Beruflich Dokumente
Kultur Dokumente
1.
2.
3.
4.
benefits,
1.
(1)this report summarizes the performance of XX dept. over the period xx to and
outlines future plans to make improvements.
(2) This report aims to give a thorough description/detailed account of the work
in xxx in April.
(3) This report sets out to bring you up to date on the work progress of over
the past year.
2.
(1) the recent survey, conducted among shows that; the questionnaire sent
to showed that.
(2)a survey on performance of our department was carried out among. And. A
few findings are developed in this following report.
(3)all the information are obtained from my daily records of the job.
(4)According to the update sales data and an analysis about it, we found.
3. achievements/sucess
(1) First of all, to start with positive points, it is reported that.
(2)in the last ..years, we are focusing on.., and to our delight, weve achieved what
we set out to do with good results./ we have achieved operational excellence.
(3)In the past xxx months, we have achieved excellence in terms of
(4)we are pleased to report a record profit of;
(5)especially pleasing was..
(6)positive points
shows a positive team spirit,
receive excellent feedback from
observe a rising demand for.and a marked increase in sales as a result of
sales results exceeded expectations./grew twice more that that of/doubled that
of
deliver dynamic sales growth./ the sales forecasts were increased by..
1
4. Problems/difficulties
(1)Unfortunately, some aspects appear to be less brilliant/satisfactory.
(2)Unfortunately, there are still weaknesses which could be improved. For
instance., moreover they all complaint about
(3)However, we also found some problems which can be boiled down to the
following..
(4)Negative points
No clear strategy to encourage the employees to attend training course
Lack of motivation with our team. Dont work with gusto.
Lack of communication between xx and xx.
Product, packaging, advertisement. Etc.
5. Recommendations/plans:
(1)Finally I am confident that we can achieve improvement. Regarding. I would
recommend., in terms of, I suggest
(2)In order to solve these problems and ., I propose that several measurements
should be taken.
(3)our plans for the coming year is mainly to improve the above-mentioned points
therefore, we will, we will also
2
Exercise 1 Publicity
To: MD
Purpose: analyze your work in the publicity in April.
Details: Introducing the general situation in your department.
Telling the boss the problems youve found
Giving your proposals to solve the issues.
Report On the work in April
Introduction
The report aims to give a thorough description of the work in the publicity in April.
All the information and statistics are obtained from my daily records of the job.
Findings:
1. We observe a rising demand for our products in April and a marked increase in
sale on the whole as a result of a series of advertisements in the Medias and
several sales promotion activities in several major cities. /Surprisingly, one of the
advertisements got so popular that we can often hear many children singing the
theme song of it. /According to the update sales data and an analysis about it,
we found that sales in three major cities grew significantly, about twice more than
that of the same period of last year and doubled that of march. /
2However, we also found some problems which can be boiled down to the
following:
some customers in the south are not accustomed to the new taste of the juice.
one of the advertisement is not very popular in northern part and
investigations found that audiences just can not understand it.
most children prefer the H-shaped bottle to the rectangular one.
Recommendations:
To solve these problems and make our products more popular to increase sales at
the current speed, I propose that several measurements should be taken,
new taste should be added to the juice to attract customers in the south, and
advertisement should be followed.
a thorough investigation should be made about customers in the north and a new
advertisement be put on.
more H-shaped bottles should be manufactured to meet childrens taste.
With all the above measures taken, I am sure we can keep the goo sales
performance.
3
Exercise 2 A new branch
Your company opened a new branch a year ago, and the managing director at Head
Office has asked you to prepare a report on its progress.
Requirements: reasons for opening the branch.
Its successes.
Problems experienced
Plans for the coming year.
4
varsaw. Before pointing out its successes, the problems faced and the plans for the
coming year, let me remind you the reasons for its opening.
REASONS FOR OPENING
In fact, there was only one main reason for choosing to settle down in poland:
reducing labor cost rates. Indeed, our activity as cosmetics producers requires a lot
of staff, and labor costs are much cheaper in poland than in switzerland!
SUCCESSES
Knowing this aim, we decided to go on. We managed to build a brand new factory on
time, and the line works! That was our greater success: being able to respect the
opening date and to produce efficiently.
