Beruflich Dokumente
Kultur Dokumente
Managed by,
Good Samaritan Ministries -
Tanzania
(A Nonprofit Faith Based
Organization)
Supported By
Rudewa Community Members,
Kilosa, Morogoro, Tanzania.
Submitted to
The Managing Director,
Kiswira Mineral Company Ltd,
Morogoro, Tanzania.
Prepared by
Dr. Bahati Richardson,
Development Consultant,
YES I DO - Africa
P.O.Box 2377,
Morogoro.
Cell: +255714736973
Email: info@yesidotz.org
Web: www.yesidotz.org
July, 2017
2
Table of Contents
Table of Contents.......................................................................................................... 2
I. Executive Summary................................................................................................ 5
II. Organization Overview............................................................................................ 6
2.1 Vision.................................................................................................................. 6
2.2. Mission Statement............................................................................................. 6
2.3 The Business Opportunity and Need..............................................................6
2.3.1School Description............................................................................................... 6
2.3.2School Construction............................................................................................. 8
2.4 Capital Requirements....................................................................................... 12
III. School Services..................................................................................................... 13
3.1 Overview....................................................................................................... 13
3.2 Student Learning.......................................................................................... 13
3.3 Student Services........................................................................................... 13
3.4 School Operation.......................................................................................... 14
3.5 School Finance and Accounting....................................................................14
3.6 Student Auxiliary Services............................................................................14
IV. The Market............................................................................................................ 15
4.1 School Market Analysis................................................................................. 15
4.2 Morogoro Region Demographic Information................................................15
4.3 Kilosa District Demographic Information.....................................................16
4.4 Profile of Direct Competitors........................................................................16
4.5 Competitive Analysis and Strategy...............................................................17
V. Marketing Plan...................................................................................................... 19
5.1 Marketing Overview..................................................................................... 19
5.2 Branding Strategy......................................................................................... 19
5.3 News Paper Advertising................................................................................ 19
5.4 Signage......................................................................................................... 19
5.5 Internet Marketing....................................................................................... 19
VI. Management and Staf.......................................................................................... 21
3
6.1 Executive Management.................................................................................21
6.2 Stafing and Teachers................................................................................... 22
VII. Operational Plan................................................................................................... 23
7.1 Operational Overview................................................................................... 23
7.2 Facility Layout............................................................................................... 23
7.4 Laboratories and Library.............................................................................. 23
7.5 Campus Safety.............................................................................................. 23
7.6 Accounting, Billing, and Collections.............................................................23
7.7 IT Infrastructure and Power Installation.......................................................23
VIII....................................................................................................Financing and Growth Strategy
.............................................................................................................................. 24
8.1 Capital Requirements................................................................................... 24
8.2 Financial Strategy......................................................................................... 24
8.3 Risk Analysis................................................................................................. 24
IX. Financial Plan....................................................................................................... 25
9. 1 Five-Year Budget Plan...................................................................................... 25
9.2 Revenue Model............................................................................................. 27
9.3 Expense Assumptions................................................................................... 27
9.4 Income and Expense Estimates....................................................................28
Appendix...................................................................................................................... 29
Appendix A. Income and Expense Details for Five Years........................................30
Appendix B. Registration Certificate copy of Good Samaritan Ministries-TZ............32
Appendix C. Registration Certificate copy of Betty Mitchell Sec. School......................33
4
I.Executive Summary
A quality education is sorely lacking in Kilosa district of Tanzania. The lack of
quality education has had a detrimental impact on families and the society in that
part of the district with illiteracy of almost 60%.
Betty Mitchell Secondary School will be a top-notch and private secondary school
imparting quality education to children in the district of Kilosa in Morogoro
region. At least 10% of the students receive free education.
