8/5/2017

INDUSTRY 18 COMPANY ANALYSIS COMPANY I YEAR 11

(practice)

North America Y10 Y11 Y12 Y13 Y14 Y15 Y16 Y17 Y18 Y19 Y20

INTERNET SEGMENT
Price ($ per pair at retail) 75.00 70.00
S/Q Rating (1 to 10 stars) 5 5
Models Offered 180 53
Free Shipping No No
Advertising ($000s) 7,000 7,000
Celebrity Appeal 0 0
Online Orders (000s) 68 64
Pairs Sold (000s) 68 64
Market Share 8.3% 6.2%

WHOLESALE SEGMENT
Price ($ per pair at wholesale) 48.00 48.00
S/Q Rating (1 to 10 stars) 5 5
Models Availability 200 103
Advertising ($000s) 7,000 7,000
Rebate Offer ($ per pair) 3 3
Retail Outlets Utilized 3,000 3,000
Retailer Support ($ per outlet) 400 400
Delivery Time (weeks) 3 3
Celebrity Appeal 0 0
Retailer Demand (000s) 1,282 1,165
Gained/Lost (due to stockouts) 0 +130
Pairs Sold (000s) 1,282 1,295
Market Share 8.3% 8.2%

PRIVATE-LABEL SEGMENT
Bid Price 35.00 35.00
S/Q Rating 4 3
Pairs Offered (000s) 185 185
Pairs Sold (000s) 185 0
Market Share 8.3% 0.0%

Internet Price Wholesale Price S/Q Rating

$80 10

$70 8
Sales Price

S/Q Rating
Company I's
Prices and $60 5
S/Q Ratings
$50 3

$40 0
10 11 12 13 14 15 16 17 18 19 20
Year

Internet Sales Wholesale Sales Private-Label Sales

10%
Market Share

8%
Company I's
Market Share 5%

3%

0%
10 11 12 13 14 15 16 17 18 19 20
Year

Competitive Intelligence Reports Copyright GLO-BUS Software, Inc.

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8/5/2017

INDUSTRY 18 COMPANY ANALYSIS COMPANY I YEAR 11

(practice)

Europe-Africa Y10 Y11 Y12 Y13 Y14 Y15 Y16 Y17 Y18 Y19 Y20

INTERNET SEGMENT
Price ($ per pair at retail) 75.00 70.00
S/Q Rating (1 to 10 stars) 5 4
Models Offered 180 53
Free Shipping No No
Advertising ($000s) 7,000 7,000
Celebrity Appeal 0 0
Online Orders (000s) 68 61
Pairs Sold (000s) 68 61
Market Share 8.3% 5.9%

WHOLESALE SEGMENT
Price ($ per pair at wholesale) 48.00 48.00
S/Q Rating (1 to 10 stars) 5 4
Models Availability 200 103
Advertising ($000s) 7,000 7,000
Rebate Offer ($ per pair) 3 3
Retail Outlets Utilized 3,000 3,000
Retailer Support ($ per outlet) 400 400
Delivery Time (weeks) 3 3
Celebrity Appeal 0 0
Retailer Demand (000s) 1,282 1,158
Gained/Lost (due to stockouts) 0 35
Pairs Sold (000s) 1,282 1,123
Market Share 8.3% 7.5%

PRIVATE-LABEL SEGMENT
Bid Price 35.00 0.00
S/Q Rating 4 0
Pairs Offered (000s) 185 0
Pairs Sold (000s) 185 0
Market Share 8.3% 0.0%

Internet Price Wholesale Price S/Q Rating

$80 10

$70 8
Sales Price

S/Q Rating
Company I's
Prices and $60 5
S/Q Ratings
$50 3

$40 0
10 11 12 13 14 15 16 17 18 19 20
Year

Internet Sales Wholesale Sales Private-Label Sales

10%
Market Share

8%
Company I's
Market Share 5%

3%

0%
10 11 12 13 14 15 16 17 18 19 20
Year

Competitive Intelligence Reports Copyright GLO-BUS Software, Inc.

