Presentedby:

JoseChinchilla,MCITP
 Customers & Partners

JoseChinchilla
MCITP:DatabaseAdministrator,SQLServer2008
MCITP:BusinessIntelligenceSQLServer2008

CurrentPositions:
President,AgileBay,Inc.
President,TampaBayBusinessIntelligenceUserGroup
RegionalMentor,PASSGreaterSoutheast

Blog: http://www.sqljoe.com
Twitter: @sqljoe
Linkedin: http://www.linkedin.com/in/josechinchilla
Email: jchinchilla@sqljoe.com
 Agenda
DataWarehousing&BusinessIntelligence
EnterpriseBI
SelfServiceBI
TheMicrosoftBI&DataWarehouseToolset
Demo:
IntegrationServices
AnalysisServices
ReportingServices
PowerPivot
PowerView
PowerMap

Introduction to Microsoft Business Intelligence

 Manager:
WherearemyTPSreports?

Developer:
Theyarestillrunningsinceyesterday.
 Whatis:
DataWarehouse?
BusinessIntelligence?

Introduction to Microsoft Business Intelligence

 TermsandAcronyms
BI: BusinessIntelligence
ETL: Extract,Transform&Load
DW: DataWarehouse
KPI: KeyPerformanceIndicator
Fact: Abusinessmeasurement
Measure: Aquantifiablebusinessprocess
Dimension: Breakdownmeasuresaccordingtoanareaofinterest
Attribute: Characteristicsthatmakeupadimensionmember
OLTP: OnLineTransactionalProcessing
OLAP: OnLineAnalyticalProcessing
Cube: Datastructurethatgroupsmeasures,dimensions,KPIs,
dataminingmodels,perspectives
Metadata: Dataaboutdata
Granularity: Levelofdetailorsummarizationofthedata
SCD: SlowlyChangingDimensions
AlternateKey: Uniquekeyfromdatasource
SurrogateKey: Uniquekeyinthedatawarehouse
Introduction to Microsoft Business Intelligence
Introduction to Microsoft Business Intelligence
Introduction to Microsoft Business Intelligence
 DataWarehouse:

Centralrepositoryforallsignificantdatathatanenterprisecollects.

Introduction to Microsoft Business Intelligence

 SmallOLTPdatabase
Introduction to Microsoft Business Intelligence
 BusinessIssue:
Acustomersorderwasseriouslydelayed.

Manager:Whywastheorderdelayed?
OrderFulfillment:Supplierissue.

SimpleBusinessQuestion:
Whowasourproductsupplier?

Introduction to Microsoft Business Intelligence

 SmallOLTPdatabase
Introduction to Microsoft Business Intelligence
 LargeOLTPdatabase
Introduction to Microsoft Business Intelligence
 RalphKimball BillInmon

Vs.

StarSchema SnowflakeSchema

DataWarehouse:DataModel
Introduction to Microsoft Business Intelligence
 DataModel:StarSchema
Introduction to Microsoft Business Intelligence
 DataModel:SnowflakeSchema
Introduction to Microsoft Business Intelligence
 DimensionalModeling

Introduction to Microsoft Business Intelligence

 "Thecentralattractionofthedimensionalmodelofa
businessisitssimplicity....thatsimplicityisthe
fundamentalkeythatallowsuserstounderstand
databases,andallowssoftwaretonavigatedatabases
efficiently.

RalphKimball

Introduction to Microsoft Business Intelligence

 DimensionalModeling
Logicalviewoftheenterprise
Showsmainentitiesoftheenterprise
businessandrelationshipsbetweenthem
Nottiedtoaphysicaldatabaseandtables

MainComponents
Dimensions
Attributes
Hierarchies

Facts
Measures

EndtoEndBusinessIntelligence
Introduction to Microsoft Business Intelligence
Introduction to Microsoft Business Intelligence
 1toMany

DataWarehouse:Relationships
Introduction to Microsoft Business Intelligence
 FactMeasure
Whatthebusinessdoes BusinessProcess
Usuallydescribesanaction orevent (verb)

FactTables:containmeasure columnsanddimension keycolumns

Measure: numericalvaluesthatcanbeaggregated,semiaggregated,ornonaggregatable
Dimension: groupofattributesthatdescribeabusinessprocess
Attribute:characteristicsofadimensionmember

FactInternetSales DimCustomer
SalesAmount Name
DiscountAmount Gender
Profit Yearly Income
ProfitMargin
DimProduct
Color
Size

DataWarehouse:Fact&Dimensions
Introduction to Microsoft Business Intelligence
 DimCustomers

DimTime

DimProducts

FactOrders
FactOrdersKey
DimProductsKey
DimCustomersKey
DimTimeKey
MeasureQuantity
MeasurePrice
MeasureDiscount

BusinessProcess:Sales
Introduction to Microsoft Business Intelligence
 BIresultswhenorganizationalculture,businessprocessesand
technologiesaredesignedandimplementedwiththegoalofimproving
thestrategicandoperational
decisionmakingcapabilitiesofawiderangeofinternalandexternal
stakeholders.
InternationalDataCorporation(IDC)

Introduction to Microsoft Business Intelligence

 BIresultswhenorganizational
culture,businessand
processes
technologies aredesignedandimplementedwiththegoalof
improving
decisionmakingcapabilitiesofawide
thestrategicandoperational
stakeholders .
rangeofinternalandexternal
InternationalDataCorporation(IDC)

Introduction to Microsoft Business Intelligence

 BusinessIntelligence:
Culture,processesandtechnologiestoimprove
decisionmakingforstakeholders.