PROBLEMS EXPERIENCED
But, however, we met difficulties in two areas:
-- transportation: the roads network in poland is not so good and time spent on
transportation is higher than predicted
-- staff: we still have a lot to learn about staffs culture and expectations.
PLANS FOR THE COMING YEAR
Our plan for the coming year is manly to improve the above mentioned points (as
production is running quite well). Therefore, we will study the opportunity of buying
a few lorries (not to depend on others for delivery). We will also organise seminars
for both local staff and overseas managers, to understand each other better.
Finally, I would like to take the opportunity of this report to invite the top
management for a visit of alpha, whenever they want.
5
II
()
( etc)
benefits()
6
Sample 2 H2 Test 2 Training courses
You have recently attended the following one-day courses
Developing your potential
trends in electronic commerce; managing people; reducing costs
Your companys training manager has asked you to write a short report about the
training.
Requirements:
Describing the two courses which you found most useful
Explaining how you benefited from them
Outlining the specific training courses you would like to attend next year.
Giving reasons why these courses would be useful to you.
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III
1.overview2. swot
3.benefits 4.
Report on IT 2011
Introduction
This report aims to evaluate IT 2011--the fifth exhibition of IT technology we
recently sponsored and present useful feedback for future sponsorship.
Overview of the event
The exhibition lasted for a week and aimed at presenting the latest innovations
and breakthroughs in IT business. A bumper crop of new products were displayed
accompanied by/complemented by detailed and vivid presentations given by
representatives from different companies.
Success
By comparison, this years exhibition distinguished itself by the unprecedented
media coverage and number of participants. More than 300 companies, ranging from
big multinationals to small companies focusing on niche markets, attended and 100-
plus national media units gave intensive coverage, making the event extremely high
profile. Vice president of Science and Technology ministry, Mr. Robby Ray were
invited and delivered the opening speech, which was a further sign of its influence
and importance.
Our benefits
As a golden sponsor, our company was offered a display stand and a chance to give
a 15-minite speech in the opening ceremony. During the whole week, our staff has
fully exploited every opportunity to promote the innovative ideas carried by our
latest HRM software, successfully creating a buzz for the upcoming new product
launch. A bonus would be a possible deal with ABC. Plc who expressed a deep
interest in our software after trying them personally. Weve arranged a meeting
8
next week for further discussion.
Recommendations to further sponsorship
On the whole, the sponsorship has achieved what we set out to do so it would be
worthwhile to continue our investment in this event. However, as its the first time
we tried this type of publicity, pre-preparation proved quite inadequate, for
example, we didnt take any demos to distribute to perspective clients.
Consequently, I recommend we set up a sounder time frame for preparation before
we take part in the exhibition next time.
Band 5
The aim of this report is to give an overview of the event our company decided to
sponsor and present the benefits and the pitfalls//.
Introduction to the event
'Computer 2003' was the fifth edition of an annual event held in Lausanne
(Switzerland). Its goal is to present and promote the innovations in the IT field.
Its success
Designed to inform professionals, the event also reached the interest of the
public. During the whole week, the guests took park very actively in the meetings,
thereby demonstrating a huge and shared interest, and the public was nothing if
not captivated by the demonstrations and shows.
Unfortunately, the opening hours were relatively restrictive and it was therefore
really difficult for the visitors to see everything.
The place of our company
As a widely recognized training services provider, we were offered in return of our
sponsorship a place to promote our books and training programmes, complemented
by advertising areas.
We therefore have been able to reach many potential customers as well as other
companies interested in consolidating their staff's knowledge.
In conclusion and for the future
Our company was really well exposed and reached many new potential clients.
There is no doubt that our future sales will benefit from the numerous contacts
our staff made, and the return on investment is therefore undoubtedly really
good and worth our sponsorship.
We should consider this type of action more often. But, as our staff is not used to
this type of publicity, we should consider a special training in providing the company
and its service before doing this type of action again.
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sample 2 h3 test4 advertising campaign
this year your company has used an advertising agency to promote your products or
services. Your boss has asked you to write a report about the campaign which the
agency arranged.
