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Statistical Techniques in
BUSINESS &
ECONOMICS
SIXTEENTH EDITION
DOUGLAS A. LIND
Coastal Carolina University and The University of Toledo
WILLIAM G. MARCHAL
The University of Toledo
SAMUEL A. WATHEN
Coastal Carolina University
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Lind, Douglas A.
Statistical techniques in business & economics / Douglas A. Lind, Coastal Carolina University and
The University of Toledo, William G. Marchal, The University of Toledo, Samuel A. Wathen, Coastal
Carolina University. Sixteenth edition.
pages cm. (The McGraw-Hill/Irwin series in operations and decision sciences)
Includes index.
ISBN 978-0-07-802052-0 (alk. paper) ISBN 0-07-802052-2 (alk. paper)
1. Social sciencesStatistical methods. 2. EconomicsStatistical methods. 3. Commercial statistics.
I. Marchal, William G. II. Wathen, Samuel Adam. III. Title. IV. Title: Statistical techniques in business
and economics.
HA29.M268 2015
519.5dc23
2013035290
The Internet addresses listed in the text were accurate at the time of publication. The inclusion of a website does not
indicate an endorsement by the authors or McGraw-Hill Education, and McGraw-Hill Education does not
guarantee the accuracy of the information presented at these sites.
www.mhhe.com
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D E D I C AT I O N
To Jane, my wife and best friend, and our sons, their wives, and our
grandchildren: Mike and Sue (Steve and Courtney), Steve and Kathryn
(Kennedy, Jake, and Brady), and Mark and Sarah (Jared, Drew, and Nate).
Douglas A. Lind
Over the years, we have received many compliments on this text and understand that
its a favorite among students. We accept that as the highest compliment and con-
tinue to work very hard to maintain that status.
The objective of Statistical Techniques in Business and Economics is to provide
students majoring in management, marketing, finance, accounting, economics, and
other fields of business administration with an introductory survey of the many appli-
cations of descriptive and inferential statistics. We focus on business applications, but
we also use many exercises and examples that relate to the current world of the col-
lege student. A previous course in statistics is not necessary, and the mathematical
requirement is first-year algebra.
In this text, we show beginning students every step needed to be successful in
a basic statistics course. This step-by-step approach enhances performance, ac-
celerates preparedness, and significantly improves motivation. Understanding the
concepts, seeing and doing plenty of examples and exercises, and comprehending
the application of statistical methods in business and economics are the focus of
this book.
The first edition of this text was published in 1967. At that time, locating relevant
business data was difficult. That has changed! Today, locating data is not a problem.
The number of items you purchase at the grocery store is automatically recorded at
the checkout counter. Phone companies track the time of our calls, the length of calls,
and the identity of the person called. Credit card companies maintain information on
the number, time and date, and amount of our purchases. Medical devices automati-
cally monitor our heart rate, blood pressure, and temperature from remote locations.
A large amount of business information is recorded and reported almost instantly.
CNN, USA Today, and MSNBC, for example, all have websites that track stock prices
with a delay of less than 20 minutes.
Today, skills are needed to deal with a large volume of numerical information.
First, we need to be critical consumers of information presented by others. Second,
we need to be able to reduce large amounts of information into a concise and mean-
ingful form to enable us to make effective interpretations, judgments, and decisions.
All students have calculators and most have either personal computers or access to
personal computers in a campus lab. Statistical software, such as Microsoft Excel
and Minitab, is available on these computers. The commands necessary to achieve
the software results are available in Appendix C at the end of the book. We use screen
captures within the chapters, so the student becomes familiar with the nature of the
software output.
Because of the availability of computers and software, it is no longer necessary to
dwell on calculations. We have replaced many of the calculation examples with inter-
pretative ones, to assist the student in understanding and interpreting the statistical
results. In addition, we now place more emphasis on the conceptual nature of the
statistical topics. While making these changes, we still continue to present, as best
we can, the key concepts, along with supporting interesting and relevant examples.
