Format No. QSP/7.1/01.

F01 (A)
Issue No.04 Rev. No 4 Dated: July 18, 2017
_____________________________________________________________________________________________

UNIVERSITY OF PETROLEUM & ENERGY STUDIES

College of Management and Economic Studies
Dehradun
______________________________________________________

COURSE PLAN
Programme : Masters in Business Administration (Power Management)

Course : : Business Communication

Semester : I

Session : July to Dec. 2017

Batch : 2017 - 19

Subject Code : HRES 7004

No. of credits : 3

Prepared by : Dr. Sheetal Khanka

Email : sheetal@ddn.upes.ac.in

Approved By

_______________________ _______________________

HOD Dean
UPES Campus Tel : +91-135-2770137

Energy Acres Fax : +91 135- 27760904

P.O. Bidholi, Via Prem Nagar Website : www.upes.ac.in

Dehradun -248 007 (U K)

 COURSE PLAN
Subject: Business Communication Course: MBA(PM) 2017-19

Duration: July 2017 December-2017 Subject code: HRES 7004

One Session: 90 Minutes

A. ABOUT THE COURSE:

Communication skill in a manager is one of the important skills, which a manager must possess to
perform his/her role(s) effectively in an organization. Since he/she deals with employees, and with
customers outside the organization, it is important that in an organization he should be well equipped
in terms of different aspects of business communication. The course therefore covers all constituents,
which will make a managers job easy to handle.

B. OBJECTIVE:
a) An understanding of the concept and purpose of communication in general and business
communication in particular.
b) Understanding the self- style of communication
c) Ability to give feedback
d) Developing skills of effective listening
e) Ability to use and review the language for 7cs
f) The skills of writing persuasive, routine and bad newsletters.
g) Ability to write reports
h) The ability to organize the information for clarity and interest.
i) The skills to perform well in interview
j) The ability to negotiate effectively

B1. LEARNING OUTCOMES:

On completion of the course the students will be able to:
a. Describe the major theories, concepts, and research findings in the fields of business
communication
b. Demonstrate a clear understanding of business communication in organizational context.
c. Demonstrate effective application of business communication to diagnose and solve
organizational problems and develop optimal managerial decisions.
d. Analyze the complexities associated with business communication in the organizations.
e. Integrate knowledge of business communication with domain perspective.

The continuous evaluation tools employed are:

1. Case study Analysis (10% weightage)

Course Plan- Dr. Sheetal Khanka, BC, July.-Dec. 2017

2. Assignment (10% weightage)
3. Presentation (40% weightage)
4. Individual Project (30% weightage)
5. Final Quiz (10%weightage)

Course Outcomes for HRES Students Students Students will Students will Students will
7004 will will be able be able to analyze the be able to
demonstrat to describe demonstrate complexities integrate their
e a clear the major effective associated knowledge of
ISLO for MBA (Power) understandi theories, application with business business
ng of the concepts, of business communicatio Communicati
concepts and research communicati n on with
related to findings in on to domain
business the fields of diagnose and perspective.
communica business solve
tion in communicat organizationa
organizatio ion. l problems
nal context. and develop
optimal
managerial
decisions.
Students will demonstrate
strong conceptual knowledge in
the functional area of
management as well as Power
* * *
domain
Students will demonstrate
effective understanding of
relevant functional areas of
business and their application in
* * *
Power Sector
Students will demonstrate
analytical skills in identification
and resolution of problems
pertaining to Power Sector
* *
Students will be able to develop
and evaluate alternate
managerial decisions and
identify optimal solutions
* *
Students will demonstrate
effective application capabilities
of their conceptual
understanding to the real world
* *
business situations
Course Plan- Dr. Sheetal Khanka, BC, July.-Dec. 2017
 Students will exhibit leadership
and networking skills while
handling business situations * *
Students will exhibit deployable
skills pertinent to the Power
sector * *
Course Continuous Continuous Continuous Continuous Continuous Continuous
Outcom evaluation Evaluation Evaluation Evaluation Evaluation Evaluation
es for Tools Tool 1 Tool 2 Tool 3 Tool 4 Tool 5
HRES
7002 Case Study Assignments Presentation Quiz Project

Students will demonstrate

a clear understanding of
the concepts related to
business communication
in organizational context.

