2.

3 MID VALLEY MEGAMALL

a) Profile of Mid Valley Megamall

Location Mid Valley City

Owner / Developer IGB Real Estate Investment Trust

Opening Date 1999
Estimated
1,822,319 sq ft
Net Lettable Area
Total Floors 5 levels
Fashion, F&B, Health & Beauty, Timepieces/Jewellery/
Main Trade Profile
Optical
No. of Tenants 512
Anchor / Aeon Departmental Store and Supermarket, Aeon
Notable Tenants Hypermarket, Metrojaya, Golden Screen Cinemas
Target Market Mass market
Estimated
99.9% (as at 31st December 2016)
Occupancy Rate
Level Rental Range
Rental Range Lower Ground 27.70 - 59.70
(per month) Ground 38.70 - 60.70
L1 to L3 10.70 - 47.70
Mid Valley Megamall comprises a 5-level retail mall with
one mezzanine level, two levels of basement carpark and
four levels of elevated car park. It is part of a mixed
development comprising Menara IGB and Centrepoint
Remarks North & South Towers, St Giles Boulevard Hotel and
Cititel Mid Valley. It also enjoys a direct link to The
Gardens Mall via a pedestrian bridge and is also easily
accessible to Mid Valley KTM Komuter Station via a
pedestrian bridge.
Source: Knight Frank Research, IGB REIT Annual Report 2016 & JPPH

(b) Tenant and Trade Mix

 Source: Knight Frank Research
Note: Based on number of tenants

Mid Valley Megamall caters to a wide segment of shoppers: families, young shoppers,
working population at Mid Valley City and tourists (local and foreign). It has a high
composition of tenants in the Fashion & Footwear (29.6%) and F&B (22.2%) trade. Other key
trade mixes are Beauty & Healthcare (14.9%), Electronics (7.8%) and
Timepieces/Jewellery/Optical (7.6%).

(c) Market Positioning/ Concept

Mid Valley Megamall, positioned as a one-stop shopping mall serving family, young shoppers,
working population within Mid Valley City and foreign tourists, is also a popular lifestyle
destination for local and out-of-state residents. The wide range of trade and tenant mix offered
at the shopping mall attracts mass market with shoppers ranging from low-mid to high-income
group visiting the mall during weekdays and weekend.
Summary of the main trade profile for Mid Valley Megamall:

Lower Ground Supermarket / Food &Beverage / Convenience & Services

Ground Fashion / Food & Beverage / Health & Beauty
L1 Fashion/ Health & Beauty
L2 Fashion/ Specialty Stores
L3 Fashion/ Food & Beverage / Edutainment & Entertainment
(d) Project Assessment

Strengths:
Location: Mid Valley Megamall is nestled between KL City, KL Fringe and suburbs that
include KL Sentral, Bangsar and Pantai / Kerinchi, as well as the matured city of Petaling
Jaya in Selangor. It is easily accessible via various transport networks that are served by
five major road systems (Jalan Syed Putra, Jalan Klang Lama, Federal Highway, Jalan
Maarof and Jalan Bangsar), and the Seremban / Rawang KTM Komuter railway line.
Synergy with existing and proposed components: Mid Valley Megamall forms part of
the Mid Valley City integrated development which houses the office towers of Menara
IGB, Centrepoint North & South Towers and Northpoint Office Towers and Northpoint
Residences Towers. It is also located adjacent to integrated development of The
Gardens at Mid Valley City. The under construction office tower, Southpoint @ Mid Valley,
is slated for completion by end 2017. The upcoming 25-acre KL Eco City integrated
development that comprised of residential towers, office towers and retail mall will be
connected to Mid Valley City via a pedestrian link bridge, is expected to further increase
footfalls of Mid Valley Megamall from the residents and office workers located at the
integrated development, with The Pillars boutique office blocks (total 12 blocks
completed in 1H2017) and The Signature Offices Tower are completed in 3Q2016.
Wide range of trade and tenant mix: Mid Valley Megamall offers a wide selection of
trade and tenant mix that cater to income group ranging from low-mid to high-end income
group.
Integration with public transportation: The Mid Valley KTM Komuter station is directly
accessible via a pedestrian bridge located at the first floor of the shopping mall and from
North Court entrance. A feeder bus service line from Bangsar LRT station is offered by
the shopping centre management.