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H O W A R E C H A P T E R S O R G A N I Z E D T O E N G AG E
S T U D E N T S A N D P R O M O T E L E A R N I N G?
Example/Solution E X A M P L E
The service departments at Tionesta Ford Lincoln Mercury and Sheffield Motors
After important concepts are intro- Inc., two of the four Applewood Auto Group dealerships, were both open 24 days
duced, a solved example is given. This last month. Listed below is the number of vehicles serviced last month at the two
example provides a how-to illustration dealerships. Construct dot plots and report summary statistics to compare the two
dealerships.
and shows a relevant business appli-
cation that helps students answer the
Tionesta Ford Lincoln Mercury
question, What will I use this for?
Monday Tuesday Wednesday Thursday Friday Saturday
23 33 27 28 39 26
30 32 28 33 35 32
29 25 36 31 32 27
35 32 35 37 36 30
Self-Reviews
Self-Reviews are interspersed
The Quality Control department of Plainsville Peanut Company is responsible for checking the
throughout each chapter and weight of the 8-ounce jar of peanut butter. The weights of a sample of nine jars produced last
closely patterned after the hour are:
help students monitor their 42 7.69 7.72 7.8 7.86 7.90 7.94 7.97 8.06 8.09
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Statistics in Action
Statistics in Action articles are scattered through- STATISTICS IN ACTION
out the text, usually about two per chapter. They If you wish to get some
provide unique and interesting applications and attention at the next gath-
historical insights in the field of statistics. Page 63 12/10/13 ering you attend, announce
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that you believe that at
least two people present
were born on the same
datethat is, the same day
of the year but not neces-
sarily the same year. If there
are 30 people in the room,
Definitions
Definitions of new terms or terms unique to
JOINT PROBABILITY A probability that measures the likelihood two or more
the study of statistics are set apart from the events will happen concurrently.
text and highlighted for easy reference and
review. They also appear in the Glossary at
the end of the book.
Formulas
Formulas that are used for the first time are
boxed and numbered for reference. In addi- SPECIAL RULE OF MULTIPLICATION P(A and B) 5 P(A)P(B) [55]
Exercises E X E R C I S E S 33. P(A1 ) 5 .60, P(A2 ) 5 .40, P(B1 A1 ) 5 .05, and P(B1 A2 ) 5 .10. Use Bayes theorem to de-
termine P(A1 B1 ).
34. P(A1 ) 5 .20, P(A2 ) 5 .40, P(A3 ) 5 .40, P(B1 A1 ) 5 .25, P(B1 A2 ) 5 .05, and P(B1 A3 ) 5 .10.
Exercises are included after Use Bayes theorem to determine P(A3 B1 ).
35. The Ludlow Wildcats baseball team, a minor league team in the Cleveland Indians organi-
sections within the chapter zation, plays 70% of their games at night and 30% during the day. The team wins 50% of
and at the end of the chap- their night games and 90% of their day games. According to todays newspaper, they won
yesterday. What is the probability the game was played at night?
ter. Section exercises cover 36. Dr. Stallter has been teaching basic statistics for many years. She knows that 80% of the
the material studied in the students will complete the assigned problems. She has also determined that among those
who do their assignments, 90% will pass the course. Among those students who do not do
section.
Computer Output
The text includes many software examples, using
Excel, MegaStat, and Minitab.
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BY C H A P T E R C H A P T E R S U M M A R Y
I. A random variable is a numerical value determined by the outcome of an experiment.
II. A probability distribution is a listing of all possible outcomes of an experiment and the prob-
ability associated with each outcome.
Chapter Summary A. A discrete probability distribution can assume only certain values. The main features are:
1. The sum of the probabilities is 1.00.
2. The probability of a particular outcome is between 0.00 and 1.00.
Each chapter contains a brief sum- 3. The outcomes are mutually exclusive.
B. A continuous distribution can assume an infinite number of values within a specific range.
mary of the chapter material, includ- III. The mean and variance of a probability distribution are computed as follows.
