METHODOLOGY

This study is a qualitative study. To ensure that we followed the standards in using a
qualitative method in our inquiries, we explained the details of how we conducted the study from
the Research Design down to the Ethical Considerations.

Research Design
This study employed the qualitative case study method. According to Debout (2016), a
qualitative case study is a research method which empowers an unpredictable wonder to be
investigated through the recognizable proof of various variables connecting with each other. It is
a holistic inquiry that investigates a contemporary phenomenon within its natural setting. A
phenomenon can be in many different things: a program, an event, an activity, a problem or an
individual (Harling, 2012). As such, case studies provide an opportunity for the researcher to
gain a deep holistic view of the research problem, and may facilitate describing, understanding
and explaining a research problem or situation (Baxter & Jack, 2008). In this study, the
phenomenon that was explained and explored was the campaign strategies employed by Rodrigo
Duterte in his ascent to the presidency during 2016 presidential election in the Philippines. How
he won in the election was very unconventional so expert opinion from political analysts through
a Key Informant Interview (KII) was sought and a series of emails from the like were also done
to validate our researches.

Participant
The participants of this qualitative case study were the political analysts actively involved
in the academe as well as those having the degree of political science employed in the legal
department in the Philippines. They were selected and included in our criteria because we
believe they are the rightful persons in our study. Excluded are those politicians in the
government service as they may be biased in giving their opinions.

Sampling
Purposive sampling

Data Collection
Data were gathered through Key Informant Interview (KII). Interview was tape recorded,
transcribed and translated. Using KII in the process was appropriate because they are only few
in the society who have the kind of knowledge required in relating to the phenomenon being
studied.

Analysis and Interpretation of Data

Role of the Researcher

Trustworthines
Ethical Considerations

Reference:
Harling, K. (2012). An overview of case study.

Debout, C. (2016). Qualitative case study. Soins; la revue de reference infirmiere, (806), 57-60.