A Monthly Bulletin for Entrepreneurs
Issue 16
COVER STORY
New Fuel Pricing:
Its Time for Petrol Station
Industry to Buck Up
A
The Current Situation
fter the fuel subsidy was removed
in December 2014 and a managed
float system was implemented,
Malaysias petrol pricing heads
into a weekly ceiling pricing which is
set and announced by the Malaysian
government on every Wednesday, starting
April 2017. Following the introduction of
the new pricing structure, many petrol
station operators are finding it hard to
cope with the weekly fluctuating retail
fuel prices, and a number of them are
closing their operations already. The
Petrol Dealers Association of Malaysia
(PDAM) is concerned that more dealers
and operators will give up their dealership
if the trend continues.
The findings obtained by a recent
survey conducted by PDAM found that
on average 30 to 40 petrol stations per
brand Shell, Petron, Petronas, BHP and
Caltex have ceased operations due
to the challenges of low sales turnover
contributed by several reasons. These
include issues like sudden escalation of
operating cost and loss incurred due to
the down trending of the oil price since
2014. All kiosk operators are affected
by the weekly swing in retail fuel prices,
including those in Sabah and Sarawak. The
situation is further exacerbated in areas
where there exist too many stations within
a small geographical and commercial
areas such as those in Johor Bahru, where
their sales are competitive and volumes
are relatively low. Those operators in rural
areas are made even worse due to the
insignificant sales contribution coming
PP18996/04/2016(034470)
by Dr Ghaz
from their petrol marts or convenience
stores to supplement their weekly loss.
What Need To Be Done?
The Malaysian petrol station market is
the closest to an oligopoly few big
players selling undifferentiated products
whereby, if one petrol station decides
to cut petrol prices, other stations in the
vicinity will most likely follow suit. Since
competition can become very stiff, its
important for petrol operators to come
up with strategies to not only attract
new customers but to keep old ones
from leaving them. Some measures that
petrol station operators can consider may
include the followings:
Cost Cutting
The self-service petrol station system
was introduced by the government in the
Klang Valley back in 1997 but it is quite
apparent that until now it has not been
implemented fully, not even in the Klang
Valley. There are plenty of petrol stations
which hire foreign workers. In light of the
current situation, the operators can trim
their monthly overhead costs and opt
for a full self-service. This can reduce
dependence on foreign workers as well as
reduce the financial burden on operators.
With few workers in line, petrol station
operators must stay focus on delivering
good customer service by making sure
the employees are always attentive,
courteous and presentable. Petrol station
operators can facilitate their clients
properly in every possible way which
makes for a first-class customer service.
Download our mobile apps at www.smebank.com.my
June 2017 - Syawal 1438H
Complimentary Copy
INSIDE THIS ISSUE
ANALYSIS:
Retail Petrol Industry
Page 2-3
PRODUK:
TERAS Syarikat Bumiputera
Berprestasi Tinggi Page 4
POINT-OF-SALE:
6 Effective Sales Strategies to
Close Deals Faster Page 5
BUSINESS ALERT Page 6-7
URUS BESTARI:
Bisnes Bermodalkan RM1,000 Page 8-9
HUMAN RESOURCE MANAGEMENT:
Tip Utama Kerja Berpasukan Page 10
SEMBANG USAHAWAN:
Muhamad Razi Bin Yahaya Page 11
KNOWLEDGE SPA:
How to Design a Successful Petrol Station
Page 12
ENTREPRENEURS EVENT CALENDAR
Page 12
Improve Quality Of Service
For people on the go, convenience stores
have become a necessity in providing for a
variety of different needs. From snacks and
beverages to homemade sandwiches and
ice cream, convenience store locations are
critical and great opportunities for petrol
operators to secure more revenues. Petrol
station operators should always check
to see if all products are fresh and have
not reached their expiry dates. In addition,
unhygienic store conditions will drive
customers away and this can negatively
affect any petrol station businesses.
Hence, it is important to clean the petrol
station amenities regularly so that they
remain spotless every time clients enter
the shop. Petrol operators should also
make a serious effort to maintain and
continue on page 2
2
Adviser
Datuk Mohd. Radzif Mohd. Yunus
Group Managing Director
Editor-In-Chief
Sheikh Ghazali Abod, Ph.D
Director
Entrepreneur Development Division
Editor
Norhisham Hamzah
Contributors
Raja Shahriman Raja Harun Al Rashid
Khairil Anuar Mohammad Anuar
Wan Zainuddin Wan Muda
Muhammad Zafri Ismail Khan
Mohammad Husain Mohd Dawoed
Rusydan Hamedy Rusli
Hayati Abu Seman
Design & Layout
Haja Sharoni Shah
Rafiq Asyraf
Printed By
RV Print Enterprise (001284709-A)
No.127, Jalan Sultan Abdul Samad
50470 Kuala Lumpur
Tel: +603 2273 2421
Fax: +603 2276 1124
Published By
Small Medium Enterprise
Development Bank
Malaysia Berhad (49572-H)
Menara SME Bank
Jalan Sultan Ismail
50250 Kuala Lumpur
Wilayah Persekutuan
Tel: +603 2615 2020
Fax: +603 2698 1748
Customer Service Centre:
1-800-88-3131
www.smebank.com.my
Project Management
Centre For Entrepreneur
Development And Research
Sdn Bhd (CEDAR) (1042601-M)
Level 6, Menara SME Bank
Jalan Sultan Ismail
50250 Kuala Lumpur
Tel: +603 2615 2063
Fax: +603 2692 5916
www.cedar.my
DISCLAIMER
The views and opinions expressed
throughout this newsletter are those of the
authors and do not necessarily reflect the
official position and views of the SME Bank.
Copyright Small Medium Enterprise
Development Bank Malaysia Berhad.
All rights reserved. This publication is not to
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Materials on this publication are protected by
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the maximum extent possible under the law.
SME Bank Group of Companies
BizPulse | Issue 16 : June 2017 - Syawal 1438H
ANALYSIS
Retail Petrol Industry
by Corporate Planning, SME Bank Malaysia
A
round 70% of petrol stations are
based on dealer owned, dealer
operated (DODO) with highest market
share by Petronas. DODO refers to
dealer owned dealer operated in which the
Dealer will co-invest with the oil company
for the development and construction of the
service station. In this case, dealers would
provide properties and investment while the
oil companies provide brand and act as a
business parther. The Dealer/Landowner owns
the land, building, and some equipment. Dealer
also takes ownership of fuels, convenience
store, and inventories. Under DODO station
Dealer will sign on a Retail Trade Agreement
with the oil company for an extended period
of time roughly between 10-15 years. The
Dealer will also receive additional margin
over and above the Governments regulated
dealers margin.
Meanwhile another type of programmes
includes CODO or company owned dealer
operated in which entrepreneurs manage and
operate petrol service stations on behalf of
the oil companies. This type of programme
represents about 30% of the petrol service
station in Malaysia.
Petrol service stations also vary in the
terms of service offering, ranging from full
or semi service stations and petrol station
continue from page 1
upgrade their restrooms and also spruce up the
amenities of their stations so that the overall
store appearances will support in enhancing
sales and eventually will attract customers to
patron the store and encourage them to make
repeat visits.
Promoting & Branding Activities
While competition can be on prices offered, the
margin can depend on other services provided
with NGV services. This type of services
represents majority of petrol service stations
in Malaysia; around 3,530 nationwide. In the
rural areas, there are scattered mini petrol
stations; around 267 stations that provide
basic petrol needs for the people in the
rural area.
Automated
Pricing System
(APM)
Managed Float
System based
on APM
Weekly Fuel
Price Ceiling
Regulated retail pricing mechanism based on
the automated pricing system (APM) with fixed
commission of fuel retailers margin.
like convenience stores selling drinks and
food. One of the many things petrol station
operators should focus on is to maintain
customer loyalty. What better way to do
that than by coming up with a program that
rewards customers for sticking it out with the
petrol stations. The loyalty program doesnt
have to offer expensive items. Petrol stations
can give redemption items for accumulated
points such as an oil change, car wax, detailing
or even food which can entice customers to
keep patronizing the petrol station.
Risk Factors For New Operators Entry Into
Petrol Station Industry
There are several parameters that aspiring
petrol station operators need to consider
in embarking into petrol station business.
Location is among the top considerations
of petrol station consumers when choosing
a fuel station. Consumers will even pay
 BizPulse | Issue 16 : June 2017 - Syawal 1438H 3
Analysis

