mBA catalogue

2014
THE I OF
LEADERSHIP
Strategies for Seeing,
Being and Doing

Nigel Nicholson
2 introduction

Welcome to our MBA catalogue 2014

W
iley continues to be a leading publisher in business
and finance serving the needs of students, researchers,
lecturers, professionals and practitioners. We service many
business schools with both new and classic texts in all areas of the
MBA curriculum, as well as executive education and masters courses.
Many of our authors are professors at universities or business schools
as well as consultants to global companies, sharing their up-to-date
knowledge of real-life business best-practice.

This catalogue is designed to help lecturers and program directors

choose the right books for their courses, categorised by subject
area. We hope you enjoy finding something that is suitable for your
course. We are unable to show you everything that we publish in
a certain area and therefore would recommend that you search on
our website www.wiley.com for additional books as well as details
on prices, available instructor resources, tables of contents, sample
chapters and author information.

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The Wiley Academic Marketing Team

MBA Catalogue 2014

 table of contents 3

Accounting 4

Communications 7

Decision-Making and Statistics 8

Economics 10

Entrepreneurship 11

Innovation 14

Finance 15

HR Management 29

International Business 31

Leadership 33

Management and OB 38

Marketing, Advertising and Consumer Behaviour 49

Operations and IT 57

Project Management 62

Strategy 66

Social Media 70

Sustainability 72

Other and Special 73

Index 75

Most titles available in e-book format.

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4 accounting

FOURTH EDITION
accounting for Managers: creative accounting,
interpreting accounting fraud and international
information for Decision accounting scandals
Making, fourth edition Michael Jones, Bristol University
Paul M. Collier
Accounting 978-1-119-97967-8 580pp Paperback 2012
978-0-470-05765-0 576pp Hardcover 2010

for Managers Business scandals are always with us

Emphasizing the interpretation rather than
Interpreting Accounting Information from the South Sea Bubble to Enron
the construction of accounting information,
for Decision-Making
and Parmalat. As accounting forms a
Paul M. Collier
Accounting for Managers encourages central element of any business success or
a critical, rather than an unthinking failure, the role of accounting is crucial in
acceptance of accounting techniques. Whilst immensely valuable for understanding business scandals. This book
planning, decision-making and control, users of accounting information aims to explore the role of accounting,
need to recognize the assumptions behind, and the limitations of particularly creative accounting and fraud, in business scandals. The
particular accounting techniques. book is divided into three parts. In Part A the background and context
As in the previous editions, Accounting for Managers links theory with of creative accounting and fraud is explored. Part B looks at a series of
practical examples and case studies drawn from real business situations international accounting scandals and Part C draws some themes and
across a wide range of manufacturing, retail and service industries. implications from the country studies.

audit and assurance ifRs essentials

essentials: for Professional Dieter Christian, Vienna University,
Audit accountancy exams Norbert Ldenbach, BDO Germany
and
Katharine Bagshaw, ICAEW
Assurance 978-1-1184-9471-4 656pp Paperback
November 2012
Essentials 978-1-1199-6879-5 496pp Paperback
February 2013
for Professional IFRS Essentials is 60% example based, and
Accountancy exams
Audit and assurance is a basic and vital this approach makes the book unique and
with website
aspect of the financial world and a key facilitates the quick understanding of the
Katharine
Bagshaw element of all professional accountancy rules of IFRS. By contrast, most other
programs. Whereas professional training books only include a small(er) number of
on the topic frequently immerses students examples and consequently do not illustrate
in too much detail while glossing the basics, this book begins with the the application of the rules in practice effectively.
fundamentals and expands to cover the details in a more measured way. The book aims at capturing problems and their solutions by using
With practical examples and end-of-chapter examples, External Audit and explanations which are short, simple and easy to understand. Obscure
Assurance Essentials breaks down a difficult and challenging field of profes- language and incomplete illustrations are avoided, and the book strikes
sional accounting. a balance between explaining the underlying theories and practical
illustration of principles.

neW eDition

Managerial accounting, financial accounting,

fifth edition ifRs second edition
James Jiambalvo, Jerry Weygandt, Paul Kimmel,
University of Washington and Donald Kieso
978-1-118-07876-1 350pp Paperback 2013 978-1-1182-8590-9 735pp Hardcover 2012
Managerial Accounting, 5th edition The highly anticipated 2nd edition of
highlights decision making through Financial Financial Accounting: IFRS retains each of
incremental analysis and stresses that you the key features on which users of Weygandt
Get What You Measure in each chapter. 2e
Financial have come to rely, while putting
This new edition provides students with the focus on international companies and
many opportunities to test their knowledge as they learn the concepts IFRS.
throughout each chapter.
Students learn to apply their knowledge to solving problems like real
managers in the text and in WileyPLUS.

MBA Catalogue 2014


Includes
auditors guide to it
SOFTWARE DEMO
auditing, + software Demo,
second edition
Richard Cascarino
978-1-118-14761-0 430pp Hardcover 2012
AUDITORS
GUIDE TO Many auditors are unfamiliar with the
techniques they need to know to efficiently
IT AUDITING
and effectively determine whether
information systems are adequately
Second Edition
protected. Now in a Second Edition,
RICHARD E. CASCARINO Auditors Guide to IT Auditing provides step-
by-step guidance for auditors that can be
applied to all computing environments.
Third EdiTion
accounting, third edition
Michael Jones
Accounting 9781119977186 764pp Paperback 2012
Accounting, 3rd Edition provides a very
accessible and easy-to-follow introduction
and is aimed at students studying
accounting for the first time. The book
introduces concepts in an engaging and
easy-to-follow manner, and examples
Michael Jones
are tried and tested with many graded
questions and answers.
international gaaP 2014:
generally accepted
accounting Principles under
international financial
Reporting standards
Ernst & Young
978-1-118-75785-7 4336pp
Paperback 2014
IFRSs, the standards set by the Internation-
al Accounting Standards Board (IASB), are
complex and sometimes obscure. International
GAAP 2014 is the only globally focused work
on IFRSs. It is not constrained by any individual
countrys legislation or financial reporting regulations, and it ensures an
international consistency of approach unavailable elsewhere. It shows
how difficult practical issues should be approached in the complex, global
world of international financial reporting, where IFRSs have become the
accepted financial reporting system in more than 100 countries. This
integrated approach provides a unique level of authoritative material for
anyone involved in preparing, interpreting or auditing company accounts,
for regulators, academic researchers and for all students of accountancy.
accounting 5
frequently asked Questions
tly A sk ed
Fr equen on on ifRs
ion s
Quest
IFRS
Steven Collings, Leavitt Walmsley
Associates
llings
Steven Co
978-1-1199-9897-6 296pp Paperback
March 2013
In a handy, easy-to-navigate Q&A format,
Frequently Asked Questions on IFRS provides
accounting and finance p rofessionals with
the answers to some of the most commonly
asked questions on the new standards.
Covering the often complicated areas of
accounting for financial instruments, tangible and intangible assets,
provisions, and revenue recognition, the book also contains a valuable
overview of the standards and the thinking behind them.
neW eDition
financial accounting,
2nd edition
978-1-119-97715-5 576 pages
Paperback April 2014
Michael J. Jones
Financial Accounting provides an easy-
to-follow introduction to the subject,
and can be used by students on both
accounting and non-accounting degrees,
as well as those on MBA courses. The book offers a self-contained,
introductory course that covers topics such as the main financial
statements, regulatory and conceptual frameworks and interpretation
of accounts. Financial Accounting also includes recent developments in
accounting and in particular the adoption of the International Financial
Reporting Standards (IFRS).
neW eDition
accounting Principles,
11th edition
978-1-118-32366-3 1160pp
Paperback 2013
Jerry J. Weygandt, Paul D. Kimmel
and Donald E. Kieso
Accounting Principles 11th edition, by
Weygandt, Kimmel, Kieso provides
students with a clear introduction to
financial accounting that is full of real
world and relevant examples to students lives. The Team for Success
authors understand where students struggle in this course and have
developed a learning system that illustrates the accounting cycle and key
transactions, while giving them the tools to apply their learning through
sample exercises throughout the chapter. By expanding coverage of IFRS,
this edition keeps students at the forefront of global issues that impact
their future careers in business and accounting.
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6 accounting

FiFtH eDition
corporate governance,
fifth edition
Robert A. G. Monks and Nell Minow
978-0-470-97259-5 542pp Paperback 2011
CoRpoRAte Once again, Corporate Governance clearly
GoveRnAnCe shows the role of corporate governance in
RobeRt A. G. Monks & nell Minow making sure the right questions are asked
and the necessary checks and balances in
place to protect the long-term, sustainable
value of the enterprise. The Fifth Edition
features 18 case studies of institutions and
corporations in crisis, and analyses the reasons for their fall.
TABLE OF CONTENTS:
CHAPTER 1: What is a Corporation? CHAPTER 2: Shareholders: Ownership.
CHAPTER 3: Directors: Monitoring. CHAPTER 4: Management: Performance.
CHAPTER 5: International Corporate Governance. CHAPTER 6. Afterword: Final
Thoughts and Future Directions.
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corporate governance and
accountability, 4th edition
Jill Solomon
978-1-118-44910-3 428pp Paperback 2013
Corporate Governance and Accountability,
4e provides readers with an up-to-date
summary of the most recent developments
in corporate governance. Presenting a full
discussion of corporate governance issues,
the book adopts a holistic approach, taking the broadest view of the
corporate governance agenda, including both theory and practice. The
new edition is comprehensively updated and incorporates new codes of
practice, policy documents and academic research.

