To: Miss Enger

From: Josh Iverson

Date: July 9, 2010
Subject: Media Review and Discussion Blog.

This memo is to inform you of the proposal, objectives, methods, timeline, evaluation
criteria, and resources I will be using for my independent project; Media Review and
Discussion Blog.

Proposal
I will be researching and developing a media review and discussion blog. The purpose of
this blog will be to serve as an online portal where I can further my writing skills, have an
online presence, and convey information to others. On this blog I will write three movie
reviews, one video game review, and one video game industry related article. By the end
of this project I hope to have a sustainable format in which I can build on in the future.

Objectives
My objectives for this project are as follows:
• I will learn the proper techniques and methods to write a movie review and a
video game review.
• I will develop an online presence to direct other people in the industry and future
employers to my work and ideas.
• I will enhance my writing skills and research ability to write an appropriate online
article.
• Improve my critical and analytical assessments of media sources.
• Discover an appropriate online format to display my work.

Methods
I will use the following methods to produce the content and design of the blog:
• Research other websites, past movie reviews and video game reviews, and past
articles to develop an appropriate format and design in which to conduct my written
work.
• Research other websites to find ideas for an appropriate layout of my articles.
• Watch three movies and finish one video game to review.
• Analytically critique and write a review for each media viewed.
• Research and formulate opinions on a video game industry topic or issue.
Timeline

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Research

Movie Review 1

Movie Review 2

Movie Review 3

Video Game Review

Industry Article

Online Development

Evaluation Criteria
Miss Enger will use the project rubric provided to evaluate the project’s success. I will
evaluate whether my project has effectively met my own objectives laid out in this
proposal through a reflection memo.

Individual Project Rubric____/150

PROOFREADING/CORRECTNESS (20 points possible) ___ demonstrates evidence of planning and implementing of
____error-free (20 pts) development of the topic (20 pts)
____1-2 errors (15 pts) ___ does not establish criteria for analysis, developmental
____3 or more errors (0 pts) and critiquing of the topic (13 pts)

CONTENT/DEVELOPMENT (30 points possible) STYLE (30 points possible)

___each area gives complete, appropriate information (30
pts)
___one area underdeveloped (25 pts)
___one area omitted (20 pts)
___more than one area underdeveloped (20 pts)
___one area omitted and at least one area underdeveloped
(15 pts)
___more than one area omitted (13 pts)
REASEARCH (20 points possible)
___ reflects thorough understanding of similar work done by
others and presents it in a acceptable literary format (20
pts)
___ reflects awareness of similar work done by others and
presents it in an acceptable literary format (15 pts)
___ lacks awareness of similar work done by others in an
unacceptable literary form (8 pts)
IMPLEMENTATION (25 points possible)
___ demonstrates sophisticated evidence of planning and
implementing of development of the topic (25 pts)
___ clear, direct, dynamic, easy to follow; consistently
appealing to intended audience for comprehension,
usability, and persuasion (30 pts)
___ reasonable clarity and conciseness, not more than a
sentence or two problematic, few lapses in dynamic
appeal, usually appealing to intended audience for
comprehension, usability, and persuasion (25 pts)
___ several lapses in dynamic appeal, clarity, conciseness,
cohesion, sometimes inappropriate for intended
audience for comprehension, usability, and persuasion
(20 pts)
___ very hard to read and make sense of the text/ Little to no
attention to audience (16 pts)
PAGE DESIGN (25 points possible)
___appropriate/appealing for human reader (25 pts)
___attractive to look at but hard for human reader to find
appropriate information (20 pts)
___information easy to find but less than appealing visually
(18 pts)
___hard to find information and visually unappealing (15 pts)
Resource List
Anderson, P. V. (2011). Technical communication: A reader-centered approach. Boston,
MA: Wadsworth.

Lloyd, R., & Guzzo, G. (2009). Writing and reporting the news as a story. Boston, MA:
Pearson Education Inc.

O’Neal, W. (2010, July). Gamer, 1.

http://www.metacritic.com/

http://g4tv.com/

http://www.observer.com/author/rex-reed

http://www.ign.com/

http://www.1up.com/

http://www.moviefilmreview.com/