BREAKDOWN: FUEL PRICE April 1983. Its function is to
IN MALAYSIA stabilize the price of petrol
and diesel in the country to a
COST OF PRODUCT certain extent, via a variable
Based on Mean of Platts Singapore amount sales tax and subsidy,
so the retail price only has to
be changed if the difference
ALPHA in price exceeds the threshold
5 sen per liter for petrol of the tax and subsidy, at the
4 sen per liter for diesel discretion of the government.
The refined product
OPERATIONAL COST cost refers to Means of Platt
Peninsular Malaysia - 9.54 sen per liter Singapore (MOPS) average
Sabah - 8.98 sen per liter price denominated in US
dollars. Many countries in
Sarawak - 8.13 sen per liter this region base their fuel
prices on the MOPS, including
OIL COMPANY MARGIN few ASEAN countries and
5 sen per liter for petrol even Australia. The buyer
2.25 sen per liter for diesel of a finished (refined) oil
Source: Paultan.org, February 2009
marketing, freight and distribution)
costs, a fixed margin to cover the oil
companies capital and other operational
expenditures, and a fixed commission
to the dealers to cover their capital and
operational expenditures. Changes to
the retail prices of RON95, RON97 and
diesel are to be made on the first day of
each month which the average change
in the cost of a product for the current
month would determine the retail price in
the next month.
Weekly Fuel Price Ceiling
Effective 29 Mar 2017, a new weekly
ceiling price for fuel and under the new
mechanism, retail petrol and diesel
prices will be announced on a weekly
basis on Wednesday night, and enforced
the next day at 0001 hours. This differs

PETROL DEALER MARGIN
12.19 sen per liter for petrol
7 sen per liter for diesel
SALES TAX OR FUEL SUBSIDY
58.62 sen per liter for petrol
19.64 sen per liter for diesel
Subsidy if price higher than xed retail price
Tax if price lower than xed retail price
The market share for petrol station
is clearly dominated by Petronas which
represents around 31% of the market
share closely followed by Shell and Petron
with around 29% and 17% of market
share, respectively.
Automated Pricing System (APM):
The formula used to calculate the price
of fuel is called the Automatic Pricing
Mechanism which was in place since 2
product will refer to the MOPS from the current retail petrol and diesel
index as a better indicator/ price setting system whereby monthly
benchmark of world prices revisions are made on the last day of
rather than crude oil prices. each month, as guided by the Automatic
The MOPS price typically has Pricing Mechanism (APM). Petrol station
a premium over the crude operators are allowed to set prices
oil prices. This is why the below the announced ceiling, subject
Malaysian government uses to obtaining prior permission from the
MOPS to determine fuel prices Ministry of Domestic Trade, Cooperatives
rather than NYMEX crude and Consumerism (KPDNKK).
oil prices. The new price mechanism raised
alarm to the Petrol Dealers Association of
Managed Float System based Malaysia (PDAM) which represents more
on APM: than 2000 petrol dealers in Malaysia.
Effective 1st December 2014, the The new mechanism is seen not to
government implemented the managed bring benefit to consumers in the long
float system where the government set run and will create price wars among oil
pump prices based on the average cost companies and potentially can create a
of MOPS fuels of the preceding month. monopoly market by large companies
Pump prices (per litre) also include an with sound financial ability that are able
alpha (fixed payment to cover cost to sell at lower prices over a long period
differences between published MOPS of time. In the long run, continuous
prices and prices actually paid by reduction of profit margins of petrol
oil companies for the fuels), a fixed station operators may result in higher
payment for operational (including cases of many dealers closing shop.

31% 29 %

more to avoid turning into an area that
makes entering or exiting difficult. Petrol
station operators need to ensure having
a presence along a key street or highway
that will bring a steady stream of new
consumers. In addition, fuel brands can
also play a role in customers choice. While
price is still the number one determinant
for petrol purchases, there are customers
who consider fuel brand as the top reason
for their purchasing decision due to
the personal sentiment they have with
the brand. Furthermore, petrol station
operators may want to consider opting for
24 hour service to attract late-night drivers
in choosing their station. Petrol station
operators also have to be up-to-date with
the weekly changing ceiling fuel prices to
ensure the retail prices charged are within
the range for that week.
Petrol station operators should
not just depend on the sale of fuels but
must seek out other methods to boost
their income. Being in the competitive
petrol station industry means that petrol
operators should have a holistic approach 17 % 13 %
to ensuring a good deliverance of customer
service. It is important that the strategies
revolve entirely around customers if you
expect them to keep coming back to you.
By ensuring that a high-quality service
is delivered at every point of customers
contact, petrol operators can positively
influence consumers decision to visit
their petrol station every time they are in 10 %
the area.
Market Share of petrol
station in Malaysia
Dr Sheikh Ghazali Abod is the Director of Entrepreneur
Development Division, SME Bank. He can be reached
at sheikh.ghazali@smebank.com.my.

