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CHAPTER I
INTRODUCTION
Cultural Factors
Economic Situation
Personality
Self - Concept
'Self-concept' has been defined as 'the sum total of all that a man
can callhis body, traits, and abilities; his material possessions; his
family, friendsand enemies; his vocations and avocations and much
else' (Hall, Calvin, S and Lindzey, 1957). The contributions of an
individual to the society and his social identity are the indicators ofhis/
her self -concept. A rational individual always tries to safeguard his or
her self- concept while he/she is engaged in any kind of activity,
including consumption. This makes it explicit that the behavioural
aspect of consumers is largely affected by their self-concept. A prudent
marketer has to understand the self-concept of his prospective buyers
andthereby their position in the society, before developing products and
designingmarketing strategies.
Psychological Factors
Motivation
This gives the message that the marketers should equip themselves to
deal with those consumers who are active in learning
Attitude
The Indian textile industry has been producing cotton cloth of quality
made from long staple cotton fibre, since the inception of the
handloom sector. Inorder to cater with the requirements of the
changing environment, the mill sector has started producing a number
of blended and synthetic fabrics. A variety of 'new generation textiles'
which are eco-friendly have been inducted in the market. And the
research endeavours with institutional support spell out that the Indian
mill sector is potential enough to develop improved varieties of fabric
and clothing. However, the marketability of the textile product
depends on how it is perceived by the consumers. This calls for the
analysis of perception of consumers about specifications of their target
product.
In a nutshell, the textile industry must be viewed from the angle of consumers
so as to crop up production and sales. It is worth mentioning here a quote
attributable to Mahatma Gandhi, in which he stresses 'a consumer is the sole
reason for a business or an industry to exist'(The Hindu, July 2003). Since
Mahatma was born in the trading community of Gujarat, he might have sensed
what ought to be the right philosophical mooring for a business or an industry.
The marketing discipline is undergoing fresh re appraisal in the light of the vast
global, technological, economic and social challenges facing todays companies
and countries. Marketing at its best is about value creation and raising the
worlds living standards. Today, spinning companies are those who succeed
most in satisfying, indeed delighting their target customers. As quoted by
P.P.Drucker Marketing is so basic that it cannot be considered a separate
function. It is whole business seen from the point of view of its final result, that
is, from the customers point of view. Business success is not determined by the
producer but by the customer".
SOCIAL FACTORS:
A persons reference groups consist of all the groups thathave a direct (face to
face) are indirect influence on the persons altitude or behavior. This group to
which the person, belongs and interacts.
Personal Factors:
PSYCHOLOGICAL FACTORS:
Motivation:
A person has many needs at any given time. Some needs are biogenic. They
arise from psychological states of tension such as hunger, trystand discomfort.
Perception:
Consumer behaviour plays a major role for the growth of the company in the
modern market scenario. The basic idea of this study is to find the consumer
behaviour towards Textiles. The needs have to be recognized and necessary
steps have to be taken to make the changes. India is growing rapidly and
changes are dynamic. People are changing, the preference and the demand is
changing. The market also has to change accordingly. The purpose of consumer
behaviour is not only for retaining the customers but also attracting new
customers and increasing the sales also creating and maintenance of brand
awareness. In this competitive market the level of consumer satisfaction decides
the success of any product and any company. The night consumers have to be
targeted and the right strategy should be implemented at the right time. This will
give the desired results.
OBJECTIVES OF THE STUDY:
The main objective is to determine the current consumer behaviour levels of the
customers with regards to Textiles.
Time has been a major constraint throughout the study as it has been only
for duration of 2 months.
As this survey was restricted to Karur this cannot be stated as an in depth
research on this subject.
Enough care is taken in formulating the questionnaire, still some errors
may creep in. The consumer behaviour varies according to different
products.
Quality verses price was not taken into the consideration.
The project is based on the interview methodology by a stored
questionnaire and the personal skills of the person undertaking the project
affect the results.
CHAPTER-II
PSYCHOLOGICAL FACTORS
Motivation
Perception
The process by which people select, organize, and interpret information to form
a meaningful picture of the world.