Betty Mitchell Secondary school was established in the Christian and Good
Samaritan spirit according to the scriptures found in the Book of Luke 10:25 37
owing to the act performed by the Samaritan man as the parable entails in the
Bible; the Samaritan man took pity on the person who was wounded by the
bandits and obligated himself to take care of him with the services needed at that
time as he could.
The school vision was emanated 13 years back by its founder Rev. Samuel M.
Kitwika, the National Executive Director of Good Samaritan Ministries; a
Christian based interdenominational organization operating in Tanzania. He is
soliciting US$380,000.00 in donations to help continue building of Betty Mitchell
Secondary School to its completion plus supporting its initial operations towards
sustainability.
Good Samaritan Ministries has already spent over US$79,250.00 on land clearance
after acquisition and establishment of some of the schools buildings apart from the
current total amount being sought for further investment (funding). The school has
over twelve acres of land with certain schools buildings being complete while
others are partially built. The land was provided by the villagers of Rudewa and
their local government to help build an educational centre (school) where their
children could get afordable and quality education.
To this end, in order to have this document created, Good Samaritan Ministries,
5
consulted YES I DO, a development organization based in Morogoro in order to
carry out this task. To efect this activity, YES I DO made a thoroughly visitation to
survey the school plus its documents for knowledge purposes, met with staf and
students to learn more about the school and also a visit to other nearby schools
(competitors), relevant government authorities and community members around to
grasp in more about the school image, market situation, legal plus regulatory
compliance. Having attained satisfactory information, YES I DO developed this
document and handled over to GSM for their intended use.
It is the heart and passion of the founder that upon improvement and expansion of
the school, more enrolment of students into this school will be witnessed; this will
serve for a real great purpose for the people around and those from far. We pray
that it gets the support it needs for it to excel furthermore.
7
Figure 1. Location of Rudewa ward is indicated by a red marker.
8
There are Science and Arts Streams. It has been performing very well academically
in the district by ranking the 3 rd out of 57 secondary schools available. Meanwhile,
in the region it has been among the ten best schools and nationally it is among the
best schools ofering quality education although its infrastructures are incomplete
yet.
Visualization and active learning will be integrated in every subject. The school
will have mathematics lab equipped with mathematical software to help students
understand physics- and mathematics-related concepts visually and actively in
additional to Chemistry and Biology labs. English lab will be setup to help students
practice reading, writing, and speaking English correctly and proficiently.
Students will be provided an active learning environment. Active learning refers
to methods where students do more than simply listen to class lectures. Students
do something including discovering, processing, practicing, and applying
information through interaction with teachers.
9
Figure 2. Top: A picture of the villagers looking at the provided school land immediately after
the village meeting held
Below: A Picture showing the school land being cleared by the villagers of Rudewa in 2004
voluntarily.
10
Figure 3. A sketch showing the school land and the buildings.
Figure 4. A picture of the school building; the current administration block in the backyard
view with classrooms both sides.
The plan is to continue building the school in stages. In the first stage, the school
has been built with classes from form one up to form four. A new construction is for
both upgrading some of the existing buildings and extending with new ones, we will
be adding every year after that. In the second stage, seven classrooms, one ofice,
one teachers residence (housing for 18 teachers), and one headmaster's residence
will be built. The on-campus housing for teachers will enable us to attract better
11
teachers.
These rooms will allow us to have first class laboratoriesBiology, Physics,
Chemistry, Computer labs, and a library in addition to the classrooms. In the third
stage of construction, three additional classrooms, additional ofice space, and a
multipurpose hall will be added.
Figure 5. A partial view of the boys dormitory under construction. But has ceased due to
financial constraints
12
Figure 6. A Partial view of the laboratory foundation of the school.