Issue 16 : June 2017 - Syawal 1438H | BizPulse

4 BizPulse | Issue 16 : June 2017 - Syawal 1438H

PRODUK

TERAS Syarikat Bumiputera

Berprestasi Tinggi Muhammad Zafri Ismail Khan

S
atu program khas untuk pembiayaan, guna tenaga berbakat MANFAAT
membangunkan syarikat dan perkhidmatan nas ihat perniagaan. Pembiayaan maksimum sehingga
Bumiputera berprestasi tinggi TERAJU (Unit Peneraju Agenda RM20 juta untuk pembiayaan aset
dikenali sebagai TERAS telah Bumiputera) akan bekerjasama dengan (peralatan, jentera dan bangunan
dilancarkan pada 20 Julai 2011. Objektif kementerian dan agensi Kerajaan untuk kilang/premis perniagaan) dan
TERAS adalah untuk mengenal pasti menyediakan peluang perniagaan dan maksimum RM10 juta untuk modal
syarikat Bumiputera yang berpotensi bertindak sebagai pemudah cara bagi pusingan
tinggi dan membantu syarikat ini memenuhi keperluan syarikat di bawah Tempoh pembiayaan sehingga 30
mencapai peningkatan perniagaan program TERAS. tahun untuk bangunan kilang/premis
dengan menyediakan peluang perniagaan; 7 tahun untuk peralatan
perniagaan berasaskan merit. Di bawah dan jentera; dan 10 tahun untuk modal
program ini, 1,100 syarikat Bumiputera PROGRAM PEMBIAYAAN pusingan
akan dibantu untuk mengembangkan DANA TERAS Kadar kompetitif
perniagaan di peringkat serantau. Tiada yuran pemprosesan
Sesetengah syarikat yang besar dalam Tiada cagaran tambahan
TeraS akan memainkan peranan sebagai Program Dana TERAS (Syarikat
syarikat induk dalam menyokong Bumiputera Berprestasi Tinggi)
pertumbuhan perniagaan syarikat merupakan usahasama di antara KELAYAKAN
TERAS yang lain. TERAJU dan SME Bank. Tujuan program 1. Minima 3 Bintang di bawah program
ini adalah untuk pembiayaan asset dan SCORE SME Corp
Program ini menyasarkan syarikat modal pusingan bagi pengembangan 2. Bukan anak syarikat hakmilik
Bumiputera berpotensi tinggi untuk perniagaan dan terbuka kepada PKS- syarikat berkaitan kerajaan (GLC)
berkembang maju dalam jangka PKS dari program TERAS yang diselia atau multinasional (MNC)
masa lima hingga sepuluh tahun akan oleh TERAJU. Di antara industri yang 3. Minima 60% hakmilik Bumiputera
datang. Matlamatnya adalah supaya dikenalpasti untuk program pembiayaan 4. Ketua Pegawai Eksekutif (CEO) /
syarikat ini bukan hanya berkembang Dana TERAS termasuk lojistik halal, Pengarah Urusan (MD) mestilah
melangkaui pasaran tempatan tetapi automotif, makanan, elektrikal & Bumiputera
juga ke peringkat pasaran global. eletronik dan penjagaan kesihatan di 5. Majoriti pasukan pengurusan adalah
Matlamat keseluruhannya, adalah bawah Rancangan Malaysia Ke-11. Bumiputera
untuk membolehkan syarikat TERAS 6. Berdaftar di bawah Akta Suruhanjaya
memberi sumbangan ketara kepada Syarikat Malaysia 2002
KDNK menjelang tahun 2020. Syarikat FASILITI 7. Tidak termasuk di dalam senarai
di bawah TERAS akan mendapat akses Berdasarkan konsep syariah Murabahah negatif Industri/Sektor
kepada peluang perniagaan baru, dan Ijarah Thumma Bai

Muhammad Zafri Ismail Khan merupakan Ketua, Pembiayaan Kontrak, SME Bank. Beliau boleh dihubungi di muhammad.zafri@smebank.com.my