Weaknesses:
Traffic congestion: Congestion within Mid Valley City as well as access roads (Jalan
Syed Putra / the Federal Highway) leading into the integrated development, particularly
during peak hours, school holidays and festive seasons.
THE GARDENS MALL

a) Profile of The Gardens Mall

Location Mid Valley City

Owner / Developer IGB Real Estate Investment Trust

Opening Date 2007
Estimated
866,411 sq ft
Net Lettable Area
Total Floors 6
Fashion & Accessories, Food & Beverage,
Main Trade Profile
Timepieces/Jewellery/Optical, Health & Beauty
No. of Tenants 247
Anchor / Isetan, Robinsons, Marks & Spencer, GSC Signature,
Notable Tenants Louis Vuitton, Prada, Salvatore Ferragamo, Hermes
Target Market Upper-mid to high-end income group
Estimated
99.7% (as at 31 December 2016)
Occupancy Rate
Level Rental Range
Rental Range Lower Ground 18.10 - 40.20
(per month) Ground 23.70 - 38.60
L1 to L4 6.20 - 38.20
The Gardens Mall is a 6-level retail mall together with four
levels of basement car park and four levels of elevated
car park. It is part of an integrated development
Remarks
comprising two office towers (The Gardens North & South
Towers) and The Gardens Hotel & Residences. Direct link
to Mid Valley Megamall via a pedestrian bridge.
Source: Knight Frank Research, IGB REIT Annual Report 2016 & JPPH
b) Tenant and Trade Mix

Source: Knight Frank Research

Note: Based on number of tenants

The Gardens Mall caters to upper-mid to high income group that include working population,
tourists, young shoppers and families. Thus, there is a high composition of tenants in the and
F&B (31.5%) and Fashion & Footwear (28.3%) trade. Other key trade mixes are Beauty &
Healthcare (9.1%) and Timepieces/Jewellery/Optical (7.9%).

c) Market Positioning/ Concept

The Gardens Mall is positioned as a premium fashion mall focused on the high-end income,
domestic, expatriate and international customer segment. Luxury brands at The Gardens Mall
include Louis Vuitton, Prada, Hermes, Coach, Salvatore Ferragamo, BOSS Hugo Boss and
Banana Republic, to name a few.
Summary of the main trade profile for The Gardens Mall:

Lower Ground Supermarket / Food &Beverage / Specialty Store

Ground Fashion / Timepieces / Jewellery /Optical
L1 Fashion/ Health & Beauty
L2 Fashion/ Specialty Stores
L3 Fashion/ Food & Beverage / Edutainment & Entertainment
L4 Health & Beauty / Entertainment
L5 Health & Beauty / Entertainment
L6 Food & Beverage/ Services
d) Project Assessment

Strengths:
Location: Mid Valley Megamall is nestled between KL City, KL Fringe and suburbs that
include KL Sentral, Bangsar and Pantai / Kerinchi, as well as the matured city of Petaling
Jaya in Selangor. It is easily accessible via various transport networks that are served by
five major road systems (Jalan Syed Putra, Jalan Klang Lama, Federal Highway, Jalan
Maarof and Jalan Bangsar), and the Seremban / Rawang KTM Komuter railway line.
Synergy with existing and proposed components: Mid Valley Megamall forms part of
the Mid Valley City integrated development which houses the office towers of Menara
IGB, Centrepoint North & South Towers and Northpoint Office Towers and Northpoint
Residences Towers. It is also located adjacent to integrated development of The
Gardens at Mid Valley City. The under construction office tower, Southpoint @ Mid Valley,
is slated for completion by end 2017. The upcoming 25-acre KL Eco City integrated
development that comprised of residential towers, office towers and retail mall will be
connected to Mid Valley City via a pedestrian link bridge, is expected to further increase
footfalls of Mid Valley Megamall from the residents and office workers located at the
integrated development, with The Pillars boutique office blocks (total 12 blocks
completed in 1H2017) and The Signature Offices Tower are completed in 3Q2016.
Wide range of trade and tenant mix: Mid Valley Megamall offers a wide selection of
trade and tenant mix that cater to income group ranging from low-mid to high-end income
group.
Integration with public transportation: The Mid Valley KTM Komuter station is directly
accessible via a pedestrian bridge located at the first floor of the shopping mall and from
North Court entrance. A feeder bus service line from Bangsar LRT station is offered by
the shopping centre management.

Weaknesses:
Traffic congestion: Congestion within Mid Valley City as well as access roads (Jalan
Syed Putra / the Federal Highway) leading into the integrated development, particularly
during peak hours, school holidays and festive seasons.