Learning
Consumer behavior involves the use and disposal of products as well as the
study of how they are purchased. Product use is often of great interest to the
marketer, because this may influence how a product is best positioned or how
we can encourage increased consumption. Since many environmental problems
result from product disposal (e.g., motor oil being sent into sewage systems to
save the recycling fee, or garbage piling up at landfills) this is also an area of
interest.
Meaning of Research
1. Exploratory Research,
2. Descriptive Research
Descriptive Research:
Exploratory Research:
1) Primary data:
Meaning: Primary sources of data are the data which needs the personal efforts
of collect it and which are not readily available. Primary source of data are the
other type of source through which the data was collected.
1. Questionnaires:
It is the set of questions on a sheet of paper was being given to the of fill it,
bases on which the data was interpreted.
2. Direct interviewing:
2) Secondary data:
Secondary sources are the other important sources through which the data was
collected. These are the readily available sources of the data where one had
need not put much effort to collected, because it is already been collected and
part in an elderly manner by some researcher, experts and special.
3)Sample size:
4)Period of study:
5)Research approach:
The survey method was adopted for collected the primary data. Survey research
is systematic gathering of data from respondent through questionnaire.
6)Research instrument:
The data for this research study was collected by survey technique using
interview method guided by questionnaire.
7)Collection of Data:
Questionnaire and personal interviews are the methods that I have used for
collecting the data.
CHAPTER-III
INDUSTRY PROFILE
Cotton is Ugandas third largest export crop after coffee and tea. It is the
main source of income for some 250,000 households, who cultivate cotton
under rain-fed conditions and with minimal use of inputs, such as fertilisers
and chemicals. Since the climate and the soil are very suitable for cotton
cultivation, it is a very popular commodity among smallholders with an
average farm size of 0.5 hectares.
Cotton has been growing from many decades ago. Its more important crop
and it has its own important. Cotton seed is removing from raw cotton after
ginning process. Cotton seed has its own kingdom in globe for usefulness for
various purposes. Cotton seed is occupied around 65% in raw cotton so it is
widely available in much cotton growing country.
It manufactures Cotton yarn, Polyester and Blended yarn with well and
updated machines. Most of the yarn goes for export and includes USA,
Europe and Asia countries.
Two manufacturing units have latest machinery in every section. It has been
maintaining a Quality control lab to check the quality of sliver and yarn
produced at different levels.
Industrial revolution
The woven fabric portion of the textile industry grew out of the industrial
revolution in the 18th Century as mass production of yarn and cloth became a
mainstream industry.
In 1734 in Bury, Lancashire, John Kay invented the flying shuttle one of
the first of a series of inventions associated with the cotton woven
fabric industry. The flying shuttle increased the width of cotton cloth and speed
of production of a single weaver at a loom.
The study of the history of clothing and textiles traces the availability
and use of textiles and other materials and the development of technology for
the making of clothing over human history. The wearing of clothing is
exclusively a human characteristic and is a feature of most human societies
Clothing and textiles have been important in human history and reflects
the materials available to a civilization as well as the technologies that had been
mastered. The social significance of the finished product reflects Textiles can
be felt or spun fibers made into yarn and subsequently netted,
looped, knit or woven to make fabrics, which appeared in the Middle East
during the late stone age. From the ancient times to the present day, methods of
textile production have continually evolved, and the choices of textiles available
have influenced how people carried their possessions, clothed themselves, and
decorated their surroundings.
Sources available for the study of clothing and textiles include material
remains discovered via archaeology; representation of textiles and their
manufacture in art; and documents concerning the manufacture, acquisition,
use, and trade of fabrics, tools, and finished garments. Scholarship of textile
history, especially its earlier stages, is part of material culture studies.
Prehistoric development
Genetic analysis suggests that the human body louse, which lives in clothing,
may only have diverged from the head louse some 107 millennia ago, which
supports evidence that humans began wearing clothing at around this
time. These estimates predate the first known human exodus from Africa,
although other hominid species who may have worn clothes - and shared these
louse infestations - appear to have migrated earlier.