BizPulse | Issue 16 : June 2017 - Syawal 1438H


6 Effective Sales
Strategies to Close
Deals Faster
T
he way consumers make
purchasing decisions is
constantly changing, so it's
important to continually
reevaluate your sales strategy
with your staff. Selling any type of product
or service can be a tough challenge--you
have to find that perfect balance between
being persuasive but not arrogant
or annoying.
This takes careful planning, but fortunately
with a solid strategy in place you can make
sure your company is staying consistent
and closing more deals.
You have to remember that when trying to
make a sale, the customer needs to come
first. Below are some of the most effective
strategies to help close your sales faster:
Identify The Decision Maker
No matter what industry you are
in, knowing the decision maker is
crucial to a quick close. Many times the
decision makers will send someone else
into the fire to learn all of the information
they can about your company. If this is
the case, be sure to put yourself into the
head of the decision maker so that you
can customize your sales pitch to that
person's interests, even if they aren't there.
Of course, your best-case scenario is that
you sit down with the decision maker. Do
whatever you can to setup a meeting with
that person.
Be Real
A client can sense if you are being
genuine during the sales process.
In other words, it's important to convey
to the client that you care about their
business and not just the deal. Coming
BizPulse | Issue 16 : June 2017 - Syawal 1438H
off too calculated can turn people off;
however, remember that there is nothing
wrong with being prepared. It's okay to
appear like you're ready for every question
that comes your way, just simply don't act
like you don't care about the customer's
best interests.
Create A Sense Of Urgency
Attach a deadline to the deal to
help give the client an incentive
to commit. Whether it's a discount or
something free, make them feel like they
have the upper hand. This does not mean
to rush the customer; it simply means to
try to give them a little extra reason why
your product or service is the right choice,
and the right choice right now.
Overcome Objections
Preparing the sales presentation
to address and overcome
potential objections can speed up any
deal. If something catches you off-guard,
you might need to take some time to
think up a solution. By having an outline
of anticipated problems and a thoughtful
analysis of the risks, you can reduce the
resistance. It is highly recommended
5
POINT-OF-SALE
by CEDAR Research Team
sitting down with your entire sales team
and having each person come up with
objections they might anticipate. Give
them your sales pitch and see if there are
any objections you and your team may
have missed.
Know Your Competition
Competing for business is tough.
Knowing the areas that you are
more competitive than your competition
can lead to that quick close. Again, this
is all about preparation. Do your research
and make sure that you make note of
something that you are doing that your
competition is not. This is oftentimes the
biggest selling point, so you don't want to
ignore it.
Watch what you say!
Don't put your foot in your mouth.
Keep it to the point and focus
on your areas of expertise. You want to
be real and personable, but you have to
remain professional.
Source: entrepreneur.com (USA)
Issue 16 : June 2017 - Syawal 1438H | BizPulse
6 BizPulse | Issue 16 : June 2017 - Syawal 1438H
BUSINESS ALERT
BUSINESS ALERT by Corporate Planning , SME Bank Malaysia
OIL, GAS AND ENERGY
RECENT DEVELOPMENT
Oil prices (1st May 2017, Monday) Oil slipped
by 1% on May 1st, 2017 as rising crude output
on Libya and the United States countered
OPEC-led production cuts aimed at clearing
a supply glut. Global benchmark Brent crude
for July settled down 53 cents to USD51.52
a barrel.
AM Investment Bank has maintained its
neutral stance on the oil and gas (O&G)
sector, noting the persistent low asset
utilization levels would mean negative cash
outflows for many service operators in
2017. The overall domestic upstream capital
expenditure (capex) spending is still in
downtrend. Hence, it continues to view that
the Malaysian upstream capex trajectory still
faces weak prospects as new orders secured
by Malaysian operators fell by 11% YoY to
RM2 billion in 1Q2017.
TOURISM
RECENT DEVELOPMENT
MIER: Tourism Market Index (TMI) appeared
to have weakened in the 1Q2017. TMI lost 7.2
points over 4Q2016 to a result of 94.2 points.
The decline of the index was mainly due to
slower travel season during the quarter.
The Hotel Operators Index (HOI) recorded
a decline while the Travel Agencies Index
(TAI) remained the same compared to the
previous quarter.
The deterioration of the TMI is related to the
decline in HOI which all three components
in the Current Index (CI), namely occupancy
rate, current reservation and gross margin
fell in the 1Q2017.
However, the near term outlook is
anticipated to be positive as the Expected
Index (EI) has indicated a rebound in
tourism activities in the coming months.
Strong domestic and favorable inbound
arrival are believed to have a positive
impact on the sector continues to grow.
WHOLESALE AND RETAIL
RECENT DEVELOPMENT
Department of Statistic (DOS): Sales value of
wholesale and retail trade stood at RM90.1
billion (+8.3% YoY) in February 2017. The sales
value consists of wholesale trade (RM44.1
billion), retail trade (RM35.7 billion) and
motor vehicles (RM10.3 billion) businesses.
The positive growth was contributed by both
retail trade and wholesale trade businesses,
increasing by 8.7% and 8.5%, respectively.
MIER: The retail sector started this year on
a weaker mode with the overall Retail Trade
Index (RTI) shedding by 19.8 points quarter-
to-quarter to settle at 71.6 points in the
1Q2017. This could be attributed partly by
uncertainties in the local and global economy.
The local retail sector is expected to face
challenging times this year as consumers
continue to be prudent in their spending while
BizPulse | Issue 16 : June 2017 - Syawal 1438H
OUTLOOK: NEUTRAL mainly to oil companies which have been
Moodys Investors Service expects oil cutting their spending on oil discoveries
prices to be range-bound and volatile and projects.
with Brent and West Texas Intermediate
(WTI) crude oil registering between USD40
and USD60 a barrel until at least 2018. The
improved oil price environment, as well as
cost rationalization, will provide an upside
to earnings.
The International Energy Agency (IEA): Global
oil discoveries fell to a record low in 2016 as
companies continued to cut spending and
conventional oil projects sanctioned were at
the lowest level in more than 70 years. Oil
discoveries declined to 2.4 billion barrels in
2016, compared with an average of 9.0 billion
barrels per year over the past 15 years. The
trend in low oil projects has been attributed
OUTLOOK: POSITIVE
Business Monitor International
(BMI): As inbound travel to Malaysia
from a range of source markets increases,
analysts expect to see healthy growth in
the volume of tourism-related expenditure.
Total tourism receipts are expected to
increase by an average of 6.9% per year
in Ringgit terms throughout the forecast
period, rising from RM111.53 billion in
2017 to RM131.19 billion in 2021, offering
a range of potential opportunities for
tourism retailers and travel/tour providers.
Receipts from travel items account for the
vast bulk of spending and are expected
to show a high rate of growth throughout
the forecast period, meaning total annual
travel items receipts are expected to reach
RM120.28 billion by 2021.
retailers have to face rising cost of goods and
operation.
OUTLOOK: NEUTRAL
CIMB Research: Automotive sector
analysts have projected moderate
total industry volume (TIV) demand growth
in 2017 underpinned by subdued consumer
sentiment coupled with the weakening ringgit.
TIV growth for this year to be at 3%, driven
by sales recovery from both national and
foreign brands following multiple new model
launches since 2H2016. Consumer sentiment
is expected to stay weak until 2H2017 given
the uncertainties in the domestic economy
amid currency volatility. Hence, analysts
believe consumers will continue to delay
purchases of big-ticket items until the later
part of the year.