Requirements;
Outlining what the advertising campaign consisted of.
Indicate what you feel the strengths and weaknesses of the campaign were.
Explaining how successful you feel the advertising has been.
Suggesting ideas for future advertising
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Conclusions and Recommendations
Needless to say we will see an upbeat statement at the end of year. However, I
think we could build on the success to make still further progress by
complementing the campaign by intensive promotion activities such as coupons,
loyalty scheme and so on.
------------------------------------------274words
[Our company, Fish-pro Ltd, carried out an advertising campaign in summer 2004 in
cooperation with advertising agency RGS Ltd.Aim of this report is to evaluate how
successfully the campaign was carried out and also to assess main points which
need to be taken into account when organizing summer 2005 campaign.]
IV
Sample 1 H3 test 1
your company would like to break into new overseas market with your new range of
sports goods. You have been asked by the managing director to investigate ways to
doing this.
Requirements
How you carried out your research into the market
The existing competition
Your target customers
Ways of promoting the products in the new market.
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Target customers
Competition seems stiff but we will still get a chance to succeed there if we could
focus on the niche market of professional athletes. Survey found that those people
pursue higher quality and reliability, which our new product range would certainly
provide, and more important is, they are often more willing to pay a premium for an
upscale product.
Ways of promoting the product in new market
As a political center, Beijing frequently holds all kinds of sports events, some of
which are quite popular and influential. Thus, the first choice to consider should be
sponsoring some of these events, for example, offering sportswear and instruments
to participants. And this should be complemented by intensive TV advertising and
endorsement of famous sport stars of China. These measures will help us
strengthen brand identity and gain fast appeal to customers.
Report On Wakefield
Introduction:
This report sets out to evaluate the suitability of Wakefield as the site for our new
supermarkets. All the analysis here below is based on the thorough research we
conducted recently.
Overview
Wakefield is located in the largest business park in the centre of the city,
surrounded by a number of shops and hotels. It allows for a large parking space and
offers a number of leisure facilities.
SWOT analysis
Wakefield has a long history of being chosen as a site for opening outlets, and it
particularly impressed us for the following reasons: Firstly, it is perfectly placed
for road and rail networks, just 10 minutes walk to the grand station, which is
convenient for both the customers and employees. A further attraction is the
ready availability of a skilled workforce. There are more than 233,000 people
available for work within an hours journey and an enormous catchment population
of 20 million within two hours travel. However, there are also some less
satisfactory aspects. Since it is a prime site, the land price could be sky-high. Our
survey shows that overall cost for a is approx.5% higher than that of sites in other
business centres. This means we have to absorb this extra expenditure by higher
12
sales volume. In addition, the competition is stiff as there have been enormous
supermarkets and shopping malls, who will be competing for the same customers
with us.
Conclusion and recommendation
Based on the findings above, I have to urge caution in building our new supermarket
in Wakefield since it would involve a large sum of investment with uncertain
profitability. Thus, I recommend we examine our accounts carefully before making
the final decision.
Band 4 SAMPLE
The aim of this report is to decide the consideration of building a new supermarket.
Description
At first I'll make a short description of the site. The location of the planed
supermarket is very close to the city centre and surrounded by a lot of smaller
shops. Concerning the infrastructure it is very well located because it can be
reached by nearly all means of transport.
Advantages
As I already mentioned, the infrastructure is very good and you have good
connections of public means of transport. Another positive aspect for building the
supermarket is the competition. Our supermarket can offer much cheaper prices
than all the surrounding little shops so we are very competitive.
Disadvantages
The first thing I want to put forward is that it is very cost intensive to set up a
new supermarket in this area because the land prices are very high. The second
disadvantage which I want to point out is that there is not enough space for
parking and might be very expensive to build a garage under the building.
Personal opinion
To summarise, it is a very expensive location with less space for building a parking
area but you have good chances for getting a high profit in the long term.
Although there are a lot of smaller shops nearby the supermarket, there is no doubt
in being the most competitive! Finally I think that this will be a very profitable
location for building a new supermarket.
