A STUDY ON CONSUMER AWARENESS XENON AUTO SPARE

PARTS PVT LTD AT COIMBATORE

OBJECTIVE OF THE STUDY

It is a place where the small and large industries are located .with the more
increase population and there style more people are conscious about the their
lives. XENON AUTO SPARE PARTS PVT LTD AT COIMBATORE is
one of the commercial areas.

One of the fast growing city in tamilnadu and represents huge market for scope
with more than 90 lakhs people. The research was undertaken to gather
information from the respondent to know exactly how many people awares in
and the study XENON AUTO SPARE PARTS PVT LTD AT
COIMBATORE is restricted within the city.

To study the awareness level of XENON AUTO SPARE PARTS PVT

LTD AT COIMBATORE with view to recommend measure to improve
market share.
To find vital communication media.
To know the factors that influence investors while taking investment
decisions.
To find potential market for XENON AUTO SPARE PARTS PVT
LTD AT COIMBATORE

LIMITATIONS OF THE STUDY

Not single work is exception to the limitations every work has got its own
limitations, so due to time constraint my study confines only to XENON
AUTO SPARE PARTS PVT LTD AT COIMBATORE and it is notpossible
to make extensive study. It is assumed that the sample selected represents entire
population.

RESEARCH METHODOLOGY

Primary (Filed Survey) Data source:

Secondary data (internal)
Area of Research : XENON AUTO SPARE PARTS PVT LTD AT
COIMBATORE
Research instrument :
Questionnaires
Sample plan : Personal interview Businessmans, jobholders,
Sample unit : professionals etc.
Sampling method : Random sampling
Sample size : 100 customers

STATEMENT OF THE PROBLEM:

A study on customer awareness to enhance market share of XENON AUTO

SPARE PARTS PVT LTD AT COIMBATORE

Management Problem:

In the project the management problem is thes is new in the market & the lot of
people are dont know about the management wants the improve market share
of Advantages of investing in XENON AUTO SPARE PARTS PVT LTD
AT COIMBATORE have been selling like proverbial `hot cakes in the recent
past and they are likely to continue to outsell their plain vanilla counterparts
going ahead. So what is it that makes s so attractive to the individual is, as
SCOPE OF THE STUDY

The main purpose of the study is to know the customer awareness,

effectiveness, response towards XENON AUTO SPARE PARTS PVT LTD
AT COIMBATORE .

The study is conducted in Coimbatore city. This study helps the company to
know the effectiveness of this program in Coimbatore city .

OBJECTIVES OF THE STUDY

To know the awareness level of customer about XENON AUTO SPARE

PARTS PVT LTD AT COIMBATORE
To know the effectiveness of XENON AUTO SPARE PARTS PVT
LTD AT COIMBATORE
To know the attitude of customers
To suggest the Ideas for improvement of XENON AUTO SPARE
PARTS PVT LTD AT COIMBATORE
To understand the requirement of market and formulate strategies as per
the requirements.
To test the hypothesis of casual relationship between variables.
To determine the frequency with something occurs or with it is associated
with something else.
To gain familiarity with a phenomenon, event, product or service.

REASEARCH

DEFINATION:

Marketing research is the function which lines the consumer customer and
public to the marketer through information used to identify and define
marketing opportunities and problems , generates refine and evaluates
marketing action, monitor marketing performance and impure understanding
 of marketing as process. Marketing research specifies the information
required to address these issues designs the method for collection
information manages and implementing the data collection process analyze
the result and communicates the findings and their implication.

OBJECTIVES OF THE MARKETING RESEARCH:

Some of the research objectives are as follows,

Select the sample.

Define the target population concerned to my project :I have selected the

target population as, the customers of XENON AUTO SPARE PARTS
PVT LTD AT COIMBATORE
Select the sampling frame:
Specify sampling plan.
Determine sample size.
Specify sampling method
Specify the sampling frame
Define the target population.

SAMPLING

Sample: Representation of a particular population and is the subset of the

population: And is the subset of the population. Concerned to my project,
The sample represented is ,as sample size of 125 people in number of the
sample is consisting of the customers of XENON AUTO SPARE
PARTS PVT LTD AT COIMBATORE

QUESTIONARIES

1.Name

2.Age of the respondent

 a) below 20
b) 20-30
c) 30-40
d) above 40

3.Gender of the respondent

a) Male
b) Female

4.Occubation of the respondent

a) Coolie
b) Farmer
c) Business Man
d) Officers

5. Education qualification of the respondent

a) Sslc
b) Hsc
c) Graduate
d) Post Graduate

6.Monthly Income ( In Rs/-)

a) Up to 25000
b) 25000-50000
c) 50000-75000
d) 75000-100000
e) 100000 and above

7. Product Information 10 Which brand of Product do purchase?

(a) Brand A

(b) Brand B

(c) Brand C
(d) Brand D

8.Do you find the product costly?

a) Yes
b) No

9.Are you satisfied with the quality of the product ?

a) Yes
b) No

10.How do you come to know about the product ?

a) Yes
b) No

11.Advertisement _

a) TV
b) Newspaper
c) Magazine
d) Cinema
e) Sales Representatives
f) Exhibits Stall
g) Radio

12Are you attracted by promotional offers like rebates, free, buy one get one
free ?

a) Yes
b) No

13.Do the Children influence purchase of particular product?

a) Yes
b) No

14. If a new brand of product is launched in the market will you buy it ?

a) Yes
 b) No

15.If yes, then what consideration ?

a) Price of the Product

b) Quality of the product
c) Promotional offer
d) Any Other

16.Do you examine the expiry date of the items you buy?

a) Yes
b) No

17. Do you check the MRP (Maximum Retail Price) before buying a product?

a) Yes
b) No

18. Are you charged the MRP or more than/less than the MRP?

a) Yes
b) No

19. Do you check the weight of the products mentioned on the items?

a) Yes
b) No

20. Have you ever come across adulteration or duplication items?

a) Yes
b) No

21. If yes to question (20did you complain to:

a) Shopkeeper
b) Main Supplier
 c) Any Other

22.What was the response to your complaint?

a) Satisfactory
b) Not Satisfactory
c) No Response

23. Are you aware of your rights as consumers?

a) Yes
b) No

24. If you are not satisfied with the price/quality of the products do you realize
the need for forming some consumer clubs to fight for your rights?

a) Yes
b) No

25 Are you ready to join such forums for the redressed of your grievance?

a) Yes
b) No

26.Are you aware of consumer courts for redressed of grievances of the

consumers?

a) Yes
b) No

27. If yes, have you ever filled a case in the consumer court?

a) Yes
b) No

28. Do you think media can play an important role in increasing consumer
awareness?
a) Yes
b) No