COMMUNICATIONS CONTENT AND INFRASTRUCTURE
RECENT DEVELOPMENT
iPay88 Sdn Bhd recorded 38.2 million
online transactions in 2016 via its payment
gateway systems or 161% increase from the
14.6 million in the preceding year. Despite
the perceived sluggish overall economy,
there is solid evidence that Malaysians are
purchasing from online platforms more than
before.
iPay88's payment system shows
e-commerce and online purchases went
up by 210% over the same comparable
period.
Among the popular purchases include
apparel and footwear, with a volume of
RM25.3 million; accessories & jewelry
(RM1.7 million); electronics (RM5.1
million); and sports equipment (RM3.3
million).
Telekom Malaysia Bhd (TM) aims to
double the Internet speed for all its UniFi
subscribers by the end of this year. To date,
BUSINESS SERVICES
RECENT DEVELOPMENT
International Air Transport Association
(IATA): March 2017 demand growth results
for global air freight markets showing a 14%
YoY expansion measured in freight tonne
kilometers (FTKs) compared to the same
period last year. This was the fastest pace of
growth recorded since October 2010. While,
freight capacity, measured in available
freight tonne kilometers (AFTKs), grew by
4.2% YoY in March 2017.
March performance contributed to very
strong first quarter growth in freight
volumes. Freight demand in 1Q2017
increased by nearly 11% YoY and capacity
increased by 3.7% YoY over the same
period. The strengthening of air freight
demand in March is consistent with an
uptick in world trade and a six-year high
in new export orders. An increase in the
shipment of silicon materials typically
HEALTHCARE
RECENT DEVELOPMENT
Pharmaniaga Bhd is aiming to expand its
product portfolio further by introducing
more products. Based on its managements
guidance, Pharmaniaga is aiming to
introduce over 250 products over the next 10
years covering various therapeutic classes.
Cumulatively, there are 91 products under
development in both the Malaysian and
Indonesian manufacturing facilities, which
will be launched gradually over the next 5
years. Currently, the group has a total of 430
products registered for the local market,
while 210 products are registered overseas.
KPJ Healthcare Bhd, a private healthcare
provider, is banking on the growth of new
hospitals to record a 10% growth in revenue
and net profit for the financial year ending
Dec 31, 2017. The target could be achieved
driven by the seven new hospitals that were
BizPulse | Issue 16 : June 2017 - Syawal 1438H
only 22% of its 640,000 UniFi customers
have had their Internet speed upgraded due
to network availability. The initiative is in line
with Budget 2017's provision that Internet
service providers increase the speed of their
fixed broadband, with no change in the price
of the subscription.
OUTLOOK: POSITIVE
Gartner Inc.: Malaysian IT
(information technology) spending is
expected to outpace global IT expenditure
this year. Malaysia's IT spending is expected
to reach RM71.7 billion in 2017, an increase
of 8.0% over 2016. This is in contrast to
global IT spending, which is projected to hit
USD3.5 trillion in 2017, a 1.4% increase from
previous year.
The IT research companys forecast of IT
spending took into account expenditures
on devices such as personal computers
used in high-value consumer electronics
shipped by air, is also likely underpinning
a portion of the strong performance.
Asia-Pacific airlines freight volumes
expanded by 13.6% in March 2017
compared to the same period a year earlier
and capacity increased by 4.8%. The
increase in volumes reflects the strength
of the order books reported by exporters
across the region.
OUTLOOK: NEUTRAL
Construction Industry Development
Board (CIDB): The construction
industry is expected to grow by 8% this
year, reflecting a total value of RM170
billion underpinned by a number of mega
infrastructure projects that will also make
healthy contributions to the economy. This
will be an increase from last year, when the
currently undergoing construction while
seven more were under expansion. For the
financial year ended Dec 31, 2016, the group
recorded a 6.1% YoY growth in revenue to
RM3.0 billion from RM2.85 billion in 2015.
Meanwhile, the group achieved a 7.4% YoY
increase in net profit for the 2016 financial
year, registering RM155.8 million compared
with RM145.1 million in the previous year.
OUTLOOK: NEUTRAL
BMI: Malaysia's over-the-counter
(OTC) drug market represents around a
quarter of the pharmaceutical market.
The sector is expected to record a five-
year compound annual growth rate
(CAGR) of 5.0%, increasing from RM2.18
billion calculated in 2016 to RM2.32
7
Business Alert
(PCs), tablets, ultra-mobiles and mobile
phones would likely grow by 1.7% to
USD645 billion this year.
Meanwhile, data center system segment
is expected to grow by 0.3% to USD171
billion in 2017, software (5.5% to USD351
billion), IT services (2.3% to USD917
billion) and communications services
(-0.3% to 1.3 trillion).
industry recorded a growth of 7.4% with a
total value of RM166.4 billion.
In terms of construction volume, the value
increased from RM140 billion involving
7,455 projects in 2015 to RM166.4 billion
for 6,305 projects in 2016.
Only 29.1% or RM48.5 million of the
projects in 2016 were by the public sector,
while 70.9% or RM117.9 billion came from
the private sector.
billion in 2017 and RM2.78 billion by
2021. Malaysia's over-the-counter (OTC)
drug sector will continue to grow steadily
over the forecast period. Key growth
factors include greater health awareness
among consumers and willingness to self-
medicate.
Halal medicines are another area where
Malaysia shows growth potential. The
Chemical Company of Malaysia was
awarded a Halal certificate for more
than 200 of its products - mainly OTC
medicines - in January 2013 indicating
which drugs are suitable for Muslims. This
move may help boost domestic sales and
also open up export potential. India, China
and Russia are reportedly interested in
sharing Malaysia's expertise in this field.
Issue 16 : June 2017 - Syawal 1438H | BizPulse
8 BizPulse | Issue 16 : June 2017 - Syawal 1438H
URUS BESTARI
Bisnes
Bermodalkan RM1,000
T
erdapat beberapa jenis
perniagaan yang boleh diceburi
usahawan kecil yang mampu
untuk memulakan perniagaan
mereka secara kecil-kecilan tetapi
mendapat keuntungan bulanan
yang lumayan. Antara perniagaan
tersebut adalah:
Perniagaan Pencetakan dan Jualan
Cenderahati
Perniagaan pencetakan mungkin
merupakan salah satu contoh
perniagaan yang boleh memberi
keuntungan yang lumayan. Ada kalanya
mencecah antara 50% sehingga 300%.
Bila menyebut perihal perniagaan
pencetakan, umum mengetahui yang
ia tidak hanya terhad kepada T-Shirt,
malahan pencetakan kad perkahwinan,
bunting, kad nama atau dokumen bisnes
sentiasa mendapat sambutan.
Selain daripada bakal mendapat
keuntungan yang berlipat kali ganda,
usahawan juga boleh memulakan
perniagaan tanpa perlu modal yang
besar atau terpaksa membuka premis
perniagaan. Kebanyakan usahawan
pencetakan ini bekerja dari rumah
dan melakukannya secara sambilan.
Daripada aspek potensi perniagaan pula,
permintaan pelanggan sentiasa ada. Ada
kalanya pelanggan ini datang secara
bermusim, contohnya pada musim cuti
persekolahan, ramai yang memerlukan
khidmat mencetak kad kahwin. Sudah
tentu setiap satu pesanan adalah dalam
kuantiti yang banyak lantas menghasilkan
keuntungan yang lebih tinggi.
BizPulse | Issue 16 : June 2017 - Syawal 1438H
oleh Bahagian Penyelidikan CEDAR
Ada juga usahawan kecil yang berminat
untuk menyediakan khidmat membuat
button badge Bermodalkan kurang
daripada RM1, 000 usahawan tadi sudah
boleh membeli peralatan yang diperlukan
untuk memulakan perniagaan button
badge mereka. Bisnes button badge ini
memang menguntungkan. Bayangkan
harga kos untuk membuat seunit badge
ini tadi tidak sampai 50 sen, dan ada
antara usahawan yang mengenakan
harga setinggi RM3.80 untuk
seunit badge!
Perniagaan Telefon Bimbit dan
Aksesori Telekomunikasi
Mengikut statistik pengguna
telefon bimbit yang dikeluarkan
oleh Suruhanjaya Komunikasi dan
Multimedia Malaysia pada tahun 2015,
penduduk di negara ini mencatatkan
pemilikan telefon bimbit yang amat
tinggi. Malaysia mencatat penggunaan
119.2 telefon bimbit bagi setiap 100
penduduknya, berbanding negara-negara
maju yang lain seperti Amerika Syarikat
dan Jepun, masing-masing mencatat
95.4 dan 89.9 telefon bimbit bagi setiap
100 penduduknya.
Untuk memulakan perniagaan, sebaik-
baiknya usahawan tadi perlu mendalami
teknik membaik pulih peralatan
telekomunikasi. Usahawan juga perlu
mempelajari cara mengenal pasti sama
ada aksesori yang akan dijual itu adalah
tiruan atau benar-benar tulen. Selepas
itu, daftarkan perniagaan tadi dengan
Suruhanjaya Syarikat Malaysia (SSM)
dan dapatkan lesen perniagaan dari

