especially among the young. Just one publicised school shooting, in my view, leads to imitation.
FACT: The average American child will
have watched 100,000 acts of televised violence, including 8000 depictions of murder, by the time he or she finishes sixth grade (approximately 13 years old).
We live in an era where both parents are
often working and children have more unsupervised time. It is essential that you make time for children and regularly inform yourself of their day to day experiences, including while they are at school if they attend school.
If you think wall to wall violence on TV
has no effect, why would you imagine that one-minute adverts in the breaks do have an effect2) Millions watch violent TV without becoming criminals. This is no more value than the argument that not all smokers get lung cancer.
3) Media reflects reality.
The American Screen Actors Guild statistics show that 71% of all roles in films and 65% of all TV roles are male. Annenberg School of Communication estimates that each night 350 characters appear on prime time TV and that 7 of them are murdered. This death rate would reduce the world population to less than one over the course of a little over 3 years (oh yes, it would take that long: not the 50 days that Medved wrote ).
4) We give the public what they want.
Medved carried out an analysis of all films released between 1980 and 1992. He found that family-oriented films earned more than twice as much on average as violent films. Yet violent films comprise over 60% of all films released.
5) If you dont like it, you can turn it off.
You cannot turn it off, the advertising is all about you and in the face of children. It is an ever-present background noise, just like cigarette advertising. For example, I would never go and see such slop as Titanic. I think Leonardo di Capri and Kate Winslett have unexpressive and uninteresting faces and presence, yet I even know their boring names and faces despite having less than zero interest in them or the film. ?