n e W e Di ti on c oMi ng noV 2 0 1 4
Wiley ifRs, third edition
Practical Implementation Guide
and Workbook
Abbas A. Mirza, Graham Holt and
Liesel Knorr
978-0-470-64791-2 Paperback 584pp 2011
As the International Accounting Standards
Board (IASB) makes rapid progress towards
widespread acceptance and use of IFRS
worldwide, the need to understand these
new standards increases. Now fully revised and updated, IFRS Practical
Implementation Guide and Workbook, Third Edition is the straightforward
handbook for understanding and adapting the IFRS standards.
Designed with the needs of the user in mind, the book is an essential
desktop reference for accountants and finance professionals, as well as a
thorough review guide for the IFRS/IAS certification exam.
the essential guide to internal
auditing, second edition
K.H. Spencer Pickett
978-0-470-74693-6 Paperback 384pp 2011
Wiley ifRs 2014
Interpretation and Application
of International Financial
Reporting Standards
Bruce Mackenzie, Danie Coetsee,
Tapiwa Njikizana and Raymond
Chamboko
978-1-118-73409-4 Paperback 384pp 2014
Your one-stop resource for
understanding current International
Financial Reporting Standards
As the International Accounting Standards Board (IASB) continues
towards its goal of a set of high-quality financial reporting standards, and
makes significant strides in achieving global convergence of accounting
standards worldwide, International Financial Reporting Standards (IFRS)
continue to be important to the accounting world. Wiley IFRS 2014
provides the necessary tools for understanding the IASB standards and
offers practical guidance and expertise on how to use and implement
them.

Previously published as The Essential Handbook of

Internal Auditing, this book has been completely
revised to comply with the Institute of Internal
Auditors (IIA) International Standards for
the Professional Practice of Internal Auditing,
released during 2009. Drawing on his extensive
experience of internal audit, K.H. Spencer
Pickett clarifies the new audit context and shows how this context fits into
the wider corporate governance, risk management and internal control
arenas, providing a comprehensive guide to the theory and practice of
internal auditing.

MBA Catalogue 2014

 coMMunications 7

revised And updAted

T he the leaders guide to Management communication,

L e a ders storytelling: Mastering the third edition
G u i de to art and Discipline of business Arthur H. Bell, PhD, University of
S torytelling narrative, Revised and
updated
San Francisco, and Dayle M. Smith,
University of San Francisco
Ma sterinG the art and discipLine
o f B u s i n e ss n a r r at i v e
Stephen Denning 978-0-470-08445-8 608pp Paperback 2010

978-0-470-54867-7 368pp Hardcover 2011 Finally business professionals will be able to

learn how to communicate effectively. Man-
A Leaders Guide to Storytelling shows how
stephen storytelling is one of the few available ways to
agement Communication builds the essential
writing, speaking, and listening skills needed
denninG handle the principal and most difficult chal-
lenges of leadership: sparking action, getting
A u t h o r o f Squirrel Inc.
to succeed
succeed. The authors follow a four-part approach to communication
instruction: explain it, try it, evaluate it, and perfect it.
people to work together, and leading people
into the future. Using tons of examples and how-to techniques, Denning BRIEF TABLE OF CONTENTS:
explains how you can learn to tell the right story at the right time.
PART I: PILLARS OF MANAGEMENT COMMUNICATION. PART II: LETTERS,
BRIEF TABLE OF CONTENTS: MEMOS, AND E-MAIL. PART III: REPORTS AND PROPOSALS. PART IV: CA-
REER COMMUNICATION. PART V: COMMUNICATION ISSUES FOR MANAGE-
PART I: THE ROLE OF STORY IN ORGANIZATIONS. PART II: EIGHT NARRA- MENT SUCCESS.
TIVE PATTERNS. PART III: PUTTING IT ALL TOGETHER.

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share this: the social Media
Handbook for PR Professionals share this too: More social
CIPR (Chartered Institute of Public Media solutions for PR
Relations) Professionals
978-1-118-40484-3 264 pages CIPR (Chartered Institute of Public
Hardback July 2012 Relation
Share This is a practical handbook to the biggest 978-1-118-67693-6 324 pages
Hardcover August 2013
changes taking place in the media and its
professions by the Chartered Institute of Public Share This Too is also a pragmatic guide for
Relations (CIPR) Social Media Panel. The book anyone that wants to continue working in
was conceived and written by more than 20 public relations. It is a larger book with more
public relations practitioners representing a cross-section of public, private than 30 contributors, including all of those from the highly successful
and voluntary sector expertise using many of the social tools and techniques first book and many of whom are successful authors in their own right.
that it addresses.
It probes more deeply into the subject and is divided into seven sections:
The future of public relations
Audiences and online habits
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Conversations
the PR Masterclass: How to New channels, new connections
Professional practice
develop a public relations
Business change and opportunities for the public relations industry
strategy that works! Future proofing the public relations industry
Alex Singleton
The content entirely complements the first book rather than merely
978-1-118-75623-2 208 pages Hardcover Janu- updates it.
ary 2014
It delves deeply into what is current in the theory, delivery and evaluation
The PR Masterclass is written by former of 21st century public relations and organisational communication.
newspaper, magazine and digital journalist Alex
Singleton, who is now a prominent PR trainer
and consultant. It reveals the secrets of effective
PR and shows how to put in place a practical, reliable and successful
media strategy for your product, business or activity one that delivers
the greatest results. Through the book, you get to discover how to develop
and pitch effective newsworthy material, regardless of your budget. The
PR Masterclass is aimed at PR professionals as well as small business
owners and entrepreneurs implementing a PR strategy.

www.wiley.com/go/mbacatalogue
8 Decision-Making anD statistics

Handbook of NATHAN YAU Visualize this: the

Decision Making flowingData guide to
Paul C. Nutt, Ohio State University, Design, Visualization,
and David C. Wilson, Warwick and statistics
Business School Nathan Yau, UCLA
VISUALIZE THIS
978-1-4051-6135-0 720pp Hardcover 2010 The FlowingData Guide to Design, Visualization, and Statistics

978-0-470-94488-2 384pp Paperback 2011

Handbook of Decision Making is a vital
reference text for all students and profes-
sionals of management, organization and
decision making. Drawing evidence and
authors from North America, Canada and
Europe, the handbook offers a wide range of
theoretical and empirical approaches to the
understanding of organizational and strategic decisions.
Data must be presented in a way that can
be interpreted, analyzed, and applied and
one of the best ways to do this is through
data visualization. With this full-color book,
Nathan Yau offers innovative step-by-step tutorials and techniques that he
pioneered to tell stories with data in a creative and visual way.
TABLE OF CONTENTS:

BRIEF TABLE OF CONTENTS:
PART I: INTRODUCTION. PART II: KEY THEORETICAL PERSPECTIVES. PART III:
CONCEPTUALIZING STRATEGIC DECISION MAKING. PART IV: FACTORS AND
CONSIDERATIONS THAT IMPINGE ON DECISION MAKING. PART V: RECENT
EMPIRICAL FINDINGS THAT SUPPORT THEORIES AND VIEWS. PART VI:
METHODOLOGY FOR THE STUDY OF DECISION MAKING. PART VII: DIREC-
TIONS AND PERSPECTIVES.
CHAPTER 1: Telling Stories with Data. CHAPTER 2: Handling Data. CHAPTER 3:
Choosing Tools to Visualize Data. CHAPTER 4: Visualizing Patterns over Time.
CHAPTER 5: Visualizing Proportions. CHAPTER 6: Visualizing Relationships.
CHAPTER 7: Spotting Differences. CHAPTER 8: Visualizing Spatial Relationships.
CHAPTER 9: Designing with a Purpose.

neW eDition
CHR IS J. LLOYD Data Driven
Data-Driven business Decisions Management science:
Business Decisions Chris J. Lloyd, The University the art of Modeling with
of Melbourne spreadsheets, fourth edition
978-0-470-61960-5 520pp Hardcover 2010 Stephen G. Powell, Dartmouth
College, and Kenneth R. Baker,
Providing a framework for the development Dartmouth College
of sound judgment and the ability to utilize
978-1-118-58269-5 544pp
quantitative and qualitative approaches, Data Paperback 2013
STATISTICS IN PR ACTICE Driven Business Decisions introduces students
INCLUDES CD-ROM to the important role that data plays in un- Now in its fourth edition, Powell and Bakers
derstanding business outcomes. This valuable Management Science provides students
guide addresses four general areas that man- and business analysts with the technical knowledge and skill needed to
agers need to know about: data handling and develop real expertise in business modeling. The authors cover spreadsheet
Microsoft Excel, uncertainty, the relationship between inputs and outputs, engineering, management science, and the modeling craft.
and complex decisions with trade-offs and uncertainty.