Majlis Perbandaran. Stok barangan
boleh diperoleh daripada pembekal
sendiri ataupun membeli secara borong
dengan syarikat-syarikat perniagaan
yang besar seperti yang terdapat di Low
Yat. Sekiranya berminat untuk menjual
kad prabayar, maka daftarkan perniagaan
tadi terus dengan syarikat-syarikat
telekomunikasi seperti Digi, Celcom dan
Maxis untuk mendapat harga promosi
dan insentif yang lebih baik.
Sememangnya memulakan perniagaan
aksesori telefon bimbit ini tidak
memerlukan modal yang besar, namun
keuntungan yang diperoleh sudah
tentunya tinggi sekiranya lokasi
perniagaan anda adalah strategik.
Contoh kawasan yang sesuai adalah
kawasan berkepadatan penduduk yang
tinggi terutamanya bila terdapat ramai
bangsa asing, contohnya mereka yang
berasal dari Indonesia, Bangladesh dan
Vietnam menetap di situ. Sekiranya
terdapat persaingan, maka pastikan
harga barangan yang dijual adalah murah
jika berbanding dengan kedai-kedai lain.
Kiosk Makanan
Terdapat syarikat-syarikat jualan
makanan yang menawarkan pakej
jualan makanan berkonsep mudah
alih dengan harga yang berpatutan.
Usahawan berupaya menukar kiosk niaga
yang mungkin hanya sebesar 1.5 meter
x 1.5 meter kepada sumber pendapatan
lumayan. Kiosk mudah alih ini mudah
untuk dipasang dan boleh dibuka di
tempat tumpuan orang ramai seperti di
pusat membeli belah, majlis keramaian,
restoran, majlis katering, pasar
malam, bazar atau ekspo dan juga di
medan selera.
Selain tiada bayaran francais atau caj
tersembunyi, perniagaan seperti ini
mudah dan boleh dilakukan di mana-
mana sahaja. Ia juga menawarkan
potensi keuntungan maksimum dan
keperluan tenaga kerja yang minimum.
Ada juga antara syarikat-syarikat
yang menawarkan pakej permulaan
perniagaan berkonsep kiosk ini. Mereka
akan menawarkan latihan dan teknik
memasak secara percuma untuk
memastikan usahawan berkebolehan
dalam mengendalikan kiosk
makanan tersebut.
Perniagaan Ice Blended
Kala cuaca terik, perniagaan ice
blended memang akan laris bak
goreng pisang panas. Untuk
memulakan perniagaan ice blended ini,
perkara pertama yang perlu diambil kira
adalah peralatan yang akan digunakan
seperti mesin pengisar, payung, meja
BizPulse | Issue 16 : June 2017 - Syawal 1438H
kerja, serbuk perasa, bekas untuk
mengisi serbuk perasa dan juga
keperluan lain. Terdapat juga pakej
dengan harga yang menarik ditawarkan
oleh syarikat persendirian untuk mereka
yang berminat.
Terdapat beberapa keistimewaan
perniagaan ice blended ini, antaranya
ialah perniagaan ini sangat mudah.
Kurang risiko pembaziran kerana serbuk
yang digunakan tidak mudah rosak atau
basi. Ice blended juga sangat mudah
dijual. Kebanyakan usahawan akan
menjalankan operasi perniagaan di
tempat tumpuan orang ramai seperti
di sekitar kawasan sekolah, kawasan
perumahan, tapak ekspo dan karnival,
pasar tani dan juga pasar malam. Dibantu
dengan cuaca Malaysia yang agak
panas, tidak hairan jika ada usahawan
ice blended yang mendapat keuntungan
melebihi RM5, 000 sebulan.
Perniagaan Produk Makanan
Di Malaysia, perniagaan produk
makanan semakin mendapat
tempat di hati masyarakat. Bisnes
jualan makanan boleh dilakukan di
rumah, kedai atau pun di kiosk. Ada juga
usahawan yang menjual produk mereka
di pasar tani dan pasar malam. Di pasar
raya besar juga sudah banyak yang
turut membekalkan produk makanan
yang halal.
Produk makanan yang sentiasa laris
di pasaran terdiri daripada produk
konfeksioneri seperti roti, kek dan biskut
serta produk sejuk beku contohnya
karipap, nugget, bebola ikan, daging atau
ayam, popia, sosej, daging kisar dan
pau segera.
Bagi produk konfeksioneri, usahawan
boleh menerima tempahan untuk
majlis keramaian ataupun upacara
sambutan hari perayaan. Ada usahawan
yang bertindak lebih agresif dengan
mempromosikan produk makanan
mereka di pejabat atau syarikat bagi
jamuan mesyuarat, sesi ceramah atau
9
Urus Bestari
sebagai hidangan minum petang. Walau
pun sesetengah pejabat atau syarikat
memiliki kantin dan kafeteria mereka
sendiri, namun ada kalanya mereka lebih
gemar untuk mendapatkan khidmat
usahawan produk makanan daripada
pihak luar untuk menukar cita rasa
mereka sendiri.
Untuk memulakan bisnes pembuatan
produk makanan, apa yang perlu ada
dalam diri usahawan adalah kemahiran
untuk memproses produk, teknik
pengendalian yang betul dan strategi
pemasaran yang baik. Sediakan khidmat
pesanan dan penghantaran produk
kepada pelanggan, demi untuk menambat
hati mereka. Adalah sangat penting bagi
seseorang usahawan untuk memastikan
setiap maklum balas daripada pelanggan
dan pekerja diambil perhatian untuk
mengatasi dan memperbaiki segala
kelemahan yang ada. Etika kerja dan
amalan murni yang berterusan dapat
menjamin perniagaan produk makanan
ini agar kekal lama dalam pasaran.
Kesimpulan
Apabila berbicara perihal memulakan
perniagaan dengan modal yang kecil,
kisah pengasas Boon Siew Honda,
mendiang Tan Sri Dato Loh Boon Siew
yang telah memulakan perniagaannya
dengan membeli 11 unit bas dengan
wang simpanannya RM2,000. Bas ini
kemudiannya dibaikinya sendiri dan dijual
dengan harga RM12,000 setiap satu.
Begitu juga dengan tokoh usahawan
terkenal Tan Sri Syed Mokhtar al-Bukhari
yang memulakan perniagaan jual beli
lembu dan kerbau seawal usia 19 tahun
dengan hanya berbekalkan modal yang
sangat kecil.
Sekiranya modal kecil yang anda ada,
maka mulakan dengan bisnes kecil.
Pilih bisnes yang sesuai dengan diri
anda. Jadilah seorang yang komited
agar permulaan yang kecil ini boleh
menjadikan anda seorang usahawan
yang berjaya.
Issue 16 : June 2017 - Syawal 1438H | BizPulse
10 BizPulse | Issue 16 : June 2017 - Syawal 1438H

