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7/27/2017 Xavier University Bhubaneswar Mail - Results for Business Marketing Management: B2B 10e
Subrat Rath <um16301@stu.xub.edu.in>
Results for Business Marketing Management: B2B 10e

1 message
um16301@stu.xub.edu.in <um16301@stu.xub.edu.in> Thu, Jul 27, 2017 at 3:16 PM

Reply-To: um16301@stu.xub.edu.in
To: um16301@stu.xub.edu.in
Student Name: um16301@stu.xub.edu.in

Assessment Results
Some of the products purchased by customers in the business market are the same as those
purchased by ultimate consumers.
True
1. False
status: not answered

correct answer:
your answer:
rejoinder:
All are levels of procurement development except:
a. buy better.
b. buy for less.
c. consumer better.
2.
d. sell better.
e. All of the above are levels.

correct answer:
your answer:
rejoinder:
3.
A negative implication of the geographical concentration of manufacturers is:
a. the ineffective use of the full-time personal sales force.
https://mail.google.com/mail/u/0/?ui=2&ik=9bf968a0c2&jsver=HFKfDbXmXEw.en.&view=pt&search=inbox&th=15d8370c976f6ce1 1/8
b. that distribution centers in large-volume areas can ensure rapid delivery to a large proportion
of customers.
c. Both (a) and (b) are negative implications.
d. Neither (a) or (b) are negative implications.

correct answer:
your answer:
rejoinder:
The marketing task appropriate for the straight rebuy situation depends on whether the marketer is an
"in" or an "out" supplier.
True
4. False

correct answer:
your answer:
rejoinder:
________ centers on the timely exchange of basic products for highly competitive market prices:
a. Value-adding exchange
b. Transactional exchange
c. Collaborative exchange
5.
d. Marketing exchange
e. None of the above

correct answer:
your answer:
rejoinder:
6.
The open exchange of information is a characteristic of collaborative versus transactional exchange.
True
False

correct answer:
your answer:
rejoinder:
Each sector of the business market (commercial enterprises, institutions and government) consists of
many different market segments.
True
7. False

correct answer:
your answer:
rejoinder:
All are alternative roles in the decision-making process except:
a. responsible.
b. approve.
c. consult.
8.
d. inform.
e. All are alternative roles.

correct answer:
your answer:
rejoinder:
Strategic assets are the more tangible requirements for the advantage that enables a firm to exercise
its capabilities.
True
9. False

correct answer:
your answer:
rejoinder:
10.
Successful global companies achieve unified action by establishing a clear global strategy that is
understood by organizational members across countries.
True
False

correct answer:
correct answer:
your answer:
rejoinder:
Brand imagery is the ways in which the brand attempts to meet customers' more abstract
psychological or social needs.
True
11. False

correct answer:
your answer:
rejoinder:
NCR offers a set of basic equipment items to retailers that include numerous accessories and options.
The retailer can begin with a simple cash register or checkstand system and later add inventory
control systems for the store and ultimately a computer that ties multiple stores in a chain together.
This provides an example of:
a. proprietary products.
b. specialty products.
12. c. custom-built products.
d. custom-designed products.
e. catalog products.

correct answer:
your answer:
rejoinder:
13.
Which is not a phase of the lead user method?
a. Determining the trends.
b. Laying the foundation.
c. Developing a breakthrough.
d. Developing and assessing preliminary product ideas.
e. All of the above.

correct answer:
your answer:
rejoinder:
Lean consumption is focused on providing the full value that buyers desire from their goods and
services, with the greatest efficiency and least trouble.
True
14. False

correct answer:
your answer:
rejoinder:
The quality of the service output that may vary each time it is provided is called nonstandardized.
True
15. False

correct answer:
your answer:
rejoinder:
Manufacturers' representatives do not take title to the products that they handle.
True
16. False

correct answer:
your answer:
rejoinder:
17.
All are objectives businesses have for e-commerce except:
a. eliminate sales representatives.
b. target specific customers.
c. conduct market research.
d. sell products and services.
e. advertise in a new medium.
correct answer:
your answer:
rejoinder:
________ are links that allow business partners such as suppliers, distributors, and customers to
connect to a company's internal networks over the Internet.
a. Chainlets
b. Intranets
c. Extranets
18.
d. Channels
e. Connectels

correct answer:
your answer:
rejoinder:
All are common elements of logistical service except:
a. delivery time.
b. total cost.
c. damage.
19.
d. order accuracy.
e. delivery reliability.

correct answer:
your answer:
rejoinder:
20.
Rather than providing superior value, most companies prefer to compete by emphasizing the lowest
price.
True
False

correct answer:
your answer:
rejoinder:
All are cost concepts that are used in analysis except:
a. attributable costs.
b. indirect traceable costs.
c. general costs.
21.
d. all of the above.
e. None of the above.

correct answer:
your answer:
rejoinder:
Horizontal publications are directed at a specific task, technology, or function, whatever the industry.
True
22. False

correct answer:
your answer:
rejoinder:
Some companies call "key accounts" strategic accounts or national accounts.
True
23. False

correct answer:
your answer:
rejoinder:
24.
________ captures the ability of an interfirm relationship to achieve desired objectives.
a. Relationship quality
b. Relationship breadth
c. Relationship composition
d. Relationship strength
e. Relationship efficacy

correct answer:
your answer:
rejoinder:
ABC analysis highlights for managers areas of weakness.
True
25. False

correct answer:
your answer:
rejoinder:

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7/27/2017 Xavier University Bhubaneswar Mail - Results for Business Marketing Management: B2B 10e

Subrat Rath <um16301@stu.xub.edu.in>

Results for Business Marketing Management: B2B 10e

um16301@stu.xub.edu.in <um16301@stu.xub.edu.in> Thu, Jul 27, 2017 at 3:16 PM

Student Name: um16301@stu.xub.edu.in

status: not answered

All are levels of procurement development except:

b. buy for less.

e. All of the above are levels.

status: not answered

a. the ineffective use of the full-time personal sales force.

c. Both (a) and (b) are negative implications.

d. Neither (a) or (b) are negative implications.

status: not answered

status: not answered

e. None of the above

status: not answered

status: not answered

status: not answered

All are alternative roles in the decision-making process except:

e. All are alternative roles.

status: not answered

status: not answered

status: not answered

status: not answered

12. c. custom-built products.

status: not answered

a. Determining the trends.

b. Laying the foundation.

d. Developing and assessing preliminary product ideas.

e. All of the above.

status: not answered

status: not answered

status: not answered

status: not answered

a. eliminate sales representatives.

b. target specific customers.

c. conduct market research.

d. sell products and services.

e. advertise in a new medium.

status: not answered

status: not answered

All are common elements of logistical service except:

status: not answered

status: not answered

All are cost concepts that are used in analysis except:

b. indirect traceable costs.

e. None of the above.

status: not answered

status: not answered

Some companies call "key accounts" strategic accounts or national accounts.

status: not answered

status: not answered

ABC analysis highlights for managers areas of weakness.

status: not answered

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