20 RESERCH PAPERS RELEVANT TO THE INTENDED AREA OF STUDY

S.N AUTHOR(S) AND TITLE OF PURPOSE VARIABLES APPROAC METHOD POPULATIO STATISTICAL FINDINGS
O. YEAR PAPER STUDIED H OF DATA N TEST USED
COLLECTI
ON

1 Asad Ali Karam & An analysis This thesis Deductive Secondar Filled in by Linear Significant
Sardar Saydam study of concentrat Dependent=Ba approach y and the local Regression result
improving es on the nd awareness in liason primary people of
Date : March brand importance Independent= with data Girne -
27,2017 awareness of these Media qualitative N.Cyprus
and its dimensions Behavior and
impact on (brand Image & quantitativ
cosumer awareness, loyalty e methods
behavior brand
via media loyalty,
in North brand
image and
consumer
behavior)
of
customer
built brand
equity in
light of
consumer's
perception
s of a
brand
 20 RESERCH PAPERS RELEVANT TO THE INTENDED AREA OF STUDY

2 Nazia Yaseen Impact of The study brand The study 200 Convenience Correlation It is
Mariam Tahira Brand is to awareness, is cross retailers sampling and obvious
Amir Gulzar, Awareness investigate perceived sectional were technique regression from the
(Corresponding , Perceived resellers quality and in nature selected analysis and study that
Author) Quality point of customer and from two sobel test retailers
Ayesha Anwar and view about loyalty on follows the are more
Date: December Customer the impact brand causal concerned
2011 Loyalty on of brand profitability with the
Brand awareness, and purchase purchase
Profitabilit perceived intention intensions
y and quality and of the
Purchase customer customers
Intention: loyalty on and quality
A brand of the
Resellers profitabilit brand.
y and
purchase
intention
3 E. K. Macdonald Brand This article Experimen H&B In
and B. M. Sharp Awareness is a tal selected summary,
Effects on replication their awareness
Date: April 2000 Consumer of a study sample differential
Decision of Hoyer from us s seem to
Making for and Brown freshman be a
a that used a college powerful
Common, controlled whereas influence
Repeat experiment replicatio on brand
Purchase to examine n used a choice in a
Product: A the role of larger repeat
Replication brand sample purchase
awareness from a consumer
in the compara product
consumer ble context.
choice populatio Consumers
 20 RESERCH PAPERS RELEVANT TO THE INTENDED AREA OF STUDY

process n of UG show a
australia strong
n tendency
universit to use
y awareness
as a
heuristic
and show
a degree
of inertia
in
changing
from the
habit of
using this
heuristic.