Beruflich Dokumente
Kultur Dokumente
SOCIAL MEDIA
BEST PRACTICES
2017 | ver sion 1.1
Dear Colleagues,
2.0 Strategy 2
STRATEGY
Start with the
end in mind
2.0 If you are considering setting up a social media content on their channels. If youre a small
account, think about the goals you want to research unit in the Faculty of Arts, you might
achieve then strategically, step by step, imagine be better off working with Arts Communications
how social media will help you achieve them. to get your announcement, event, or latest
You might find when you consider the work and research on Faculty channels rather than
commitment involved to build a community, investing in and managing one of your own.
that partnering with an existing UBC social
Were often stronger when we collaborate.
media strategist would help you reach your
If you do decide to create a new social media
objectives more efficiently.
account, be sure that you are supported in your
For example, you could work with partners who strategy, time commitment and of course, have
already have reach, influence and established the training and skills needed to successfully
communities. At UBC, that means thinking manage content and communities in a fast-
of other units or departments who you might paced environment.
have things in common with, looking at overlap
between desired audience, and building
partnerships and collaborating to get your
digital ecosystem
communic ations and marketing public affair s
EDITORIAL
PLANNING
3 .0 editorial pl anning
3 .0 editorial pl anning
On any given day, our audience is overwhelmed An editorial calendar will help you:
by torrents of digital information. What are we
anticipate content
adding to the conversation that is meaningful,
helpful and unique? At UBC, we are fortunate plan a good topic mix
to be on the cutting-edge of new knowledge in
streamline your workflow
hundreds of disciplines that shape the future
of our world. Both campuses are set in more effectively collaborate
spectacularly beautiful geography and the
Theres no one right way to structure your
diversity of our community reflects a global
calendar what matters is that it works
community that is actively participating in its
for you and your team but there are a few
education and living up to our motto, Tuum Est
key elements that youll want to include
(It Is Yours). We dont have to look far for
information about:
outstanding content. What we do need to focus
on is strategy, editorial style, and analytics. date
key message
editorial c alendar
channel
Strategic planning is an inherent skill and activity
for any social media manager using an online link
digital calendar that others can have a sightline
assets such as photos, graphics or videos
to is vital to growing a thriving social media
presence. Communications and Marketing uses
a collaborative spreadsheet to plan what channel
content will be posted on, when it will go out,
who submitted the content, and editorial notes
as required for various channels.
storybox
Would you like to elevate your story to UBCs for publication. Every Thursday, stories are
main channels? discussed at the Communications and
Marketing editorial meeting (which we
StoryBox is an internal tool for communications
encourage Communicators to attend at least
and marketing professionals at UBC. It allows
once) and a lineup is prepared for publication
communicators across UBC to share stories
on UBC NOW and UBCs official social media
for publication on ubc.ca and official UBC
channels the following Monday.
social channels.
If youd like to elevate your content to a wider
Our enterprise-wide digital story tool is easy-to-
audience, please submit to StoryBox. Please
use and ensures your content is delivered to
review the editorial guidelines for our
Communications and Marketing immediately.
enterprise-wide channels before submitting.
Through StoryBox, you can submit an existing
story or submit an original story that is ready
editorial process
StoryBox ubc.ca
submissions Monday AM
EXTERNAL
COMMUNICATIONS
AND OUR SOCIAL
PRESENCE
ubc avatar s
Dont embed lots of text in social graphics. Youre typically safe if you build photos
Its not accessible and looks cluttered. or graphics at a 1:1 ratio and a 2:1 ratio (e.g.
Note: Facebook also limits your ability to 1200 x 1200px and 1200 x 600px). See this
reach people with ads when there is lots of online guide for more information.
text in an image.
1200px
RESOURCES
get involved
The Social Media Meetup Group is a community
of practice for UBC staff who manage official
social media channels. If youre interested in
joining, please fill out this request form.