ANDHRA MAHILA SABHA SCHOOL OF INFORMATICS

MBA I year II sem June 2017

II Internal Assessment
International Business
Time: 1hr Marks: 15
Signature of the Invigilator: H.T. No:
___________________________________________________________________

Note: Answer all questions

I. Choose the correct answer (10x1/2=5marks)

1. A company dividing its operations in a country into different companies is, [ ]

(a) Unbundling (b) Bundling (c) Strategic alliance (d) none of the above

2. When a company arranges to have its products manufactured by an independent local

company on a contractual basis then it is called as, [ ]
(a)Local Manufacturing (b) Contract Manufacturing
(c)Management Contracts (d) Assembly Operations.

3. When one firm tries to control the other firm by purchasing majority of its shares
without any willingness of other firm is termed as,
(a)Merger (b) Acquisition (c) Joint Venture (d) None.

4. A type of e-business where individual offer their services to business is known as,[ ]
(a)Consumer-to-Business (b) Business-to-Consumer
(c) Business-to-Business (d) Consumer-to-Consumer

5. SMTP stands for, [ ]

(a)Simple Mail Transfer Protocol (b) Software Mail Transfer Program
(c)Simple Mail Transfer Program (d) None

6. The Benefits of E-commerce involve [ ]

(a) Easy to access (b) Saves time (c) Saves operating costs (d) All of the above

7. Franchising is a form of [ ]
(a) Licensing (b) Exporting (c) Importing (d) Contract Manufacturing

8. Approaches to formulate and implement strategy in MNC are [ ]

(a)Political Imperative (b) Economic Imperative
(c) Quality Imperative (d) All of the above

9. An MNC which depends on values and interests of the parent company in formulating
and implementing a strategic plan is said to have a [ ]
(a) Ethnocentric Orientation (b) Polycentric disposition
(c) Regiocentric predisposition (d) Geocentric approach

10. E-infrastructure is the planner and originator of B2B and basically it comprises of [ ]
(a) Logistics (b) Real time accounts (c) Website content (d) All of the above
II. Fill in the blanks: 10*1/2=5

1. The exchange of business documents like purchase orders and invoices between
computers based on certain standard is termed as ----------------------------------------

2 .E-trading is also known as------------------------------------------------------------------

3. --------------------------------------- is the process of determining and deciding the most

appropriate combination of entry strategies.

4. ---------------------------------- involves designing of a unique marketing mix strategy for

individual customer.

5. The process of returning home after the accomplishment of foreign assignment by an

expatriate is known as --------------------------------------------

6. When skilled candidates are recruited for performing a specific job is known as
---------------------------------------

7. --------------------------------- is a process of identifying basic mission and long term

objectives then implementing a plan of action to achieve this goals.

8. The exchange of business documents like purchase orders and invoices between
computers based on certain standards is termed as -----------------------------------

9. In e-banking, users can easily access to accounts and execute orders through
--------------------------------

10. When business information is exchanged through electronic formats is known as

-----------------------------

III. Answer the following: 5*1=5

1. E-Business
2. Electronic Data Interchange
3. Turnkey Project
4. Global Strategy
5. Strategic Planning