Possible sewing needles have been dated to around 40,000 years ago. The
earliest definite examples of needles originate from the Solutrean culture, which
existed in France from 19,000 BC to 15,000 BC. The earliest dyed flax fibers
have been found in a prehistoric cave in the Republic of Georgia and date back
to 36,000 BP.
The first actual textile, as opposed to skins sewn together, was probably felt.
Surviving examples of Nlebinding, another early textile method, date from
6500 BC. Our knowledge of ancient textiles and clothing has expanded in the
recent past thanks to modern technological
developments.https://en.wikipedia.org/wiki/History_of_clothing_and_textiles -
cite_note-12 Our knowledge of cultures varies greatly with the climatic
conditions to which archeological deposits are exposed; the Middle East and the
arid fringes of China have provided many very early samples in good condition,
but the early development of textiles in the Indian subcontinent, sub-Saharan
Africa and other moist parts of the world remains unclear.
Wool remained the most popular fabric for all classes, followed by linen and
hemp. Wool fabrics were available in a wide range of qualities, from rough
undyed cloth to fine, dense broadcloth with a velvety nap; high-value
broadcloth was a backbone of the English economy and was exported
throughout Europe. Wool fabrics were dyed in rich colours, notably reds,
greens, golds, and blues.
Industrial revolution
Textiles were not only made in factories. Before this, they were made in local
and national markets. Dramatic change in transportation throughout the nation
is one source that encouraged the use of factories. New advances such as
steamboats, canals, and railroads lowered shipping costs which caused people to
buy cheap goods that were produced in other places instead of more expensive
goods that were produced locally. Between 1810 and 1840, the development of
a national market prompted manufacturing which tripled the outputs worth.
This increase in production created a change in industrial methods, such as the
use of factories instead of hand made woven materials that families usually
made.
The vast majority of the people who worked in the factories were women.
Women went to work in textile factories for a number of reasons. Some women
left home to live on their own because of crowding at home; or to save for
future marriage portions.
The work enabled them to see more of the world, to earn something in
anticipation of marriage, and to ease the crowding within the home. They also
did it to make money for family back home. The money they sent home was to
help out with the trouble some of the farmers were having. They also worked in
the millhouses because they could gain a sense of independence and growth as a
personal goal.
With the Cartwright Loom, the Spinning Mule and the Boulton & Watt steam
engine, the pieces were in place to build a mechanised woven fabric textile
industry. From this point there were no new inventions, but a continuous
improvement in technology as the mill-owner strove to reduce cost and improve
quality. Developments in the transport infrastructure; that is the canals and after
1831 the railways facilitated the import of raw materials and export of finished
cloth.
Thirdly, also in 1830, Richard Roberts patented the first self-acting mule.
Stalybridge mule spinners strike was in 1824, this stimulated research into the
problem of applying power to the winding stroke of the mule. The draw while
spinning had been assisted by power, but the push of the wind had been done
manually by the spinner, the mule could be operated by semiskilled labor.
Before 1830, the spinner would operate a partially powered mule with a
maximum of 400 spindles after, self-acting mules with up to 1300 spindles
could be built.
Textile production in England peaked in 1926, and as mills were
decommissioned, many of the scrapped mules and looms were bought up and
reinstated in India.
20th century
Major changes came to the textile industry during the 20th century, with
continuing technological innovations in machinery, synthetic fibre, logistics,
and globalization of the business. The business model that had dominated the
industry for centuries was to change radically. Cotton and wool.
Producers were not the only source for fibres, as chemical companies
created new synthetic fibres that had superior qualities for many uses, such as
rayon, invented in 1910, and DuPont's nylon, invented in 1935 as in inexpensive
silk substitute, and used for products ranging from women's stockings to tooth
brushes and military parachutes.
Apparel Production
Nonwoven Fabrics
Students in this course examine the fabrics and materials used in clothing. They
study trends in the industry, as well as the popular colors and fabrics used in the
past. Students also explore fabric patterns, including animal prints, dyes and
polka dots. Current use of popular fabrics is also covered.