A. The mean is equal to:
ing the vocabulary and the critical m 5 [xP(x) ] [61]
formulas. B. The variance is equal to:
s2 5 [ (x 2 m) 2P(x) ] [62]
Pronunciation Key P R O N U N C I A T I O N
SYMBOL MEANING
K E Y
PRONUNCIATION
This tool lists the mathematical symbol, itsPage 241 10/18/13 8:39 AM f-494
Lin20522_ch07_206-246.indd
P(A)
P(,A)
Probability of A P of A
/201-1/MH02018/Lin20522_disk1of1/0078020522/Lin20522_pagefiles
Probability of not A P of not A
meaning, and how to pronounce it. We believe P(A and B) Probability of A and B P of A and B
this will help the student retain the meaning of P(A or B) Probability of A or B P of A or B
P(A B) Probability of A given B has happened P of A given B
the symbol and generally enhance course P
n r
Permutation of n items selected r at a time Pnr
communications. n
Cr Combination of n items selected r at a time Cnr
Chapter Exercises C H A P T E R E X E R C I S E S
41. The amount of cola in a 12-ounce can is uniformly distributed between 11.96 ounces and
12.05 ounces.
Generally, the end-of-chapter exer- a. What is the mean amount per can?
b. What is the standard deviation amount per can?
cises are the most challenging and c. What is the probability of selecting a can of cola and finding it has less than 12 ounces?
integrate the chapter concepts. The d. What is the probability of selecting a can of cola and finding it has more than 11.98
ounces?
answers and worked-out solutions for e. What is the probability of selecting a can of cola and finding it has more than 11.00
ounces?
all odd-numbered exercises are in Ap- 42. A tube of Listerine Tartar Control toothpaste contains 4.2 ounces. As people use the tooth-
paste, the amount remaining in any tube is random. Assume the amount of toothpaste re-
pendix D at the end of the text. Many maining in the tube follows a uniform distribution. From this information, we can determine
the following information about the amount remaining in a toothpaste tube without invading
exercises are noted with a data file anyones privacy.
a. How much toothpaste would you expect to be remaining in the tube?
icon in the margin. For these exercises, b. What is the standard deviation of the amount remaining in the tube?
there are data files in Excel format lo- c. What is the likelihood there is less than 3.0 ounces remaining in the tube?
d. What is the probability there is more than 1.5 ounces remaining in the tube?
cated on the texts website, www 43. Many retail stores offer their own credit cards. At the time of the credit application, the
customer is given a 10% discount on the purchase. The time required for the credit appli-
.mhhe.com/lind16e. These files help cation process follows a uniform distribution with the times ranging from 4 minutes to
10 minutes.
students use statistical software to a. What is the mean time for the application process?
b. What is the standard deviation of the process time?
solve the exercises. c. What is the likelihood a particular application will take less than 6 minutes?
The last several exercises at the end of 74. Refer to the Real Estate data, which report information on homes sold in the Goodyear,
Arizona, area during the last year.
each chapter are based on three large a. The mean selling price (in $ thousands) of the homes was computed earlier to be
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$221.10, with a standard deviation of $47.11. Use the normal distribution to estimate
data sets. These data sets are printed the percentage of homes selling for more than $280.0. Compare this to the actual re-
sults. Does the normal distribution yield a good approximation of the actual results?
in Appendix A in the text and are also b. The mean distance from the center of the city is 14.629 miles, with a standard deviation
of 4.874 miles. Use the normal distribution to estimate the number of homes 18 or more
on the texts website. These data sets miles but less than 22 miles from the center of the city. Compare this to the actual re-
present the students with real-world sults. Does the normal distribution yield a good approximation of the actual results?
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BY S E C T I O N
Section Reviews A REVIEW OF CHAPTERS 14
After selected groups of chapters This section is a review of the major concepts and terms introduced in Chapters 14. Chapter 1 began by describing the
meaning and purpose of statistics. Next we described the different types of variables and the four levels of measurement.
