THE UNIVERSITY OF DANANG

UNIVERSITY OF ECONOMICS
CENTER FOR INTERNATIONAL EDUCATION

Assignment A1

MANAGING
COMMUNICATIONS,
KNOWLEDGE AND
INFORMATION

Student name / BTEC Registration Number

Truong Thai Bao/Oliver HH43429
I. INTRODUCTION:
TESCO is the second largest retailer in the world with multinational
grocery stores and general merchandise based in the United Kingdom.
It has stores around the world in 14 countries in Europe, North America
and Asia. TESCO has started launching the Tesco Venture Brands brand
in 2011. But sales have dropped because of low cost competitive products.
Then, they launched the brand with the new packaging 'Tesco Everyday
Value'. The sex scandal has made EU horse meat claim that TECO's
products containing horse meat also adversely affect the brand. Good
product, good and best is TESCO's policy and they have developed many
brands related to this such as Tesco Finest, Healthy Living, Organic etc.
TESCO also offers home shopping services for the consumer. Use their
website. In this highly competitive world to maintain TESCO should get
an idea of their market and the information is quite important to make
a decision. Communication is also important for TESCO to recognize
customers and stakeholders about business decisions.

II. TASK1:
1. Discuss the range of decisions to be taken:
According to the Victorian Department of Human Services (2012), it
is important to provide a good decision-making experience, good
information, and accurate interpretation of information. Because of
this many organizations use advice to make the right decision. It is
possible to use effective tools such as information cleaning techniques
for better analysis. Organizations try to train management to make
better decisions and even provide them with supportive environments
to make decisions without criticizing their actions. If the company has
a culture of criticism and fear of creativity and risk is a problem with
the manager. So he will not be successful in responding to market
changes. Not only managers but also at every level of business
decision making can happen. There are strategic and tactical decisions
 in an organization. Deciding on business strategy is the decision that
affects the overall business goal but the tactical decisions are the
decisions made in day-to-day solving small problems. Decisions in an
organization can be as wide as the following
Programmable Decisions - Decisions and habits have become
standard. They can be noted as steps for others to follow in the
decision-making process, for example: Searching for TESCO
products
Non-Programming Decisions- There are no routes and criteria
in these decisions.
Strategic decision-making. These decisions affect the
organization's long-term strategic direction, for example:
TESCO Merges with another company.
Tactical decision - medium-term decisions are made when
implementing the strategy, for example: Marketing decisions
by TESCO
Operational Decisions - Short-term decisions are used to
implement tactics. For example: What types of products are
sold in stores (Macmillan, 2000).
2. Examine the information and knowledge needed
to ensure effective decision taking:
According to Fisher (2010) Information and knowledge play an
important role in modern organizations. Due to the complexity of the
business process, people need knowledge, skills and expertise. When
the market changes right away, the ability to explain and respond to
this change depends on the amount of information and knowledge
that the organization has. Each level of management has certain types
of responsibilities and to make decisions they need knowledge and
information. Knowing the level of knowledge organization is difficult
because it is different from each other's tacit and explicit knowledge.
 Even finding and choosing which knowledge is the highest value for
the organization to make a decision is also an impossible task.
According to CIMA (2007), organizations tend to apply new
technologies in a timely manner to anticipate change rather than
respond to changes in business decision making. Knowledge and
information that an organization needs to be managed in accordance
with knowledge management techniques n Areas Improving existing
business processes, developing new and improved products and
services. Strategic positioning. This can be achieved by developing
unique knowledge, applying the knowledge to innovate, enhancing
competitive position, protecting the continuity of the organization,
improving flexibility and brightness. Create an attractive working
environment and improve the knowledge of employees. Information
and knowledge are important for decision making in human resources
management, marketing and sales, administration, information
technology, manufacturing, etc. at TESCO.
3. Assess internal and external sources of
information and understanding:
When considering internal and external information the
organization is essentially developed from inside and outside
stakeholders. Internal sources of information are mainly collected
from within the organization. There are various types of internal
information such as
Financial Information: This is information related to the
organization's operations, profits, and losses. TESCO
information such as product costs, wages, taxes, profits, losses,
etc.
Personal and administrative information: This is information
about personal information staff, career information,
experience, skills, training, productivity rates, bonuses etc.
 Companies should maintain information. Staff updates for
safety issues (Xu and Quaddus, 2013)
Marketing Information: This information is used to
understand the success of products and services provided by
the organization and TESCO's internal marketing information
is the sales data, claims, generated income. ...
Production information: These are information related to
production such as production costs, raw material costs,
supplier details ... In TESCO as source worldwide they have
many details.
External sources of information are external information not
within the scope of the organization. This information can be
collected from various external sources such as personal
information providers, government agencies, and so on.
Information such as census data, legislation, surveys National
media, trade magazines, professional editions, industry
standards, the Internet. Among the information collected by
competitors is quite important (Epstein and Buhovac, 2006).
4. Justify recommendations for improvement:
In Tesco, they look forward to becoming a valued business in the