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8/5/2017

INDUSTRY 18 COMPANY ANALYSIS COMPANY I YEAR 11

(practice)

Asia-Pacific Y10 Y11 Y12 Y13 Y14 Y15 Y16 Y17 Y18 Y19 Y20

INTERNET SEGMENT
Price ($ per pair at retail) 75.00 70.00
S/Q Rating (1 to 10 stars) 5 4
Models Offered 180 53
Free Shipping No No
Advertising ($000s) 3,500 3,500
Celebrity Appeal 0 0
Online Orders (000s) 45 44
Pairs Sold (000s) 45 44
Market Share 8.3% 6.1%

WHOLESALE SEGMENT
Price ($ per pair at wholesale) 41.00 41.00
S/Q Rating (1 to 10 stars) 5 4
Models Availability 200 102
Advertising ($000s) 3,500 3,500
Rebate Offer ($ per pair) 2 2
Retail Outlets Utilized 1,500 1,500
Retailer Support ($ per outlet) 400 400
Delivery Time (weeks) 3 3
Celebrity Appeal 0 0
Retailer Demand (000s) 855 759
Gained/Lost (due to stockouts) 0 +247
Pairs Sold (000s) 855 1,006
Market Share 8.3% 9.6%

PRIVATE-LABEL SEGMENT
Bid Price 35.00 0.00
S/Q Rating 4 0
Pairs Offered (000s) 185 0
Pairs Sold (000s) 185 0
Market Share 8.3% 0.0%

Internet Price Wholesale Price S/Q Rating

$80 10

$70 8
Sales Price

S/Q Rating
Company I's
Prices and $60 5
S/Q Ratings
$50 3

$40 0
10 11 12 13 14 15 16 17 18 19 20
Year

Internet Sales Wholesale Sales Private-Label Sales

10%
Market Share

8%
Company I's
Market Share 5%

3%

0%
10 11 12 13 14 15 16 17 18 19 20
Year

Competitive Intelligence Reports Copyright GLO-BUS Software, Inc.

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8/5/2017

INDUSTRY 18 COMPANY ANALYSIS COMPANY I YEAR 11

(practice)

Latin America Y10 Y11 Y12 Y13 Y14 Y15 Y16 Y17 Y18 Y19 Y20

INTERNET SEGMENT
Price ($ per pair at retail) 75.00 70.00
S/Q Rating (1 to 10 stars) 5 5
Models Offered 180 53
Free Shipping No No
Advertising ($000s) 3,500 3,500
Celebrity Appeal 0 0
Online Orders (000s) 45 51
Pairs Sold (000s) 45 51
Market Share 8.3% 7.1%

WHOLESALE SEGMENT
Price ($ per pair at wholesale) 42.00 42.00
S/Q Rating (1 to 10 stars) 5 5
Models Availability 200 106
Advertising ($000s) 3,500 3,500
Rebate Offer ($ per pair) 2 2
Retail Outlets Utilized 1,500 1,500
Retailer Support ($ per outlet) 400 400
Delivery Time (weeks) 3 3
Celebrity Appeal 0 0
Retailer Demand (000s) 855 859
Gained/Lost (due to stockouts) 0 510
Pairs Sold (000s) 855 349
Market Share 8.3% 3.9%

PRIVATE-LABEL SEGMENT
Bid Price 35.00 35.00
S/Q Rating 4 3
Pairs Offered (000s) 185 185
Pairs Sold (000s) 185 0
Market Share 8.3% 0.0%

Internet Price Wholesale Price S/Q Rating

$80 10

$70 8
Sales Price

S/Q Rating
Company I's
Prices and $60 5
S/Q Ratings
$50 3

$40 0
10 11 12 13 14 15 16 17 18 19 20
Year

Internet Sales Wholesale Sales Private-Label Sales

10%
Market Share

8%
Company I's
Market Share 5%

3%

0%
10 11 12 13 14 15 16 17 18 19 20
Year

Competitive Intelligence Reports Copyright GLO-BUS Software, Inc.

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