Company Profile of Patanjali Ayurved Limited - New Prod

uct Pipeline and Brand Image to Drive CompanyGrowth -

Research and Markets

American Accent

Research and Markets has announced the addition of the "Company Profile of Patanjali Ayurved Limited - New Product Pipeline
and Brand Image to DriveCompany Growth" company profile to their offering.
The report titled "Company Profile of Patanjali Ayurved Limited - New Product Pipeline and Brand Image to Drive Company Gr
owth" provides a comprehensiveanalysis regarding the performance of the company and its FMCG products in India. The report
covers aspects such as the market size on the basis of revenuegenerated from the sale of FMCG's under various product categorie
s.
The revenues of the company has been segmented based on various product categories including nutrition and supplements, groc
eries, personal care, home care,ayurvedic medicines and books and media. The revenues of the company have also been segment
ed on the basis of regional sales and distribution channel.
The publication also covers the value chain, working model, consumer profile and pricing analysis of Patanjali products. In additi
on to this, a comparative analysis ofbest selling Patanjali products including honey, toothpaste, face wash, instant noodles, biscuit
and cookies and hair oil with other FMCG companies has beenshowcased in order to understand the market share. The financial
performance of the company, balance sheet, P&L statement along with the expected futureperformance of the company has also
been showcased in the report.
This report will help industry consultants, FMCG manufacturers, dealers, retail chains, potential entrants into the FMCG segment
and other stakeholders to align theirmarket centric strategies according to the ongoing and expected trends in the future.
Key Topics Covered:
1. Executive Summary
2. Research Methodology
3. Company Overview of Patanjali Ayurved Limited
4. Value Chain Analysis for Patanjali Ayurved Limited
5. Financial and Operating Performance For Patanjali Ayurved Ltd. (PAL)
6. Consumer Profile for Patanjali Ayurved Limited
7. Best Selling Products for Patanjali
8. Pricing Analysis for Patanjali Products with Other FMCG Players
9. Competitive Landscape for Patanjali Online Sales, FY'2016
10. Financial Performance of Patanjali Ayurved Limited
11. Patanjali Food and Herbal Park Limited (PFHPL), Haridwar
12. Expected financial Performance of Patanjali Ayurved Limited, FY'2016-FY'2020
13. Analyst Recommendations
Companies Mentioned Apis Group Bajaj Britannia Capital Foods Colgate-
Palmolive Dabur Emami Himalaya Drug Company HUL ITC Johnson and JohnsonKashmir Apiaries Kraft Foods Marico Nestle
Nissan P&G Parle Surya Food and Agro Ltd Zydus Wellness

1 Demystifying the Brand Patanjali - A Case on growth strategies of Patanjali Ayurved Ltd.

http://www.i-scholar.in/index.php/PES/article/view/108934/98202
 2 Patanjali and neuroscientific research on meditation

http://journal.frontiersin.org/article/10.3389/fpsyg.2015.00915/full

3 Marketing through spirituality: A case of Patanjali Yogpeeth

http://ac.els-cdn.com/S1877042814031255/1-s2.0-S1877042814031255-
main.pdf?_tid=59871e8e-0d68-11e7-86fd-
00000aacb362&acdnat=1490012928_62124f1d231e89e3dc92af3a06cacad7

Author:

Sandhya Rani;
Chhaya Shukla
Source:

Paripex Indian Journal of Research ;

Vol 1
No 9,
Sep
2012

Keywords:

Ayurveda;
Patanjali Products;
Medicinal Value;
Patanjali Ayurvedic Kendra
Abstract:

Patanjali Ayurvedic Kendra is a type of medical store where all the medicines of Baba Ramdev are available any
time and people can get easily these medicines in efficient price. It was started in February, 2008 in Pantnagar
market. Patanjali Ayurvedic products are pure and effective, scientifically developed Herbomineral medicines
prepared by Swami Ramdevji and Acharya Balkrishnaji. These products were broadly categorized into three
main categories Medicinal Value Products (Ayurved and Herbs); Food Products (Foods and Juices) and
Cosmetic Products. The Kendra was started with 26 patanjali products but day by day the demand of consumers
for Patanjali products has increased. To meet the consumer requirements number of products in every month
has been added at retail store. Presently 120 products are available at the Kendra. An increase of 94 products
of all three categories within just four years may be attributed to their high medicinal value, herbal nature based
on Ayurveda and economic feature.

