KRANNERT GRADUATE SCHOOL OF MANAGEMENT

FINAL EXAMINATION

MBA MGMT 62000

Fall 2016

---------- SAMPLE QUESTIONS ----------

This is a Closed Book Examination

No Laptop Computers, PDAs, Cell Phones, or Tablet Devices

250 Points

Time Limit: 3 Hours

Your signature is my assurance that you have complied with the restrictions placed on this exam.
You are on your honor.

You can use a conventional calculator for numerical calculations. No other notes, computers,
PDAs, cell phones, or tablet devices are allowed. Only write on the front of each page.

__________________________________________________
Signature
1. Product/Market Growth Framework. Draw and label the Product/Market Growth
Framework. Briefly describe a growth strategy for the Krannert MBA Program using this
Framework.

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2. Perceptual Mapping. Construct a perceptual map using the following data.

Difference Scales: Flavor, where 0 = Weak and 10 = Strong

Color, where 0 = Dull and 10 = Bright

Segment Size: Segment A is three times the size of Segment B

Mean Customer Evaluation Segment A Mean Preference

Flavor Color Flavor Color
Product 1 6.5 8.5 3.2 6.1
Product 2 2.5 7.0
Product 3 2.0 8.0
Product 4 4.0 7.5 Segment B Mean Preference
Product 5 8.0 7.0 Flavor Color
Product 6 7.5 4.0 7.6 4.6
Product 7 7.0 4.5
Product 8 3.5 4.5
Product 9 3.5 2.5
Product 10 7.0 3.5

3. 7 Questions-Models-Fairly Easy Rubric-BCG-Ansoff-STP-Brand Models-3 Circles-

SWOT-Choice Models-Fabric-Breakeven-Lifetime Value Analysis-Slides and Cases-Be
able to CONSTRUCT-MODEL DESCRIPTION-G STICK-CALCULATOR-
REPLICATE AND MODEL

-A sitation-Case-ansoff market-how would you apply-market penetration is possible? -

New products-Diversification

Replicated-Legible-Understandable?

START WITH THE SLIDES

TACTICAL PIECES

OFFERING