Students will be able to

describe the major
theories, concepts, and
research findings in the
fields of business
communication
Students will be able to
demonstrate effective
application of business
communication to solve
organizational problems
and develop the
managerial decisions.
Students will analyze the
complexities associated
with business
communication in
organizations.

Course Plan- Dr. Sheetal Khanka, BC, July.-Dec. 2017

Students will be able to
integrate their knowledge
of business
communication with
domain perspective.

C. COURSE OUTLINE

The course has 9 modules, described as follows

Module 1

Process of communication
Communication Process Models ( Johari window, Schramms Model, Lasswells
Model, Mathematical Model)
7 Cs of effective communication
Barriers to communication
Adoption and selection of words

Module 2

Skills of effective organizational communication

Understanding organizational communication- flow, channels, pattern of
communication
Interoffice communication
Agenda
Minutes

Module 3

Non- verbal communication

Meta communication
Guidelines for developing positive non- verbal communication

Module 4

Verbal communication
Importance of verbalization
Empathy in communication
Guidelines for speaking skills
Communication through electronic media
Course Plan- Dr. Sheetal Khanka, BC, July.-Dec. 2017
Module 5

Public speaking and presentation skills

Essentials of good presentation
Preparing a presentation identify purpose, analyze the audience, design and organize,
deliver a presentation

Module 6

Interviewing skills
Creating document for job search
Writing- application letter and resume
Conducting yourself during interview
Strategies to be successful in an interview

Module 7

Appearance and design of business message

Letter writing Routine, negative, and persuasive.

Module 8

How to write a report

The kinds of report
Structure of report

Module 9

Conflict management
Principles of negotiation

D. PEDAGOGY
Interactive approach during the study. (Students are advised to prepare the topic as
per the schedule (class/case studies/presentation/quiz/assignments ) for discussion in
the class in advance)
Work in small groups and personalized teaching.
Case Study
Assignments
Quiz
Presentation
Course Plan- Dr. Sheetal Khanka, BC, July.-Dec. 2017
 Individual Project

E. COURSE COMPLETION PLAN

Sessions: 2 (lectures of 1.5 hours each)

Total hours per week: 3 hours per week.

F. EVALUATION & GRADING

Description Weight age Schedule

1. Internal Examination 50% Detailed Below

2. End term Exam 50% Academic Calendar

Internal Assessment: Marks 100 (shall be done based on the following 5 components):

a) Case studies: Each student will have to participate in the case study discussion. The case studies
are mentioned in the course plan. Students are required to read the case study before attending
the class and the group will have to submit the written analysis of the case as per the following
guidelines. For details kindly refer section L (30% weightage)

The basic structure should be as follows:

a. A cover page with your name, the case name, the date, the course name and number
b. 4-page maximum analysis that discusses the key strategic issue, alternatives,
recommendation, and implementation/action plan
c. 1-page financial analysis (in an appendix) whose results are included in the analysis
where necessary (but almost always in the recommendation and implementation/action
plan sections)
d. All work must be submitted in hard and soft copy as one integrated document ready to
be opened. Work submitted in multiple pieces will not be accepted. Please upload soft
copy on Black Board.

b) Assignments: Each student will have to submit the hard copy and upload a soft copy of the
assignment on Black Board. This project is based upon business communication application
questions. The assignment questions will be given by the course faculty and will cover the
aspects of business communication in business. Students are required to observe, analyze and
evaluate either the day to day life or a business setting etc.

Course Plan- Dr. Sheetal Khanka, BC, July.-Dec. 2017

 c) Project ( individual)

Each student will submit a project based on business communication. Students having work experience
may develop assignment based on their experience. The situations would be such that it has business
implications based on communication.

1. Relevance of the situation

2. Implication of business communication concepts
3. Articulation

The project will not qualify evaluated if the plagiarism were more than 5%.

d) Presentations: The presentations topics are mentioned in the course plan. Each group (max 5
members) is required to present its presentation as per the schedule. Each group is required to
make two presentations (one topic and one case study). For details, please refer section L

e) Self-Assessment/ Discussion Each student is required to complete the self-assessment

exercise/ discussion for each of the online session

f) Final Quiz: Each individual shall have to appear for the final quiz.