(14, 57, 8 and 9, 1012, 13 and Chapter 2 was concerned with describing a set of observations by organizing it into a frequency distribution and then portray-
14, 15 and 16, and 17 and 18), a ing the frequency distribution as a histogram or a frequency polygon. Chapter 3 began by describing measures of location,
such as the mean, weighted mean, median, geometric mean, and mode. This chapter also included measures of dispersion,
Section Review is included. Much or spread. Discussed in this section were the range, variance, and standard deviation. Chapter 4 included several graphing
techniques such as dot plots, box plots, and scatter diagrams. We also discussed the coefficient of skewness, which reports
like a review before an exam, these the lack of symmetry in a set of data.
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include a brief overview of the
chapters and problems for review.
Cases C A S E S
A. Century National Bank balances for the four branches. Is there a difference
among the branches? Be sure to explain the difference
The review also includes continuing The following case will appear in subsequent review sec-
tions. Assume that you work in the Planning Department of between the mean and the median in your report.
3. Determine the range and the standard deviation of the
cases and several small cases that the Century National Bank and report to Ms. Lamberg. You
will need to do some data analysis and prepare a short writ- checking account balances. What do the first and third
let students make decisions using ten report. Remember, Mr. Selig is the president of the bank, quartiles show? Determine the coefficient of skewness
and indicate what it shows. Because Mr. Selig does not
so you will want to ensure that your report is complete and
tools and techniques from a variety accurate. A copy of the data appears in Appendix A.6. deal with statistics daily, include a brief description and
interpretation of the standard deviation and other
Century National Bank has offices in several cities in
of chapters. the Midwest and the southeastern part of the United States. measures.
Mr. Dan Selig, president and CEO, would like to know the
characteristics of his checking account customers. What is
the balance of a typical customer? B. Wildcat Plumbing Supply Inc.: Do We
How many other bank services do the checking ac- Have Gender Differences?
count customers use? Do the customers use the ATM ser- Wildcat Plumbing Supply has served the plumbing needs of
vice and, if so, how often? What about debit cards? Who Southwest Arizona for more than 40 years. The company
uses them, and how often are they used? was founded by Mr. Terrence St. Julian and is run today by
Practice Test
P R A C T I C E T E S T
The Practice Test is intended to
There is a practice test at the end of each review section. The tests are in two parts. The first part contains several objective
give students an idea of content questions, usually in a fill-in-the-blank format. The second part is problems. In most cases, it should take 30 to 45 minutes to
complete the test. The problems require a calculator. Check the answers in the Answer Section in the back of the book.
that might appear on a test and
Part 1Objective
how the test might be structured. 1. The science of collecting, organizing, presenting, analyzing, and interpreting data to assist in
The Practice Test includes both making effective decisions is called .
2. Methods of organizing, summarizing, and presenting data in an informative way are
1.
covering the material studied in individuals or objects of interest are called the . 3.
4. List the two types of variables. 4.
the section.
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W H AT T E C H N O L O G Y C O N N E C T S S T U D E N T S
T O B U S I N E S S S TAT I S T I C S?
MCGRAW-HILL CONNECT
BUSINESS STATISTICS
Less Managing. More Teaching. Greater Learning.
McGraw-Hill Connect Business Statistics is an online assignment and assessment solution that connects stu-
dents with the tools and resources theyll need to achieve success. McGraw-Hill Connect Business Statistics
helps prepare students for their future by enabling faster learning, more efficient studying, and higher retention of
knowledge.
Smart Grading
When it comes to studying, time is precious. Connect Business Statistics helps students learn more efficiently
by providing feedback and practice material when they need it, where they need it. When it comes to teaching,
your time is also precious. The grading function enables you to
Have assignments scored automatically, giving students immediate feedback on their work and side-by-side
comparisons with correct answers.
Access and review each response; manually change grades or leave comments for students to review.
Reinforce classroom concepts with practice tests and instant quizzes.