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Introduction
This report sets out to evaluate the suitability of Marston conference centre as the
venue of the three-day conference of our company. 1
Previous experience
I attended the annual conference of IT industry last week which was held at this
location and it was very pleasant experience for me. The staff of the centre was
well-trained and high-professional and the conference room was neat and spacious
with an accommodation capacity of 1000 seats and basic conference facilities such
as OHP, microphones and computers. 3 2
Advantages:
As Ive said, the staff delivered high quality service and the room is well equipped.
But particularly impressed is the large parking space, which can accommodate 300
cars simultaneously. In addition, the transportation is convenient since the hotel is
well located for road and rail links. Finally, there is a hotel just next to the centre
which can offer approx.170 well-equipped single rooms. 3
Disadvantages
However, there are some less satisfactory aspects. Firstly, as Marston is one of the
most famous conference centre, high fee will be charged for using the room and
service, 5% higher on average than the going rate according to our survey.
Moreover, they dont provide mobile stage in conference room. 2
Conclusion and Recommendation
To summarize, this place would be a good choice to hold the conference. Although
the cost is relatively higher, the luxury it provides can well reflect the image of our
company as a leader in our line of business. 2 2
235
Band 4 sample
This report aims to describe the Marston Conference Center and to make a
recommendation as to its suitability for the upcoming three-day conference for
sales staff. The information and recommendation are based on the experience I
had as participant at the marketing conference held there two weeks ago. Here
is a brief outline of the points I believe ought to be considered:
Location: the conference center is not far from the highway and also easy to reach
by public transport (trains to the village run every hour) and the centers shuttle
service.
Accomodation: A hotel next to the center offers approximately 170 well-equipped
single rooms. There are, however, no other hotels in the immediate neighborhood
of the center.
Conference Rooms: the center features twelve rooms of various sizes (10-1200
persons), all of them equipped to the latest standards of conference technology.
Only three of them are equipped with a mobile stage, however.
Food: A restaurant and a bar at the conference center cater to the participants
needs, serving delicious food at reasonable prices. The restaurant is open from
11:00 a.m. until 11:00 p.m., the bar usually closes at about 2:00 a.m. Service is well-
14
organized and speedy.
Staff at the center: staff at the center is very well-trained, highly professional,
helpful and friendly and available 24 hours a day.
Surroundings: the center is surrounded by a large park with ponds, benches and the
like an ideal place for socializing in breaks.
I would highly recommend holding the conference at the Marston Conference
Center.
15
All the training courses were carefully designed, taking both long-term objective of
the company and short term needs of staff into account. Particularly distinguished
is the real life case studies accompanied by role play in the analysis of long-ago
triumphs and disasters from relevant industries and organizations, which offers
invaluable insights to successful running of business. 2 2 [
Weaknesses
However, some aspects proved to be less satisfactory. For example, many staff
complained about having to sacrifice their weekends. Moreover, the trainers are
selected from our existing senior managers, who tend to be too set in their ways of
thinking. 2 2
Recommendation
Thus, I recommend we make the following changes to improve the training:
Firstly, we could shift the one-day course on weekend into five one-hour courses
from Monday to Friday. Secondly, we could invite a mix of high-qualified academics,
senior managers and consultants as trainers. With the measures above, I believe,
the training courses will be more welcome by our staff and eye-opening.
-----------------------225---------------------
16
However, there are still some aspects that need urgent improvements.
Firstly, as we can see, the whole communication line is a single-way, top-down
mechanism that doesnt allow employees to express their wishes and complaints. For
example, when they find their department head inefficient and incompetent, there
is no way to express the dissatisfaction. Secondly, team members are not well
informed of any change the top brass has made. Many of them have complained they
are always the last one being told what was happening, leading to deep frustration of
being outsiders.
Recommendations:
After closely assessing the situation, it is recommended to take the following
steps in order to improve the internal communications.
Firstly, I recommend we establish a feedback and complaining system to collect
opinions from all levels of employees about their work, for example, an our voice
column on the company newsletter, or a subordinate appraisal system which allows
employees to have a say about the performance of their managers. Moreover, to
improve internal information equality, an intranet needs to be introduced to deliver
the latest news timely, thus avoid misunderstanding and misinterpretation about
companys new policies.
