Question 1: What is the blue ocean strategy?

Answer: Blue Ocean is a strategy where employees picking up their own designationfr o m t h e j ob t i t l e b a s ke t o r
ma ke t h e i r o wn jo b d e s c r ipt i on s or o wn in g th e i r l e a rni n g and development budget.A b l u e o c e a n
s t r a t e g y f r o m t h e m a r k e t o r b u s i n e s s p e r s p e c t i v e i s c o n c e p t u a l i z e d around five things:1: It
creates uncontested market space.2: It makes the competition irrelevant.3: It helps create and capture new demand.4: It
breaks the value cost trade-off.5 : Al i gn s t h e e nt i r e s ys t e m o f fi r m s a c t i vi t i e s i n pu r s ui t o f di ffe r e n t i a t i o n
a n d l o wcost.

Question: 2: Why blue ocean strategy is implemented?

A n s w e r : A b l u e o c e a n s t r a t e g y f r o m t h e m a r k e t o r b u s i n e s s p
e r s p e c t i v e i s conceptualized around five things:1: It creates uncontested market space.2: It makes the
competition irrelevant.3: It helps create and capture new demand.4: It breaks the value cost trade-off.5 : Al i gn s th e
e n t i r e s ys t e m o f fi r m s a c t i vi t i e s i n pu r s ui t o f d i ffe r e n t i a t ion a nd lo w cost.O n th e s a me t i me t o
a t t r a c t a n d r e t a in t a l en t in a n o r ga ni z a t i on an d e sp e c ia l l y Ge n
X a n d G e n Y c h a r a c t e r i s t i c s , i t i s p e r t i n e n t f o r H R e x e c u t i v e s t o c o n t i n u o u s l y b e inn
ovative and democratic in terms of handling people.Th i s i s wh e re t h e c on c e p t o f c r e a t i n g bl u e o c e a n s in
p e op l e pr a c t i c e s c o me s i n b ye xp l o r i n g th e un e xp lo r ed wh i t e s p a c e s in H R a l ong wi t h e xa mi n i n g
t h e va l u e an d innovative practices create for the business.