HUMAN RESOURCES MANAGEMENT

Tip Utama
Kerja Berpasukan
Oleh Wan Zainuddin Wan Muda

D
alam sesebuah organisasi,
semangat berpasukan
memainkan peranan penting
untuk mencapai kejayaan. Dalam
hal ini, kerja berpasukan atau team
building merupakan salah satu bentuk
pengurusan dan prasyarat penting untuk
membina semangat kekitaan demi
mencapai kejayaan organisasi tersebut.
Sehebat mana pun seseorang itu
dalam melakukan kerja, mereka pasti
memerlukan bantuan serta gandingan
orang lain untuk bekerja. Kerja yang
dilakukan oleh sebuah pasukan tentunya
lebih baik berbanding kerja yang dilakukan
secara bersendirian dari segi kualiti
dan kuantitinya.
Matlamat, misi, visi serta objektif tidak
akan tercapai jika kerja berpasukan
tidak diamalkan. Semangat dalam
berpasukan atau team building perlu ada
demi mencapai kejayaan dan mencapai
matlamat berlandaskan objektif
organisasi. Hal ini secara tidak langsung,
akan membangkitkan semangat motivasi
dalam kalangan anggota organisasi untuk
bergerak bagi mencapai kejayaan demi
kejayaan. Jika dibandingkan bekerja
secara bersendirian, selepas beroleh
kejayaan, ia hanyalah kejayaan peribadi
bagi anda dan berkemungkinan tidak
dapat dirasai dan dikongsi bersama
orang lain.
Tip 3: Berhati-hati kepada masalah
dalaman, bekerjasama ketika bekerja
dalam pasukan sehingga selesai.
Tip 4: Sentiasa bersifat jujur, dan bersikap
terbuka.
Tip 5: Percaya kepada ahli pasukan dan
berfikiran terbuka.
Tip 6: Sentiasa bersemangat tinggi,
mampu bekerjasama antara satu sama
lain, dan mencapai objektif bersama
sebagai satu pasukan.
Kerja berpasukan amat penting dalam
setiap organisasi, kerana tanpa kerjasama
dari semua pihak, perkembangan
sesebuah organisasi pasti akan terjejas.
Penekanan daripada pihak pengurusan
yang mewujudkan suasana harmoni
dan bekerjasama sesama pekerja akan
memudahkan kerja, serta menggalakkan
lagi anggota-anggota organisasi untuk
mewujudkan pasukan kerja yang
berkesan.
Sifat bekerjasama antara sesama pekerja
di setiap organisasi amat penting dalam
mengekalkan prestasi syarikat itu sendiri.
Oleh yang demikian, pihak pengurusan
mahupun pekerja itu sendiri memainkan
peranan penting dalam mewujudkan
suasana bekerjasama sesama pekerja
dan pihak pengurusan.
Sesebuah organisasi seharusnya lebih
bersifat terbuka dalam menerima idea
para pekerja mereka, dan para pekerja
pula tidak perlu takut untuk memberikan
pandangan atau cadangan kepada pihak
pengurusan khususnya. Ingatlah tanpa
kerjasama dari semua pihak, pastinya
sesebuah organisasi tidak akan utuh dan
bertahan lama dalam industri.

Antara tip utama dalam kerja berpasukan

(team building) yang berkesan adalah:

Tip 1: Pastikan tiada halangan komunikasi

dalam organisasi.

Tip 2: Elakkan berfikiran negatif dan

sentiasa berlaku adil dalam segala hal dan Wan Zainuddin Wan Muda merupakan Ketua, Perkhidmatan Modal Insan, SME Bank. Beliau boleh dihubungi di
berikan respon yang positif. wanzainuddin@smebank.com.my