-------------------300--------------------------------------------------------------
Sample 3 WEBSITE
Your managing director has decided that the companys website should be improved
and has asked you to consider ways of going about this.
R: A proposal for MD
Summarizing the strengths and weaknesses of the current website
Suggesting new services and information to be provided through the website
Explaining the benefits of the improvements would bring
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under each column, giving visitors a clear idea about our company when they enter.
Weaknesses
However, some aspects seem less satisfactory: Firstly, the contents are very rigid
and traditional, including only lengthy introductions and passages. Lack of pictures
and movies makes the website nothing more like a brochure. Secondly, there is no
way to interact with visitors. All these make the website a dull and unglamorous one.
Recommendations and would-be benefits
To make our website more attractive, it is recommended to make the following
changes: Firstly, we should add pictures, movies, flashes to complement the
literature. This will make the pages look vivid and interesting, thus getting the
visitors stay around longer. Secondly, a two-way communication column such as
message board need to be added so that visitors could express their opinions and
make enquires online. In addition, offering on-line purchase facilities would also be a
good idea to cater to the trend of online purchasing, which, I believe, will increase
our sales volume remarkably. In conclusion, the measurements above are estimated
to increase the number of visitors by 30% and present an up-to-date and dynamic
image of our company.
VI
,,
1. beginning
1 this report aims at examining the key reasons why./forand give useful
recommendations to
2
2. causes:
(1) There are main factors contributing to such; Firstly, Secondly.,
often mentioned was.; Thirdly, it came to our attention that/we also
noticed that.
(2) As all of us are aware the main reason for this sharp collapse can be
found in two different problems:
3. Recommendation
18
(1) After closely assessing the situation, it is recommended to take the
following steps in order to.; Firstly, well need to; Secondly, needs to be
done so that, we should also; Finally, would also make the desired
difference.
Band 4 Test
Introduction:
This proposal aims at showing why staff morale has deteriorated and suggests ways
of improving the current situation.
19
Findings:
Apart from most superiors' opinion that their subordinates are not happy with
their job and have developed a low moral towards it due to unsatisfactory salaries
and not enough fringe benefits, a survey among the workforce has shown that the
real reasons for this problem are to be found elsewhere. Many of the employees
mentioned their fixed working hours and yet constantly changing amounts of
incoming orders, which - as they claim leads to boredom at work on some days
and pure stress on others. But even more staff members have complaint about
constant organizational changes without ever getting the information of what
exactly will change beforehand.
The effects can be noticed in every department of the company. Superiors and
department directors say that their subordinates are not willing to do any extra
work and are absolutely not open for any changes.
Recommendations:
It is suggested that the first step towards a better work atmosphere is the
introduction of flexi time. That way the employees can leave earlier when there
isn't much work to do and stay longer when the amount of work rises. The problem
of organizational changes should be tackled in three different ways. First of all
superiors are to be encouraged to pass more information on to the workforce,
secondly the employees should become more involved in the decision making process
and at last there should be annual feedbacks by the employees about their
superiors. The downside of these actions is that they are quite time consuming and
this of course leads to more costs but on the other hand there will be less
fluctuation.
Sample 2 H4 4 SALES
Sales of your companys products have been very low for the past six months. You
have been asked to prepare a report on why this has happened.
Requirement
Detailing the products recent sales pattern
Describing factors that may have contributed to this
Suggesting what can be done to improve the situation
Report On Flat Sales
Introduction
20
This report sets out to examine the reasons for the flat sales for the past six
months and make suggestions to reverse the situation.
Recent sales pattern
Actually, we had a very good start this year, achieving a profit of $30,000 for the
first quarter. However, sales fell sharply in April and continued the downward trend
through the second and third quarter.
Reasons
In order to find out why this has happened, we conducted a thorough marketing
research and found that there were two main factors contributing to this
situation.
Firstly, our biggest rival Mc. opened two outlets in our catchment area during April.