End -Sem Examination: 50% Weightage

End-Sem examination shall be of three hours duration. The examination paper shall have objective
& theory questions, short and case.

Passing Criterion: minimum 45% of the highest marks in the class

Student has to secure minimum 45% marks of the highest marks in the class scored by
a student in that subject (in that class/group class) individually in both the End-
Semester examination and Total Marks in order to pass in that paper.

Attendance

Students are required to have minimum attendance of 75% in each subject. Students with less than
said percentage shall NOT be allowed to appear in the end semester examination. The student
obtaining 100% attendance would be given 5% bonus marks for internal assessment.

Cell Phones and other Electronic Communication Devices: Cell phones are not permitted in
classes during Tests or the Mid/Final Examination. Such devices MUST be turned off in the class
room.

Course Plan- Dr. Sheetal Khanka, BC, July.-Dec. 2017

 E-Mail and LMS: Each student in the class should have an e-mail id and a password to access the
LMS system regularly. Regularly, important information Date of conducting class tests, guest
lectures, syndicate sessions etc. to the class will be transmitted via e-mail/LMS. The best way to
arrange meetings with us or ask specific questions is by email and prior appointment. All the
assignments preferably should be uploaded on LMS. Various research papers/reference material will
be mailed/uploaded on LMS time to time.

G. DETAILED SESSION PLAN

MODULE 1: : PROCESS OF COMMUNICATION TOTAL SESSIONS 3

Session Topic References Pedagogy
Icebreaker, orientation and Introduction to Course Plan Business
1. Discussions
the Subject Communication
F2F Distribution- Article 1
Readings:
Lesikar, Flately,
Rentz,Lents, Pande ,
Pages 1- 4
Presentation Discussions
Fundamental Concepts Business Communication
2. Based
Communication process model - K. K. Sinha Pages 1 - 2
F2F on Readings
Meaning and process of communication
Distribution of Article 2
Peter F. Drucker, What
Makes an Effective
Executive, Harvard
Business Review, June
2004 P. 631
Lesikar, Flately,
Rentz,Lents, Pande ,
Pages 1- 43 Presentation
&Discussions
7 Cs of communication
3. Based
Barriers to communication
F2F John Hamn, The Five on Readings
Messages Leaders Must
Manage, Harvard
Business Review, May
2006. P 114

MODULE 2 : SKILLS OF EFFECTIVE ORGANIZATIONAL COMMUNICATION TOTAL SESSIONS 3

Course Plan- Dr. Sheetal Khanka, BC, July.-Dec. 2017

 Lesikar, Flately, Case 1 : Humor or
Understanding organizational Rentz,Lents, Pande , Harassment
communication Pages 1-23
Pattern of communication Distributed ( Evaluation
4. component 1)
F2F Types of communication their flow, and
channels with their advantages and dis Presentation
advantages &Discussions

Business
Communication- K. K.
Sinha Page number 161-
166 Discussion on Case
Interoffice communication
5.
Agenda The Necessary Art of
F2F Distribution of the topic
Minutes Persuasion, Harvard for next class
Business Review, May-
June 1998 P. 86
384-399
MODULE 3: VERBAL COMMUNICATION TOTAL SESSIONS 2

K. K. Sinha Business
Importance of verbalization Communication - Pages
Empathy in communication 35-44.
Class Discussion
6 Oral communication in different media
Distribution of Case 2
F2F Case Study -Block That
Defense! Make Sure Your
Constructive Criticism
Works

K. K. Sinha Business
Persuasive speaking
Communication - Pages
7 Listening skills Discussion on case
F2F 35-44 Distribution of Case 3

MODULE 4: NON VERBAL COMMUNICATION, TOTAL SESSION 2

Readings:
Non-verbal communication. Advantages
Lesikar, Flately, Rentz, Presentation and
8. and disadvantages. Meta communication,
Discussion on Case 3
F2F kinesics/proxemics/chronemic. Lents, Pande , Pages 519
522