TABLE OF CONTENTS:

CHAPTER 1: How are we doing: Data driven views of business performance. CHAP-
statistics for business
TER 2: What stands out and why? Who Wins? Data driven views of performance First Eu ropE an Edit ion

dynamics. CHAPTER 3: Dealing with uncertainty and chance. CHAPTER 4: Let the
and economics
data change you views: Bayes Method. CHAPTER 5: Valuing an uncertain payoff. Carlos Cortinhas and Ken Black
CHAPTER 6: Business problems that depends on knowing how many. CHAPTER
978-1-119-99366-7 864pp Paperback 2012
7: Business problems that depends on knowing how much. CHAPTER 8: Making
complex decisions with trees. CHAPTER 9: Data, estimation and statistical reliability. Every business area relies on an understand-
s tat i s t i C s F o r ing of statistics to succeed. Statistics for Busi-
CHAPTER 10: Managing mean performance. CHAPTER 11: Are these customers
different? Did the intervention work? Looking at changes in mean performance. ness and Economics by Carlos Cortinhas and
CHAPTER 12: What is my brand recognition? Will it sell? Analysing counts and pro- Business and Ken Black shows students that the proper
portions. CHAPTER 13: Using the relationship between shares to build a portfolio. eConomiCs application of statistics in the business world
CHAPTER 14: Investigating relationship between business variables. CHAPTER
15: Describing the effect of a business input: Linear regression. CHAPTER 16: The
C a r l o s C or t inh a s a nd K en Bl aC K
goes hand-in-hand with good decision
reliability of regression based decisions. CHAPTER 17: Multi-causal relationship and making. Every statistical tool presented in
multiple regression. CHAPTER 18: Product features, non-linear relationships and this book has a business application set in a global context and the many
market segments. CHAPTER 19: Analysing data that is collected regularly over time. learning features and easy to use structure will engage and reassure each
CHAPTER 20: Extending regression models the sky is the limit. business statistic student.

MBA Catalogue 2014

 Decision-Making anD s tatistics 9

applied Regression an introduction to analysis of

Modeling, second edition
APPLIED REGRESSION Iain Pardoe
MODELING 978-1-1180-9728-1 346pp Hardcover 2012
SECOND EDITION
Applied Regression Modeling offers a practical,
concise introduction to regression analysis
for upper-level undergraduate students of
diverse disciplines including, but not limited
to statistics, the social and behavioral sci-
IAIN PARDOE
ences, MBA, and vocational studies. The
Second Editions overall approach is strongly
based on an abundant use of illustrations,
examples, case studies, and graphics. It
emphasizes major statistical software packages, including SPSS, Minitab,
SAS, R, and R/S-PLUS.
financial Data with R
Ruey S. Tsay
978-0-470-89081-3 416pp Hardcover 2012
An Introduction to Analysis of Financial Data
with R provides a systematic and math-
ematically accessible introduction to financial
econometric models and their applications
in modeling and predicting financial time
series data. It emphasizes empirical financial
data and focuses on real-world examples.
Following this approach, readers will master
key aspects of financial time series, including
volatility modeling, neural network applications, market microstructure,
and high-frequency financial data.

TABLE OF CONTENTS: TABLE OF CONTENTS:

CHAPTER 1: Foundations. CHAPTER 2: Simple linear regression. CHAPTER 3: CHAPTER 1: Financial Data and Their Properties. CHAPTER 2: Linear Models for
Multiple linear regression. CHAPTER 4: Regression model building I. CHAPTER 5: Financial Times Series. CHAPTER 3: Case Studies of Linear Time Series. CHAPTER
Regression model building II. CHAPTER 6: Case studies. CHAPTER 7: Extensions. 4: Volatility models. CHAPTER 5: Applications of Volatility Models. CHAPTER 6:
High-Frequency Financial Data. CHAPTER 7: Value at Risk.

Wiley Series in Probabilit y and Statistic s

loss Models: from Data to
Decisions, fourth edition
LOSS Stuart A. Klugman, Harry H. Panjer,
MODELS and Gordon E. Willmot
FRO M DATA TO D EC I S I O N S 978-1-1183-1532-3 544pp Hardcover 2012
Fourth Edition
This set contains 978-0-4703-8571-5 Loss
Models: From Data to Decisions, Solutions
Manual, 3rd Edition and 978-0-4703-0857-
8 ExamPrep Online for Loss Models: From
Data to Decisions, Online, 3rd Edition.
STUART A. KLUGMAN HARRY H. PANJER GORDON E. WILLMOT
BRIEF TABLE OF CONTENTS:
PART I: INTRODUCTION. PART II: ACTUARIAL MODELS. PART III: CONSTRUC-
TION OF EMPIRICAL MODELS. PART IV: PARAMETRIC STATISTICAL METH-
ODS. PART V: CREDIBILITY. PART VI: SIMULATION.
neW eDition
Decision analysis for
Management Judgment,
fifth edition
Paul Goodwin and George Wright
978-1-118-74073-6 468pp
Paperback 2014
Decision Analysis for Management Judgement
is unique in its breadth of coverage of
decision analysis methods. It covers both
the psychological problems that are associated with unaided managerial
decision making and the decision analysis methods designed to overcome
them. It is presented and explained in a clear, straightforward manner
without using mathematical notation.

TABLE OF CONTENTS:

Judgment in Managerial
Decision Making,
eighth edition
Max H. Bazerman, Harvard University,
and Don A. Moore, Carnegie
Mellon University
978-1-118-06570-9 320pp Hardcover 2012
Judgment in Managerial Decision Making
empowers readers to quickly learn how to
overcome biases to make better managerial
decisions. The book examines judgment
CHAPTER 1: Introduction. CHAPTER 2: How people make decisions involving
multiple objectives. CHAPTER 3: Decisions involving multiple objectives: SMART.
CHAPTER 4: Decisions involving multiple objectives: Alternatives to SMART.
CHAPTER 5: Introduction to probability. CHAPTER 6: Decision making under
uncertainty. CHAPTER 7: Decision trees and influence diagrams. CHAPTER 8:
Applying simulation to decision problems. CHAPTER 9: Revising judgments in the
light of new information. CHAPTER 10: Heuristics and biases in probability assess-
ment. CHAPTER 11: Methods for eliciting probabilities. CHAPTER 12: Risk and
uncertainty management. CHAPTER 13: Decisions involving groups of individuals.
CHAPTER 14: Resource allocation and negotiation problems. CHAPTER 15: Deci-
sion framing and cognitive inertia. CHAPTER 16: Scenario planning: an alterna-
tive way of dealing with uncertainty. CHAPTER 17: Alternative decision-support
systems and conclusions

in a variety of organizational contexts, and

provides practical strategies for changing
and improving decision-making processes so that they become part of
ones permanent behavior.

www.wiley.com/go/mbacatalogue
10 econoM ics

third
Macroeconomics, essential Mathematics for
third edition economics and business,
edition

David Miles, Andrew Scott, 4th edition

and Francis Breedon Teresa Bradley
978-1-1199-9571-5 622pp Paperback 2012 9781118358290 704pp Paperback 2013

Macroeconomics: Understanding the Global Now 4 colour and includes an

Economy, 3rd Edition is to help students essential mathematics outstanding resources suite!
for economics and business

MacroeconoMics and indeed anyone understand contem- Essential Mathematics for Economics
U n d e r sta n d i n g t h e g lo ba l eco n o m y porary and past economic events that shape and Business is established as one of the
the world we live in, and at a sophisticated
D av i D M i l e s a n D r e w s c o t t F r a n c i s B r e e D o n Teresa Bradley Fourth Edition

leading introductory textbooks for non

level. But it does so without focusing on maths specialists taking economics and
mathematical techniques and models for their own sake. business degrees.
Theory is taken seriously so much so that the authors go to pains to The fundamental mathematical concepts are explained as simply and
understand the key aspects of theories in a way that will not put people briefly as possible, using a wide selection of worked examples, graphs
off before they see how theories are useful to analyse issues. The authors and real-world applications. It combines a non-rigorous approach to
believe that theories are essential to better understand the world, thus mathematics with applications in economics and business.
the book includes a wealth of historic and current episodes and data to
both see how theories can help interpret the world and also to judge their
validity.

MBA Catalogue 2014

 entRePReneuRsHiP 11

neW eDition

entrepreneurship, third edition

William D. Bygrave, Babson College, and Andrew Zacharakis, Babson College
978-1-118-58289-3 632pp Paperback 2014

Entrepreneurship 3rd Edition combines concepts and cases while presenting the latest theories of entrepreneurship. The
concepts cover what aspiring entrepreneurs need to know to start and grow their businesses and the cases tell the stories of
real entrepreneurs. The authors cover all stages of the entrepreneurial process from searching for an opportunity to shaping it
into a commercially attractive product or service, launching the new venture, and building it into a viable business. Through a
combination of practical instruction and a range of real-life examples, Entrepreneurship helps prepare students for their future
roles in building, managing and growing businesses.

TABLE OF CONTENTS:

CHAPTER 1: The Power of Entrepreneurship. CHAPTER 2: The Entrepreneurial Process. CHAPTER 3: Opportunity Recognition, Shaping, and Reshaping. CHAPTER 4: Under-
standing Your Business Model and Developing Your Strategy. CHAPTER 5: Entrepreneurial Marketing. CHAPTER 6: Building the Founding Team. CHAPTER 7: The Business
Planning Process. CHAPTER 8: Building Your Pro-Forma Financial Statements. CHAPTER 9: Financing Entrepreneurial Ventures Worldwide. CHAPTER 10: Raising Money for
Starting and Growing Businesses. CHAPTER 11: Debt and Other Forms of Financing. CHAPTER 12: Intellectual Property. CHAPTER 13: Entrepreneurial Growth. CHAPTER
14: Social Entrepreneurship: An Overview.

