Beruflich Dokumente
Kultur Dokumente
15points.Due:PRIORtoyourfirstofthreesimulationruns.
Purpose:
Tohelpyouandyourteammatesthinkthroughtheimplicationsofchangesintheindustry,
consumermarketforecasts,yourexistingpaststrategiesandtheresultingfirmperformance,
andcompetitiveproductsasyouplanyourstrategyforthenextthreeyearsoftheRedRound.
Process:
ItmaybehelpfultoreviewthevideofromtheWednesday,May17th7pm,Zoom
sessionentitled,SimulationReport,Forecasts,CompetitionOverviewVideolocated
undertheGettingReadyfortheSimulationheadingofModule2.
Logontothesimulation.ClicktheAccesstoBOSWebSimulationLink
EnteryourPAK,selectyourteamnamefromthedropdownlist(ifitdoesnotdefaultto
itafteryourfirstlogon)andenteryourteampassword.
Exploreonline(ordownload)thevariousreportscontainedunderthefollowing
headings:
o ReviewAnnualReport:Companyscores,Profit&lossstatement,Profit&lossy
country,Productionreport,Feedbackmessages(basedonthelastyears
performance),announcements.
o AnalyzeMarketStudies:CompanyKPI,Offeringcharacteristics,Benchmarking,
Customerpreferences,Sales&marketshares,Marketforecast.
NOTE:YouwillbeabletoaccessinformationundertheReviewAnnual
ReportandAnalyzeMarketStudiesheadingsonceyouindividuallysign
ontothesimulation.Onlypartialaccesstoinformationisavailableunder
InputDecisionsuntilALLteammemberssignontothesimulationand
activateyourteam.
o InputDecisions:PastDecisions,Errors/Warnings/Highlights
NOTE:TheREDBOXDecisionslinkiswhereyouandteammemberscan
playwithenteringdifferentvaluesonceyourteamisactivated(e.g.,all
membershavesignedon)thenusetheCheckYourBudgetlinktoseethe
impactofthosechangesontheoverallbudget.
Onlyonepersoncanbeincontrolofthedecisionmakingonlineatany
singletime.Itispossibletotakecontrolawayfromanotherplayer.
Refertoyourparticipantguide.DonotRUNyoursimulationuntilthe
strategybriefhasbeensubmittedandthefinaldecisionshavebeen
entered!
StrategyBriefPaperRequirements
Length:aconciselywrittenpapershouldbeintherangeof24pagesofTYPED1or
doublespacedcontent.Thispagelengthrangeexcludesthetitlepage,andany
graphics/reportimagesimportedfromthesimulationintothepaper.(NOTE:Importing
imagesisNOTarequirement.)
Margins:1inchoneachside.
Font:PleaseusetheTimesNewRomanfont.IfyoudonothaveTimesNewRoman,
selectaseriffontascloseinstyletoTimesNewRomanthatyoucanfind(itmaybe
somevariationoftheTimesname.)
o This paragraph is written using the Times New Roman font note the overhangs
at the top and bottom of each letter. They help to enhance the readability of
words in the body copy.
Remembertoeraseanyinformationhighlightedinyellowwhenyoucustomizeyourreport
BassTeamRedRoundStrategyBrief
KarenJames,KevinVanDam,DaroldGleason,MarcJames
LSUShreveport
NAMESARECRITICAL!!Youwillbepenalizedifyoufailtolistyourteammembernames.
Trytocenterthisinformationbothverticallyandhorizontallyonthepage.
InthelatestversionofPCWord,whenyouselectFILE>PRINT,youwillseethefirstpage
displayedinthePRINTERselectionwindowandcanusethismethodtovisuallygaugeif
yourpaperiscenteredwithoutphysicallyprinting.
Remember,thetitlepagedoesNOTcounttowardthesuggestedpagelimit.
TEAMBASSREDROUNDSTRATEGYBRIEF 2
Notethattherunningheadcontinuesinallcapitallettersoneverypage,asdoesthepage
number.However,theRunninghead:portionisdeletedforthe2ndthroughremainingpages.
TeamBassRedRoundStrategyBrief
CentertheMainTitleinUpper/LowerCaseandCapitalizeImportantWords.
Noticehowthemaintitleabovesimplyrepeatsthepapertitle
Youmayormaynotwishtowriteanythingunderneaththemaintitle.Ifyoudo,indent
thebodytextinchforeachparagraph.Remembertousedoublespacingor1linespacing.
Analysis
Sectiontitlessuchastheoneabovearesetflushleft,withonlythefirstwordcapitalized.Again,
theparagraphunderneathwillbeindentedbyainch.Sectionheadingsareusedtoprovide
overallorganizationtothepaper.
InstructionsforthissectionSynthesizethefirmscurrentstrategy,performance
(overallandinlightofthecompetition),andindustryforecasttothebestofyourability.Start
byreviewingthePastDecisions,foundundertheInputDecisionsmenu.Dontstopat
reviewingthesimulationdecisionsmadeinyear40,youreallyneedtoreadallofthereportsto
putthedecisionsmadeandthefirmsstrategyintocontext.Forexample,reviewtheCustomer
PreferencesandSales&MarketSharedataundertheAnalyzeMarketStudiesmenu.Note
thatyoucanchangebetweenyear39and40tolookforchangesthatoccurredbetweenthe
twoyears.
