MAHILAGA, Joanna Jorieneah M.

Local Literature Group 1

The Preferences and Needs of Workation Guests: A Comparative Study

Travellers Choice from North to South

According to the book of Guerrero (1993) entitled Travellers Choice from North to

South it was revealed that honesty comes via within the unadorned description of

the places and incidents. despite the fact that most of the locations defined in

this book may well have been part of a bundle excursion in a tour bureau, he refuse to

pander temptation of writing about them as a reporter as tourist spots. In

his journey across the country from north to south is likewise some type of

spiritual journey. One comes out of it renewed and with

even more passionate dedication to the beauty of our native land. From the

vantage factor of your armchair, you get the sensation which you are journeying all over

the archipelago. So many islands, beaches, streams, rivers and mountains (a

few atlas, facing ecological destruction because of the malpractices of the Filipinos.)

The Filipino Travellers

According to the book of Ablan Jr.R.R., et al. (1972) entitled The Filipino Travellers it

was revealed that The Pacific Area Travel Association or PATA

was founded to promote travel to and within the Pacific region. The by and large goal of

PATA is has constantly been to promote the whole Pacific region, a couple of 1/3 of the
world, and not any unique destinations place. The basic philosophy of PATA pertains

to this goal. As is probably anticipated, there are several behemoths of Pacific travel-

Hawaii, Japan and Hong Kong- alongside which flows the most important tourist traffic.

Tourism Marketing

According to the book of Badilla, M.G. (2015).entitled Tourism Marketing. It was

revealed that with the arrival of economic increase introduced approximately via a

thriving tourism industry, tourism education has grown to be in demand. Tourism is one

of the worlds largest and fastest developing industries.

Many more destinations are emerging apart from conventional favourites- Europe and

North America. These new destinations are hopeful of the economic profits that tourism

can convey, which consist of increase in infrastructure, exchange, and job generations.
Reference:

Guerrero, A.M (1993). Travellers Choice from North to South. Anvil Publishing, Inc.,

Pasig City. Retrieved in University of the East Library, 4th Floor-Filipiniana Section, POD

Building, Manila. Call no. Fil G 180. G83 1993. P.6, P. 13.

Ablan, Jr. R.R. (1972). The Filipino Travellers. (n.p). Retrieved in University of the East

Library, 4th Floor-Filipiniana Section, POD Building, Manila. Call no. Fil G 157 .A2 1972

Ch. 2 p. 13.

Badilla, M.G. (2015). Tourism Marketing. Rex Book Store, Manila. Retrieved in

University of the East Library, 4th Floor-Filipiniana Section, POD Building, Manila. Call

no. Fil G 155. A1 .B32 2015.