Patterns of entrepreneurship Management, fourth edition

Jack M. Kaplan, Columbia Business School, and Anthony Warren, Pennsylvania State University
978-1-118-35853-5 432pp Paperback 2012

3DWWHUQVRI
Patterns of Entrepreneurship Management is the essential road-map for anyone interested in starting a new business. The Fourth
Entrepreneurship Edition clearly and methodically outlines the key issues, current thinking, problems, and solutions students will face through-
Management out the course of their careers including developing an idea and business plan, finding financing, maintaining high profits,
)2857+(',7,21

going public, and everything in between.

Jack M. Kaplan BRIEF TABLE OF CONTENTS:

Anthony C. Warren

PART I: GETTING STARTED AS AN ENTREPRENEUR. PART II: MONEY SOURCES FINDING AND MANAGING THE PROCESS. PART
III: IMPLEMENTATION. PART IV: COMMUNICATING AND EXITING.

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12 entRePReneuRsHiP

neW
innovation and innovation and
entrepreneurship entrepreneurship, strategic innovation
second edition
SECOND EDITION
Management
John Bessant and Joe Tidd Joe Tidd and John Bessant
978-0-470-71144-6 604pp Paperback 2012 9781118457238 350 pages Paperback April
2014
The book features contemporary
JOHN BESSANT AND JOE TIDD
applications such as services (public and Written by leading Innovation authors,
private), innovation for sustainability, Joe Tidd and John Bessant, this brand new
social entrepreneurship, innovation for development, and creating and text provides a succinct and accessible
capturing value from innovation and entrepreneurship. In this second introduction to innovation management,
edition, the authors develop an explicit process model of entrepreneurship in a style that is easily accessible for
with clearer links between innovation and entrepreneurship.The book also undergraduate students, most of whom have no experience of business
features an extensive collection of web-based materials, including: tools to life.
support innovation and entrepreneurship, audio and video cases, solutions Providing a much briefer and simpler approach than the leading
manual, testbank, additional case studies and image archive. text, Managing Innovation, Strategic Innovation Management has been
designed primarily for undergraduate courses taken by business studies
TABLE OF CONTENTS: and management students, as well as non-specialist students from other
PART 1: ENTREPRENEURIAL GOALS AND CONTEXT. CHAPTER 1: The Innova- disciplines such as engineering.
tion Imperative. CHAPTER 2: Social Entrepreneurship and Innovation. CHAPTER 3:
Globalisation, Development and Sustainability. PART 2: RECOGNISING THE OP- TABLE OF CONTENTS:
PORTUNITY. CHAPTER 4: Individual and Organisational Characteristics. CHAPTER PART I FOUNDATIONS OF MANAGING INNOVATION: Innovation what it is
5: Sources of Innovation. CHAPTER 6: Searching for Opportunities. PART 3: FIND- and why it matters; Innovation strategy; Identifying strategic capabilities; Leader-
ING THE RESOURCES. CHAPTER 7: Building the Case. CHAPTER 8: Exploiting ship and organization of innovation; A process model of innovation; Sources of in-
Networks. PART 4: DEVELOPING THE VENTURE. CHAPTER 9: Developing New novation; Search strategies for innovation; Forecasting innovation; Assessing and
Products and Services. CHAPTER 10: Creating New Ventures. PART 5: CREATING selecting innovation; Developing New Products & Services; Innovation through
VALUE. CHAPTER 11: Exploiting Knowledge and Intellectual Property. CHAPTER corporate ventures; Commercialization & Diffusion of Innovations; Exploiting
12: Creating Value and Growing Ventures. CHAPTER 13: Learning to Manage Knowledge & Intellectual Property; Business models and innovation; Learning
Innovation. to manage innovation; PART II THE INNOVATION FRONTIER: User innovation;
Open innovation; Discontinuous innovation Social innovation; Innovation in devel-
oping and emerging economies; Sustainability-led innovation.

Managing innovation: integrating technological, Market and organizational

change, 5th edition
Joe Tidd and John Bessant
978-1-1183-6063-7 632pp Paperback April 2013
5th edition
Managing Innovation is an established best-selling text for MBA, MSc and advanced undergraduate courses on management
M a n a g i ng of technology, innovation management and entrepreneurship.
innovation
integrating Technological, Market and organizational Change
The book continues to offer a complete framework for thinking about innovation across technological, market and
organizational perspectives, while integrating the latest developments in the field. The new edition features content updates
Joe Tidd and John BessanT together with a greater focus on the needs of academic faculty, helping to minimize the time and effort involved in the
preparation, delivery and assessment of a course on innovation.

TABLE OF CONTENTS:

PART 1: MANAGING INNOVATION: Innovation - what it is and why it matters; Innovation as a core business process; PART 2: CONTEXT: Building the innovative
organization; Developing an innovation strategy; PART 3: SEARCH: Sources of innovation; Innovation networks; PART 4: SELECT: Decision making under uncertainty;
Building the innovation case; PART 5: IMPLEMENT: Creating new products and services; Exploiting open innovation and collaboration; PART 6: CAPTURE: Exploiting
entrepreneurship and new ventures; Capturing the benefits of innovation; Capturing learning from innovation.

MBA Catalogue 2014


business Development
a Market-oriented
Perspective
Hans Eibe Srensen
University of Southern Denmark
978-0-470-68366-8 566pp
Paperback 2012
This textbook answers the basic questions:
What is business development? What
does the business developer do? and
What characterises good, structured, ef-
fective business development? Distinguishing business development and
the tasks of the business developer from traditional approaches of strategic
management, entrepreneurship, and strategic marketing, this textbook
will enable the market-oriented business developer to conceive, craft, and
implement superior business plans.
TABLE OF CONTENTS
Chapter 1. Introduction and Default Positions
Module 1. The Business Developers Mindset
Chapter 2. Business Development
Chapter 3. Market Orientation
Chapter 4. Innovation, the Entrepreneur, and Entrepreneurial Orientation
Chapter 5. Business Models and Business Plans
Module 2. The Business Developers Toolbox
Chapter 6. Strategy and Strategic Management
Chapter 7. The Business Environment value creation I
Chapter 8. Resources and Organization Design value creation II
Chapter 9. Value Appropriation and Property rights
Module 3. Crafting and Executing the Business Plan
Chapter 10. The Marketing Plan marketing management and market research
Chapter 11. The Organization Plan organizational development and governance
Chapter 12. The Finance Plan financial statements, arrangements, and valuation
Chapter 13. Connecting the Dots executing the business plan
the innovators Path: How
individuals, teams, and
organizations can Make
innovation business-as-usual
Madge M. Meyer
978-1-118-53732-9 232pp Hardcover 2013
The Innovators Path introduces business
readers to thought leader Madge M. Meyers
unique, cross-cultural perspective on cor-
porate innovation. The book presents eight
essential disciplines (Listen, Lead, Position,
Promote, Connect, Commit, Execute, and
Evolve) that pave the way for individuals, teams, and organizations to
continually innovate in ways that create new business value.
entRePReneuRsHiP 13
enterprise in action: a guide
to entrepreneurship
Peter Lawrence, Loughborough
University
978-1-119-94528-4 320pp Paperback 2013
Based on a study of 80 companies, this wel-
come new guide to the world of entrepre-
neurship offers invaluable lessons for
the student and the practical entrepreneur
alike. For the student it breathes fresh life
into the standard curriculum topics, analyz-
ing them in the context of a wide range of
current real-world examples. For business
practitioners it shows how practical success is influenced by factors such as
industry dynamics, entry barriers, reconfiguration, and core competence.
BRIEF TABLE OF CONTENTS:
Patterns in Entrepreneurial, Opportunity, Something New, Reconfigura-
tion, Riding Trends, Biography and Capability, Take Off to Cruising
Altitude, Entry Barriers, A New Life, A Longer Life, Industry Dynamics,
Patterns of Development, Chain Reactions.
business Model
generation: a
Handbook for
Visionaries, game
changers, and
challengers
Alexander Osterwalder and
Yves Pigneur
978-0-470-87641-1 288pp Paperback 2010
Disruptive new business models for winning in changing markets are
the critical need of our generation. Business Model Generation is for those
ready to abandon outmoded thinking and embrace new, innovative
models of value creation. It offers you powerful, simple, tested tools for
understanding, designing, reworking, and implementing new business
models. Business Model Generation teaches the practical innovation tech-
niques used today by leading companies worldwide to help readers learn
how to systematically understand, design, and implement a new business
modelor analyze and renovate an old one.
TABLE OF CONTENTS
The book is divided into five sections: 1 The Business Model Canvas, a tool
for describing, analyzing, and designing business models, 2 Business Model
Patterns, based on concepts from leading business thinkers, 3 Techniques to help
you design business models, 4 Re-interpreting strategy through the business
model lens, and 5 A generic process to help you design innovative business
models, tying together all the concepts, techniques, and tools in Business Model
Generation. The last section offers an outlook on five business model topics for
future exploration. Finally, the afterword provides a peek into the making of
Business Model Generation.
www.wiley.com/go/mbacatalogue
14 innoVation

