Chapter 1 INTRODUCTION

Agape Resort is the client that the developers chose to make a system. Agape Resort is a
private pool. It can be rented by making a reservation in their. The resort can be located
Asiaville Village Brgy. Masaya Bay Laguna.The resort was owned by Lani Cayetano and
Allan Peter Cayetano. It is built in around 2009 and start operating as a private resort in
year 2015. The resort is using logbook to record the upcoming reservations. They dont
have any kind of advertisement like banners and posters etc. They have average 18-20
reservations per month and when its summer they are always fully booked.

1.1 Background of the Study

To make the reservation convenient and fast for the customers and staffs. Modern
Technology is now commoly used in everybodys daily activity. So, the developers
are taking this advantage to advertise the resort and lessen the time and enegy-
consuming manual reservations. Resort Reservation with Informative Website is a
site where you can virtually see the images of facilities of the resort without actuallly
going to the venue of the resort. You can also make reservations and inquiries
through the website

1.2 Statement of the Problem

Walk-in reservations increases competencies

The isolation of the place limits the discovery of the resort
-The place of the resort is inside a village thats why the customers is having a
hard time to find the resort.
Lack of mass advertisement
-The resort doesnt have any kind of banners to advertise their place. Almost only
the people of their city knows the place.

Foreign Studies

The extension of technology that integrates the electronic media in the buying and
the selling process is known as the Ecommerce. Elton (2012) mentioned that the
ecommerce website has deflated the dissimilarity of the world.

Online Resort Reservation with Informative Website

 Advertising is an important organizational function in today's age. It is the one
path that a firm follows to create and deliver value to its customer and itself. The
internet has created a vast array of opportunities to deliver this value.

According to Brigita Go (2012), running an online business is much better than

opening a store. Selling online is indeed one of the great ways to make profits
online. In fact, it is also a great way to widen your target market and grow your
business fast as well. Carolyn Anderson (2012) stated that "by putting your
business online, you are also widening your reach worldwide". It is important to
check out some online selling tips that may help make selling successful.

As more and more business take the ecommerce journey to charm customers, it is
enhancing more and more necessary to build effective ecommerce marketing
ideas. According to Sunny (2012) the primary reasons for marketing your
ecommerce business online is to remain fasten.

Ian Ross Hollander (2012) stated that there are three online marketing trends
every successful entrepreneur must adopt: communities are critical, dynamic
browsing environments and control what you create.

According to Harris (2012) the online medium offers a big platform to promote
your business as compared to other medium available. Your products and services
will reach to a large number of potential buyers only if you choose the right
marketing medium for your business.

Today online reservation system is even accessible to consumers through Internet

Gateways and it allows the users to book hotel rooms, rent cars as well as book
online airline tickets, which is definitely a more convenient way of making your
travel plans. Andrew mentioned that, online reservation systems are the future of
the self-catering holiday provider as more and more people request online or as a
minimum live availability.

(Source: http://elgrandefashionhouse.atwebpages.com)

Online Resort Reservation with Informative Website 1-2

 Local Studies

Customers who book their own reservations are more likely to show up, making
no-shows a thing of the past. If a customer does need to cancel, the spot can be
clear online, giving another customer the chance to book.

A study from W.Smith, (2008) social marketing is defined as 'a process for
influencing human behavior on a large scale, using marketing principles for the
purpose of societal benefit rather than commercial profit'.

According to Pantiao, Hannahlyn B., (2009) because of their manual system they
have their services slow down. In their current system problems like missing
orders and loss of data possibly occur by the implementation of the online
ordering system anyone that have the authorization to access the information, they
could used them anywhere and anytime.

Words from Panlilio and Diana (2005) customers today are diverse as the clothes
themselves. There are some who stick to the trends, some who stick to classic
styles and some who would like to be set apart from the rest and hence come up
with styles of their own. Customers are seeking on ways in purchasing
fashionable products how and where.

According to George as Online Marketing, (2010) there are so many benefits of

online advertisement of a product. One is, you have wide coverage makes your
business to reach more audiences. Second is, it is more affordable in online
advertisement than other traditional advertising cost. Third is, easy to track and
measure conversation this makes online advertising more ahead than traditional
method of advertising.

A work from Salunson and Ramon, (2007) Electronic Commerce is consists

primarily of the distributing, buying, selling, marketing and servicing of products
or services over electronic system such as the internet, electronic devices and
other computer networks.

Online Resort Reservation with Informative Website 1-3

 Based on the work of Ernie, Rachel L, (2005), entrepreneurship is encouraged
because it is one of the contributions towards developing an area and at the same
time, improving the lives of more Filipinos. The mentality of finishing a degree to
work for a company serves only the interest of rich employers. (p. 35)

A study from Katrina Tan, Business in Cyberspace, Entrepreneur Philippines

Magazine May 1, 2007, SYO Bnow, Inc., which stands for Start your Online
Business Now, is a company whose business is to help other people start their
own businesses. It recently launched the Philippines' first online marketplace for
goods and services, bringing together buyers and sellers through an online Web
portal that serves as a complete virtual office.

(Source: http://elgrandefashionhouse.atwebpages.com)

1.3 Objectives of the Study

To make a fast and reliable reservation system. To make the reservation convenient
and fast for the customers and staffs.

1.3.1 General objectives

To showcase the facilities of the Agape Resort

To advertise the Agape Resort using the modern technology (World Wide
Web)
To make the website user-friendly

1.3.2 Specific Objectives

To help satisfied and delighted customers to share their experience

to their friends through sending website link
To make the website simple but attractive to the eye of the viewers
To get rid of the logbook as their main reservation system
1.4 Scope and Limitations

1.4.1 Scope

Online Resort Reservation with Informative Website 1-4

 Display the actual pictures of the amenities/facilities of the Agape Resort
Display the options on how to contact the Agape Resort
Display vicinity map to locate the Agape Resort more easily
Display review of serviced customer to let the future customers see the
coziness of staying in the resort
Display an option to our serviced customers to leave a
comment/suggestions

1.4.2 Limitations

System do not reject spammers

System do not cancel processed informations
System do not create users to the reservees
The website dont have a calendar preview of the reserved dates
System doesnt have an option for online payment

Online Resort Reservation with Informative Website 1-5