QAISER A.

SIDDIQUI
Mobile: +971502343833/+971501059788 ~ E-Mail: kaiser_siddiqui@hotmail.com
Address: P.O. Box 299311, Dubai

Regional Management / Sales & Marketing Management

CAREER SUMMARY
With years of experience in Sales & Marketing management, Business Planning and Development, Key Account
Management, Category Management, Channel Development, Marketing Strategy and Brand Management, Supply
Chain Management, Vendor development. Marketing Research, Competitive Market Analysis, E-commerce Strategy
and Development, Product Development,
Adept at managing day to day administrative functions in co-ordination with internal/external departments for
smooth operations.
Proven skills in managing teams to work in sync with the corporate objectives & motivating them for achieving
business and individual goals.
Significant exposure in both rural consumer market and organized retail industry.
An effective communicator with excellent relationship building & interpersonal skills.
Strong analytical, problem solving & organizational abilities. Possess a flexible & detail oriented attitude.

CORE COMPETENCIES

Business Development Analysing latest marketing trends and tracking competitors activities
and providing valuable inputs for fine tuning sales & marketing strategies.
Category Management Formulating strategies and reaching out to the unexplored market
segments / customer groups for business expansion.

Channel Management
Team Management
Distributor Handling
Vendor Management
Retail Management
Client Servicing
Develop the marketing and product supply strategies that realise the
category role and performance objectives.
Implementing management systems in the organisation & ensuring
compliance with the process requirements.
Taking adequate measures to monitor and analyse the performance
of vendors and other units pertaining to cost, quality and delivery norms.
Directing the development and implementation of key procurement
strategies / contingency plans for commodities and ensuring that plans are
aligned with production / project requirements.
Developing partnerships with suppliers; managing supplier
performance of vendors to ensure meeting of service, cost, delivery and
quality norms.

CAREER CONTOUR
Lotus Herbals Middle East FZE GCC Business Manager since Feb14
Key Deliverables:
Business Management To develop and monitor Business of Lotus Herbals in GCC countries.
Team Management Develop, manage and provide direction to team to raise performance standard.
Channel Management Motivate and manage key accounts distribution to increase company profitability.
Distributor Management Develop and monitor distributors distribution across channel, planning brand
activation and BTL activities to increase product awareness and increase sales.
Responsibilities
Sales Monitoring
Beauty Advisor Sales Tracking
Retail Monitoring
Staff and Trade motivation
Staff Training (Product & Skills)
Distributor management
Debtors Control
Monitoring stock flow
NMC Trading LLC Jul08 - Feb14

NMC Trading LLC Customer Relationship Manager (Dubai) Jan13 Feb14

Key Deliverables:
Responsible to develop and drive the overall business in Skin Care, Personal Care, Shoe Care, Baby Care and
Consumer Packed Food Categories in Key Accounts Carrefour and Dubai Duty Free
Handling both Food and FMCG principle brands such as Himalaya, Enchanteur, VLCC, Emami, Pears, Izzi, Kiwi,
Ambipur, Brylcreem, Rasna, Mc Cormick, Mac Coffee, Tasty, Bite Rite, Novalac.
Ensuring products make up the category and its segmentation from the consumer's perspective.
To introduced new products and Brands in Key Accounts.
Conducting a periodical analysis of the category, segments, etc. by reviewing consumer, market, retailer and supplier
and monitoring category performance through sales and targets achieved.
Determining the optimal assortment, shelf presentation and promotion tactics that to ensure the category strategies
is implemented and maximum benefit are achieved.
Implementing the Category Business Plan through a specific schedule and list of responsibilities. To measure, monitor
and modify the Category Business Plan on a periodic basis.
Training and motivating sales teams with eye to customers satisfaction.

NMC Trading LLC Area Sales Manager (Dubai) Jul08 Jan13

Key Deliverables:
Responsible for Skin Care, Personal Care, Shoe Care, Light House Hold goods and packed food and honey sales in
Key Accounts in Dubai and Northern Emirates.
Handling principle brands such as Himalaya, Fem, Kiwi, Ambipur, BodyMist, Brylcreem, Radox, Addiction, Sanex,
Enchanteur, Izzi, Pears, Emami, Direct, Cool & Cool, Food Factory, AgriGold, and Nectaflor in key accounts such as
Carrefours in Dubai & Northern Emirates and Dubai Duty Free.
Ensuring products make up the category and its segmentation from the consumer's perspective.
Conducting a periodical analysis of the category, segments, etc. by reviewing consumer, market, retailer and supplier
and monitoring category performance through sales and targets achieved.
Determining the optimal assortment, shelf presentation and promotion tactics that to ensure the category strategies
is implemented and maximum benefit are achieved.
Implementing the Category Business Plan through a specific schedule and list of responsibilities. To measure, monitor
and modify the Category Business Plan on a periodic basis.
Training and motivating sales teams with eye to customers satisfaction.

Significant Highlights:
Star Performer 3rd Quarter 2011
Star Performer 4th Quarter 2008

Akamori Textile Trading Sales Manager (Dubai) Feb05-Jun06

Key Deliverables:
Responsible for developing marketing plan and strategies for this textile trading house in UAE.
Developing pricing strategies, balancing firm objectives and customer satisfaction.
Identifying, developing & evaluating marketing strategy base on market characteristics and cost and markup factor.
Negotiating contracts with vendors to manage products distribution and establishing distribution networks and
developing distribution strategies.
Consulting with product development personnel on product specification such as design, color and packaging.
Use sales forecasting and strategic planning to ensure the sale and profitability of products, analyzing business
development and monitoring market trends.
Coordinating and participating in promotional activities and trade shows.

Fashion Studio Pvt. Ltd., Kolkata Production In-charge May00-

Dec04
Key Deliverables:
Functioning as In-charge of garment and accessories production.
Managing and monitoring garment and accessories being produce through vendors.
Maintaining inventory control.
Handling complaints from customers and sales team.
Consulting with buying team to gain insight of design expected to be in demand.
Developing vendors and Relationship building.
Directing the hiring, training and performance evaluations and oversee their daily activities.
Commenced career with
K. A. Trading, Kolkata, India as Sales Executive: Oct93-Sep96

SCHOLASTICS

MBA from Bangor Business School, Bangor, UK with Distinction in 2007.

Bachelor of Arts from University of North Bengal, India in 1999.
Comprehensive Programme in Fashion and Clothing from National Institute of Fashion Technology, Kolkata,
India in 1998.

PERSONAL DOSSIER
Date of Birth: 25 December 1970
th

Nationality: Indian
Marital Status: Married
No. of Dependents: 3 (Wife + 2 Kids)
UAE Visa Status: Employment
Driving License: UAE valid license