Analysisimpliesthatyouthinkaboutthisinformationandthedegreetowhichitmakes
goodbusinesssense.SOMEofthequestionsyoumightaskyourselfaspartofthisprocess
include,Isthereconsistencybetweenthetargeting(segmentation),productdevelopment,
geographicalexpansionanddistributionstrategies?Ifnot,whatdoesnotseemfitandwhy?
Recognizethatyoumayhavetoundertakesomenumericalmanipulationsonsomeofthedata.
TEAMBASSREDROUNDSTRATEGYBRIEF 3
Forexample,whenanalyzingtheProfit&LossbyCountryreport,foundundertheReview
AnnualReportTab,itmightbeusefultocomparethevariouslineitemsonapercentagebasis.
IFyoudontunderstandtheinformationyouseeonareport,referbacktotheparticipant
handbookforanexplanation.
Noanalysiswouldbecompletewithoutdescribingchangesinthefirmscosts,revenues,
profits,marketshareandEBITbetweenyear39and40.Youranalysismustalsotakenoteof
themarketforecastasthismayplayheavilyintothestrategyyouchoosetoformulate.
Finally,createaSWOTmatrixgridsummarizingthefirmandproductsstrengths,
weaknesses,opportunitiesandthreats.DisplayyourSWOTinthegridshownbelow.Addor
deletebulletpointsasneeded;singlespacingoftheSWOTitemsisfine.Dontbetoocryptic;
yourbulletpointshouldbeaphraseashortsentencethatoffersenoughinformationtoclearly
makeyourpointunderstandable.Competitionasathreatcouldusealittlemoredetail.
Whataboutthecompetition?Whichone?Whatdoyouknowthatacompetitorisgoingto
do?WhatMIGHTtheydothatcouldimpactyoursales?
Strengths: Opportunities:
X X
X X
X X
Weaknesses: Threats:
X X
X X
X X
TEAMBASSREDROUNDSTRATEGYBRIEF 4
Strategy
Instructionsforthissection:Asthenamesuggests,thissectiondescribesandjustifies
yourproposedstrategyfortheupcomingthreeyearsoftheRedRound.Youcansummarize
yourstrategyinaparagraphratherthantreatingeachdecisionindividually;justmakecertain
thatyouprovideadequatejustificationforyourstrategy.
Youwillbemakingdecisionsrelatedtothefollowingareas:
Whetherornottoupgradeyourproduct;ifsowhatfactorswillyouupgradeand
why.Thesimulationwillcomputetheunitcostoftherevisedproductplusthe
R&Dcosttodevelopthenewfeatures.Thisiswhytestingdecisionsandusing
theCheckyourbudgetlinkissoimportant.Isthecostgoingtobeworthwhile
inlightofeverythingyouhavelearnedaboutthemarket,customers,
competition,andforecast?
ProductionPlan:Unitstobeproducedforyear41andproductionwillbe
forecastgoingforward
Pricing:Thepriceoftheproductwhensoldtothedistributorandhowpricing
adjustmentswillbemade.
Marketingbudget:Thisisactuallyanadvertisingbudget.Themoneyisusedto
buildandmaintainendusercustomerawareness.
TEAMBASSREDROUNDSTRATEGYBRIEF 5
Segmentationstrategy:Determinesthepercentageofthemarketingbudget
directedtowardseachsegment.Togetheritmustequal100%.Whatisyour
initialstrategyandwillitremainconsistentthroughouttheRedRounds?
Geographicalexpansion:theportionofeachcontinenttobecovered.
Roundlandisthehomeforyourcompanyandyourcompetitors.Whatwillit
beforYear41andgoingforward?
Distributioncoverage:Determinesthepercentageofstoreswithineachofthe
threedistributionchannelswhereyourproductwillbesold.Whatsyourplan
andwhy?
CorporateProjects:Youhavetheopportunitytoinvestinuptotwointernal
projectsineachround.Projectsmayrelatetoincreasingproductivity,reducing
cost,improvingorganizationalcapabilities,etc.Thisisanoptionaldecisionbut
youreallyshouldtaketimetoexploretheprojectsavailabletoyouandthink
throughyourstrategycarefully.
Contingencies
Instructions:Idontexpectyoutodevelopanentirebackupplanifyouryear41
resultsturnoutpoorly.WhatIdowantisforyoutorecognizeandacknowledgethemostrisky
element(s)ofyourstrategy,andthepotentialnegativeconsequences.Forexample,ifyouare
raisingpriceinahighlycompetitivemarketwithnonotableupgradestoyourproductand
expectingtosellasmanyunitsaslastyear...hmmm,yourpricingstrategyisriskyandcould
TEAMBASSREDROUNDSTRATEGYBRIEF 6
definitelyresultinpoorforecastingrequiringtheautomatedproductionfunctiontoalter
productiontomatchdemand(whichincurspenalties),alossofmarketshare,revenue,EBIT,
shareindex,andalowermarketingbudget.Yougetthepicture.
ReminderThestrategybriefisdueBEFOREyourunyoursimulationdecisionsforYear41.
YourteamwillsubmitaSINGLEpaperthroughMoodle,anditwillbecheckedforsimilarityby
Turnitin.ThefinaldeadlineforthestrategybriefsubmissionisSunday,May28th.Pleasedo
NOTwaituntilthelastminutetodoyourbrief,andrunthreeroundsofthesimulation.Teams
thatareobviouslynottakingthisassignmentseriouslywillbepenalized.