Persuasive Techniques rector or suaton ‘oma diferent conten + ees humour “Techaiaue intended oct onthe aan ‘aio of usage ‘ete and PasaWe | * Active ded clear ‘ete "They reeasaa Te apoE Voice 1 Psave: inet, tated Proves eubjectva or Passive: "The pert was rebasoc? bjectve one ‘Aajctves 7 ee ae rate ete ar Parsing — | ashy epee Deterbing words | + Cantmpy something psite or negate ne Ger imp seneting pose oa ‘nee camond tad rat “Rlferaton and] Wot conmnanly oad n scines wo gi@b avian] "Geeongs Gay Grabs Gare” ‘Assonance, Dfeniave sythn hat hes fo make them ety. Repetion otitis! | =» Add emphas, einoreas nasnieg “Sydney's tipper set ‘oneonarts snd Oran steno key wore ois tepeltonetvone! | > Cant ematve responce “The ste mack and-reo sounds + Momersbe| “usion 7 Wakes &conpario benveen io Suaions | Way Clow (eonbarson of Saterence 2 Haste paras nthe hope tat sudence wi | Ruel Growe and Kua he Clown fer The Simpsons) Lor of to Pls’ rtarence to overweight Engh low, 3 amparng oth Wa Going ova Lodo he Fs ‘Rraloay ‘Comparison between twothngs “i eended conparaon rigit an ough a Persuncve pace f ein te eader aba he $Sruaites bawoon tho two tings. Tis places ‘al conneston nthe reader's mina "Sweepng changes ae equved ‘Rusts saws on mosis downionds ‘snd copyght A naw bream need to ‘Stan op te Int, mooning Up te Stops et by years ofnegiect Rneedote Story that ustates 3 pariculor pnt Ofen thote are personal stoves, Peraonalnes, even huraries, ie esve. Can aw {he reader n hen aneesoes ate emesonal and tite ow th author es been aectod by he “Treceily tok my young chia Ws {ist ool mat. as king {onvard to sharing inthe jy of ‘erolement The cena beh, Fomover, nes thal experience for Featngs in he reader. Blots, hopes reams smbiors, tng, ineecailas and 0.9, Apps "TaRE RG The ert & aoc ota reader | Appeallo ar "Vour d eoui bs esi toplay on | Appeal re specify cesignes to provoke the | next" the postive or | autlence by targeting ther vinerabiries o ‘sepative ematonst | preudies. Appeals ean be mado fo poopie fears, | Appealto values: “They ae tying to (este ourway oe ‘Appeal to hopos:"By doing tis you ‘a secweyour franca ure” ‘Appesltenscourtios: “Hacker wit So2ees your bank acenunis aoe Means of ering an indivava ores 7 Beles an opponents argument ction and may land weigto those ofthe wer + Disparagement of subject may sway audence's opinions + Can ofend and aerate auseneef overdone "Her comments ae tle mero an acoleocent gibberish (dese, ‘uesinging) “Teochers mus be eld accountable sor stusens paling irs eves. *Bi (ver preterence or syrmpatty for arty paint of vow + Gan stengihon ar argument tha bias sama featorable sna wiin corte, and ithe autor bes some authrty + Canundermine an argument i eeproportenate tothe context “a aiverisament rhe Federal Liberal Party announcing he bones ‘fenanges fo Ausvala's wokolace fegseton| ‘a opinion pie by an ad votutoee tang Ausvaa's invelveren: ‘licks Expression that has been use #9 often t hes lost efecive meaning Wakes the aguante ofa reader bersuee the sxpreesion ss wel known thal fey dont have fo analyse the meanog 7 Can sway an aucence by appealing to emeting wih whies Wey ae Tarr + Naymakeausiones fea need + _Mey aera more soohististed audencs Inge season one wes Calloauial tanga (Common and vernal Tanguage, Otten Fefects how pecple speak realy, frit language sims te reader, PS the wir on the same vel ae te oase “ifs ie ora ago fora cfos ‘use Batre” jour Language Sign onde, Farteularunuusl or Satncwe expression 7 Gan provide Raeur May offend some of te Itondedausionce 1 Gatasusnes an intormat register (end, one crus) “They ai Gay Up wee “who gos ess about he Queen away? ve pote soy’ roses Connstative + Ecaurages (her sub or avery aualance to accept a partealer mptation + Seok fo persuade audence to accept “The ehlafen were sbughiored we they sgt” ‘apulaton of person cries pattouler viewpoint of porton or eveat “Her rooise beheviour was fecing einer posve questioned cernegaive Toa ANZAC leon ‘Denigration ‘ras Stanton aay Tom he Gaus and assccsas | Wow con we stent aan wake scan the the oppostion wih hrrtulor wana! eas, dea of cure f watching realty felevaon wn nureng warn beer Denotatfon and Connotation | Seaton fhe teal ~Btenary meaning of "Tre erolnal savanna f word pat pricy potent road’ mine “Bag is dented by he word Tare Wierds soc asa’, ‘gant, ‘mameteganuat are used, raplae ‘iin senence because ‘word, Conotaon i Ot connotation the emotora! Implcaions and fesociatone of awed Emalonal Appes + Wiggers an enotonal response inaudares | "Tongvangenlear weapons do rat ‘Atempttopersuace | + Evatesteings of guilt shame here, Ssorminat: we oe a a farget” {trough emettonal stsacton, honour ect (topealto sense of asocury) ‘manipulation “Sadly, Abeiginal heath na ‘etucaion sre asporsnies wo sit have to acres. epoest to sense of social sie)‘Emotive age {anguage tat pants 2 pleure to arouse 2 parila emotions ‘espns ‘Tarpas an audlonews eratonal responce (homer, extort. disgust ourage, et) Canslenae or ofend some susiences {senate people or hot with oent poticalvews tom tne war) "Tis babar praction Fas Boon fextendes othe cle, and the ann bey suferis ever on er faces" “Boss wer pod up ike trash fn makeshift roadie graves” Eupreniom Ami less dvot ‘word or phrase used 0 ‘Avis oendng 6 dsturbing sore reads Can provide subtey in an onervise cfc ‘tonto “Celateral damage (unvtended vets ofa) “unplanned lncing (rash) Fetus, quantitate or Statistica root of the trot ofan assertion “plot in support of rit rgument abst, Tete aspen opinions, ‘ectota ‘isprove, ‘Canlend an argument considerable weight, lends creamy ‘Appel to sutbory (Can undermine an axgumentif used to confuse or foed wis oo much formation + Canundermine the sgument tuted replace something Inapprepityor overuse offensive of ee “inthe arty way” (pregnant) tnpieassnt Evidence Tia weg ar gia Sd alasiThardTo | That sming causes cance now an esputable seni fact “According 0 Melbourne Water, 1.5 Inlion rousetolde ured over 600” ben tres of warn the arto 20m “Wind power generates fer plu than the buring fest fal” Figurative Language Imagery through the tie of via, rmataphors, ils alsa vid and ely undersons pire ‘ne auderce mes comparaon super! pciion “The one aT ARTISTS sulting" “social and racial erence ae the faunas n our communes Formal anguege Ute of more aborts, precise or Eophistoaed engusge ‘iesias «sophsicsiod.ofen autoaive [iyi that can lena weight oan argent ‘Commands respect, Can late na stuaton when fom ssnguage e more appropite pretentious) “ti ofr boot tat stent uceece canbe ecified trough be employment f sound feducatona princes ina ‘Supportive eamirg envionment” ook fontrat the cppoduniy of clscussng the postion oered =. ur sarleet canvenionen” | breraliation Broad statements Impliad am spectic ‘Beata a valde ahoey oF catenon, omatines dubleusiy Cane inetred io be evdence by nave Sudiance Can detact tom undermine and argument it examples ee unease a lopcal “This poor senavaur we NOGRTES by he parents, and tis hevtore tinal parents! esponsity ‘sles Sor the eisence a this choo tata ans beret fom ‘aire, Sarcasm, ec ‘Austere can be swayed by having them enter inthe oko ‘Singlsex classes at VCE level” Famour ‘Oe dorigrtes hewitt "George Dubbya Sush ands Use stpuns, ony, | + Ganprovides more engoging and ens tone | weapons of mass alstacton” "tard and Rudd came out ofthe conference lekng thei ps ike 9 Soupl of vestuck Cheshire cts”Typerbare Exagaeaon imply someting ‘ore Emporia, wars, Deter ee “Crates aramate oes ough aramaie image ‘Argue hugh the employinent of shock {ets and appeas fo fear ‘Argument canbe ee efectve overused or ‘eangerted “Eran weakened Ws a BOT by beggars and buckere “Our pasar tte more than toxic rabbis camps “wea a beng byalnvashedby mingumbing realty shows Teuaive La and Exclusive Language Cangusge tat ‘donee the auhot win the reader such Se we" our, Us) al tus he autora er Tarps of acouses pater groups Crostes a sence of ida Can encourage a sense of tesponsbity Canale anus andthe" mesay Tay ae on te we oF “We want whats bet four coharen “eat have aoe tay “Thay bong ther problems to Austral Engenders support by esalshing a rapsort ‘The etlecve use of us “tis up tous to save ie prblem | sna we t ince, thoyhave cated” Sym and they'0 wiclsse Tnformal Language | > —Gravieaa soversalonsi mead “Flow da you a Thom apres, Gotoguis, everday | + Senator?” luge of saressm senaege tere |. Rapastiomiderce's sere ottunau, | ‘Sh0N ena mate ciety + Consistent Tar TSSt ener sippot GOGNES ue oT | Twa ay rotten poate Touro in tno ‘Gate emitomen more ‘ented + Gate ctongemoteralriposes | usa oes” Siena chen | 1 Encauape sutenos oor ee @ Rpligheatmounne |” Soianci See “nore one edo ‘more cont seas” ‘argon ‘Worcs proses Tn corel conle, slows prsestonal is {rmmuricat