13
2.4 Capital Requirements
Good Samaritan Ministries seeks $ 380,000 (TZS 760,000,000/=) in donation for
the construction and the continued operation of the school. The requested seed
capital will enable Good Samaritan Ministries to help complete the school
construction and support the school operation. The school is expected to become
self-sustaining in the 4th year of its operation after completion. This funding will
enable the school to build a total of ten classrooms including five laboratories
(Physics, Chemistry, Biology, Math, and computer labs) and one library, three
ofice rooms, teacher housing for accommodating up to 18 teachers, one
principals residence, and a multipurpose hall. Good Samaritan Ministries is
expected to complete all the construction work by the year 2023. Table 2 in section
9.1 shows the five year budget plan. The requested capital will enable the school
to become self-sustaining and to have enough building space to run classes up to
form four more comfortably. The details of the five-year budget and other financial
data are discussed in the financial plan section of this business plan.
14
Figure 7. A picture of Rev. Samuel Kitwika the visionare and founder of both Good Samaritan-
TZ and Betty Mitchell School.
15
3. Manage school operation
4. Manage finance and accounting
5. Manage auxiliary services
16
3.4 School Operation
School operation activities involve constructing the infrastructure such as
labs, library, Information Technology (IT), building, and other facilities. It
also involves maintaining the inventory of supplies, equipment, and other
assets as well as managing the security of the campus and the students as
well as teaching and learning activities which have had started plus
managing the entire operations.
17
Figure 8. Pictures of Staff (above) and students (below) of Betty Mitchell Secondary School
The region is composed of seven districts which are Gairo, Kilombero, Morogoro
Urban, Mvomero, Uranga, Morogoro Rural and Kilosa. According to regional
ofice of population this region is one of the poorest zones in Tanzania Southern
Zone which is made up by the 6 regions (Iringa, Njombe, Morogoro, Mbeya,
Ruvuma and Rukwa) of Tanzania and with per capita income of 760,2007Tshs
or 362 USD. Out of total population of the zone 46% is children while 52% and
2% are adult and old respectively.
From the whole population of the zone 92% live in rural areas engaged in
agricultural activities, which is the dominant activity. This area is recurrently hit
by food deficit mainly because of population pressure, erratic nature of rainfall;
land shortage, backward agricultural technology (lack of modern agricultural
implements and inputs) and so on. Regarding social services coverage this zone is
backward. The primary enrollment ratio doesn't exceed 70% while that of
secondary education is 15.6%. According to recent survey made by finance and
economic development department nearly 60% of the population are illiterate
in Morogoro. The health coverage of this zone is 38% while only 19% of zonal
population gets clean drinking water.
However, the direct competitor is one private school Mkono wa Mara located
about 12 kilometers (eight miles) south west of the proposed Betty Mitchell
Secondary School. It is considered one of the poor quality schools while Msolwa
which is 70 kilometers away (forty six miles) south and Carmel which is of high
quality lies far away about 80 kms in the southern. Most of the private schools hire
teachers on a contract basis. They also underpay their teachers. For example,
according to several reliable sources, a secondary teacher in Kilosa district is paid
between US $153 (TZS. 321,300) and $250 (TZS. 530,500). A teacher with similar
qualifications is paid over US $300 (TZS. 630, 000) by government schools. Private
schools can hire teachers at a lower salary because there are a lot of unemployed
teachers willing to work at a lower salary. The management at most of
these schools tends to be quite unprofessional and pays little interest in the
welfare of students and teachers. This situation creates two problemslow morale
among the teachers and a sub-par education.
Teachers are not properly respected. Low paid teachers end up doing outside-
tutoring in order to supplement their salary and show only luke-warm interest in
the schools at which they are teaching. Table 1 shows a comparison of tuition and
fees among the competitive schools in the area. The tuition and fees data has been
taken directly from the fee schedule of respective schools shown in table C-E. As
expected, Mkono wa Mara, Carmel and Msolwa fees are higher than that of the
20
proposed tuition and fees for Betty Mitchell Secondary School. Msolwa Private
Secondary School is located near a small village called Msolwa, about 67
kilometers from Kilosa town. It is included in the comparison table to show that a
well-known school can charge high tuition and fees even if it is located in a
smaller town/village.
