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Abstract: This paper aims to examine the ways in which Saudi organisational
leaders and followers in organisations in the eastern province of Saudi Arabia
interpret the knowledge, attitudes, and practices of organisational leadership
within the context of the Saudi Arabian culture. Based on a qualitative study,
findings indicate the prevalence of a power-driven leadership style and a desire
for Saudi organisational leaders to adopt culturally-sensitive leadership and
organisational development approaches that serve to enable, develop, and
empower employees. Key themes suggesting the need for a developmental
leadership style include relationships, leader-follower roles, the principles of
Islam, and governmental support for business. The paper offers several
implications for human resource management and development for
organisations throughout Saudi Arabia, the GCC region, and beyond.
1 Introduction
Saudi Arabia is the worlds largest oil producer with more than a quarter of the worlds
reserves and an average output of over 10 MM barrels per day. A healthy global economy
depends upon the efficiency of Saudi Arabias oil production capability as a dominant
player in the international energy market. Key success factors for organisations in Saudi
Arabia that support the oil and gas industry include substantial oil reserves,
state-of-the-art technology and research, a comprehensive business infrastructure, and a
highly-skilled and motivated workforce. In turn, these success factors are driven first and
foremost by the quality of organisational leadership.
An understanding of the knowledge, attitudes, and practices of Saudi Arabian
organisational leaders within the Saudi Arabian cultural context will lead to the
emergence of human resource management (HRM) practices and evidence-based
leadership development programmes that build on inherent cultural strengths and
leadership attributes. In this paper, the term, Saudi Arabian organisational leaders refers
to Saudi nationals who are in leadership positions within organisations located in Saudi
Arabia. Where leadership development programmes exist in Saudi-led organisations,
many are based on Western-designed instructional strategies and approaches espousing
Western ideologies and cultural norms that are incongruent with the Saudi Arabian
culture.
Culturally-sensitive leadership development programmes will produce more effective
leaders and articulate a clear brand of the Saudi organisational leader that has been
previously diluted by Western-imposed leadership development programmes. Building
this brand will benefit all organisations within Saudi Arabia since a new leadership style
is being called for by the growing generation-Y workforce. As a result, Saudi Arabia will
be better positioned as a key player in the global business arena to leverage Saudi
Arabias interests and enhance understanding of Saudi Arabian leadership and culture
among Western-based, multinational corporations doing business in Saudi Arabia.
The Saudi Arabian culture is described as highly collective, homogeneous, risk averse,
and accepting of positional power and status (Ali, 1996, 2009). Both large and small
organisations in Saudi Arabia operate within the context of strong cultural norms and
guidelines influenced by a conservative interpretation of Islamic doctrine and the desert
environment, impacting every facet of Saudi Arab life (Ali, 2009; Branine and Pollard,
2010). The more recent onset of industrialisation and Westernisation, the role of the
Saudi government, and changing population demographics are also impacting modern
Saudi culture.
Despite administrative challenges in rapidly growing Saudi organisations and a desire
to ameliorate the effect of modernisation and other influences on Saudi cultural
traditions, Saudi leaders can use the Islamic model to maintain an orientation conducive
to the support of the dignity, growth, and satisfaction of employees (Soraya, 2002).
Elements of the Islamic model (2002) are directly relevant to leadership practices. The
development of ones spiritual and psychological well-being, as well as ones physical
and material well-being privileges the Saudi leader who balances a focus on both task and
relationships. The social virtues of equity, ethics, morality, humanism, and dignity
espoused by Islam positions the effective Saudi leader as one who models and holds
others accountable for desirable behaviours. Consultation and participation rather than
authoritarianism in decision making serves to engage and empower employees, a basic
tenet for high performance and a desire of the generation-Y demographic. Personalised
relationships benefit Saudi leaders who recognise how to motivate employees through
inclusion, respect, deference, and loyalty. Moderate leadership authority positions leaders
From desert to destiny 159
who recognise that sharing power can enhance employee commitment and bring out the
best in people. Leaders who develop skilful employees through training enhance the
self-esteem and confidence of employees to do their jobs. Hiring and reward systems that
are based on merit and performance positions the Saudi leader as being consistently fair
and impartial. Diligence and competence in work sets an example for the leaders
followers. The last element of the Islamic model advocates punishment of administrative
corruption such as nepotism and favouritism, further positioning the Saudi leader as one
who is respected for honesty and integrity.