growth champions:
the battle for sustained
innovation leadership
The Growth Agenda
978-1-119-95413-2 344pp
Paperback 2012
Growth Champions looks at 20 leading
global organizations and identifies the
key elements that drive their success.
These growth champions include such
companies as PepsiCo, Apple, Rolls
Royce, Google, Audi, and P&G. While
many share some common traits, they all take different paths to growth
using different formulas to achieve it. Here, readers will learn how they
formulate and execute strategies, motivate and engage people, build a
growth culture, and develop and use distinctive competencies to stay
ahead of the pack.
TABLE OF CONTENTS
PART I THE GROWTH AGENDA: THE CHANGING DYNAMICS OF
INNOVATION
1 Why Growth? The Economists Perspective
2 Alternative Strategic Approaches to Growth
3 Drivers of Change
4 New Approaches to Growth
PART II THE GROWTH CHAMPIONS
5 Nestl and PepsiCo Changing food and drink for the better
6 Audi and Samsung Electronics Design as the growth driver
7 Reckitt Benckiser and Procter & Gamble Making the most of insight
8 Starwood Hotels and Inditex Delivering a unique customer experience
9 Amazon and Google Expertly using data to get ever closer
to customers
10 Narayana Hrudayalaya and Novo Nordisk Reinventing healthcare
11 Rolls-Royce and ARM Technology partnerships for growth
12 BASF and Shell Growth in a resource-constrained world
13 Tata and Bharti Leapfrogging from India
14 LEGO and Apple Bringing magic to the everyday
PART III THE GROWTH CHALLENGE: LESSONS FOR THE FUTURE
15 Key Characteristics
16 Further Common Traits
17 Future Challenges
18 The Growth Agenda The Essential Implications
neW eDition
innovation governance:
How top Management
organizes and Mobilizes for
innovation
Jean-Philippe Deschamps IMD and
Beebe Nelson
978-1-118-58864-2 376pp Hardcover 2014
Innovation governance is a hot topic in the
business world. In a fast-paced business en-
vironment, the ability of corporate leaders
to build purpose, direction, and focus for
innovation is more important than ever. In
this book, the authors provide a framework for encouraging and focusing
innovation by explaining what innovation governance is, the various mod-
els for governance and their advantages and disadvantages, how to assess
and improve governance practices, and behavioural tactics for maximising
the effectiveness of governance. It offers guidance for everyone from the
boardroom through senior management, illustrating effective governance
models with real case studies from a range of companies in the United
States, Europe, and Asia.
CONTENTS
PART I: ADDRESSING THE INNOVATION GOVERNANCE CHALLENGE
Chapter 1: What Is Innovation Governance?
Chapter 2: Governing Innovation in Practice: The Role of the Board of Directors;
Chapter 3: Governing Innovation in Practice: The Role of the Top Management
Team
PART II: CHOOSING BETWEEN ALTERNATIVE GOVERNANCE MODELS
Chapter 4: Why Focus on Innovation Governance Models?
Chapter 5: Innovation Governance Models
Chapter 6: Which Models Seem to Work and Why?
PART III: LEARNING FROM THE FIELD
Chapter 7: Leading from the Top
Example 1: IBMs Innovation Governance Model: A Succession of CEOs Oversees
Continuous Transformation
Chapter 8: Leading from the Top
Example 2: Cornings Innovation Governance Model: Two Executive Councils
Execute Hands-on Governance
Chapter 9: Appointing Individual Champions
Example 1: Nestls Innovation Governance Model: CTO in Partnership with
Business Heads
Chapter 10: Appointing Individual Champions
Example 2: DSMs Innovation Governance Model: The Entrepreneurial CIO
Chapter 11: Setting up a Collective Governance System
Example: Tetra Paks Innovation Governance Model: High-Level Cross-Functional
Steering Groups
PART IV: DESIGNING YOUR OWN GOVERNANCE SYSTEM AND MAKING IT
WORK
Chapter 12: Getting Started How Michelin Has Rethought its Governance Model
Chapter 13: Recognizing the Imperatives for an Effective Governance System
Chapter 14: Aligning Individual and Collective Innovation Leadership

also aVailable

innovation leaders: How senior

executives stimulate, steer and
sustain innovation
Jean-Philippe Deschamps
978-0-470-51524-2 456 pages
Hardcover April 2008

MBA Catalogue 2014

 finance 15

neW eDition coMing noV 2014

financial economics
Dr. Frank J. Fabozzi, Edwin H. Neave, applied corporate finance,
and Guofu Zhou third edition
APPLIED
978-0-470-59620-3 652pp Hardcover 2011
CORPORATE
Aswath Damodaran
Introduction to Financial Economics FINANCE 3RD
EDITION 978-0-470-38464-0 752pp Paperback 2010
presents an introduction to basic financial A S W A T H
Unlike other books in the field, Applied
D A M O D A R A N

Financial ideas through a strong grounding in Corporate Finance provides finance

Economics microeconomic theory. This calculus based
.ZIVS2.IJWbbQd-L_QV06MI^Md/]WN]BPW] professionals with practical and succinct
text explores the theoretical framework advice on how to do corporate finance
for analyzing the decisions by individuals rather than debate theory. The Third Edition
and managers of firms, an area which is common to both the financial updates the three case studies integrated throughout the book to reflect the
economics and microeconomics. It also explores the interplay of these latest information.
decisions on the prices of financial assets.

Multinational finance: foundations of banking Risk:

evaluating opportunities, FOUNDATIONS an overview of banking,
costs, and Risks of OF BANKING RISK banking Risks, and Risk-
operations, fifth edition based banking Regulation
Kirt C. Butler GARP (Global Association of
Risk Professionals)
978-1-1182-7012-7 681pp Paperback AN OVERVIEW OF BANKING, BANKING RISKS
AND RISK-BASED BANKING REGULATION

October 2012 RICHARD APOSTOLIK

978-0-470-44219-7 264pp Paperback 2009
CHRISTOPHER DONOHUE

Multinational Finance, Fifth Edition assumes

PETER WENT
GARPsFoundations of Banking Risk and
the viewpoint of the financial manager of a Regulation introducesrisk professionals to the
multinational corporation with investment advanced components and terminology in
or financial operations in more than one banking risk and regulation globally.It helps them develop an understand-
country. This book provides a framework ing of the methods for the measurement and management of credit risk and
for evaluating the many opportunities, costs, and risks of multinational operational risk, and the regulation of minimum capital requirements. The
operations in a manner that allows readers to see beyond the math and book is GARPsrequired text used by risk professionals looking to obtain
terminology surrounding this field to realize the general principles of their International Certification in Banking Risk and Regulation.
multinational financial management.
If youre looking for the best way to gain a firm understanding of multina- TABLE OF CONTENTS:

tional finance, look no further than the fifth edition of this classic text. CHAPTER 1: Functions and Forms of Banking. CHAPTER 2: Managing Banks.
CHAPTER 3: Banking Regulation. CHAPTER 4: Credit Risk. CHAPTER 5: The Credit
Process and Credit Risk Management. CHAPTER 6: Market Risk. CHAPTER 7: Op-
erational Risk. CHAPTER 8: Regulatory Capital and Supervision Under Basel II.

neW eDition coMing aug 2014

corporate finance: theory

and Practice, third edition corporate finance
EUROPEAN EDITION

Pascal Quiry, Yann Le Fur, CORPORATE Peter Moles, Robert Parrino

Antonio Salvi, Maurizio Dallochio,
and Pierre Vernimmen
978-1-1199-7558-8 1024pp Hardcover 2011
Corporate Finance: Theory and Practice
covers the theory and practice of Corporate
Finance from a truly European perspective.
The Third Edition shows how to use
financial theory to solve practical problems and is written for students
of corporate finance and financial analysis and practising corporate
financiers.
Includes end of chapter summaries, Q&As, case studies and supporting
website www.vernimmen.com.
and David S. Kidwell
FINANCE
978-0-470-68370-5 970pp Paperback 2011
Adopting a modular format, Corporate
Finance helps students develop the intuition
and analytical skills necessary to effectively
apply financial tools in real-world decision-
PETER MOLES,
ROBERT PARRINO,
making situations. The authors provide a
DAVID KIDWELL
fully integrated framework for understand-
ing how value creation relates to all aspects
of corporate finance; whether it be evaluating an investment opportunity,
determining the appropriate financing for a business, or managing work-
ing capital. This unique and integrated framework also provides robust
coverage of problem solving and decision-making skills.