Table 1. A comparison of tuition & fees among private secondary schools in Kilosa
district 2017.
21
focusing on the needs of the students and teachers. Teachers will be highly paid.
The principal/headmaster and most of the teachers will be ofered on- campus
residence. This will enable us to attract better teachers from the various parts of
Tanzania. State-of-the- art laboratories and IT infrastructure will create a more
hands-on learning environment for students. STEM education will have high
priority. Students will get after-school help in completing their homework. The
school will diferentiate itself by providing excellent service to students.
22
V. Marketing Plan
5.1 Marketing Overview
Betty Mitchell Secondary School will use a dynamic marketing campaign to
achieve branding and promote visibility in the district as well as in the region. The
school plans to initially establish brand visibility within the local community
market of the Kilosa and eventually expand into the regional community market.
Currently students of this region easily travel 30 to 40 kilometers to attend a good
school. There are no School buses transport students from home to school and
back instead they board any buses and or use their bicycles for those who have
one. The school will involve itself into volunteering work in and around the district
in order to create a more positive and true image of the school.
The following marketing strategies will be integral in generating sustainable
revenue and growth.
5.4 Signage
The school will feature prominent signage along walls that are visible to walk-by
23
and drive-by trafic. The signs will be large banners that garner attention of
individuals that pass by the school facility. Plus creating and disseminating fliers
and brochures to people in ofices, residences and public areas.
24
VI. Management and Staf
The school is afiliated with the Ministry of Education and Vocational Training
(MoEVT). It follows the MoEVT afiliation bylaws as it pertains to the management
of a secondary school. As per the bylaws, the managing committee of a private
school shall consist of not more than 21 members. The Betty Mitchell Secondary
Schools Management Committee shall include the following namely:
Bio: Rev. Samuel Kitwika He received his Diploma in Human Resources in 2000
from College online. He has a Bachelors degree in Counseling and Psychology
from GSM College, USA in 2005.
He served as pastor with the United Brothers in Christ for 9 years. He has been the
national Executive Director of Good Samaritan Ministries for 26 years now
supervising and managing all operations of this organization countrywide. He has
had several frequent to travels across African for Samaritan missions and the USA.
26
Antonia Sostenes, Secretary, Good Samaritan Ministries,
Bio: Mrs. Antonia Sostenes is a farmer and a long time volunteer in the Good
Samaritan Ministries. She has an interest in children development and maintains
a good contact with local parents. She has two school-age children. Antonia
Sostenes will be the Secretary of the school.
The school will carefully hire new workers due to the special needs of the nature
of the workdealing with students and their safety. Extensive background checks
will be conducted on all potential staf and teachers to verify academic and
criminal records and their social skills. Extra care will be taken to ensure that
new workers represent their background and skills honestly. Currently the school
has only 6 teachers only.
27
VII. Operational Plan
7.1 Operational Overview
The secondary schools academic session starts in January each year. According to
the current plan, the schools operation will resume in the month of January 2018.
It is estimated that it will take about six months to complete the partially-
constructed school. Therefore, the funding should be secured by the end of
September 2017 in order to resume the school in year 2018. The school is
anticipated to complete its total construction and reopen in 2023 if the funding is
not available in time.
29
implement its business operations plan for providing a life-changing education to
children underserved for quality education.
The foundation will focus on securing donation from multiple sources including
organizations that believe in social investing.
30
IX.Financial Plan
31
Table 2. Five Year Budget Plan.
