Disusun Oleh :

1. Aulia Q. (7101412009)
2. Ineka Yulianti P. ()
3. Dicky Setia P. (7101414)
4. Vegy Dwi H. (7101414251)
5. Itsnaini Kusuma A.(7101414259)

6. Indah Tri L. (7101414342)

UNIVERSITAS NEGERI
SEMARANG
 DUA KELINCI COMPANY
A. OVERVIEW (HISTORY)

Business Type :Manufacture

Main Products :Double Rabbit,Supernut,Tic Tac

Location :Pati, Central Java, Indonesia

Year Established :1985

Number Of Employees :Above 1000 People

Main Markets :North America, Eastern Europe, Southeast Asia,

Eastern Asia, Western Europe

It began in 1972 from a home industry with a simple vision, which was to produce
roasted peanuts with quality. Roasted peanuts were packed and labeled under the brand name
DUA KELINCI. These were marketed in Surabaya and the surrounding area, expanding until
we covered the whole east Java market.

It was the beginning of the sucess of a product that will change the image and
perception of roasted peanuts in Indonesia forever.

A plant was built on a 6 hectares of land in Pati with the name PT. Dua Kelinci. The area of
Pati is the main source of ground peanuts in Central Java. With the existence of the plant in
Pati, we easily get a continuous supply of good, fresh ground peanuts. This is very important
in producing our high quality roasted peanuts.

In 1995, PT. Dua Kelinci imported modern machinery from Japan and Europe for
production.

In 2000, a new line of innovative products was launched, including Shanghai DK, Hot
Nut, Garlic Nut, Lofet, Tic Tac, Koroku, Morning, etc.

We have continued expanding the market of PT. Dua Kelinci products until now we
are truly global, reaching countries in Asia, Australia, Europe and the USA.
 We are not only distributing our products overseas as a selling activity but we are
seriously entering the global market as our marketing target.

Our distribution has entered overseas countries, such as: Middle East countries, Hong
Kong, Singapore, Malaysia, Philippines, Australia, Thailand, Europe, USA, etc.

B. COMPANY ORGANIZATION

CHAIRMAN

HEAD OF HEAD OF HEAD OF HEAD OF

PRODUCTION MARKETING PERSONNEL ACCOUNTING
AND AND FINANCE
GENERAL

THE
FOREMAN

EMPLOYEES
1. Chairman
- Make decisions in terms of company policy, rules, employment, and
determining the office hours.
- Coordinating all part of company to achieve the company destination.
- Accepted a responsibility of each head-subordinates over the performance
of its duties.

2. Head of Production
- Establishing standarts og quality, size, and packaging.
- Set all the interests and production process until the goods ready for sale.
- Accepting accountability task of sub-section leads.
- Responsible to the chairman.

3. Head of Marketing
- Determining the market target and take alternative decisions of marketing
strategy.
- Creating a market and running the sales with coordinate the order.
- Responsible to the chairman.

4. Head of Personnel and General

- Knowing all problems from the employees.
- Entitled to take decisions to resolve the problems.
- Make the adjustment to the employees.
- Responsible to the chairman.

5. Head of Accounting and Finance

- Knowing all of the companys financial problems.
- Coordinate the employees task.
- Responsible to the chairman.

6. The Foremen
- Supervise the work of employees in each section.
 7. Employees
- Carry out work in accordance parts respectively.

C. PLACE

We can get the products of Dua Kelinci company at :

- Supermarket ( Aneka Jaya market, Goory market, Ramai market, Luwes

market, Alfim market etc. )
- Minimarket ( Indomart, Alfamart, Alfat market, Yhon market, Mantu
Lanang market etc. )
- Dua Kelinci Store in Pati Central Java ( In front of Dua Kelinci Factory )
- Food stalls etc.

D. PROMOTION

Dua Kelinci company doing each promotion system through :

- Advertisement in the electronic media, such as television, radio, internet to

inroduce and attract consumers about thr products are selling.
- Bilboard, by putting some pictures of products for closer product to
consumers.
- Advertisement in newspaper, magazine, leaflet and etc.
- Sales promotion through giving some reward immediately, attached to the
product.
- to develop its marketing business to the international market, Dua Kelinci
company took the giant Spanish football club Real Madrid. Dua Kelinci
company become the official sponsor of the football club since 2011 last
year. With these accomplishments, Dua Kelinci company been integrated
food manufacturer in Indonesia.