The grand opening of these outlets was accompanied by intensive promotion
activities, poaching a significant proportion of our customers. Secondly, the new
range of our garment met strong customer-resistance. Designing Dept. suggested
this might be a novelty effect, but anyway, the new range alienated old customers
and failed to attract new ones.
Recommendations
To reverse the fall, it would be recommended to take the following steps.
Firstly, in view of the activities of our competitors, we definitely need more
investment in advertising to regain our popularity. I have contacted a number of
professional advertising agencies who can formulate tailor-made advertising
campaign for us. (details see attachment ). Secondly, the new range might need more
exposure to make our customers get used to it. Thus, I recommend we hold a high-
profile fashion show and invite the designers to introduce their designing concept to
the buying public.
---------------------------250--------------------------
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Proposal on Falling Exporting Sales
Introduction
This proposal sets out to examine the reasons for falling export sales during the
first half of year.
Analysis of reasons
After a thorough analysis of the sales data and market conditions, it is found
that there are two main factors contributing to this situation. Firstly, the overall
global trading environment has become increasingly harsh as the US dollar
depreciated by nearly 2 points. To ensure we could still make a profit, we raised the
price by 15%, leading to a massive drain of customers. Secondly, as we authorized
more than one agents for one area, resellers undercut each other and compete for
customers with inappropriate measures, which has a very bad impact on our brands.
Ways to improve
In order to reverse the fall, I recommend the following steps be taken.
Firstly, I think we should respond to the strong currency by improving our
productivity rather than simply raising the price. Moreover, we should disqualify
agents who have been reported to involve in ill-competition. And I also recommend
we reduce the number of authorized agents or choose one best reseller as solely
authorized agent to avoid internal competition.
Resources needed
To implement the above measures, the company has to invest more in upgrading
current machinery and floor-workers training. In addition, the whole process need
full collaboration of sales department and production department, so a proper
interdepartmental communication mechanism needs to be introduced.
------------------------232------------------------------------------------------------
Band4 Test
Objective: Export sales decline analysis
Introduction:
the aim of this report is to bring to management attention the causes of the
dramatic sales decline over the last 3 quarters.
Findings:
As all of us are aware the main reason for this sharp collapse can be found in
two different problems: the first, the devaluation of US dollar; the second an
inefficient sales force and, in particular an incompetent export manager
incapable of motivating the staff. While the first issue can be addressed with a
more accurate analysis of the prices of our products while the second will require
a swift management decision in order to restructure the sales team.
Recommendation and Conclusion:
In order to address the first issue, it is mandatory that management delegates
more power to the CFO in order to adjust our prices to the new exchange rate on
a regular basis. On the organization side, management will be required to appoint a
new export manager with more initiative and motivated to rebuild the entire staff.
Of course all this will require an additional investment of resources and some
quarters of negative sales. In particular recruiting a new export manager will
22
require an accurate selection process and an integration plan of a couple of months
before tangible results can be seen. However I'm confident that the change will
be extremely beneficial in energizing a very demotivated sales force.
23
proposal suggesting how visitors can be given a better impression of your
organization.
A proposal
R why complaints have been made
Different ways of creating a better impression
How your proposal might affect staff
Any disadvantages of your proposal
Band 4 SAMPLE
Proposal on how to deal with visitor complaints
Introduction
This proposal examines the reasons for rising visitor complaints recently and offer
recommendations to improve the companys image.
Findings:
Over the last three months we have received several complaints from people visiting
our company. And the complaints mainly concentrating on the following two aspects.
First, there were complaints about the friendliness of our employees who welcome
our visitors and show them our production facilities. They were reported to be
inattentive and impatient to answer questions.
Secondly, no information pack or brochures available so the visitors could do nothing
but got confused by different specifications and technical terms.
Recommendations
Therefore, it is recommended to design information packages for our visitors
including details and figures on our production facilities and giving a general
overview about the history of our company. Additionally it is suggested to talk to
our staff dealing with the visitors and assess if a training course on how to deal with
visitors is necessary. These measures will undoubtedly improve the impression of our
company on visitors but it requires a sum of investment on producing the brochures
and staff training.
24
Your organization has recently had some bud publicity, and the chief executive has
asked you to propose ways to improve the organizations public image.
