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People. When we say People, we mean inside and outside of your company, including customers,
prospects, analysts, competitors, partners, suppliers, resellers. It’s all of the people and companies
that affect your business.
Streams. Think of Streams as dynamic workplaces where people, applications and knowledge
come together to get the job done. Streams are purpose-built to capture all the conversations,
interactions and transactions of your business. Streams are flexible and open to support
collaboration.The System understands how all Streams relate and can provide users Suggested
Streams in context to the work they are doing in the Coffee Bean System.
Applications. Applications are the tools that help you do your job—Social CRM, Social Media
Monitoring, Projects, Market Analysis, Performance Analysis and Business Initiatives.
Coffee Bean taps social media channels to bring real-time intelligence into the customer
relationship. Relationships are the number one reason sales wins deals.
Businesses use Social CRM systems to connect with existing customers meaningfully as well as support the development of new
customer relationships. These are tangible needs that translate into business value when the system can deliver on the promise.
Coffee Bean’s does.
Prospecting is an important sales activity that contributes to building pipeline and Coffee Bean gives sales a
methodology to customize and personalize their prospecting efforts in order to increase conversion of prospects into
real deals.
“47.4% of the leads are self generated by sales reps....we see that salespeople are still
doing the majority of the heavy lifting in the area of lead generation.” — CSO Insights 2010
The Coffee Bean System targets sales performance with innovation that automatically streams
knowledge in real-time.
Core CRM functionality has helped sales to become more efficient. Yet, powering sales performance to win more deals is
what’s needed most to affect revenue. To do that, a system must be designed to compliment what sales does, provide
critical knowledge when it’s needed for decision-making, and support the customer’s buying process.
The Coffee Bean System addresses what’s needed to improve sales performance. More than simply freeing up
incremental selling time, we focus on delivering the right knowledge and information to reps when they need it most.
Coffee Bean Suggests Streams of Knowledge to Help Sales Be More Effective. Because Coffee Bean is open and flexible,
it accommodates the dynamic nature of a sale, capturing changes as they occur from both internal and external sources
that may affect the deal. With that aggregate knowledge, it supports sales’ efforts to optimize addressing the prospect’s
needs by presenting relevant
information as Suggested Streams.
Customers are already social savvy and operating differently as buyers and users of businesses products and services. The historical
pattern of sales and marketing working in silos changes forever. The era of push marketing and rigid selling processes end. Businesses must
align to the social customer to survive, which means sales and marketing must adapt to a new social framework for doing their jobs.
Collective knowledge that is shared as it happens, when it’s needed and in context to what a user is
doing, provides powerful benefits to any business—it accelerates the learning curves, responsiveness and
productivity of all employees.
The Coffee Bean System builds customer engagement at many touch points so you connect in ways
that are meaningful for the customer and your business.
Take any market today and you’ll see that customers are more connected to each other than businesses often recognize. A
social customer is truly an advocate and believes the role of contributor they play affects products, service and direction of
your business. This is the highest form of customer relationship.
The Value of Customer Co-Creation to Inspire Innovation in Products and Services. Social customers expect to participate with a
business to effect the future of product development. They are as in-the-know about your products, your competitors and what
other customers think. This kind of wisdom is worth tapping and Coffee Bean created Customer Streams just for that purpose.
Effective performance
analysis tools provide leading
indicators and timely insights
that can be acted upon.
Coffee Bean continuously captures your business’ performance in action and streams it to
decision makers in your organization.
Every Business charts their path to growth as initiatives, yet the true challenge resides in translating those initiatives across
the organization into day-to-day actions that drive execution. The key to addressing this challenge is accessing methods
to monitor discreet, daily progress and sharing that knowledge with decision makers. When management knows where
the business stands, they make better decisions and respond with immediacy because they are confident.
Coffee Bean looks at every business as a living process of communications, decisions and actions that needs a means to
capture and disseminate the real-time dynamics of its progress. Because our system is based on Streams, it links strategy
with execution, performance with promise and synchronizes to the rhythm of every day multi-tasking. All of it in real time.
Projects Underpin Every Major Business Initiative and Touches All Levels of Your Organization. Projects are at the center
of everyday action by employees fulfilling any role in the business. They are the manifestation of “getting things done”.
They support agendas as big as the company’s growth initiatives, or as significant as completing the latest competitive
analysis, and even as finite as planning the gift giveaway for an upcoming trade show. Regardless of size or scope, each
project affects the business. Therefore, they merit broad visibility and seamless integration to create a social business
environment of complete transparency.
Coffee Bean’s system integrates projects into Streams to enable them to be the living, open process they need to be. A
Project Stream keeps track of the myriad of tasks, activities, milestones and events that are part of the project.
Stakeholders are always aware of changes because the system automatically tracks progress and alerts when risks to
completion occur. Up and down the organization, every project is visible and connected to its effect on the business.
6601 Owens Drive, Suite 235 | Pleasanton, CA 94588 | +1 925 460 8330 t | sales@coffeebeantech.com | coffeebeantech.com