This textile course examines what consumers look for when buying clothing
and fabrics. By observing popular trends in advertising, on television and in
stores, students learn what's selling and why. They also learn how the media
influences fashion. Through an examination of fashion theories and research,
students stay on top of developing trends and learn how to predict future trends.
Color Science
In this hands-on textile course, students dye fabrics and find out which ones
hold color, which ones don't, and how to achieve desired colors. They also
prepare fabrics for production and experiment with patterns, colors and prints
on multiple fabrics.
COMPANY PROFILE
Contact Information
Tamil Nadu
India
Company Profile
Products are out-and-out 100% cotton, zero finished fabric with Procaine &
Azo free pigment printing which will take care of your delicate skin. For the
first time we are introducing eco-friendly packing for our high quality products.
Production department
HR department
Finance department
Marketing department
Sales department
Purchasing department
ORGANIZATIONAL CHART
Whether you work for a large organization or own a small business, Lucid
chart has the tools you need to think and communicate visually. Make
flowcharts, wireframes, BPMN diagrams, and more.
CHAPTER-IV
Table 1
Age
INTERPRETATION:
From the table-126% of the Employee age are Below 30 years, 24% of the
Employee age are 31-40 years, 25% of the Employee age are 41-50 years, and
25% of the Employee age are Above 50.
Table 2:
From the table-334% of the How long you have been working hereare Less than
5 years, 33% of the How long you have been working hereare 5years 10
years, 33% of the How long you have been working hereare More than 10
years.
Table 4:
From the table-426% of the How did you come to know about Sivasakthi
textilesare Advertisement, 25% of the How did you come to know about
Sivasakthi textiles are Colleagues references, 25% of the How did you come to
know about Sivasakthi textilesare Friends/relatives references, and 24% of the
How did you come to know about Sivasakthi textiles are Any other specify.
Table 5:
From the table-525% of the How frequently do you visit Sivasakthi textilesare
Once in a week, 25% of the How frequently do you visit Sivasakthi textiles are
Twice in a week, 25% of the How frequently do you visit Sivasakthi textilesare
Once in every 15 days, and 25% of the How frequently do you visit Sivasakthi
textiles are Once in a month.
Table 6:
From the table-826% of the Which mall you like the most in the cityare
Textiles, 24% of the Which mall you like the most in the cityare Spencer, 25%
of the Which mall you like the most in the cityare City central, and 25% of the
Which mall you like the most in the cityare Hyd central.
Table 9:
From the table-925% of the What is the reason behind purchasing in Sivasakthi
textilesare Good satisfaction over products, 26% of the What is the reason
behind purchasing in Sivasakthi textilesare Reasonable prices, 25% of the What
is the reason behind purchasing in Sivasakthi textilesare More offers, and 24%
of the What is the reason behind purchasing in Sivasakthi textilesare Any
others.
Table 10:
From the table-1026% of the How do you rate the pricing of products at Big
Bazaarare Expensive, 25% of the How do you rate the pricing of products at
Big Bazaarare Competitive, 25% of the How do you rate the pricing of products
at Big Bazaarare Affordable, and 24% of the How do you rate the pricing of
products at Big Bazaarare Reasonable.
Table 11:
From the table-1225% of the What more facility would you like to get at
Sivasakthi textilesare Membership Card, 25% of the What more facility would
you like to get at Sivasakthi textilesare Discount Card, 25% of the What more
facility would you like to get at Sivasakthi textilesare Free packing Offers, and
25% of the What more facility would you like to get at Sivasakthi textilesare
Lucky draw Offer.
Table 13:
From the table-1325% of the Assistance from store staff in selecting your
Purchaseare Almost, 25% of the Assistance from store staff in selecting your
Purchaseare Always Frequently, 25% of the Assistance from store staff in
selecting your Purchaseare Sometimes, and 25% of the Assistance from store
staff in selecting your Purchaseare Never.
Table 14:
From the table-1534% of the would you visit Sivasakthi textiles againare Sure,
33% of the would you visit Sivasakthi textiles againare May be, 33% of the
would you visit Sivasakthi textiles againare Never.