Five Year BudgetBetty Mitchell Secondary School --A NonProfit School (in US $)
Note: At least 10% of the students will get free education. Exchange
Rate (1
US$)
Item Current Capital Constructi Year 1 of operation- Year 2 of Year 3 of operation Year 4 of Operation Year 5 of TZS 2000
(land & Building) on Year (Forms I,II,III & operation (Forms (Forms I, II, III & IV) (Forms I, II, III & IV) Operation (Forms
IV) I, II, III & IV I, II, III & IV)
Annual Revenue from Operation (in 0.00 113,139.46 144,782.65 173,922.08 195,964.29 218,021.98
$)
Estimated Contribution Through 380,000.00 0.00 0.00 0.00 0.00 0.00
Donation (US$)
Annual Operational Expenses
(in US $)
Principal (Salary including retirement fund 11,992.87 12,232.73 12,477.38 12,726.93 12,981.47
(RF)) (All salaries are based upon our own
salary recommendations.)
Other Expenses (Electricity, Water, Magazines, 5,632.65 5,914.29 11,070.00 11,623.50 12,204.68
Books, Supplies, etc.)
32
9.2 Revenue Model
Betty Mitchell Secondary School will generate revenues from tuition and fees
charged to students. Table 3 shows the details of tuition and fees for diferent
classes. The row titled Total Monthly (including tuition and fees) shows the total
monthly charge for each student. These estimates are very competitive for the
education market in Morogoro, Tanzania. As can be seen from the fee schedules
of other schools shown in Appendices C-E, Betty Mitchell Schools monthly
charges are very reasonable. These monthly charges will be paid by a students
parents during the first week of every month in advance. Some private schools
collect tuition and fees on a quarterly basis.
Form I Form IV
Annual Fee Form II Form III 49
Admission fee 5 5 5 5
Security Deposit--New
Admission (refundable only 10 10 10 10
with the Original receipt)
The five-year budget plan in Table 2 shows the revenue projection for five years.
The school is projected to be self-suficient by the fourth year of operation.
33
square foot. The current construction cost in Kilosa is $11.23 per square foot.
34
The salary expense has been computed based upon private schools own salary
recommendation. The salary estimates are based upon the governments
recommendation for salaries. However, the private schools in Tanzania hire
teachers on a contract basis and pay a lot less (up to 50% less) than the oficial
recommendations. The reason for this is that the unemployment rate is quite high
in Tanzania, and teachers are willing to work at a lower salary. This indicates that
Betty Mitchell Secondary School will be able to attract better teachers even if the
school hires them on contract as long as the school pays more salary than the
salary paid by other area schools.
The expenses for other items such as utilities, tables and chairs, computers, etc.
have been determined based upon the current going rates in Tanzania.
35
Appendix
The Appendix contains several supplemental tables and figures plus registration certificates copies of GSM and BSS.
29
Appendix A. Income and Expense Details for Five Years
Betty Mitchell Secondary School--Revenue & Expense Estimate Tuition & Fees
MoEVT Requirements Assumptions: Form I,II,III & IV Form I, II,III & IV Form I, II,III & IV Form I,II,III & IV Form I,II,III & IV Form I,II,III & IV Exchange rate :
Number of classes (form ($1=TZS 2000)
1. Class size: 40 to 50 I u p t o form IV) = 4
2. 1 and teachers per section. Number of students per
3. Library with 5 books per student (at least 1500) excluding text books class=40 to 50, two
4. At least 15 magazines streams each class
5. Volleyball, 200 meter track, and football field Total number of teachers
6. 1.5 to 12 acres land required= (4*1.5=16.)
Staffs (Watchman, Peon, Principal, Clerk, Gardener, Driver) Number of staff= 22;
Monthly Revenue (based upon number of students and monthly tuition & Fees)) Monthly Tuition
Annual Fee
Number of students
200 360 400 450 600
1 250 2501 300 300 1 400 400 1 500 500 1 500 500
Car Maintenance
50 5 250 50 5 250 50 5 250 50 5 250 50 5 250
Incidental Expenses
1 600 600 1 600 600 1 600 600 1 600 600 1 600 600
30
Appendix B. Registration Certificate copy of Good Samaritan Ministries-TZ
32
Appendix C. Registration Certificate copy of Betty Mitchell Sec. School
33