2016 Q3 2016 Q4 2017 Q1

Total Population 1,252,000,000 1,255,756,000 1,259,512,000

Urban Population 400,640,000 401,841,920 403,043,840
Rural Population 851,360,000 853,914,080 856,468,160

Smartphone Users 373,096,000 374,215,288 420,677,008

No. of Pharmacy stores 810000 820125 830377

Retail Pharma Market USD 15,649,058,255 16,196,775,294 16,763,662,429

Coverage
Number of States 25 25 26
New Partner Sign Ups per day 20 20 10
New Partner Sign Ups 45000 45000 23400
Cumulative Partner Base 45000 90000 113400
Churn Rate = 10%
Total Partner Base 45000 85500 104400
Urban 27000 51300 62640
Rural 18000 34200 41760

Number of Orders / day / partn 0.30 0.40 0.75

Average order size (USD) 3.0 3.3 3.5
Number of Orders 1,215,000 3,078,000 7,047,000
Total Business Initiated (USD) 3,645,000 10,003,500 24,664,500

Revenue at 5% (USD) 182,250 500,175 1,233,225

Costs
Platform 30000 5000
Operational Costs 60,750 61,560 140,940
Salaries 3000 3000 7500
Partner Sign Up Cost 45000 45000 23400
Sign Up Package 180000 180000 93600

Marketing 15000 20000 10000

Total Costs 333,750 314,560 275,440

EBITDA (151,500) 185,615 957,785

PAT (151,500) 185,615 957,785
34,115

Investment Sought 210000

Cumulative Cash Flow 58,500 244,115 1,201,900
 2017 Q2 2017 Q3 2017 Q4 2018 2019

1,263,290,536 1,267,080,408 1,270,881,649 1,274,626,144 1,289,921,658

404,252,972 405,465,730 406,682,128 407,880,366 412,774,930
859,037,564 861,614,677 864,199,521 866,745,778 877,146,727

421,939,039 423,204,856 424,474,471 458,865,412 503,069,447

840756 851266 861907 905002 950252

17,350,390,614 17,957,654,285 18,586,172,185 19,236,688,212 21,929,824,561

27 27 28 28 28
10 10 10 5 5
24300 24300 25200 50400 50400
137700 162000 187200 237600 288000

126360 148230 171000 218880 264240

75816 88938 102600 131328 158544
50544 59292 68400 87552 105696

1.00 1.25 1.50 1.75 2.00

3.8 4.0 4.3 4.5 4.8
11,372,400 16,675,875 23,085,000 139,809,600 192,895,200
42,646,500 66,703,500 98,111,250 629,842,248 921,132,449

2,132,325 3,335,175 4,905,563 31,492,112 46,056,622

5000 5000 5000

227,448 333,518 461,700 2,796,192 3,857,904
7500 7500 10500 48000 54000
24300 24300 25200 50400 50400
97200 97200 100800 201600 201600

200000 12500 12500 10000 10000

556,448 475,018 615,700 3,111,192 4,178,904

1,575,877 2,860,158 4,289,863 28,380,920 41,877,718

1,575,877 2,860,158 4,289,863 28,380,920 35,596,061
9,683,682 28,380,920 35,596,061

2,777,777 5,637,935 9,927,797 38,308,717 73,904,778

 2020

1,305,400,718
417,728,230
887,672,488

541,741,298

997765
25,000,000,000

28
5
50400
338400

309600
185760
123840

2.50
5.1
282,510,000
1,430,014,203

71,500,710

5000
5,650,200
60000
50400
201600

10000

5,977,200

65,523,510
45,866,457
45,866,457

119,771,235