www.wiley.com/go/mbacatalogue
16 finance
economics of banking,
3rd edition
Economics Kent Matthews and John Thompson
of Banking 978-1-118-63920-7 320pp Paperback 2014
Economics of Banking is aimed at MBA
students taking courses in banking. The text
K E n t M at t h E w s focuses on banking trends and operations
and in a microeconomic context, incorporating
John thoMpson theoretical material with practical aspects of
banking.
TABLE OF CONTENTS:
Chapter 1 Trends in Domestic and International Banking. Chapter 2 Financial
Intermediation: The Impact of the Capital Market. Chapter 3 Banks and Financial
Intermediation. Chapter 4 Banking Typology. Chapter 5 International Banking
Chapter 6 The Theory of the Banking Firm. Chapter 7 Models of Banking Behav-
iour. Chapter 8 Credit Rationing. Chapter 9 Securitization. Chapter 10 Banking
Efficiency and the Structure of Banking. Chapter 11 Banking Competition
Chapter 12 Bank Regulation. Chapter 13 Risk Management. Chapter 14 The
Macroeconomics of Banking
corporate Risk Management,
second edition
Tony Merna, Faisal F. Al-Thani
978-0-470-51833-5 440pp Hardcover 2008
Fully updated from the first edition, this
book compares and contrasts tools and
techniques used in risk management, show-
ing readers how to implement a generic
risk management mechanism. Including
up-to-date guidance on new regulations in
corporate governance, including updates on
the Turnbull and Sarbanes Oxley acts, the
Higgs report and European legislation, the book presents a fully updated
and expanded model framework for analysing risk at corporate, strategic
business and project levels.
behavioral finance: investors,
corporations, and Markets
H. Kent Baker and John R. Nofsinger
978-0-470-49911-5 757pp Hardcover 2010
This reliable resource provides a
comprehensive view of behavioral finance
and its psychological foundations, as well
as its applications to finance. Comprising
contributed chapters written by distinguished
authors from some of the most influential
firms and universities in the world,
Behavioral Finance provides a synthesis of
the most essential elements of this discipline, including psychological
concepts and behavioral biases, the behavioral aspects of asset pricing,
asset allocation, and market prices, as well as investor behavior, corporate
managerial behavior, and social influences.
MBA Catalogue 2014
investment banking,
university 2nd edition
Valuation, Leveraged Buyouts,
and Mergers & Acquisitions
Joshua Rosenbaum & Joshua Pearl
9781118472200 496pp Paperback 2013
The No. 1 Guide to Investment Banking
and Valuation Methods
A perfect guide for those seeking to learn
the fundamentals of valuation, M&A,
and corporate finance used in investment
banking and professional investing. It provides students with an
invaluable education as well as a much-needed edge for gaining entry to
the ultra-competitive world of professional finance.
With the new fully revised edition, the authors have added the most
comprehensive, rigorous set of intuition-building and problem-solving
ancillaries anywhere, all of which promised to become essential,
knowledge enhancing tools for professionals, and professors and students.
This University Edition also includes access to an instructors companion
site: www.wiley.com/go/investmentbanking2e
investment banking
Workbook
9781118456118 272pp Paperback 2013
The ideal complement to Investment
Banking, University Second Edition
enabling you to truly master and refine
the core skills at the centre of the world of
finance. This comprehensive study guide
provides an invaluable opportunity to
explore your understanding of the strategies
and techniques covered in the main text
before putting them to work in real-world
situations. The Workbook parallels the main book chapter by chapter,
and contains over 400 problem-solving exercises and multiple-choice
questions.
investment banking focus
notes
9781118586082 272pp
Paperback 2013
Investment Banking Focus Notes provides
a comprehensive, yet streamlined,
review of the basic skills and concepts discussed in Investment Banking,
University 2nd Edition. The focus notes are designed for use both as a
companion to the book, as well as on a standalone basis. Investment
Banking focuses on the primary valuation methodologies currently used
on Wall Streetnamely, comparable companies analysis, precedent
transactions analysis, DCF analysis, and LBO analysisas well as detailed
M&A analysis from both a sell-side and buy-side perspective. Focus Notes
seeks to help solidify knowledge of these core financial topics as true
mastery must be tested, honed, and retested over time. It is the ultimate
self-help tool for students, job seekers, and existing finance professionals,
as well as in formal classroom and training settings.

applied Mergers and
acquisitions, university
edition
Robert F. Bruner and Joseph R. Perella
9780471395348 1056pp Paperback 2004
Why do so many M&A transactions fail?
And what drives the success of those deals
that are consummated? Robert Bruner
explains that M&A can be understood as a
response by managers to forces of turbulence
in their environment. Despite the material
failure rates of mergers and acquisitions,
those pulling the trigger on key strategic decisions can make them work if
they spend great care and rigor in the development of their M&A deals.
By addressing the key factors of M&A success and failure, Applied Mergers
and Acquisitions can help readers do this. Written by one of the foremost
thinkers and educators in the field, this invaluable resource teaches readers
the art and science of M&A valuation, deal negotiation, and bargain-
ing, and provides a framework for considering trade-offs in an effort to
optimize the value of any M&A deal.
finance 17
credit Risk Measurement
in and out of the financial
Credit Risk crisis: new approaches
Measurement to Value at Risk and other
Paradigms, third edition
In and Out of the
Financial Crisis
New Approaches to Value at Risk and Other Paradigms
Dr. Anthony Saunders and
Dr. Linda Allen
THIRD EDITION
978-0-470-47834-9 380pp Hardcover 2010
Credit Risk Management In and Out of the
Financial Crisis dissects the 2007-2008
ANTHONY SAUNDERS
LINDA ALLEN Credit Crisis and provide solutions for
professionals looking to better manage risk
through modeling and new technology. The book is completely updated
to reflect new regulation stemming from the crisis. The authors provide
everything from the implications of new regulation to how the new rules
will change everyday activity in the finance industry.
FIFTH EDITION
Mergers, acquisitions, and
corporate Restructurings,
fifth edition
MERGERS, Dr. Patrick A. Gaughan
ACQUISITIONS, 978-0-470-56196-6 672pp Hardcover 2010
AND
Mergers, Acquisitions, and Corporate
CORPORATE Restructurings, Fifth Edition carefully
RESTRUCTURINGS analyzes the strategies and motives that
inspire M&As, the laws and rules that
PAT R I C K A . G A U G H A N govern the field, as well as the offensive and
defensive techniques of hostile acquisitions.
www.wiley.com/go/mbacatalogue
18 finance

neW eDition coMing aug 2015 neW eDition coMing sePt 2015
C O M P A N I O N T O T H E #1 B E S T S E L L I N G G U I D E T O
T H E #1 B E S T S E L L I N G G U I D E T O

Valuation: Measuring and Valuation Workbook: step-by-

C O R P O R A T E VA L U A T I O N
C O R P O R A T E VA L U A T I O N
Fully Rev
ised

Managing the Value of step exercises and tests to

with New
Content and
Feature s

companies, university Help You Master Valuation,

VALUAT I ON edition, fifth edition VALUAT I O N fifth edition
U N I V E RSIT Y E D ITIO N
McKinsey & Company Inc., Tim Koller, WO R K B OO K
McKinsey & Company Inc., Tim Koller,
Mea suring and Ma na ging the
Va l u e of C o m p a n i e s
Marc Goedhart, and David Wessels Step-by-Step Exercises
a n d Te s t s t o H e l p
Marc Goedhart, David Wessels and
and
Updated
Rev ised 978-0-470-42470-4 847pp Paperback 2010 Yo u M a s t e r Va l u a t i o n Erik Benrud
New Insig with
Business hts into
Strategy
and Inve
Behavior
stor
978-0-470-42464-3 264pp Paperback 2011
University Edition of Valuation, offers students
T I M K O L L E R M A R C G O E D H A R T D AV I D W E S S E L S T I M K O L L E R M A R C G O E D H A R T D AV I D W E S S E L S E R I K B E N R U D

McK I NSE Y & C OM PA N Y and professors the most comprehensive The Workbook to Valuation, complements the
McK I NSE Y & C OM PA N Y

university edition the series has seen yet. In comprehensive knowledge found in the cloth
addition to all of the revisions of the cloth edition, the university edition edition. Along with a complete answer key,
will include end of chapter questions. the Fifth Edition also covers such essentials as what drives value creation,
value metrics, M&A and joint ventures, valuation frameworks, how to
TABLE OF CONTENTS: analyze historical information, estimating the cost of capital and continu-
PART I: FOUNDATIONS OF VALUE. CHAPTER 1: WhyValueValue? CHAPTER 2: ing value, forecasting performance, and calculating results.
Fundamental Principles of Value Creation. CHAPTER 3: The Expectations Treadmill.
CHAPTER 4: Return on Invested Capital. CHAPTER 5: Growth. PART II: TWO CORE BRIEF TABLE OF CONTENTS:
VALUATION TECHNIQUES. CHAPTER 6: Frameworks for Valuation. CHAPTER 7: PART I: QUESTIONS. PART II: ANSWERS.
Reorganizing the Financial Statements. CHAPTER 8: Analyzing Performance and
Competitive Position. CHAPTER 9: Forecasting Performance. CHAPTER 10: Estimat-
ing Continuing Value. CHAPTER 11: Estimating the Cost of Capital. CHAPTER 12:
Moving from Enterprise Value to Value per Share. CHAPTER 13: Calculating and
Interpreting Results. CHAPTER 14: Using Multiples to Triangulate Results. PART III:
Damodaran on Valuation,
INTRINSIC VALUE AND THE STOCK MARKET. CHAPTER 15: Market Value Tracks
Return on Invested Capital and Growth. CHAPTER 16: Markets Value Substance,
second edition
Not Form. CHAPTER 17: Emotions and Mispricing in the Market. CHAPTER 18: Security Analysis for
Investors and Managers in Efficient Markets. PART IV: MANAGING FOR VALUE.
Investment and Corporate
CHAPTER 19: Corporate Portfolio Strategy. CHAPTER 20: Performance Manage-
ment. CHAPTER 21: Mergers and Acquisitions. CHAPTER 22: Creating Value
Finance
through Divestitures. CHAPTER 23: Capital Structure. CHAPTER 24: Investor Aswath Damodaran
Communications. PART V: ADVANCED VALUATION ISSUES. CHAPTER 25:
9780471751212 696pp Hardback 2006
Taxes. CHAPTER 26: Nonoperating Expenses, One-Time Charges, Reserves, and
Provisions. CHAPTER 27: Leases, Pen sions, and Other Obligations. CHAPTER In todays no-room-for-error business
28: Capitalized Expenses. CHAPTER 29: Inflation. CHAPTER 30: Foreign Currency. environment, the ability to accurately value
CHAPTER 31: Case Study: Heineken. PART VI: SPECIAL SITUATIONS. CHAPTER a companys assetsboth tangible and
32: Valuing Flexibility. CHAPTER 33: Valuation in Emerging Markets. CHAPTER
intangibleis essential for a wide variety
34: Valuing High-Growth Companies. CHAPTER 35: Valuing Cyclical Companies.
of professionals, whether they are inside or
CHAPTER 36: Valuing Banks. Appendix A: Economic Profit and the Key Value Driver
Formula. Appendix B: Discounted Economic Profit Equals Discounted Free Cash
outside that company. Damodaran on Valuation looks at valuation from
Flow. Appendix C: Derivation of Free Cash Flow,Weighted Average Cost of Capital, the viewpoint of both the internal corporate strategist and the external
and Adjusted Present Value. Appendix D: Levering and Unlevering the Cost of portfolio manager, addressing issues related to models and techniques
Equity. Appendix E: Leverage and the Price-to-Earnings Multiple. for valuing a business and, just as important, explaining their application
in either the operation or acquisition of that business. Damodaran on
Valuation explores all aspects of valuation, from the fundamentals of
estimating cash flows and discount rates to the principles underlying the
use of multiples. In addition, the book addresses what are often left as
loose ends in valuationthe value of control and synergy; how best to
deal with cash, non-operating assets, and employee stock options when
valuing a company; and the consequences of illiquidity, distress, and lack
of transparency for asset value. Whether you are a manager looking to
maximize a companys value or an investor looking to beat the market,
Damodaran on Valuation will give you the detailed, logical, and sensible
answers you need to arrive at an accurate valuation.