Introduction to Microsoft Business Intelligence

 3LayersofBI&
TheMicrosoftToolset

Introduction to Microsoft Business Intelligence

Introduction to Microsoft Business Intelligence
 TheMicrosoftToolset
Presentation
SQLServerReportingServices
SharePoint
ReportBuilder
PerformancePoint
Excel
PowerView

Analysis
SQLServerAnalysisServices
PowerPivot

E.T.L
SQLServerIntegrationServices

Introduction to Microsoft Business Intelligence

 TypicalBusinessIntelligenceLifecycle

Introduction to Microsoft Business Intelligence

 What
BusinessIntelligence
isnot.

Introduction to Microsoft Business Intelligence

 Whatitisnot Whatitis
Application Solution

Tool Suite

Department InterdepartmentalTeam

Project Continuousprocess

ReportBase KnowledgeBase

Archive ActionableInformation

ITService BusinessAsset

WhatisBusinessIntelligence?
Introduction to Microsoft Business Intelligence
 Why
BusinessIntelligence?

Introduction to Microsoft Business Intelligence

 Thecomplaints:

Weneedinformationbutallwehaveisdata!
WhyCompaniesNeedBusinessIntelligencebyJoseAllanTans

Needtomakedatamanageableandactionableinatimelymanner
NeedforBusinessIntelligenceGrowsbyDiannDaniel(CIOMagazine)
Informationoverload

HowwillBIsolveit?
TheSnakeOilsellingpoints:

Surfaceperformance&operationalefficienciesanddeficiencies
Revealuntappedopportunities
DataMining
Forecasting&Trending
Democratizationofthedata
DecisionSupportSystem(DSS)
Dashboards&BalancedScorecards
KeyPerformanceIndicators(KPIs)

Introduction to Microsoft Business Intelligence

 Butwaittheresmore,
ifyoucallinthenext10minutes

Introduction to Microsoft Business Intelligence

 ReactiveManager ProactiveManager

Answerquestions Proposenewquestions

Solveissues Identifyfutureissues

Trending Forecasting

Makedecisions Surfacedecisionpoints

Understandyourcustomers Discoverpotentialcustomers

Report Gaininsight

Introduction to Microsoft Business Intelligence

 TheOLAPCube

Introduction to Microsoft Business Intelligence

 Measure:Unitssold

Dimension:Product

Dimension:Time

Fact:
37LemonsweresoldduringAprilinourChicagostores.

Introduction to Microsoft Business Intelligence

 SQLServer
IntegrationServices

EndtoEndBusinessIntelligence
 ETLProcess(simplified)
Extract Transform Load

Cast

Derive

Clean

Introduction to Microsoft Business Intelligence

SSISPerformanceEnhancers
 ETLprocessMantra

ExtractingData Fast
TransformingData Efficient
LoadingData Scalable

Introduction to Microsoft Business Intelligence

 SSIS Jackofalltrades Transform
Calculations
Derive DBTasks
Convert
OLTPDBMaintenance Export

Import VB2008Script

C#2008Script
Insert
WMIRead/Write Load
Delete
DataProfiling
Update
FileSystemTasks OLAPDBMaintenance
Aggregations Extract
Cast
Introduction to Microsoft Business Intelligence
 LoadingaDataWarehousewithSSIS

Introduction to Microsoft Business Intelligence

 SQLServer
AnalysisServices

Introduction to Microsoft Business Intelligence

 AnalysisServices
ThreeInstallationModes

1. Multidimensional&DataMiningMode
UDM
MDX

2. TabularMode
BISM
xVelocity (Vertipaq)
Inmemorycubes
DAX&MDX

3. PowerPivot forSharePoint
DedicatedTabularMode

Introduction to Microsoft Business Intelligence

 AnalysisServices

MainFeatures

1. DataSources 7. KPIs
2. Views 8. Perspectives
3. Cubes 9. Translations
4. Dimensions 10. Partitions
Attributes 11. Aggregations
AttributeHierarchies 12. Roles
5. MeasureGroups 13. DataMiningModels
Measures
6. Calculations

Introduction to Microsoft Business Intelligence

 SSASHierarchies

Introduction to Microsoft Business Intelligence

 Executives

BlameFlow
Analysts

Developers

DBAs

Introduction to Microsoft Business Intelligence

 Q1

Jan

Introduction to Microsoft Business Intelligence

SQLServer
ReportingServices
 SQLServerReportingServices

EndtoEndBusinessIntelligence
Introduction to Microsoft Business Intelligence
 Aligned Empowered

Organizational BI Team BI Personal BI

The Orgs Context Our Context My Context

BI Solution created by IT, Established BI Solution created by power user. BI solution created by user.
corporate context & is reusable, Context is for a small team & its Context is only for user & exists
scalable and backed up. managed on a server. as document.

SQLServerDataTools PowerPivotforSharePoint PowerPivotforExcel

(newBIDS) ReportBuilder
PowerView

The Business Intelligence Roadmap

Introduction to Microsoft Business Intelligence
 PowerPivot
PowerPivotExcelAddin
PowerPivotforSharePoint
xVelocity (Vertipaq)
BISM

Introduction to Microsoft Business Intelligence

 PowerView
Adhocreports&dashboards
Truepoint&click
ExporttoPowerPointwithInteractivemode
Silverlight
SharePoint2010+SQLServer2012SSRSintegration

Introduction to Microsoft Business Intelligence

 PowerMap
3DMapping
Geographicalanalysis
Interactive

Introduction to Microsoft Business Intelligence