R what the bad publicity is
What problems it presents for your organization()
Ideas for improving the organizations image
Any possible disadvantage of these ideas.
Band 5 Sample
Introduction
The aim of this proposal is to examine how we could enhance our company's
reputation. The proposal will also include a description of the current situation
and the disadvantages of the improvements recommended.
Description of the bad publicity
Unfortunately, a whistle-blower recently provided the local newspaper with
information about the production of our newest product. They accused our
organization of using chemical ingredients which could damage the health of our
clients.
Presented problems
Now we have to face the problem that we could lose the trust of our customers.
Consequently, we could have a sharp decrease in sales and profits.
Improvements
It is recommended that we approach the problem by hiring some external
specialists, who will prove that our products are completely free of any unhealthy
chemicals. Furthermore, it is suggested that we launch a new advertising campaign
which should include our current studies.
Disadvantages
All these improvements will certainly cost a huge amount of money, and it is
advisable that we don't waste any time and set up the new adverts as soon as
possible.
Conclusion
To sum up, it is recommended that we use adverts and studies to improve our
company's public image and to keep our market share in the retail market.
.
NOTE: Present vt (),()[(+to/with, for)]
All this presented new safety problems.
25
VII
1.
A member of your section wants permission to take a course which will mean he or
she will be absent form work for a long period of time. Write a proposal to your line
manager recommending that the person be allowed to take the course.
R. A brief description of the course contents
Why this particular person should be allowed to do the course.
How the course will be of benefit to the company
How any problems caused by the employees absence will be overcome
Band 5 Sample
To: The Head of Human Resources
Subject: The permission to the Business English
Course
BACKGROUND
One of the employees of my section, Mr Dowbor, has found an offer of a 3-month
Business English Course in London and he is asking for permission to go there. The
course starts on 1st January 2007. Obviously, Mr Dowbor will be absent from work
during this time.
THE COURSE CONTENTS
The participants of the course will get an opportunity to learn a wide range of
business related vocabulary and be taught how to deal with business
correspondences professionally. What is more, several lectures and workshops
concerning new business methods are included in the contents of the course.
SKILLED EMPLOYEES AS A FACTOR OF DEVELOPMENT
Mr Dowbor is a young employee, but he has already proved to be very determined
and to have outstanding interpersonal skills. He has been working for us for two
years. At present we do not have employees with a knowledge of business English in
our company. An employee with such skills will give us a chance to develop our
contacts with foreign customers and suppliers.
PROBLEMS TO BE OVERCOME
Mr Dowbor will be absent from work for 3 months. The way to solve this problem
can be employing someone as a replacement for this period. We are looking for
people in other sections in the company, so if the person is good at his job, we can
transfer him to another section later.
Please, be prepared to give feedback on this proposal at the meeting next
Tuesday.
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2. NEW IDEA EVALUATE
You feel that your companys main product or service would benefit from better
publicity. The directors have asked you to write a proposal putting forward your
ideas.
R mentioning the product or services concerned.
Stating the shortcomings of the current advertising
Outlining how your competitors publicize their products or services
Suggesting a different approval to advertising.
Sample band 3
Proposal for a new marketing campaign
Introduction
The purpose of this proposal is to recommend some changes our advertising
campaign concerning our mobile phones for business use. Our market share in this
sector has slightly fallen, despite of our technological leadership in constructing
such devices.
Findings
We are advertising our high end model by the same media as our other products.
However, our target group is business executives. Therefore it would be advisable
to place our advertisements in the Financial Times. We should also think about
advertising in some business journals.
We should change some aspects of our advertisements. It would be a good idea to
have pictures with people in business related situations, for example in meetings or
in the business lounge at the airport. We should also focus on some key facts which
are important for business executives. We should mention that we implemented
every standard of mobile communication and that our phones can be used
everywhere in the world. Our competitors always state the weight of their phones
and the quality of their energy units. We should make clear that our phones are
superior even concerning these aspects. And of course our design is more
sophisticated.
Conclusion
To sum up, we should make some changes where we advertise and also the content of
our advertisements.
Recommendations
We strongly recommend to implement the above measurements in due course.
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