Table 16:
From the table-1650% of the Do you suggest any one to shop at Sivasakthi
textilesare Yes, 50% of the Do you suggest any one to shop at Sivasakthi
textilesare No.
Table 17:
From the table-1825% of the Mention your satisfaction level for following
elementsare Highly satisfied, 25% of the Mention your satisfaction level for
following elementsare Satisfied, 25% of the Mention your satisfaction level for
following elementsare Neither satisfied nor dissatisfied, 25% of the Mention
your satisfaction level for following elementsare Dissatisfied.
Table 19:
Location
Operating time
From the table-2025% of the Operating time are highly satisfied, 25% of the
Operating time are satisfied, 25% of the Operating time are neither satisfied nor
dissatisfied, 25% of the Operating time are dissatisfied.
Table 21:
Parking facility
From the table-2125% of the Parking facility are highly satisfied, 25% of the
Parking facility are satisfied, 25% of the Parking facility are neither satisfied
nor dissatisfied, 25% of the Parking facility are dissatisfied.
Table 22:
Cleanness of store
From the table-2225% of the Cleanness of storeare highly satisfied, 25% of the
Cleanness of storeare satisfied, 25% of the Cleanness of storeare neither
satisfied nor dissatisfied, 25% of the Cleanness of storeare dissatisfied.
Table 23:
From the table-2325% of the spacious shop floorare highly satisfied, 25% of the
spacious shop floorare satisfied, 25% of the spacious shop floorare neither
satisfied nor dissatisfied, 25% of the spacious shop floorare dissatisfied.
Table 24:
From the table-2425% of the Easy to locate productare highly satisfied, 25% of
the Easy to locate productare satisfied, 25% of the Easy to locate productare
neither satisfied nor dissatisfied, 25% of the Easy to locate productfloorare
dissatisfied.
Table 25:
Quality product
From the table-2525% of the Quality productare highly satisfied, 25% of the
Quality productare satisfied, 25% of the Quality productare neither satisfied nor
dissatisfied, 25% of the Quality productfloorare dissatisfied.
Table 26:
Promotion offers
From the table-2625% of the Promotion offersare highly satisfied, 25% of the
Promotion offersare satisfied, 25% of the Promotion offersare neither satisfied
nor dissatisfied, 25% of the Promotion offersfloorare dissatisfied.
Table 27:
From the table-2725% of the Price of the productare highly satisfied, 25% of the
Price of the productare satisfied, 25% of the Price of the productare neither
satisfied nor dissatisfied, 25% of the Price of the productare dissatisfied.
Table 28:
Staff helpfulness
From the table-2825% of the Staff helpfulnessare highly satisfied, 25% of the
Staff helpfulnessare satisfied, 25% of the Staff helpfulnessare neither satisfied
nor dissatisfied, 25% of the Staff helpfulnessare dissatisfied.
Table 29:
From the table-3025% of the Return of value for moneyare highly satisfied,
25% of the Return of value for moneyare satisfied, 25% of the Return of value
for moneyare neither satisfied nor dissatisfied, and 25% of the Return of value
for moneyare dissatisfied.
CHAPTER-V
FINDINGS
It can be 26% of the Employee age are Below 30 years, 24% of the Employee
age are 31-40 years, 25% of the Employee age are 41-50 years, and 25% of the
Employee age are Above 50.
It can be 51% of the Distribution of respondents by gender are male, 49% of the
Distribution of respondents by gender Female.
It can be 34% of the How long you have been working here are Less than 5
years, 33% of the How long you have been working here are 5years 10 years,
33% of the How long you have been working here are More than 10 years.
It can be 26% of the How did you come to know about Sivasakthi textiles are
Advertisement, 25% of the How did you come to know about Sivasakthi textiles
are Colleagues references, 25% of the How did you come to know about
Sivasakthi textiles are Friends/relatives references, and 24% of the How did you
come to know about Sivasakthi textiles are Any other specify.
