the right shopping experience to our customers
every time.
2. AEON

Vision

Becoming a company that will touch the hearts of 5 billion visitor throughout Asia

Mission

Help customers to enhance their lifestyles by offering new ideas through the creation
of vibrant communities and creating centers for excitement, fun and lifestyle
enhancement.

Develop and operate is firmly rooted in the life of its community and is designed as a
place full of fun and excitement to enhance the enjoyment of life

Top 2 Franchise Company Vision & Mission Analysis (Malaysia)

1. SUBWAY

Vision

Be the one Quick Service Restaurant (QSR) franchise in the world, while delivering
fresh, delicious sandwiches and an exceptional experience.

Mission

To provide the tools and knowledge to allow entrepreneurs to compete successfully in

the Fast Food industry worldwide, by consistently offering value to consumers through
providing great tasting food that is good for them and made the way they want it.
Delight every customer so they want to tell their friends with great value through fresh,
delicious, made-to-order sandwiches, and an exceptional experience. Subway provide
the tools and knowledge to allow entrepreneurs to compete successfully in the Fast
Food industry worldwide, by consistently offering value to consumers through providing
great tasting food that is good for them and made the way they want it.
2. PAPPARICH

Vision

To be recognized as a global brand name for authentic Malaysian cuisine.

Mission

We pride ourselves on using only the best and freshest ingredients. We strive to provide
value, not just through our food but also in creating perfect dining experiences. We
always conduct ourselves with the utmost integrity and transparency. We aspire to
grow our organization and do work that brings meaning and rewards to our customers,
company and people.

Top 2 Online Shopping Retail Vision & Mission Analysis (Malaysia)

1. Amazon.com

Vision

To be Earths most customer-centric company, where customers can find and discover
anything they might want to buy online.

Mission

Amazons mission statement is as follows: We strive to offer our customers the lowest
possible prices, the best available selection, and the utmost convenience. This mission
statement promises an attractive e-commerce service to satisfy customers needs. The
following components or features are identifiable in Amazons mission statement:

Lowest prices
Best selection
Utmost convenience
The lowest prices component of the mission statement guides Amazon.com Inc.s
pricing strategy. Such low prices are a selling point that makes the companys e-
commerce website and service attractive. A corresponding strategic objective is to
reduce operational costs. Amazons mission statement also points to having the best
selection. The availability of a wide variety of products on the companys website is a
major factor that attracts customers. Moreover, Amazon.com Inc.s mission statement
emphasizes convenience. Convenience is a common criterion that consumers use in
evaluating the quality of the online retail service.

2. Lazada

Vision

To build a general merchandise destination website that shoppers would think of as a

place to find good buys from consumer electronics to fashion to home appliances to
books to about anything that they need.

Mission

Lazada Malaysia is poised to be the single largest online mall that is part of a global
cyber chain already established in Europe. We have similar sites in China, India,
Singapore and the Philippines with plans to move into other parts of the world. Lazada
Malaysia will change the face of shopping by offering a user-friendly, convenient and
trusted e-commerce platform.

Top 2 Retail Chain Company Vision & Mission Analysis (Sabah)

1. Chua Kah Seng Supermarket Sdn. Bhd.

Vision and Mission not provided.

2. Bataras Hypermarket

Vision and Mission not provided.