Erin Kang

erinkang96@gmail.com
Austin, TX, 78705 713-371-7001
EDUCATION:
The University of Texas at Austin May 2018
Bachelor of Science, Advertising
Deans Honor List, Gateway Scholars, MAIP 2017 Fellow
Certification in Business Foundations

EXPERIENCE:
DigitasLBi (Client: Goodyear, Victoria Secret, EDMC), Boston, MA June- Present
Search Marketing Intern
Contribute to ongoing client projects, offer insights and ideas on both the account and media ends.
Create sitelink extensions and generate a SQR on Dynamic search ads for a client to boost online conversion.
Analyze ground and online SQR weekly from DoubleClick to optimize each keyword for max CPC.
Generate SEO and paid keywords for a client to increase awareness & conversions for a future rollout plan.
Create search-inspired content for clients regarding competitive analysis, target markets, and trend analysis.

Liquid Litigation Management, Inc., Austin, TX March 2017- May 2017

Marketing Intern
Analyze weekly blog topics by scheduling tweets onto Twitter using Hootsuite and strategize competitive analysis.
Manage and research for White Papers and Newsletters through Marketo to count the impressions and clicks.
Data cleanup in sales and marketing database for contacts and leads through Salesforce and Excel.
Assist Marketing team, Graphic Designer, and Copywriter to create media blogs onto our website through WordPress.
Arranged an event planning by allocating a set budget for food caters for the end of the year presentation.

Preiss Company: Axis West, Austin, TX May 2016- February 2017

Sales and Leasing Consultant/ Marketing Team
Audited 400+ leasing accounts to ensure all files were in order so that the database of residents remain accurate.
Performed physical / digital marketing duties and allocated a set budget for event planning each month for giveaways.
Received bonuses for having the highest sales for three months and created media content through Photofy.
Perfected sale skills in the competitive housing market that increased lease units by 10%.

Beaded By W, Austin, TX February- April 2016

Social Media Intern
Designed and assisted in creating new designs for jewelry products with unique type of beads for upcoming seasons.
Advertised new products onto social media like Instagram, Facebook, Pinterest, and BeadedbyW website.

Pi Beta Phi Sorority August 2015- Present

T-Shirt and Philanthropy Committee
Design T-Shirt designs for my sorority for date events, RoundUp and rush week.
Contributed by donating over 500 books to local Austin Elementary schools and promote philanthropic events.

ACADEMIC PROJECTS:
Media Plan August- December 2016
Client: Hoovers Cooking
Worked in a team of six people to create a comprehensive media campaign to accomplish objectives of generating
50% brand awareness of target market, generate impressions and advocate the brand in the new Atlanta location.
Outlined market research analysis, listed primary/secondary competitors, identified target market to determine flights.
Budgeted media buys by identifying KPIs to calculate ROI and to ensure efficient use of the allocated dollars.

SKILLS:
Software: Microsoft Office: Word, Excel, Outlook, PowerPoint, OneNote. Adobe: Illustrator, Photoshop
Research: SWOT Analysis, SRDS, LexisNexis, Mintel, Social Mention, AdWords, PRIZM, Claritas, DoubleClick
Social Media: Twitter, Facebook, Instagram, LinkedIn, Pinterest, Snapchat, WordPress, Marketo, Salesforce, Hootsuite