community. Developing countries need more decision-making and
strengthening of knowledge management systems and computer-
aided decision support systems, competitors information systems
will be beneficial ( TESCO website).
III. TASK 2:
5. Identify stakeholders for a decision-making
process:
Company stakeholders are individuals or groups of people who are
interested in and can influence the organization. There are two types
of related objects such as
Internal stakeholders - for example: Tesco employee, manager
External stakeholders- E. g. Clients, customers, local
governments, banks, non-governmental organizations,
investors, private organizations, communities, media Pine,
pressure groups.
The company should create a partnership with stakeholders
that promotes constructive dialogue to make the organization
successful by learning and listening to each other. This helps
to reduce conflict and to support better decision making.
When stakeholders are involved in early stages of the planning
process and decision-making issues can be minimized. By
involving the stakeholders in decision-making processes that
help avoid conflict, collaborative learning support, 'Vision
Sharing' can be developed and creative solutions can be
created. Each company has a unique set of stakeholders and
their level of interest and ability to influence are also different.
First, businesses should identify and assess the importance of
each stakeholder (Marstein, 2003).
6. Make contact with those identified and develop
business relationships:
According to Svendsen (2010) to maintain good relations with
stakeholders and to achieve the following desired results is important
Identifying Stakeholders - The number of stakeholders may
be greater than any organization. In identifying stakeholders,
 it is important to collect as much detail as possible about their
concern and influence the organization's ability. This helps
organizations to develop appropriate targeted
communications
Priority - among a number of stakeholders may be very
important to their organization and needs and, more
importantly, should be given priority. Ultimately, this
personalizes the communication that suits each person.
Understand needs-SHs need constant communication, so
they need to be personalized and targeted to their needs.
Determining what information is needed by the stakeholders
is also very important
Participating organizations should find innovative and
effective ways to communicate with customers. Collaborative
software packages can be easily used for this purpose if you
need to update specific groups on certain situations. Two-way
communication is important because organizations also need
to understand their customers. Understanding and managing
the expectations of stakeholders is very important.
Monitoring - Engaging with stakeholders should be effective
otherwise negative can spread. Encouraging stakeholder
feedback is important for effective monitoring (Morris and
Baddache,2012).
7. Involve those identified in the decision making as
appropriate:
Steurer et al. (2005) stated that all stakeholders should be allowed
to participate in the organization's decision-making process to reach
a consensus decision through the decision-making process. Sharing
decision-making between organizations and stakeholders is very
important for collaborative projects. This helps stakeholders better
understand the situation of the organization and the involvement of
outside stakeholders such as social decision-making organizations
 that provide positive feedback to make decisions. Properly aligned
with the social reaction of the business. Increasing influence of
citizens, such as citizenship and citizenship, as new forms of
engagement, increases the influence of the community on corporate
decision-making in public policy. By joining the relevant groups in
the decision-making process can reduce the veto of social actors
because they are involved in decision making to make improvement
decisions. The quality of decision-making can be improved through
the involvement of different stakeholders in the decision-making
process by linking each stakeholder's perceptions to overall
perception.
8. Design strategies for improvement:
As TESCO's main goal is to do it right, they also manage the
stakeholders effectively. Here are some of TESCO's current
strategies for managing stakeholders and some suggestions for
improvement.
Customers - a good, fair and honest shopping experience,
healthy and affordable, assessing the changing needs of
customers by Question Time. Customers are currently being
implemented by TESCO. They can give many ecofriendly
products, customer reviews complained to have full effect
Employee - To be provided with fair terms and conditions,
respect, opportunity, health and safety. Staff feedback during
the annual survey point. They can have remote interviews
with employees
Communities-Jobs and community support. Exhibition,
Community Consultation, Consumption, Charity. TESCO
can develop environmentally friendly and charitable
products to prevent pollution
Supplier - honest and rational, growth, opportunity, long
term relationship, Supplier Viewpoint is currently under. A
 supply chain management system can be implemented with
quality assurance systems
Government - Compliance, employment opportunities,
training, tax payers, etc. (Tesco website, 2013).
IV. REFERENCES:
https://www.tesco.com/
Beresford, B. (2001), Personal Communication Improvement Plan, USA:
University of St. Thomas, p.6
Commonwealth of Australia (2009), Review of collection, storage and
dissemination of information, Canberra: Commonwealth Ombudsman,
p.33
CIMA (2007), Improving decision making in organisations, UK: Charted
Institute of management account, p. 54
Epstein, M.J. and Buhovac, A.R. (2006), the Reporting of Organizational
Risks for Internal and External Decision-Making, Canada: Society of
Management Accountants, p. 46
Egwuonwu, U.I., Mohammed, Z. and Momoh, K.A. (2011), Information
Storage and Dissemination by Small and Medium Scale Entrepreneurs in
Zaria and Kaduna, The Pacific Journal of Science and Technology, Vol.12,
No.01, p.277-285
Fisher, C. (2010), five characteristics of effective information intermediary
organisations and how to ensure you have them, UK: Institute of
Development Studies, p.23
Goldkuhl, G. (1998), the six Phases of Business Processes- Business
Communication and the Exchange of Value, the 12th Biennial ITS
conference, p.20
Harmsworth, S. and Turpin, S. (2000), Creating an Effective Dissemination
Strategy, Milton Keynes. TQEF National Co-ordination Team, p.33