Instructor Library
The Connect Business Statistics Instructor Library is your repository for additional resources to improve student
engagement in and out of class. You can select and use any asset that enhances your lecture.
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LearnSmart
Students want to make the best use of their study time. The LearnSmart adaptive self-study technology within
Connect Business Statistics provides students with a seamless combination of practice, assessment, and reme-
diation for every concept in the textbook. LearnSmarts intelligent software adapts to every student response and
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LearnSmart
Applies an intelligent concept engine to identify the relationships between concepts and to serve new
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Adapts automatically to each student, so students spend less time on the topics they understand and prac-
tice more those they have yet to master.
Provides continual reinforcement and remediation, but gives only as much guidance as students need.
Integrates diagnostics as part of the learning experience.
Enables you to assess which concepts students have efficiently learned on their own, thus freeing class time
for more applications and discussion.
LearnSmart Achieve
LearnSmart Achieve is a revolutionary new learning system that combines a continually adaptive learning experi-
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For more information about Connect, go to www.mcgrawhillconnect.com, or contact your local McGraw-Hill
sales representative.
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xiv
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W H AT S O F T WA R E I S AVA I L A B L E W I T H
THIS TEXT?
MINITAB/SPSS/JMP
Minitab Student Version 14, SPSS Student Version 18.0, and JMP Student Edition Version 8 are software
tools that are available to help students solve the business statistics exercises in the text. Each can be packaged
with any McGraw-Hill business statistics text.
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All test bank questions are available in an EZ Test electronic format. Included are a number of multiple-choice,
true/false, and short-answer questions and problems. The answers to all questions are given, along with a rating
of the level of difficulty, chapter goal the question tests, Blooms taxonomy question type, and the AACSB knowl-
edge category.
WebCT/Blackboard/eCollege
All of the material in the Online Learning Center is also
available in portable WebCT, Blackboard, or eCollege
content cartridges provided free to adopters of this
text.
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W H AT R E S O U R C E S A R E AVA I L A B L E F O R S T U D E N T S?
ALEKS also includes a new instructor module with powerful, assignment-driven fea-
tures and extensive content flexibility. ALEKS simplifies course management and al-
lows instructors to spend less time with administrative tasks and more time directing
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AC K N O W L E D G M E N T S
This edition of Statistical Techniques in Business and Economics is the product of many people: students, colleagues, reviewers,
and the staff at McGraw-Hill/Irwin. We thank them all. We wish to express our sincere gratitude to the survey and focus group par-
ticipants, and the reviewers:
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E N H A N C E M E N T S T O S TAT I S T I C A L T E C H N I Q U E S
I N B U S I N E S S & E C O N O M I C S , 16 E
MAJOR CHANGES MADE TO INDIVIDUAL Revised Self-Review 64 applying the binomial distribution.
CHAPTERS: New exercise 10 using the number of underwater loans.
New exercise using a raffle at a local golf club to demon-
CHAPTER 1 What Is Statistics? strate probability and expected returns.
New photo and chapter opening exercise on the Nook Color
sold by Barnes & Noble. CHAPTER 7 Continuous Probability Distributions
New introduction with new graphic showing the increasing Updated Statistics in Action.
amount of information collected and processed with new Revised Self-Review 72 based on daily personal water
technologies. consumption.
New ordinal scale example based on rankings of states Revised explanation of the Empirical Rule as it relates to the
based on business climate. normal distribution.
The chapter includes several new examples.
Chapter is more focused on the revised learning objectives CHAPTER 8 Sampling Methods and the Central
and improving the chapters flow. Limit Theorem
Revised exercise 17 is based on economic data. New example of simple random sampling and the applica-
tion of the table of random numbers.
CHAPTER 2 Describing Data: Frequency The discussions of systematic random, stratified random,
Tables, Frequency Distributions, and Graphic and cluster sampling have been revised.
Presentation Revised exercise 44 based on the price of a gallon of milk.
Revised Self-Review 23 to include data.
Updated the company list in revised exercise 38.