Course Plan- Dr. Sheetal Khanka, BC, July.-Dec. 2017

 Case Analyses :
Nonverbal
Communication in
Negotiation, 903081-
PDF-ENG

Ted video Screening-

https://www.ted.com/t
alks/amy_cuddy_your
9 Guidelines for developing non-verbal Business Communication _body_language_shap
F2F communication - K. K. Sinha Pages 45 - es_who_you_are
50 Discussion and
Presentation

10
ONLINE
Quiz on Black board

MODULE 5: PUBLIC SPEAKING AND PRESENTATION SKILLS, TOTAL SESSION 4

Essential Characteristics of
Presentation Lesikar, Flately, Rentz, Discussion and
Lents, Pande , Pages 527 Presentation
Preparing a presentationIdentifying the 640
11
purpose Case 4 Distributed
F2F
Business Communication - Developing an
Guidelines for effective presentation K. K. Sinha Pages 99 - 128 exceptional
presentation

12
Discussion on case and Class Presentations
F2F

13
Class Presentation
F2F

14 Class Presentation
F2F ( Distribution of GD / interview Questions)

MODULE 6: GROUP DISCUSSION AND INTERVIEW SKILLS ,Total Sessions 2

Course Plan- Dr. Sheetal Khanka, BC, July.-Dec. 2017


GD Types and Dos and donts.Types
of interviews. CV/Resume/Bio-data.
15 Conduct of interview. Practice
F2F
Lesikar, Flately, Rentz,
Lents, Pande , Pages 314
319
Presentation and
Business Communication -
discussion
K. K. Sinha Pages 85-91

Case Study- Developing

styles of Oratory

16 Group GD for Problem solving Simulation exercise

F2F Analysis of GD by faculty

17
Mock Interview
F2F

MODULE 7: WRITTEN COMMUNICATION TOTAL SESSIONS

Lesikar, Flately, Rentz,

Effective writing. Appearance and Lents, Pande , Pages 106 -
Presentation and
design of a business message. Writing 233
discussion
18 good news and routine letters Class exercise
F2F Business Communication-
writing an official letter
K. K. Sinha Pages 283-350

Lesikar, Flately, Rentz,

Lents, Pande , Pages 106 -
Presentation and
Writing negative/ bad news letters, 233
discussion
19
writing persuasive letters Class exercise- writing
F2F Business Communication-
a bad news letter
K. K. Sinha Pages 283-350

MODULE 8: REPORT WRITING TOTAL SESSION 2

Lesikar, Flately, Rentz,

What is report
Lents, Pande , Pages 337-
The purpose ( identifying business Presentation and
20 363
Problem) discussion
F2F

Course Plan- Dr. Sheetal Khanka, BC, July.-Dec. 2017

 Lesikar, Flately, Rentz,
Anatomy of Report
Lents, Pande , Pages 337-
Contents Presentation and
21 363
Structure discussion
F2F
Tables, appendices an annexures

MODULE 9 : NEGOTIATION SKILLS, TOTAL SESSIONS:

Conflict management: Types of Presentation and

conflict..Ways of managing conflict discussion
22
Knowing your style of
F2F
conflict management

Definition and differences between

Presentation and
23 argument, discussion and negotiation.
discussion
F2F Types of negotiation.

Developing- Best Alternative to a Presentation and

24
Negotiated Argument discussion
F2F

Case Studies
Module Session
S.No. Title Source
No. No.
https://services.hbsp.harvard.edu/se
rvices/proxy/content/65658556/656
1. Humor or Harassment 58569/b66b0e2475b72b9f5e0fb8e8 2 4
07e977ca

Block That Defense! Make Sure Your
2.
Constructive Criticism Works
https://services.hbsp.harvard.edu/ser
vices/proxy/content/65658556/65665
979/806e73d9f169f44f4e6cb16a2946 3 6
03b1

Course Plan- Dr. Sheetal Khanka, BC, July.-Dec. 2017

 https://services.hbsp.harvard.edu/ser

Nonverbal Communication in vices/proxy/content/65658556/65666

3. Negotiation, 903081-PDF-ENG 032/454815c859daaa7a47bc1e2ebd0 4 8
5128f

https://services.hbsp.harvard.edu/ser
Developing an exceptional vices/proxy/content/65658556/65665
4. Presentation 992/ae813855e960ba6de547f70db60 5 11
88718

https://services.hbsp.harvard.edu/ser
vices/proxy/content/65658556/65666
Developing styles of Oratory
5. 016/9be7e3ec0b0fd947c17491762e3 6 16
1817d

Assignment Topics -Students can choose any one topic

S. No Topic submit by lecture 12
1. What communication and soft skills are
important for Business Extempore speeches

2. Toastmaster Internationals says its mission is

Making Effective Communication a world wide
reality Visit website ( http://www.toastmaster
s.org) and prepare an oral report on how
toastmaster might help you and your fellow
students to become more effective Public
speakers.