BizPulse | Issue 16 : June 2017 - Syawal 1438H


Temubual oleh Norhisham Hamzah
SEMBANG USAHAWAN bersama
Muhamad Razi Bin Yahaya
LG-01 CoPlace 3, Blok 3740 Persiaran APEC,
M
inat yang mendalam terhadap
bidang teknologi maklumat
dan sistem komputer
telah menggerakkan hati
usahawan Muhamad Razi Yahaya untuk
membuka syarikat web hosting dan cloud
computing beliau sendiri, yang dikenali
sebagai RockSoft Sdn Bhd.
Menerajui RockSoft sebagai Ketua
Pegawai Eksekutif, Razi memperolehi
ijazah sarjana muda (kepujian) di
dalam bidang Kejuruteraan Perisian
dan Rekabentuk Permainan daripada
Universiti Multimedia, Cyberjaya.
Antara bidang kepakaran yang beliau
minati adalah Rangkaian, Linux, Cloud
Computing dan Teknologi Pelayar.
Salah satu sebab utama beliau
membuka syarikat sendiri adalah untuk
memanfaatkan pengetahuan dan
pengalaman beliau secara langsung
kepada masyarakat pada amnya dan
pelanggan-pelanggan khasnya.
Sebelum ini syarikat beliau dikenali
sebagai RockSoft Web Solutions dan
bermula dengan menyediakan pelbagai
perkhidmatan jaringan internet kepada
pengguna internet dalam negara dan
seluruh dunia sejak tahun 2005. Selari
dengan kemajuan teknologi maklumat,
RockSoft telah berkembang dan
menawarkan pelbagai perkhidmatan
berkaitan teknologi maklumat yang
komprehensif kepada pasaran tempatan
dan antarabangsa.
S: Apakah yang mendorong anda untuk
memulakan perniagaan ini dan bolehkah
ceritakan secara ringkas tentang
perniagaan anda?
Sewaktu belajar di universiti saya
hanya memikirkan untuk menghabiskan
BizPulse | Issue 16 : June 2017 - Syawal 1438H
Pengarah Urusan
Nama Syarikat
RockSoft Sdn Bhd
Bidang Perniagaan
Web Hosting & Cloud Computing
Alamat Perniagaan
Cyber 8 63500 Cyberjaya
Telefon
03-83193615
Email
razi@rocksoft.com.my
Website
http://rocksoft.com.my
pengajian saya dan bekerja di syarikat
IT. Walaubagaimanapun, disebabkan
keperluan untuk mencari wang bagi
menampung yuran pengajian dan
membantu keluarga setelah ayah jatuh
sakit banyak mendorong saya untuk
menceburi bidang perniagaan. Dari
sinilah saya menggunakan kemahiran
dan pengetahuan sedia ada sebagai
asas untuk produk dan servis bagi
memulakan perniagaan saya.
Di samping minat, saya terpanggil
untuk menceburi perniagaan atas
dorongan dari isteri, Norhaslynda
Kamal, yang juga rakan perniagaan
saya sekarang, iaitu sewaktu belajar
di universiti supaya memulakan
perniagaan dan berfikiran jauh untuk
mengubah jalan hidup menjadi
lebih baik
Perniagaan saya melibatkan
penyediaan servis teknologi maklumat
bagi mana mana pelanggan yang
memerlukan khidmat sewaan web
hosting, emel, nama domain dan sewaan
server yang diletakkan di pusat data
yang mempunyai internet berkelajuan
tinggi. Kami juga menawarkan khidmat
kepakaran server windows dan linux
untuk tujuan penyelesaian masalah
(corrective maintenance) ataupun
bagi tujuan pencegahan masalah
(preventive maintenance).
Kami juga menyediakan
perkhidmatan Cloud di mana pelanggan
boleh menyewa kapasiti internet,
kuasa pemprosesan (CPU), dan storan
data (centralized storage) secara
"On-Demand" dari infra kami untuk
tujuan penggunaan syarikat mereka
seperti untuk applikasi web, emel dan
lain-lain.
11
11
SEMBANG USAHAWAN
ANALYSIS
S: Apakah keunikan perniagaan anda
berbanding pesaing?
Kami sentiasa memastikan produk yang
dijual bersesuaian untuk kegunaan
individu, syarikat kecil ataupun syarikat
besar. Harga yang kami tawarkan
adalah lebih murah berbanding pesaing
kami. Kami juga menggunakan sistem
automasi di mana produk/servis yang
di pesan oleh pelanggan akan diaktifkan
secara automatik selepas pembayaran.
Kami sentiasa bersedia untuk
memenuhi keperluan mana-mana
syarikat atau individu pada bila-bila
masa. Selain daripada menjual produk
kami dalam talian, kami juga sering
berjumpa pelanggan kami melalui
mesyuarat jika mereka memerlukan
nasihat profesional kami. Kami
menjaminkan perkhidmatan berkualiti
tinggi kepada pelanggan kami pada kos
yang sangat berpatutan.
S: Bagaimana anda melihat perjalanan
dan perkembangan syarikat daripada
hari pertama hingga kini?
Sepanjang 13 tahun di dalam
perniagaan, kami sentiasa berpegang
kepada prinsip untuk tidak terlalu fokus
dalam membesarkan syarikat dengan
terlalu cepat kerana lebih mementingkan
kestabilan jangka panjang, kemampanan
dan pertumbuhan organik. Kami juga
sentiasa memastikan penggunaan
infra, sistem dan automasi terkini
supaya dapat menguruskan lebih
banyak akaun pelanggan pada kos
jangka panjang yang lebih rendah. Kami
bersyukur kerana terus mendapat ramai
pelanggan baru setiap hari yang hendak
menggunakan servis kami. Pada hari ini,
kami telah mempunyai lebih daripada
20,000 pelanggan yang menggunakan
servis kami.
S: Bagaimana anda melihat landskap
industri dalam perniagaan yang
diceburi hari ini dan kesan kepada
perniagaan anda?
Naik turun ekonomi dan kerapuhan
matawang banyak memberi cabaran
pada perniagaan di masa kini kerana
peningkatan kos dan penurunan
kuasa membeli individu dan syarikat.
Di samping itu, jumlah pesaing yang
bertambah di dalam industri ini juga
boleh mempengaruhi pegangan
pasaran dan mengakibatkan penurunan
harga pasaran dalam segmen ini.
Walaubagaimanapun, industri teknologi
maklumat terus berkembang maju
dan menyaksikan peningkatan dalam
permintaan dan kemunculan banyak
niche yang menggalakkan permintaan.
Issue 16 : June 2017 - Syawal 1438H | BizPulse
12 BizPulse | Issue 16 : June 2017 - Syawal 1438H
KNOWLEDGE SPA
How to Design a
Successful Petrol Station
Author : Marcello Minale
Hardcover : 256 pages
Publisher : Booth-Clibborn Editions
ENTREPRENEURS EVENT CALENDAR
19-22 ARCHIDEX 2017
July
Venue:
Kuala Lumpur Convention Centre
South East Asias most successful annual
industry trade event for the architecture,
interior design and building fraternity
ARCHIDEX (International Architecture,
Interior Design and Building Exhibition)
is a 4-day exhibition being held annually.
ARCHIDEX is widely recognised as a leading
event that draws together South East Asias
fraternity of architects, interior designers,
developers, urban planners, engineers,
academicians, students and various related
industry professionals.
www.archidex.com.my
BizPulse | Issue 16 : June 2017 - Syawal 1438H
A
great book that both
summarises and highlights
the importance of good
petrol station design in
winning the hearts and minds
of consumers. As petrol prices soar
and environmental issues become
paramount, energy companies must
increasingly look to new ways of
attracting and retaining customers.
This book gives a great insight into one
effective way companies can do this -
through good design.
Quite simply this is an excellent portrayal
of the world of petrol station design.
Best practice examples are backed by
an insightful and colourful commentary
by the late, great design guru Marcello
Minale. The book gives you a great
summary of what is required and what is
possible when designing petrol stations.
Outlining the importance of doing so
to attract and retain customers, in the
increasingly competitive energy market.
A must for aspiring or experienced
designers.
It also focuses our minds on the power
of branding and illustrates the way in
Norhisham Hamzah is a Senior Manager at the Centre for Entrepreneur Development and Research (CEDAR), a
wholly owned subsidiary of the SME Bank Malaysia. He can be reached at norhisyam@smebank.com.my.
Boost Your Business
20 With Powerful Digital
July Marketing Strategies
Venue:
Level 6, Menara SME Bank
Calling all Malaysian enterpreneurs! The
Centre for Entrepreneur Development &
Research (CEDAR), a wholly owned subsidiary
of the SME Bank Malaysia, in collaboration
with Satu Creative, is organizing a Digital
Marketing program designed especially for
entrepreneurs and executives like you. The
program will be delivered by Azuar Zainuddin,
a Digital Marketing Consultant with over 10
years of experience in advertising, banking,
hospitality and higher education sectors.
www.cedar.my
Reviewed by Norhisham Hamzah
which design can affect us subliminally
and alter our buying decisions. It brings
together for the first time a collection of
some of those landmarks that we see
everyday and forces us to see them as a
whole - a rich design source relating to
an industry which has had no recognition
until now.
An essential book for anyone interested
in design, marketing or retail. Minale
Tattersfield is one of the leading
identity design consultants with offices
throughout the world.
2-Day e-Commerce
29 Hands-on Master
July Workshop for Beginners
Venue:
Asia Training, Taman Melawati,
Kuala Lumpur
During this workshop we will together build
a fully functional e-Commerce Store from
scratch. In this fully hands-on weekend
e-commerce course will guide you how to
build a successful e-commerce business
by yourself. Not just a bit, but everything
from practical set-up and product upload to
day-to-day operations, response marketing
to measurement and optimization. We
even include marketing techniques and
continuous improvement, all in workshop-
style classes, all done by yourself hands-on
(you need to bring your laptop!).
www.eventbrite.com