CHAPTER 9 Estimation and Confidence Intervals
New or revised exercises 45, 47, and 48. New Statistics in Action describing EPA fuel economy.
New separate section on point estimates.
CHAPTER 3 Describing Data: Numerical Integration and application of the central limit theorem.
Measures A revised simulation demonstrating the interpretation of
Reorganized chapter based on revised learning objectives. confidence level.
Replaced the mean deviation with more emphasis on the New presentation on using the t table to find z values.
variance and standard deviation. A revised discussion of determining the confidence interval
Updated statistics in action. for the population mean.
Expanded section on calculating sample size.
CHAPTER 4 Describing Data: Displaying and New exercise 12 (milk consumption).
Exploring Data
Updated exercise 22 with 2012 New York Yankee player CHAPTER 10 One-Sample Tests of Hypothesis
salaries. New example/solution involving airport parking.
Revised software solution and explanation of p-values.
CHAPTER 5 A Survey of Probability Concepts
New exercises 17 (daily water consumption) and 19 (number
New explanation of odds compared to probabilities. of text messages by teenagers).
New exercise 21. Conducting a test of hypothesis about a population propor-
New example/solution for demonstrating contingency tables tion is moved to Chapter 15.
and tree diagrams. New example introducing the concept of hypothesis
New contingency table exercise 31. testing.
Revised example/solution demonstrating the combination Sixth step added to the hypothesis testing procedure em-
formula. phasizing the interpretation of the hypothesis test results.
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BRIEF CONTENTS
1 What Is Statistics? 1
2 Describing Data: Frequency Tables, Frequency Distributions, and
Graphic Presentation 17
3 Describing Data: Numerical Measures 50
4 Describing Data: Displaying and Exploring Data 93 Review Section
Glossary 816
Photo Credits 822
Index 823
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CONTENTS
EXERCISES 40
1 What Is Statistics? 1
Chapter Summary 41
Introduction 2
Chapter Exercises 42
Why Study Statistics? 2
Data Set Exercises 49
What Is Meant by Statistics? 3
Types of Statistics 4
Descriptive Statistics 4
Inferential Statistics 5 3 Describing Data:
Types of Variables 6 Numerical Measures 50
Levels of Measurement 7 Introduction 51
Nominal-Level Data 7 Measures of Location 51
Ordinal-Level Data 8 The Population Mean 52
Interval-Level Data 9 The Sample Mean 53
Ratio-Level Data 10 Properties of the Arithmetic Mean 54
EXERCISES 11 EXERCISES 55
Ethics and Statistics 12 The Median 56
Computer Software Applications 12 The Mode 58
Chapter Summary 13 EXERCISES 60
Chapter Exercises 14 The Relative Positions of the Mean,
Median, and Mode 61
Data Set Exercises 16
EXERCISES 62
Software Solution 63
2 Describing Data: The Weighted Mean 64
Frequency Tables, EXERCISES 65
Frequency Distributions, The Geometric Mean 65
and Graphic EXERCISES 67
Presentation 17 Why Study Dispersion? 68
Introduction 18 Range 69
Constructing Frequency Tables 19 Variance 70
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CONTENTS xxvii
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CONTENTS xxix
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EXERCISES
A REVIEW OF CHAPTERS 1718 679
Opportunity Loss
PROBLEMS 680
EXERCISES
PRACTICE TEST 680
Expected Opportunity Loss
EXERCISES
19 Statistical Process Maximin, Maximax, and Minimax Regret
Control and Quality Strategies
Management 682 Value of Perfect Information
Introduction 683 Sensitivity Analysis
A Brief History of Quality Control 683 EXERCISES
Six Sigma 686 Decision Trees
Sources of Variation 686 Chapter Summary
Diagnostic Charts 687 Chapter Exercises
Pareto Charts 687
Fishbone Diagrams 689
APPENDIXES 715
EXERCISES 690
Purpose and Types of Quality Control Charts 691
Appendix A: Data Sets 716