It can be 25% of the How frequently do you visit Sivasakthi textiles are Once in
a week, 25% of the How frequently do you visit Sivasakthi textiles are Twice in
a week, 25% of the How frequently do you visit Sivasakthi textiles are Once in
every 15 days, and 25% of the How frequently do you visit Sivasakthi textiles
are Once in a month.
It can be 25% of the You prefer to go in Sivasakthi textiles with are Family
members, 25% of the You prefer to go in Sivasakthi textiles with are Spouse,
25% of the You prefer to go in Sivasakthi textiles with are Friends, and 25% of
the You prefer to go in Sivasakthi textiles with are Others.
It can be 26% of the Which mall you like the most in the city are Textiles, 24%
of the Which mall you like the most in the city are Spencer, 25% of the Which
mall you like the most in the city are City central, and 25% of the Which mall
you like the most in the city are Hyd central.
Its Referred as 25% of the What is the reason behind purchasing in Sivasakthi
textiles are Good satisfaction over products, 26% of the What is the reason
behind purchasing in Sivasakthi textiles are Reasonable prices, 25% of the What
is the reason behind purchasing in Sivasakthi textiles are More offers, and 24%
of the What is the reason behind purchasing in Sivasakthi textiles are Any
others.
It can be 26% of the How do you rate the pricing of products at Big Bazaar are
Expensive, 25% of the How do you rate the pricing of products at Big Bazaar
are Competitive, 25% of the How do you rate the pricing of products at Big
Bazaar are Affordable, and 24% of the How do you rate the pricing of products
at Big Bazaar are Reasonable.
It can be 25% of the Why do you prefer to shop in Sivasakthi textiles are
Availability of adequate stock, 25% of the Why do you prefer to shop in
Sivasakthi textiles are Convenience of location and timing, 25% of the Why do
you prefer to shop in Sivasakthi textiles are Offers and discounts, and 25% of
the Why do you prefer to shop in Sivasakthi textiles are Variety of products.
Its Referred as 25% of the What more facility would you like to get at
Sivasakthi textiles are Membership Card, 25% of the What more facility would
you like to get at Sivasakthi textiles are Discount Card, 25% of the What more
facility would you like to get at Sivasakthi textiles are Free packing Offers, and
25% of the What more facility would you like to get at Sivasakthi textiles are
Lucky draw Offer.
It can be 25% of the Assistance from store staff in selecting your Purchase are
Almost, 25% of the Assistance from store staff in selecting your Purchase are
Always Frequently, 25% of the Assistance from store staff in selecting your
Purchase are Sometimes, and 25% of the Assistance from store staff in selecting
your Purchase are Never.
It 34% of the How is your overall experience in Sivasakthi textiles are
Excellent, 33% of the How is your overall experience in Sivasakthi textiles are
Good, 33% of the How is your overall experience in Sivasakthi textiles are
Poor.
It can be 34% of the would you visit Sivasakthi textiles again are Sure, 33% of
the would you visit Sivasakthi textiles again are May be, 33% of the would you
visit Sivasakthi textiles again are Never.
It can be 50% of the Do you suggest any one to shop at Sivasakthi textiles are
Yes, 50% of the Do you suggest any one to shop at Sivasakthi textiles are No.
It can be 25% of the Suggest to Big Bazaar management to making present are
To maintain quality products, 25% of the Suggest to Big Bazaar management to
making present are Reasonable prices, 25% of the Suggest to Big Bazaar
management to making present are Giving more offers and discounts, 25% of
the Suggest to Big Bazaar management to making present are Convenience.
It can be 25% of the Mention your satisfaction level for following elements are
Highly satisfied, 25% of the Mention your satisfaction level for following
elements are Satisfied, 25% of the Mention your satisfaction level for following
elements are Neither satisfied nor dissatisfied, 25% of the Mention your
satisfaction level for following elements are Dissatisfied.
It 25% of the Location are Highly satisfied, 25% of the Location are Satisfied,
25% of the Location are Neither satisfied nor dissatisfied, 25% of the Location
are Dissatisfied.
It is referred to be 25% of the Operating time are highly satisfied, 25% of the
Operating time are satisfied, 25% of the Operating time are neither satisfied nor
dissatisfied, 25% of the Operating time are dissatisfied.
