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MEDIATOR IN SOCIAL NETWORK FOR USER INTEREST ACTIVITY IN BIG DATA

SOUMYA M HEGDE CSE Department,VishweshwaraihTechnological University,DonBosco College of Engineering Banglore, Karnataka, 560074, India

soumyahegde22@gmail.com

RASHMI K S CSE Department,VishweshwaraihTechnological University,DonBosco College of Engineering Banglore, Karnataka, 560074, India rashmikapil.sirdeshpande@gmail.com

ABSTRACT: In social media it is difficult to get data on user interest basis.In this case based on browsing and downloading history along with mining the interest of the user contents are filtered and recommended to user.The project has two goals.First studying the user problems and second bulding model for processing and controlling of project.

KEYWORDS: User interest,contents filtering,content modelling

INTRODUCTION

Social media platforms are growing in proportional with increase in population.The services are focused towards users through addons like mobile texting,facebook,twitter etc. These media produce large amount of internet traffic, but contents remains fragmented which limits the user experience ,analysis also content redistribution.These social networking sites rely more on individual experience and their suggestions and the problem the users over come rather than anything else. Since these social platforms are more involved in common peoples life for their entertainment,networking and business improvement, ease of access of these media in single platform need to be considered.Also this is a continuous experience rather then once use and stop using it. When social networks had been introduced for first time within short duration of time it started to become famous.Later these networks started to involve in most of the peoples life as it included photos sharing,video sharing ,status updates,groups for mass communication. Many of the drawbacks of social networks like interoperability were addressed by starting up with single platform .Content Redistribution in FaceBook was provided by “share”function (eg [2] and [3]).”Open Identity” was provided by Google.But these features were not successful as it took too much of time effort of users.The drawback of “share” function was user could not engage in one- to-many applications and Google open identity was limited to targeted platforms rather than multiple platforms. To account for these disadvantages our project was developed where unified access was granted for different type of social networks, using Hadoop system where one can access,rate the content in single platform also get new recommendation for contents which user has not seen,based on how he has rated other contents and on his interest.The user can set filters for unwanted data.The

only thing user need to do is register and set filters. Based on what user browse, view,download the system learns interest and Recommend to the user.

THEORETICAL PREMISES

Interactive interest based environment interactivity Earlier time we had TV,Radio and newspapers where interaction was one sided.Here content owner could just broadcast the message and End User could just Receive the message.There is no interaction between end user and and content owner.Later As the Technology improved Facebook,google+,etc was developed but here the Interactivity was just between two end user and not between system and End User.

between two end user and not between system and End User. Figure1. Services Figure2. Social Media

Figure1. Services

user and not between system and End User. Figure1. Services Figure2. Social Media The goal of

Figure2. Social Media

The goal of this project is to overcome few of the drawbacks of interactivity described above.The project provides user centric experience with interactivity.

Challenges in interactive interest based content discovery Interactive content based discovery along with increase of user interaction raised many challenges like inhomogenety of cross platform which comprises of audio,video,images[4].To manage this project relies on cloud.

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Increase in number of users and data led to cognitive overload[6].To overcome this[5]suggested solution like information retrival through keywords,Information Filtering[1],brute force interaction that enable immediate and effortless interaction.

MOBILE ORIENTED FRAMEWORK

Considering the challenges and interactivity of the user we developed mobile oriented framework.This framework eases users work also helps to understand the process of interactivity.As the project utilizes cloud interaction with large scale of data is possible.Also analysis at large scale is made easy

data is possible.Also analysis at large scale is made easy Figure3. System architecture The front end

Figure3. System architecture

The front end part of project consists of social media Interactivity and backend consists of processing which consists of four phases which include content matching,Interest mining,information extraction,user management and subscription management. The workflow follows below procedure

Subscription management:

Here the user can register,add content filter,remove content filter,search and view content.while registering user data is taken like name ,address and his preferences where location is used for building user profiling based on which content will be recommended to him .

User management This is used for internal montoring of user data and his preferences,calculation and storing of information what can be recommended to the user.the main important step over here is user profiling.where user profiling is group of people with similar interest.It is based on user profiling contents will be recommended to set of people.

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Interest mining This uses data mining aggloromative clustering algorithm to extract users interest based on rating given by him to the viewed content also what is his most viewed content.This happens in backend of the system where processing happens and it is used for further recommendation of content to the user.

Information extraction This uses WEB-API services for information extraction.Based on users downloading and browsing ,data will be sent to the processing machine everytime .Further this information is sent for content matching phase

Content matching It matches the interest mined and Information extracted by WEB-API and is used for content recommendation,for example if a user has set a filter he do not want particular data,even if has browsed similar kind of data then those kind of data will not be recommened for him.

Content recommendation:

This is one of the main intention of the project .Based on all the above criterias content will be recommended to the user.Use can view it or rate it but everytime he views the data the database will be updated.

everytime he views the data the database will be updated. CONCLUSION Figure4.User Profiling In this paper

CONCLUSION

Figure4.User Profiling

In this paper we propsed a model that encircle around interconnection between services and social media platforms.Using the BigData,cloud and datamining services we built the model for

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Information Extraction and Content Recommendation. Future work explains about future scope of the project that utilizes general information for the purpose of building model

general information for the purpose of building model Figure 5. Content Recommendation FUTURE WORK The idea

Figure 5. Content Recommendation

FUTURE WORK

The idea can be extended for generalized information.Further these generalized information need to be categerized for ease of access for users.New technique should also be found for categorizing the content by its own details without being explicitly specified.

REFERENCES

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biggest growth in the far east,” Technical report,IDC, Tech. Rep., 2012. P. Wilson, “Interdisciplinary research and information overload.” Library Trends, vol. 45, no. 2, pp. 192–203, 1996. J. Mengis and M. J. Eppler, “The concept of information overload: A review of literature from organization science, accounting, marketing,mis, and related disciplines,” The information society, vol. 20, no. 5,pp. 325–344, 2004.

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