Beruflich Dokumente
Kultur Dokumente
85.2 0.036
66.3 0.047
41.6 0.019
Exhibit 2 Porcinis versus Pronto: proposed dinner menu (by menu category and average pri
Porcinis Porcinis Pronto
# of offerings Average price # of offerings
Antipasti 12 10 5
Soups 3 6 2
Salads 7 8 2
Pizza a a 4
House specialty entrees 6 17 3
Pasta entrees 20 15 6
Seafood entrees 5 19 2
Meat and chicken entre 9 17 4
Side dishes 5 6 3
Desserts 5 6 3
Wines (choices availabl 24 5 b
Coffees 5 4 5
Average price
8
5
6
11
14
12
15
14
4
5
4
Exhibit 3 Characteristics of selected full-service chains (e = estimated)
Average
Outlets in Average sq. Average rev/outlet
NE U.S. footage seating (millions)
Cracker Barrela
23 9200 195 3.3
Olive Gar 61 7600 170 4.8
Dennys 79 4900 112 1.4
Pizza Hut 187 936 78 N/A
Porcinis 23 6900 142 4.1
Porcinis 4,200e 85e $2.4e
2
14
6
28
4
20
First Option
Years 2011 2012 2013 2014 2015
Sales Revenue
No of outlets 2 2 4 6 8
Revenue per outlet $2.40 $2.40 $2.40 $2.40 $2.40
Total revenue $4.80 $4.80 $9.60 $14.40 $19.20
Costs
Cost per Outlet -2.1 -2.1 -2.1 -2.1 -2.1
Total cost -4.2 0 -4.2 -4.2 -4.2
Profit Margin (6%) 0.29 0.29 0.58 0.86 1.15
FREE CASH FLOW -3.91 0.29 -3.62 -3.34 -3.05
NPV $3.53
Second Option
Years 2011 2012 2013 2014 2015
Sales Revenue
No of outlets 0 0 4 8 12
Revenue per outlet $2.40 $2.40 $2.40 $2.40 $2.40
Total revenue $0.00 $0.00 $9.60 $19.20 $28.80
Costs
Total cost -1
Profit Margin (2%) 0.00 0.00 0.19 0.38 0.58
FREE CASH FLOW -1.00 0.00 0.19 0.38 0.58
NPV $15.33
Third Option
Years 2011 2012 2013 2014 2015
Sales Revenue
No of outlets 0 0 2 5 8
Revenue per outlet $2.40 $2.40 $2.40 $2.40 $2.40
Total revenue $0.00 $0.00 $4.80 $12.00 $19.20
Costs
Investment ($2.40)
Profit Margin (4%) 0.00 0.00 0.19 0.48 0.77
FREE CASH FLOW -2.40 0.00 0.19 0.48 0.77
NPV $20.83
Initial investments
Owned Restaurant 17
Chart Tit
Franchise 1 9.00
Syndications 2 8.00
10 12 14 14
$2.40 $2.40 $2.40 $2.40
$24.00 $28.80 $33.60 $33.60
17 22 28 28
$2.40 $2.40 $2.40 $2.40
$40.80 $52.80 $67.20 $67.20
12 16 20 20
$2.40 $2.40 $2.40 $2.40
$28.80 $38.40 $48.00 $48.00
Chart Title
ned Restaura nt Franchi s e Syndi cations