MBA Catalogue 2014


analysis of financial time
series, third edition
Ruey S. Tsay
978-0-470-41435-4 677pp Hardcover 2010
Analysis of Financial Time Series provides a
broad, mature, and systematic introduction
to current financial econometric models and
their applications to modeling and predic-
tion of financial time series data. The Third
Edition utilizes real-world examples and real
financial data throughout the book to apply
the models and methods described. The
author begins with basic characteristics of
financial time series data before covering three main topics: analysis and
application of univariate financial time series; the return series of multiple
assets; and Bayesian inference in finance methods.
TABLE OF CONTENTS:
CHAPTER 1: Financial Time Series and Their Characteristics. CHAPTER 2: Linear
Time Series Analysis and Its Applications. CHAPTER 3: Conditional Heterosce-
dastic Models. CHAPTER 4: Nonlinear Models and Their Applications. CHAP-
TER 5: High-Frequency Data Analysis and Market Microstructure. CHAPTER 6:
Continuous-Time Models and Their Applications. CHAPTER 7: Extreme Values,
Quantiles, and Value at Risk. CHAPTER 8: Multivariate Time Series Analysis and
Its Applications. CHAPTER 9: Principal Component Analysis and Factor Models.
CHAPTER 10: Multivariate Volatility Models and Their Applications. CHAPTER 11:
State-Space Models and Kalman Filter. CHAPTER 12: Markov Chain Monte Carlo
Methods with Applications.
investment ethics
INVESTMENT
E Sarah Peck
978-0-470-43453-6 304pp Paperback 2010
Sarah W. Pecks Investment Ethics is an ap-
plied and uniquely focused textbook that
provides students with the tools, examples,
and exercises they need to understand
ethical concepts and consequences in the
S A R A H practice of finance; especially regarding
P E C K
investments. This text serves not only as a
key tool in the classroom, but also a longstanding guide for examining the
ethical practices of companies and organizations.
finance 19
EIGHTH EDITION
Modern Portfolio theory
and investment analysis,
eighth edition
Edwin Elton
Modern Portfolio Theory
978-0-470-50584-7 752pp Paperback 2010
and Investment Analysis
A comprehensive guide to asset allocation,
portfolio optimization, asset pricing models,
and securities analysis, with an emphasis
|
Edwin J. Elton
on practical, empirical methodology and
Martin J. Grube
|
Stephen J. Brown
technique. The 8th edition of Modern
William N. Goetzmann
International Student Version
Portfolio Theory has been updated with
new developments in behavioral finance
and choice theory, recent results in asset pricing models, new research on
hedge funds and mutual funds, and novel approaches to optimization
including the liability framework and simulation methods for investment
decision making and risk analysis. .
financial Risk Manager
Handbook + test bank: fRM
Part i / Part ii, sixth edition
Philippe Jorion
978-0-470-90401-5 800pp Hardcover 2011
The core reference text for those tak-
ing GARPs FRM Exam and other risk
professionals looking to stay current on best
practices in risk management, Financial Risk
Manager Handbook is filled with in-depth
insights and practical advice. Presented in a
clear and consistent fashion, this completely updated Sixth Edition mir-
rors recent updates to the new two-level Financial Risk Manager (FRM)
exam, and is fully supported by GARP as the trusted way to prepare for
the rigorous and renowned FRM certification.
BRIEF TABLE OF CONTENTS:
PART I: FOUNDATIONS OF RISK MANAGEMENT. II: QUANTITATIVE ANALY-
SIS. PART III: FINANCIAL MARKETS AND PRODUCTS. PART IV: VALUATION
AND RISK MODELS. PART V: MARKET RISK MANAGEMENT. PART VI: CREDIT
RISK MANAGEMENT. PART VII: OPERATIONAL AND INTEGRATED RISK MAN-
AGEMENT. PART VIII: INVESTMENT RISK MANAGEMENT.
www.wiley.com/go/mbacatalogue
20 finance

fundamentals of actuarial introduction to Private

Fundamentals
of Actuarial
Mathematics
Second Edition
An ideal text for students planning
S. David Promislow
for a professional career as actuaries,
Fundamentals of Actuarial Mathematics
provides a comprehensive introduction
to actuarial mathematics, covering both
deterministic and stochastic models of life
contingencies, as well as more advanced
topics such as risk theory, credibility theory
and multi-state models. The Second Edition
includes additional material on credibility theory, continuous time
multi-state models, more complex types of contingent insurances, flexible
contracts such as universal life, the risk measures VaR and TVaR.
BRIEF TABLE OF CONTENTS:
PART I: THE DETERMINISTIC MODEL. PART II: THE STOCHASTIC MODEL.
PART III: RISK THEORY.
Mathematics, second edition equity, second edition
S. David Promislow Venture, Growth, LBO & Turn-
978-0-470-68411-5 466pp Hardcover 2011 Around Capital
Cyril Demaria
9781118571927 408pp Hardback 2013
Introduction to Private Equity, Second
Edition covers the private equity industry
as a whole, putting its recent developments
(such as secondary markets, crowdfunding,
venture capital in emerging markets)
into perspective. The book covers its
organization, governance and function, then details the various segments
within the industry, including Leveraged Buy-Outs, Venture Capital,
Mezzanine Financing, Growth Capital, Distressed Debt, Turn-Around
Capital, Funds of Funds and beyond. Finally, it offers a framework to
anticipate and understand its future developments. This book provides a
balanced perspective on the corporate governance challenges affecting the
industry and draws perspectives on the evolution of the sector, following
a major crisis.

interest Rate Markets: Private equity as an asset

S I D D H A R T H A J H A
a Practical approach to class, second edition
fixed income Guy Fraser-Sampson
INTEREST R ATE Siddhartha Jha 9780470661383 280pp Hardback 2010
MARKETS 978-0-470-93220-9 368pp Hardcover 2011
Guy Fraser-Sampson draws upon more than
A

Interest Rate Markets helps students to

PR ACTICA L A PPROACH
TO FIXED INCOME
twenty years of experience of the private
understand the structural nature of the rates equity industry to provide a practical guide
markets and to develop a framework for to mastering the intricacies of this highly
thinking about these markets intuitively, specialist asset class. Aimed equally at
rather than focusing on mathematical mod- investors, professionals and business school
els. The book discusses the typical quantita-
Features a companion website with
+ WEBSITE
students, it starts with such fundamental
step-by-step calculations of the trading strategies described in the book

tive tools used to analyze rates markets such questions as what is private equity? and
as regression, looks at the range of fixed progresses to detailed consideration of
income markets on the cash side, analyzes interest rate movements, and different types of private equity activity such as venture capital and
delves into derivatives side of the business. buyout. In short, readers will find that this new edition takes their
understanding of the asset class to new heights.
TABLE OF CONTENTS:

CHAPTER 1: Tools of the Trade. CHAPTER 2: Introduction to Bonds. CHAPTER 3:

Overview of Fixed Income Markets. CHAPTER 4: Introduction to Futures Markets.
CHAPTER 5: Introduction to Swaps. CHAPTER 6: Understanding Drivers of Interest
Rates. CHAPTER 7: Carry and Relative Value Trades. CHAPTER 8: Hedging Risks in
Interest Rate Products. CHAPTER 9: Trading Swap Spreads. CHAPTER 10: Interest
Rate Options and Trading Volatility. CHAPTER 11: Treasury futures basis and rolls.
CHAPTER 12: Conditional Trades.