It can be 25% of the Parking facility are highly satisfied, 25% of the Parking
facility are satisfied, 25% of the Parking facility are neither satisfied nor
dissatisfied, 25% of the Parking facility are dissatisfied.
It can be 25% of the spacious shop floor are highly satisfied, 25% of the
spacious shop floor are satisfied, 25% of the spacious shop floor are neither
satisfied nor dissatisfied, 25% of the spacious shop floor are dissatisfied.
It can be 25% of the Easy to locate product are highly satisfied, 25% of the Easy
to locate product are satisfied, 25% of the Easy to locate product are neither
satisfied nor dissatisfied, 25% of the Easy to locate product floor are
dissatisfied.
It can be 25% of the Quality product are highly satisfied, 25% of the Quality
product are satisfied, 25% of the Quality product are neither satisfied nor
dissatisfied, 25% of the Quality product floor are dissatisfied.
It can be 25% of the Promotion offers are highly satisfied, 25% of the
Promotion offers are satisfied, 25% of the Promotion offers are neither satisfied
nor dissatisfied, 25% of the Promotion offers floor are dissatisfied.
It can be 25% of the Price of the product are highly satisfied, 25% of the Price
of the product are satisfied, 25% of the Price of the product are neither satisfied
nor dissatisfied, 25% of the Price of the product are dissatisfied.
It can be 25% of the Staff helpfulness are highly satisfied, 25% of the Staff
helpfulness are satisfied, 25% of the Staff helpfulness are neither satisfied nor
dissatisfied, 25% of the Staff helpfulness are dissatisfied.
It can be 25% of the Flexibility in payment mode are highly satisfied, 25% of
the Flexibility in payment mode are satisfied, 25% of the Flexibility in payment
mode are neither satisfied nor dissatisfied, 25% of the Flexibility in payment
mode are dissatisfied.
It can be 25% of the Return of value for money are highly satisfied, 25% of the
Return of value for money are satisfied, 25% of the Return of value for money
are neither satisfied nor dissatisfied, and 25% of the Return of value for money
are dissatisfied.
CONCLUSIONS
In the next years, when the current parents will become older and the youth
replace them, will be possible to be examined in which point this behavior is
based in the age factor of youth, or if their behavior it is actually a result of a
social process.
REFERENCES:
1. Name
2. Age
a. Below 30 years
b. 31-40 years
c. 41-50 years
d. Above 50 years
3.Distribution of respondents by gender?
a) Male
b) Female
a)Advertisement
b)Colleagues references
c)Friends/relatives references
a)Once in a week
b)Twice in a week
d)Once in a month
7) what is the main purpose of purchase?
b)To Gift
c)Any other
a)Family members
b)Spouse
c)Friends
d)Others
a) Textiles
b)Spencer
c)City central
d)Hyd central
b)Reasonable prices
c)More offers
d)Any others
a)Expensive
b)Competitive
c)Affordable
d)Reasonable
12) Why do you prefer to shop in Sivashakthi textiles?
d)Variety of products
13) What more facility would you like to get at Sivashakthi textiles?
a)Membership Card
b)Discount Card
14) How often do you ask for Assistance from store staff in selecting your
Purchase?
a)Almost Always
b)Frequently
c)Sometimes
d)Never
a)Excellent
b)Good
c)Poor
a)Sure
b)May be
c) Never
17) Do you suggest any one to shop at Sivashakthi textiles?
a)Yes
b) No
b)Reasonable prices
d)Convenience
1)Highly satisfied
2)Satisfied
4)Dissatisfied
1.Location ( ) ( ) ( ) ( )
2.Operating time ( ) ( ) ( ) ( )
3.Parking facility ( ) ( ) ( ) ( )
4.Cleanness of store ( ) ( ) ( )
7.Quality product ( ) ( ) ( ) ( )
8.Promotion offers ( ) ( ) ( ) ( )
10.staff helpfulness ( ) ( ) ( ) ( )
11.flexibility in paymentmode ( ) ( ) ( ) ( )