Historically, the countrys desert environment and extreme temperatures have
dictated for many a seasonal, nomadic lifestyle characteristic of the Bedouin,
necessitating a heavy reliance on the extended family and tribalism for survival.
Accordingly, there is a strong sense of loyalty to family, tribe, and religious sect in
contemporary society that is infused into the workplace (Ali, 2009).
With the industrialisation of Saudi Arabia driven by the discovery of oil in the
mid-20th century, organisations within Saudi Arabia are relatively young in their
organisational life cycles. How an organisation evolves through its lifespan is readily
influenced by cultural values, and Saudi Arabia faces the ongoing challenge of changing
while maintaining stability as a country. According to Assad (2002, p.54),
On the one hand, organizational structures in Saudi Arabia are influenced by
conservative traditions: Islamic values, particularistic tribal family orientations,
and inheritance of the autocratic Ottoman system. On the other hand,
industrialization, Western contact, and the use of modern technology have
strengthened the influence of more pragmatic, universalistic values. At the top
level, the government recognizes that in order to compete in the global
economy, it must modernize its management practices.
Oil wealth has enabled Saudi citizens to enjoy a wide range of benefits such as subsidised
vacations, modern public infrastructure, interest-free loans, and more of a readiness and
ability to raise concerns to those in authority (Al-Mizjaji, 2002). These changes have
facilitated a prevalent societal attitude of free spending and consumerism, apathy, and a
lifestyle of ease in contrast to a historical tradition of hard work and productive use of
time (Assad, 2002). Government subsidies have subsequently served to increase the
standard of living and contribute to an increase in the importation of inexpensive foreign
labour.
The influence of Westernisation on the Saudi Arabian culture includes the growth of
Saudi students being exposed to Western education, an increase in the number of large
shopping malls with Western-designed products, and access to Western technology and
media. The advent of the Arab Spring in the Middle East has also contributed to the
growth of independent thinking and self-expression as basic human rights in Saudi
Arabia.
The Saudi Government is driven by its interpretation of Islamic laws and oversees the
propagation of the Islamic message, enforcement of Islamic law and punishment, and the
maintenance of social welfare systems. Saudi citizens are not required to pay taxes or pay
for public services including healthcare, education, and a retirement pension, and are
eligible to receive employment and unemployment benefits (Elamin and Alomaim, 2011;
Madhi and Barrientos, 2003). The Saudi Government is increasing the enforcement of the
Saudisation law, a national initiative designed to provide more jobs for Saudi nationals
while limiting reliance on foreign labour (Elamin and Alomaim, 2011; Sadi and
Al-Buraey, 2009). The ruling monarchy typically uses a top-down approach for
160 M.C. Bechtold
instituting new laws and reform in Saudi administration systems, which results in a
preoccupation with the valuing of compliance and conformity to specified directions in a
controlled work environment (Assad, 2002).
Changing demographics is also impacting Saudi Arabia. Over half the workforce is
comprised of expatriates and close to 50% of the population are under the age of 18,
contributing to a rapid rise in the number of generation-Y employees entering the
workforce. Women and men have clear expectations and social roles and as a result, it is
a norm for women to stay at home. However, the situation is changing with more women
being educated and joining the workforce (Elamin and Alomaim, 2011).
These cultural influences have led to various social practices that define roles,
traditions, and relationships that inform familial structures, attitudes, norms, practices,
and beliefs about work, family, tribes, and organisations. The resulting cultural
characteristics have been infused into the workplace and include strong group
membership, respect for position and seniority, dedication, and acceptance of ambiguity
due to the high-context culture of Saudi Arabia (Tayeb, 1996).
The cultural context has a direct effect on organisational leadership thought processes,
practices, status, and influence (Brodbeck et al., 2000; House et al., 2004; Thompson and
Arsalan, 2007). Leadership practices emerge as leaders incorporate followers needs and
desires in a way that builds on the influences of the collective sociocultural community
(Amis, et al., 2004; Schein, 2004).
Saudi organisational leaders can be characterised as having a wide range of emotional
expression (Trompenaars, 1993) with supportive coaching behaviours (Noer, 2008).
