REFERENCE

http://euroasiapub.org/wp-content/uploads/2016/10/9FMMay-3604-1.pdf

CUSTOMER SATISFACTION IN FAST FOOD INDUSTRY: A CASE STUDY OF MYSORE

http://www.academicjournals.org/article/article1380705706_Haghighi%20et%20al.pdf

Evaluation of factors affecting customer loyalty in the restaurant industry

http://studentsrepo.um.edu.my/1529/3/CH_2.pdf

https://etd.ohiolink.edu/rws_etd/document/get/toledo1353034670/inline

A Thesis entitled A Socio-Psychological Analysis of Eating Behaviors at Fast Food Restaurants by Nibedita
Chakraborty

https://digital.library.adelaide.edu.au/dspace/bitstream/2440/57506/8/02whole.pdf

fast food consumption

http://Bukhari_Sulafah_2015_Thesis.pdf

Consumer Loyalty in Fast-Food Restaurants