Fairclough's line of study, also called textually oriented discourse analysis or

TODA, to distinguish it from philosophical enquires not involving the use of

linguistic methodology, is specially concerned with the mutual effects of formally
linguistic textual properties, sociolinguistic speech genres, and formally
sociological practices. The main thrust of his analysis is that, if according to
Foucauldian theory practices are discursively shaped and enacted, the intrinsic
properties of discourse, which are linguistically analysable, are to constitute a
key element of their interpretation. He is thus interested in how social practices
are discursively shaped, as well as the subsequent discursive effects of social
practices.
Language and Power (1989; now in a revised third edition 2014) explored the
imbrications between language and social institutional practices and of "wider"
political and social structures. In the book Fairclough developed the concept of
synthetic personalisation to account for the linguistic effects providing an
appearance of direct concern and contact with the individual listener in mass-
crafted discourse phenomena, such as advertising, marketing, and political or media
discourse. This is seen as part of a larger-scale process of technologisation of
discourse, which englobes the increasingly subtle technical developments in the
field of communication that aim to bring under scientifically regulated practice
semiotic fields that were formerly considered suprasegmental, such as patterns of
intonation, the graphic layout of text on the page or proxemic data.

Books
Fairclough, Norman (1989). Language and Power. London: Longman.
Fairclough, Norman (1992). Discourse and Social Change. Cambridge: Polity Press.
Fairclough, Norman (1995). Media Discourse. London: Edward Arnold.
Fairclough, Norman (1995). Critical Discourse Analysis. Boston: Addison Wesley.
Chouliaraki, Lilie and Norman Fairclough (1999). Discourse in Late Modernity
Rethinking Critical Discourse Analysis. Edinburgh: Edinburgh University Press.
Fairclough, Norman (2000). New Labour, New Language? London: Routledge.
Fairclough, Norman (2001). Language and Power (2nd edition). London: Longman.
Fairclough, Norman (2003). Analysing Discourse: Textual Analysis for Social
Research. London: Routledge.
Fairclough, Norman (2006). Language and Globalization. London: Routledge.
Fairclough, Norman (2007). (Ed.). Discourse and Contemporary Social Change. Bern.
Fairclough, Norman (2014). Language and Power (3rd edition). London: Longman.