By taking into consideration all the key elements involved in the Developing of an

IMC campaign strategy such as, deciding on the mix and level of different IMC
ingredients as advertising, sales promotion, publicity and direct marketing.
In IMC Plan there are three campaigns which would be carried for the whole year by
Coca-Cola. The IMC strategy for Coca-Cola would depend on the nature of market and
focus on the social responsibility or societal marketing. Secondly, it will focus
on the fun and entertainment perspective in order to motivate youngsters to
purchase Coca-Cola and generate more sales. Whole IMC will be developed to
communicate the message to the target audience to raise funds to help the earth
quake victims and to attract their attention and alter their decision on the basis
of its taste and quality. Following are the details of the whole IMC for Coca-CoBy
taking into consideration all the key elements involved in the Developing of an IMC
campaign strategy such as, deciding on the mix and level of different IMC
ingredients as advertising, sales promotion, publicity and direct marketing.
In IMC Plan there are three campaigns which would be carried for the whole year by
Coca-Cola. The IMC strategy for Coca-Cola would depend on the nature of market and
focus on the social responsibility or societal marketing. Secondly, it will focus
on the fun and entertainment perspective in order to motivate youngsters to
purchase Coca-Cola and generate more sales. Whole IMC will be developed to
communicate the message to the target audience to raise funds to help the earth
quake victims and to attract their attention and alter their decision on the basis
of its taste and quality. Following are the details of the whole IMC for Coca-CoBy
taking into consideration all the key elements involved in the Developing of an IMC
campaign strategy such as, deciding on the mix and level of different IMC
ingredients as advertising, sales promotion, publicity and direct marketing.
In IMC Plan there are three campaigns which would be carried for the whole year by
Coca-Cola. The IMC strategy for Coca-Cola would depend on the nature of market and
focus on the social responsibility or societal marketing. Secondly, it will focus
on the fun and entertainment perspective in order to motivate youngsters to
purchase Coca-Cola and generate more sales. Whole IMC will be developed to
communicate the message to the target audience to raise funds to help the earth
quake victims and to attract their attention and alter their decision on the basis
of its taste and quality. Following are the details of the whole IMC for Coca-CoBy
taking into consideration all the key elements involved in the Developing of an IMC
campaign strategy such as, deciding on the mix and level of different IMC
ingredients as advertising, sales promotion, publicity and direct marketing.
In IMC Plan there are three campaigns which would be carried for the whole year by
Coca-Cola. The IMC strategy for Coca-Cola would depend on the nature of market and
focus on the social responsibility or societal marketing. Secondly, it will focus
on the fun and entertainment perspective in order to motivate youngsters to
purchase Coca-Cola and generate more sales. Whole IMC will be developed to
communicate the message to the target audience to raise funds to help the earth
quake victims and to attract their attention and alter their decision on the basis
of its taste and quality. Following are the details of the whole IMC for Coca-CoBy
taking into consideration all the key elements involved in the Developing of an IMC
campaign strategy such as, deciding on the mix and level of different IMC
ingredients as advertising, sales promotion, publicity and direct marketing.
In IMC Plan there are three campaigns which would be carried for the whole year by
Coca-Cola. The IMC strategy for Coca-Cola would depend on the nature of market and
focus on the social responsibility or societal marketing. Secondly, it will focus
on the fun and entertainment perspective in order to motivate youngsters to
purchase Coca-Cola and generate more sales. Whole IMC will be developed to
communicate the message to the target audience to raise funds to help the earth
quake victims and to attract their attention and alter their decision on the basis
of its taste and quality. Following are the details of the whole IMC for Coca-Co