3. Conduct a search for article and information on

speech anxiety, stage fright , communication
apprehension and similar terms that refer to afear of
public speaking. Based on your research what are the
common causes? What are some of the sensible ways
to cope with the distressful emotions?
Course Plan- Dr. Sheetal Khanka, BC, July.-Dec. 2017
Project: to be submitted by lecture 22

Each student will submit for evaluation a formal (or long or career) report.
The body of this report will be 6 to 12, single-spaced, printed pages
The body will also include two to six visuals, properly labeled and introduced and portions of one or
more personal interviews will be integrated
Include at least three appendixes
Use the MLA style for parenthetical documentation
Professionally bind (e.g., spiral, plastic, etc.) this report
Base your report on the following sources:
Self-Assessment
Two or more secondary sources (books or periodicals) are required
Interview(s)At least one personal interview (two is often better than one) with a professional; a
practitioner in your chosen field(s); a professor(s); a friend or family member. Notes from this interview
will be included as an appendix (you will provide identification of those interviewed in the text).
Newspaper and/or professional journalSome career opportunities are advertised in the newspaper,
while others are published in professional journals.
The Internet also has a variety of online job listings and other documents that may be included.
Thus, most papers that are well-documented (gets the best grades) have anywhere from 6 to 12 sources.
Remember that the fewer sources there are, the less thorough the researcher has been

G Text Book:
Raymond V Lesikar, Marie E Flately, Kathryn Rentz, Neerja Pande.,Paula Lentz , Business Communication.
New Delhi: Mc Graw Hill, 2015.

H Additional Readings
Mark H. McCormack, Words You Use Tell a Lot About You Arizona Republic.
Paula Jacobs, Strong Writing Skills Essential for Success, Even in IT, Infoworld.

Robert L. Montgomery, Listening Made Easy: How to Improve Listening on the Job, at Home, and in the
Community, American Management Association, New York, 1981. Scot Ober. Contemporary

Business Communication. New Delhi: Biztantra, 2007. [Prime Text]

KK Sinha,Business Communication New Delhi: Galgotia Publishing Company,2006

I JOURNALS:
1. Business today
2. Indian management
3. Harvard business review
4. Human capital
J Web Sources:

Course Plan- Dr. Sheetal Khanka, BC, July.-Dec. 2017

 Students will be informed as the course progresses upon specific topics available on
the worldwide web.
Scribd.com
Esnips.com
SSRN,papers.com
Google scholar.com
Citehr.com
http://mc.manuscriptcentral.com/dsj
http://urbanindia.nic.in/policies/TransportPolicy.pdf
http://www.igi-global.com/journal/international-journal-operations-research-
information/1141
www.elsevier.com
www.informs.org
www.or.pubs.informs.org
www.ssrn.com
wwws.org

Database: Ebsco

K. Instructions
a) All students will be divided in groups comprising of 3- 5 students in each.
b) Students are expected to read the concerned sessions contents in advance before
coming to the class.
c) The session will be made interactive through active participation from students. The
entire session will be conducted through question-answer, reflections, discussion,
current practices, examples, problem solving activities and presentations etc.
d) In the case study session, all students are expected to prepare their analysis and
answers/decisions in their respective groups.
e) All schedules/announcements must be strictly adhered to.
f) The complete syllabus would be covered for final quiz and one must be thoroughly
prepared to appear for the test and strictly appear on given time.
g) Hard copies of case analysis/Assignment will be accepted and checked only after
checking plagiarism.
h) Late entry (Max. 5 minutes from the class timing) in the class will not be allowed.

Course Plan- Dr. Sheetal Khanka, BC, July.-Dec. 2017