Part A

Life Science Research - Biology; Recent Research from Chinese Academy of Agricultural Sciences
Highlight Findings in Biology (Custom-built tools for the study of deer antler biology)
NewsRx
Life Science Weekly
April 25, 2017

Special tools have been developed at the Chinese Academy of Agricultural Sciences to help

facilitate the study of tissue growth in deer antlers for biomedical applications. Each tool has been

developed with a specific task in mind allowing for it to be the best option for that job only. These tools

will allow researchers to investigate and identify stimuli for pedicle growth and antler formation, slicing

thin periosteum to facilitate gene delivery thus allowing transgenic antlers to be possible. They also help
with theory testing for in vivo antler stem cells allowing for antler generation, regeneration and rapid

growth to be studied. These applications could have huge effects on deer farms and furthering research

for the biomedical field, eventually improving human health.

Part B

Its All About Me: How Self-Brand Connection and Social Media Interactivity Influence Purchase Intent
Theses and Dissertations
Shannon Taylor McCarthy
8-2016
 People create their own identities for themselves using tools such as social media. Social media,

through posts, images, and interactions allows for the outward expression of individuals identities.

Consumers seek brands that are self-representative and that help display a piece of who they are. This,

in turn, impacts the way the brand is seen as a whole. Purchase intent is important for brands to

consider when trying to sell products. From Study 2, purchase intent is shown to be affected by the

social value of the brand and how others will perceive those with it. Through all three studies, marketers

can further understand the effect of consumer-brand interactions and use that when advertising their

products.

Part C
The Emerging Potential of Video Games
Aaron Kandola
Australasian Science Journal Article
2016

With video games growing in sophistication, accessibility and popularity every year, research

into video games and how they stimulate the brain is becoming more popular. Studying the impact of

gaming on the brain is still under development and has many unanswered questions since it is a

relatively new concept. Video games have to been shown to increase brain function in particular areas

such as attention, perception and executive control among many others. With this knowledge,

researchers are beginning to look at ways video games can be used to treat mental illnesses or train

individuals in particular procedures. Continued research will provide answers as to whether a shift in the

perception of video games would be appropriate in the next few years.