QUESTIONNAIRE

1. Name: __________________________________________________________
2. Age Group (yrs):
up to 18
18 to 25
25 to 40
40+
3. Gender:
Male
Female
4. Profession: __________________________________________________
5. Do you like Advertisements?
Yes
Informative
Entertaining
Creates awareness
No
Irritating
Annoying
Waste of time
6. How much time do you spend?
TV, Movies: O < 1hr O 1 - 2hrs O 2 - 4hrs O 4 - 6hrs O > 6hrs
Newspaper, Magazines: O < 1hr O 1 - 2hrs O 2 - 4hrs O 4 - 6hrs O > 6hrs
Radio: O < 1hr O 1 - 2hrs O 2 - 4hrs O 4 - 6hrs O > 6hrs
Internet: O < 1hr O 1 - 2hrs O 2 - 4hrs O 4 - 6hrs O > 6hrs
7. Do you watch the TV/Radio commercials during commercial break?
Yes
Informative
Entertaining
Creates awareness
No
Irritating
CreativeSoft (Corporate Office)
# 412, Annpurna Block,
Aditya Enclave,
Ameerpet,
Hyderabad 500016

Tel : +91-40-40159158
Mobile : 91-9247249455
Email : hyd.creativesoft@gmail.com or info@creative-soft.co.in
 Annoying
Waste of time
8. I change the channel during commercial breaks
O Never O sometimes O depends on ad O often O every time
9. Which is the last Newspaper/Magazine ad you remember? Which brand was it?
______________________________________________________________________
10. Which is the last TV commercial you remember? Which brand was it?
______________________________________________________________________

11. Name any five TV commercials you remember lately

1. _______________________________
2. _______________________________
3. _______________________________
4. _______________________________
5. _______________________________

12. Do you see/check online ads/mails when you surf the internet?
O Never O sometimes O depends on ad O often O every time
13. Which is the last online ad you remember? Which brand was it?
__________________________________________________________
14. Name any five online ads you remember lately
1. _______________________________
2. _______________________________
3. _______________________________
4. _______________________________
5. _______________________________
15. You use the internet for.. (Rank them in order of your preference)
a) Chatting and Social Networking
b) Email
c) Information
d) Entertainment
e) E-Commerce
f) Downloading
1._____ 2._____ 3._____ 4._____ 5._____ 6._____
16. What mode of advertising influences you to buy/suggest any product?
Magazines and newspaper
Friends and relatives
TV Commercial
Online advertisements
Social Media Blogs, forums, Social Networking sites
CreativeSoft (Corporate Office)
# 412, Annpurna Block,
Aditya Enclave,
Ameerpet,
Hyderabad 500016

Tel : +91-40-40159158
Mobile : 91-9247249455
Email : hyd.creativesoft@gmail.com or info@creative-soft.co.in
17. Which mode of advertising would you prefer? (Rank in order of preference)
a) TV commercials
b) Print Ads: Newspaper, Magazines
c) OOH: Banners, Posters
d) Online Ads: Banners, Emails,
1._____ 2._____ 3._____ 4._____
18. Which mode of Advertising would you trust? (Rank in order of preference)
a) Recommendations from consumers
b) Radio
c) TV
d) Ads before movies
e) Newspapers
f) Magazines
g) Blogs & forums
h) Brand websites
i) Email I signed up for
j) Brand sponsorships
k) Search engine ads
l) Online banner ads
m) Text ads on mobile phones
1._____ 2._____ 3._____ 4._____ 5._____ 6._____ 7._____ 8._____ 9._____
10._____ 11._____ 12._____ 13._____
19. You cannot live without (Rank in order of preference)
a) Computer with Internet
b) TV
c) Mobiles
d) iPod/Music Player
e) Books
1._____ 2._____ 3._____ 4._____ 5._____
20. Do you think that the face of advertising is transforming in terms of technological and
cultural impact?
Yes
No

CreativeSoft (Corporate Office)

# 412, Annpurna Block,
Aditya Enclave,
Ameerpet,
Hyderabad 500016

Tel : +91-40-40159158
Mobile : 91-9247249455
Email : hyd.creativesoft@gmail.com or info@creative-soft.co.in