https://jgateplus.com/search/search/?q=patanjali&mq=patanjali&t=all&rpp=50&fa=subjects_name
_l3%2Cauthors%2Cjournal_name%2Cissue_year%2Cpeer_reviewed&c=hl.fl%5Btitle_fz%5D&c=f
q%5B%28%28subjects_id_l1%3A%283%29+AND+acl_group%3A0%29+OR+acl_group%3A1197%
29%5D&fullText=true&professionalIndustryJournal=2&currentContext=allJournal&peerReviewe
dJournal=true&selectedSubjects=5%2C4%2C1%2C6%2C2%2C3&reqInitiator=basic

4) Adaptation of Fuzzy Reasoning and Rule Generation for Customers Choice in Retail FMCG Business

http://web.b.ebscohost.com/ehost/pdfviewer/pdfviewer?vid=5&sid=0b0acb42-a6c9-4d9c-81dc-
4d6426240b6e%40sessionmgr101

5) Product Mix Strategies: FMCG in Indian Market

http://web.b.ebscohost.com/ehost/pdfviewer/pdfviewer?vid=16&sid=0b0acb42-a6c9-4d9c-
81dc-4d6426240b6e%40sessionmgr101

6) Effect of Sales Promotions on Consumer Preferences - The Moderating Role of Price Perceptions
and Deal Proneness (A Study of FMCG Products)*

http://web.b.ebscohost.com/ehost/pdfviewer/pdfviewer?vid=18&sid=0b0acb42-a6c9-4d9c-81dc-
4d6426240b6e%40sessionmgr101

7) What people want from innovation in FMCG

http://web.b.ebscohost.com/ehost/detail/detail?vid=21&sid=0b0acb42-
a6c9-4d9c-81dc-
4d6426240b6e%40sessionmgr101&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d
%3d#AN=94735157&db=bsh

8) Influence of the global crisis on customer purchase behavior versus changes in the retail commerce
 http://web.b.ebscohost.com/ehost/pdfviewer/pdfviewer?vid=23&sid=0b0acb
42-a6c9-4d9c-81dc-4d6426240b6e%40sessionmgr101

9) Factors Influencing the Bangladeshi Consumers Purchase Decision Regarding Fast Moving
Consumer Goods: An Exploratory Study

http://web.b.ebscohost.com/ehost/pdfviewer/pdfviewer?sid=db27636c-6d84-
4f09-b56e-f8001baf51bb%40sessionmgr104&vid=29&hid=101

10) Factors Influencme Successful Brand Extcnsions

http://web.b.ebscohost.com/ehost/pdfviewer/pdfviewer?vid=39&sid=db2763
6c-6d84-4f09-b56e-f8001baf51bb%40sessionmgr104&hid=101

11) HOW DO CONSUMERS EVALUATE BRAND EXTENSIONS RESEARCH FINDINGS FROM INDIA

http://web.b.ebscohost.com/ehost/pdfviewer/pdfviewer?vid=42&sid=db2763
6c-6d84-4f09-b56e-f8001baf51bb%40sessionmgr104&hid=101

12) WHAT MARKETERS CAN GAIN FROM GETTING CLOSER TO SALES

http://web.b.ebscohost.com/ehost/pdfviewer/pdfviewer?vid=56&sid=db2
7636c-6d84-4f09-b56e-f8001baf51bb%40sessionmgr104&hid=101

13) Consumer Behavior Towards Packaged Food in Rural Areas:

http://web.b.ebscohost.com/ehost/pdfviewer/pdfviewer?vid=58&sid=db2763
6c-6d84-4f09-b56e-f8001baf51bb%40sessionmgr104&hid=101
14) HUBRIS OF FMCG COMPANIESSHATTERED BYSAFFRON ROBED MAN:A STRATEGIC
MANAGEMENT PERSPECTIVE AT BABA RAMDEV'SPATANJALI AYURVED LTD

http://www.i-scholar.in/index.php/MD/article/view/121375/109844

15) AN EMPIRICAL STUDY ON IMPACT OF CUSTOMER SATISFACTION ON BRAND LOYALTY OF FMCG

PRODUCTS

http://gpcpublishing.com/index.php?journal=gjrbm&page=article&op=view&p
ath[]=119&path[]=pdf_9

16) CAUSE RELATED MARKETING AND ITS IMPACT ON BRAND PREFERENCES & BRAND ATTACHMENT
AMONG CUSTOMERS AT BHAVNAGAR CITY WITH SPECIAL REFERENCE TO P&G FMCG PRODUCTS

file:///C:/Users/Admin/Downloads/ijrcm-4-IJRCM-4_vol-4_2014_issue-06-art-
04%20(2).pdf