eaiy by using aia words and “Win the gn parent, is Incorporate of eutural concise Reason: the use of fsigumentto assess 2 Stuatlen ane sway an Sdence ‘recibity oanargumert Ofte poet and possible solutone ‘Authors viewpoint supported by fets and Useaby specie teone ‘3a onl performance sroup a peeele + Often used to conse or impress enous" + Used to conor autory(cometines : I Undeseved) onthe ser or writ ‘Eanyoeoptere are ou cnet 4 + Can afenate those part othe grow ini fe vib oe Teale 7 prea eaten rather han evoton ands | ‘Research hse sion eta pcan lem or minor offences hampers ‘habit, we mus, bree, ‘Bopts new appro punter’ 2 oeking up peop ‘tho have commited sch oflences hh nt werd” ‘Daasions ‘Tha dalterte 0: ‘cident eating out Stinlomaton | ‘Seeks prose parker pont ofvew Can be ether persuasive or ofensive ‘a opinion pace hal ondana S ‘Soup hou eoniering causesPisoral Suppor Images to acoompany writen text end iustote an sue 9° 7 Proves aia wit vival ot wah ay sidunderiansng + Can provide emesinal esponse i reser + Can prove ul factual eterence for reader 1 State! pesertatons canbe misteading Protegraph of aren teaaper ‘nn snareleabout ean 5g Sean Graph nesting sing levels of hichood obesty Diagram iustating fow of infermason Prize 7 Bvekas poaivesertmenis at can sway an Hor efor ae Tobe commend Expression of approval |" audlence shosioretpm en or admiaion + Hobs'o paltiheaubjectin a postive gt | “We shoud ee prous of our I | commitmont ts curr very” Pan + Himour weed o engage audience "Nae it damned by loca Play on words; + Canbe ucedto crates sense ofiany ces" humorous uae of sony | “PU feo the Neat over elirste romanyine exange _ “Public anspor: designing 2 foo pation "RERTGES PAAEURT PORE Ta anda URGE | ve cone magne ha nave phrases ‘ord or phrase uit thes. + Higgs important or mala points + Geatesarmythm tat can nave a hypnotic sitet thoy fed we cane! imagine the Seng of thet sort And we ‘anno! alow ito hazpen again” RaatorTeaT Guetione Guestone hat ao nt Somand an anewer because the anewer ls mpi ang obvi. Tithe riers ta argument ty eading thom ‘aroe wih he wile’ aeaerton Encourages audience to erica consider the Istue ng pens aco! te authors answer + Canny ate answer i obvious ae hat Sryone ua ceagrece fol + Canevoke enoterst response “Hs pa ay no aT fe "must we wat for yosrs before his ‘man leaves often?” “and why do we do this? Because sna rar and roves” Sram > Gan pode Farour "We can now bak ward ager The useotiory te | + Senestomecto question aghen staan | thet queues, sweater ies anc moet or show + Can alonate and beck) fused excesivay | move tin rage.” contempt, by ining “eopposie ot wnat S "Why sop at 20 stents 8 —hualy 236) classroom when we can era 15 ‘rors in?™ sae + Braves hurr fo ako port “Televison pagans suchas Rar ‘The use ofhumouror | + Provides posialcommentatyinan amusing | Slones The Chasor’s Wer an exaggeration fermet Eveyting and Frotine fxposs srcrticse | + Conengandernotty mn auciance Z fe Pals esroone ‘Senaationalion > Appeals aaleneas cuosiy, wejuions | ‘Overseas fee-paying student re Ureotproweatve | + Canrelvorcesterecyres Healing ourunhersly places! language and images, | + Canofend or alienate ana exaggeraton “ents joyrborteroie communi “Parl ton exposed again” ‘Sound Efe + Appeal trough aesoeaton The saute ofa cash register har ‘Sounds exe to oF fethanced in ates * Creates mood _verisementto suggest bargainStaisios “Ra west oan aigumeNl by slowing ak ee] Pare war wsago ae Frets an data fae fects raner nan jut opinions to back up the | deceased ay 38 por con” srqumer ‘trang Language | + implies conve authoriy “Wo tice and by ardhave Use offoret| Presens a eaito scion th deplored stuston contnue” unambiguess| 1 Encourages partcpaton, commitment of lerguage fusence “Weft boo at + Can ofend or senate responsi es wih every Sasrasan een, must ake 3 ‘andl Sublet > Gan senda cover messageto he audience | A news ste mpg Hat ‘An undertyng theme formessoge n tar ‘hin an anetated meaning Canbe seen ae underandes er manipusive by those who do nt ogo Very persuasive i auslece is unaware ofthe cube ‘Aboriginal heath problems ae of ‘haircnm making ‘An analysis of an slocton ‘ampelgn tat pts a awed, rita sppreschy te pt Vocabulary Chaice The ealberate | elecon of words ‘Seais to soppar'a patohview (Can paint asubjctin ether a postive or egatvelght ‘news aia abouts "Neath ‘sie ora “heath concen