Organisational leaders seek to build and maintain multiple, effective relationships,
concurrently and over time, that naturally serve to support consensus building and
cooperation among followers in their organisations (Ali, 1996, 2009).
In Saudi organisations, culturally informed attitudes toward social status strongly
influence organisational leadership (Hunt and Al-Twaijri, 1996). A high degree of
acceptance of hierarchical power structures positions Saudi leaders as having great
influence over followers who are sensitive to the passions and inspirations of the leader.
Organisational change and development are dependent upon the leaders ability to ensure
that measures, incentives, and the involvement of employees are addressed as critical
factors (Ali, 2009; Jreisat, 1990). In the Islamic tradition, an important part of leadership
is the concept of shoura, in which all members of a community participate in ongoing
dialogue for the common good of all (Ajarimah, 2001). This concept is reinforced by the
homogeneity of the Islamic culture, which effectively influences attitudes and values
within families and the society (Hall and Hall, 1990). High collectivism in Saudi society
also influences a leader to develop strong relationships with followers, enabling an
environment of teamwork and collaboration. An orientation toward femininity
(relationship-oriented) versus masculinity (task-oriented) privileges leaders who care
about their people (Bjerke and Al-Meer, 1993).
From desert to destiny 161
4 Methodology
The study was motivated by an important research question: How is Saudi Arabian
organisational leadership experienced in terms of knowledge, attitudes and practices
within the Saudi Arabian cultural context? Individual interviews with Saudi nationals
who hold leadership and non-leadership positions from various organisations in the
eastern province resulted in the identification of Saudi leadership characteristics. In
particular, the study explored how leadership emerges in the Saudi Arabian
organisational context, and its effects on employee motivation. It also examined the
influences of Saudi culture on leadership styles. A total of 15 interviews were conducted.
The interviews were largely semi-structured supported by probe questions that enabled
the sharing of behavioural descriptions, stories, reflections and explanations. The
interviews led to the identification of specific organisational phenomena and provided
different perspectives and interpretations of Saudi organisational leadership. To analyse
the data, a categorical content analysis was used to code and classify the information and
derive emergent elements, themes and subthemes based on the qualitative data
(Creswell, 1998; Josselson, et al., 2002; Neuedorf, 2002). The data was then analysed
against the extant literature, enabling the development of insights and propositions,
leading to a conceptual framework.
5 Discussions of findings
Findings from the qualitative study reveal Saudi organisational leadership characteristics
that can be classified into the concepts of knowledge, attitudes and practices. Table 1
identifies the emergent themes of these three leadership concepts associated with
organisations in the eastern province.
Table 1 Themes and concepts associated with leadership of Saudi nationals
Findings further indicate four other concepts describing Saudi cultural factors influencing
Saudi organisational leadership, including relationships, leadership and followership
preferences, Islam, and government and business. Table 2 illustrates the themes for each
of the four concepts associated with eastern province organisations in Saudi Arabia.
162 M.C. Bechtold
Table 2 Themes and concepts associated with Saudi Arabian cultural context
Communication Government
regulations
5.1 Knowledge
Technology, modernisation, Western media, and quality of education serve to enhance
development of knowledge. Successful Saudi organisational leaders are very aware of
organisational politics, and face the challenge of driving organisational improvement
while balancing loyalty and deference to higher-level leaders in order to avoid career-
damaging mishaps in highly sensitised, relationship-oriented work climates.
5.2 Attitudes
Saudi leadership attitudes espouse the ideal, and emphasise the importance of
maintaining strong relationships and the virtues of Islamic-principled living, including
forgiveness, openness, compassion, and trust. The importance of happiness as a
leadership attitude reflects the highly collective nature of the Saudi cultural mindset, and
a follower preference for a leader who emphasises a feminine orientation (relationships)
over a masculine orientation (tasks).One respondent summarised the measure of a
leaders effectiveness with a simple yet powerful statement, If you make your people
happy, they will make you happy. In contrast, a majority of respondents indicated that
leadership attitudes can be characterised as task-focused and power-driven, favouring
micromanagement, bureaucracy, preferential treatment, and employee fear of reprisal. A
general shifting of leadership attitudes away from the influence of historically-rooted
sociocultural norms and Islamic principles may be attributed to five main factors, as
reinforced in the literature:
1 The influence of modernisation, marketing, and advertising practices emphasising
material wealth and consumerism, and raising the appeal of the power of wealth
through position and consequent subjugation of other forms of wealth including
virtuous, Islamic leadership practices within organisations (Ali, 2009)
2 The residual influence of the Ottoman invasion and their autocratic, bureaucratic rule
for 500 years beginning in the early 15th century (Ali, 1996; Assad, 2002).
