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National Institute of Business Management

Chennai - 020

SECOND SEMESTER EMBA/MBA

Subject : Strategic Management

Attend any 4 questions. Each question carries 25 marks


(Each answer should be of minimum 2 pages / of 300 words)

1. Strategic management has become widely established in all sectors of modern


economies, although mainly in larger organizations.Explain.

2. Explain the benefits of Strategic Innovation.


3. Why Strategies fail. Explain the factors.
4. Describe the key issues which a management address to achieve successful,
substantial and lasting changes in an organization.

5. Define the scope of operating System with the help of an Operating Plan.
Discuss.

6. What are the important issues that are to be addressed to ensure a correct
alignment of operating plans with business strategy?Explain.

25 x 4=100 marks

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