3 The past practices of Western business leaders who initially discovered oil in
Saudi Arabia in the late 1930s, and their subsequent establishment of management
processes and leadership practices adopted from the historically autocratic US
military model (Ali, 1996).
From desert to destiny 163
4 The strong affiliation with family, tribe, and religious sect which, when Saudisation
began in the late 1990s, influenced organisational leaders to emphasise loyalty and
affiliation as a base for employment decisions, and the exercise of positional
authority over rational transparency to justify such decisions (Al-Faleh, 1998;
Chhokar et al., 2007; Soraya, 2002).
5.3 Practices
Saudi Arabian
Cultural Context
avoidance of conflict, and a focus and striving for the ideal. The avoidance of open
expression and sharing of problems and issues by employees can exacerbate the
challenge of creating organisational change, since a necessary precursor for change is the
recognition of a disparity within the current reality and a willingness to reflect on its
causes and impact.
When developing leaders, HR professionals can consider learning interventions
that make it safe to identify leadership discrepancies, and design recognition and
reward systems that value innovation and change over compliance and conformance,
performance and merit over loyalty and submissiveness, and autonomy and risk-taking
over deference to authority and fear of reprisal. HR professionals can also design
and facilitate communication and strategic planning sessions that enable the open
sharing of ideas, and emphasise the affirming attributes and strengths of an
organisation while probing into what might be changed or improved rather than judged or
criticised.
Saudi leaders and followers who are constrained from raising issues and voicing
opinions which may be considered in opposition to existing leadership practices and
beliefs can be subject to undesirable consequences. Thus, a general attitude of deference
to authority can result in a shifting of individual and collective mindsets ultimately
compromising organisational culture away from one of personal growth,
accomplishment, and improvement. The surrender to a mindless, mechanical compliance
to management directives can result in employees becoming an organisations living
casualties while satisfying only limited standards of performance.
To improve this situation, HR professionals can seek to highlight developmental
leaders in their organisations as exemplars for others. Criteria for selection and promotion
can be redesigned to include peer reviews and collective feedback. A list of collaborative
leadership and employee behaviours can be linked to organisational values and posted in
meeting rooms for easy reference. Training programmes to develop appropriate
behavioural traits as well as the skill of giving and receiving of feedback can be effective.
Under the guidance of human resource professionals, a team of facilitators can be
developed from within the organisation to work with leaders and their teams to learn and
practice developmental leadership behaviours. A mandate that leaders at all
organisational levels conduct periodic and confidential feedback surveys on their
leadership effectiveness can be also instituted. HR professionals can further assist
management in the implementation of a standardised performance management and
improvement process that eases the transition from a power-driven to a developmental
leadership style.
Loyalty in a hierarchy is typically a most valued attribute of followers in the Saudi
culture (Ali, 2009), and so a challenge may exist for many power-driven organisational
leaders to ensure that followers avoid parroting what the leader wants to hear or
acquiesce to unrealistic or meaningless directives. Since people support what they help
create, HR professionals can play a critical role in providing the necessary training and
coaching for leaders to enhance follower trust, practice consultative decision-making
practices, encourage cognitive dissonance and dialectical discourse within teams, and
ensure the hiring and promoting of employees with both divergent and convergent
thinking.
The prevalence of power-driven behaviours may indicate a significant degree of
insecurity within leaders and their subsequent adoption of behaviours that may lead to
166 M.C. Bechtold
7 Conclusions
This paper identifies key insights into the knowledge, attitudes, and practices of
Saudi Arabian organisational leaders in organisations in the eastern province of
Saudi Arabia, and discusses Saudi Arabian cultural influences that may have an impact
on leadership styles. Human resource professionals play a key role supporting the shift
168 M.C. Bechtold
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