MBA Catalogue 2014


fixed-income securities:
Valuation, Risk Management
and Portfolio strategies
Lionel Martellini, Philippe Priaulet and
Stphane Priaulet
978-0-470-85277-4 662pp Paperback 2003
The text offers an accessible and detailed ac-
count of interest rates and risk management
in bond markets. It develops insights into
different bond portfolio strategies, and illus-
trates how various types of derivative securi-
ties can be used to shift the risks associated
with investing in fixed-income securities. It
also provides extensive coverage on all sectors of the bond market, and the
techniques for valuing bonds.
University
fixed income securities:
Edition tools for todays Markets,
third edition, university
Fixed Income edition
Securities
Bruce Tuckman, PhD and Angel Serrat,
PhD
978-0-470-90403-9 634pp Paperback 2011
Tools for Todays Markets
978-0-470-89169-8 620pp Hardcover 2011
THIRD EDITION
Fixed Income Securities, Third Edition is full
of examples, applications, and case studies.
BRUCE TUCKMAN Practically every quantitative concept is
ANGEL SERRAT
illustrated through real market data. This
practice-oriented approach makes the book
particularly useful for the working professional. This University Edi-
tion includes problems which students can use to test and enhance their
understanding
of the text.
TABLE OF CONTENTS:
PART I: THE RELATIVE PRICING OF SECURITIES WITH FIXED CASH FLOWS.
CHAPTER 1: Prices, Discount Factors, and Arbitrage. CHAPTER 2: Spot, Forward,
and Par Rates. CHAPTER 3: Returns, Spreads, and Yields. PART II: MEASURES
OF INTEREST RATE RISK AND HEDGING. CHAPTER 4: One-Factor Risk Metrics
and Hedges. CHAPTER 5: Multi-Factor Risk Metrics and Hedges. CHAPTER 6:
Empirical Approaches to Risk Metrics and Hedging. PART III: TERM STRUCTURE
MODELS. CHAPTER 7: The Science of Term Structure Models. CHAPTER 8: The
Evolution of Short Rates and the Shape of the Term Structure. CHAPTER 9: The
Art of Term Structure Models: Drift . CHAPTER 10: The Art of Term Structure Mod-
els: Volatility and Distribution. CHAPTER 11: The Gauss+ and LIBOR Market Mod-
els. PART IV: SELECTED SECURITIES AND TOPICS. CHAPTER 12: Repurchase
Agreements and Financing. CHAPTER 13: Forwards and Futures: Preliminaries.
CHAPTER 14: Note and Bond Futures. CHAPTER 15: Short-Term Rates and Their
Derivatives. CHAPTER 16: Swaps. CHAPTER 17: Arbitrage with Financing and
Two-Curve Discounting. CHAPTER 18: Fixed Income Options. CHAPTER 19: Cor-
porate Bonds and Credit Default Swaps. CHAPTER 20: Mortgages and Mortgage-
Backed Securities. CHAPTER 21: Curve Construction.
finance 21
an introduction to equity
Derivatives, second edition
Theory and Practice
Sebastien Bossu and Philippe
Henrotte
9781119961857 248pp Hardback
10 Apr 2012
An Introduction to Equity Derivatives is the
updated and expanded second edition of
the popular Finance and Derivatives: Theory
and Practice. Designed for new practitioners,
investors and students, the content covers all
of the fundamentals of quantitative finance clearly and concisely. Each
chapter of the book includes numerous illustrations and exercises accom-
panied by the relevant financial theory, covering key topics such as present
value, arbitrage pricing, portfolio theory, derivatives pricing, delta-hedg-
ing and the Black-Scholes model. Each topic is introduced to the reader
in a succinct and consistent style that makes the complex subject matter
accessible for those who have no financial background. Written by the
internationally respected author team of Sbastien Bossu and Philippe
Henrotte, An Introduction to Equity Derivatives is an excellent resource for
finance professionals and investors looking to acquire an understanding of
financial derivatives theory and practice.
futures, options and
swaps, fifth edition
Robert Kolb and James A. Overdahl
9781405150491 840pp Hardback 2007
Written in an accessible, non-technical
style, Futures, Options, and Swaps is the
most comprehensive text on derivatives
markets available. As the only book to
utilize such a reader-friendly, instructive
approach, students will find the material
readily comprehensible without a
professors guidance, thereby freeing
instructors to cover only the vital topics, or to teach a more technical
course. This fifth edition has been extensively revised to address the most
recent developments in this rapidly evolving field. An accompanying
website can be found online at www.blackwellpublishing.com/kolb,
containing the OPTION! programme that allows the user to compute
virtually every option and swap value discussed in this book, as well as
many of the relationships among different option prices. The website also
includes more than 80 exercises designed to enhance the understanding of
option pricing principles and applications.
www.wiley.com/go/mbacatalogue
22 finance
Derivatives Demystified,
second edition
A Step-by-Step Guide to
Forwards, Futures, Swaps and
Options
Andrew M. Chisholm
9780470749371 288pp Hardback
16 Jul 2010
Derivatives Demystified provides a step-by-
step guide to the subject, enabling the reader
to have a solid, working understanding of
key derivative products. This new edition
is fully revised to reflect the many changes the derivatives markets have
seen over the last three years. New material will include a comprehensive
history of derivatives, leading up to their use and abuse in the current
credit crisis. It will also feature new chapters on regulation and control
of derivatives, commodity derivatives, credit derivatives and structured
products and new derivative markets including inflation linked and
insurance linked products.
understanding financial
Management
A Practical Guide
H. Kent Baker and Gary Powell
9780631231004 504pp Paperback 2005
Designed for those who want to gain
an understanding of the fundamental
concepts and techniques used in financial
management. Bridging the gap between
financial theory and practice, the authors
present fundamental concepts in an
intuitive and nontechnical way, and provide
numerous practical financial tips to readers. The focus is on current
practice, using results from recent surveys to show the most popular
techniques and approaches used by financial managers today. A range of
instructors resources are available at the accompanying website.
Visit www.blackwellpublishing.com/baker for full details.
MBA Catalogue 2014
the trade lifecycle: behind
the scenes of the trading
Process
Robert P. Baker
978-0-470-68591-4 320pp Hardcover 2010
The Trade Lifecycle: Behind the Scenes
of the Trading Process is a guide to the
trade lifecycle and it inherent risks and
weaknesses. The book dissects a trade into
its component parts, tracking it from pre-
conception to maturity, and examines how
the trade affects each business function of a
financial institution. As well as illustrating
each part of the trade process it highlights the legal, operational, liquidity,
credit and market risks to which the trade is exposed. Readers will benefit
from a full understanding of all parts of the trade process, including
derivative and credit derivative trades and will also see, with examples
where appropriate, how the mismanagement of these risks led to the
recent financial crisis.
3 rd
investment Valuation:
Edition
tools and techniques for
Determining the Value of any
asset, university edition,
INVESTMENT third edition
VALUATION Aswath Damodaran
Tools and Techniques for Determining
978-1-118-13073-5 992pp Paperback 2012
the Value of Any Asset 978-1-118-01152-2 992pp Hardcover 2012
This indispensable guide is a must read
ASWATH for students wishing to gain a better
DAMODARAN understanding of investment valuation
and its methods. Investment Valuation
comprehensively introduces students and investment professionals to the
range of valuation models available and how to chose the right model for
any given asset valuation scenario.
TABLE OF CONTENTS:
CHAPTER 1: Introduction to Valuation. CHAPTER 2: Approaches to Valuation.
CHAPTER 3: Understanding Financial Statements. CHAPTER 4: The Basics of Risk.
CHAPTER 5: Option Pricing Theory and Models. CHAPTER 6: Market EfficiencyDef-
inition, Tests, and Evidence. CHAPTER 7: Riskless Rates and Risk Premiums. CHAPTER
8: Estimating Risk Parameters and Costs of Financing. CHAPTER 9: Measuring Earn-
ings. CHAPTER 10: From Earnings to Cash Flows. CHAPTER 11: Estimating Growth.
CHAPTER 12: Closure in Valuation: Estimating Terminal Value. CHAPTER 13: Dividend
Discount Models. CHAPTER 14: Free Cash Flow to Equity Discount Models. CHAP-
TER 15: Firm Valuation: Cost of Capital and Adjusted Present Value Approaches.
CHAPTER 16: Estimating Equity Value per Share. CHAPTER 17: Fundamental Princi-
ples of Relative Valuation. CHAPTER 18: Earnings Multiples. CHAPTER 19: Book Value
Multiples. CHAPTER 20: Revenue Multiples and Sector-Specific Multiples. CHAPTER
21: Valuing Financial Service Firms. CHAPTER 22: Valuing Firms with Negative or
Abnormal Earnings. CHAPTER 23: Valuing Young or Start-Up Firms. CHAPTER 24:
Valuing Private Firms. CHAPTER 25: Aquisitions and Takeovers. CHAPTER 26: Valuing
Real Estate. CHAPTER 27: Valuing Other Assets. CHAPTER 28: The Option to Delay
and Valuation Implications. CHAPTER 29: The Options to Expand and to Abandon:
Valuation Implications. CHAPTER 30: Valuing Equity in Distressed Firms. CHAPTER
31: Value Enhancement: A Discounted Cash Flow Valuation Framework. CHAPTER 32:
Value Enhancement: Economic Value Added, Cash Flow Return on Investment, and
Other Tools. CHAPTER 33: Probabilistic Approaches in Valuation: Scenario Analysis,
Decision Trees, and Simulations. CHAPTER 34: Overview and Conclusion.
 finance 23

Risk Management and the Principles of banking

financial institutions, + Web Moorad Choudhry
Risk site, third edition
978-0-470-82521-1 350pp Hardcover 2012

Management John Hull

The ultimate guide for bank senior
and Financial
978-1-118-26903-9 664pp Paperback 2012
management, graduates and post- graduate
A practical resource for financial professionals students in banking & finance, The Principles
Institutions
Third Edition
and students alike, Risk Management and Finan-
cial Institutions explains all aspects of financial
of Banking shows how to survive and thrive
throughout the business cycle. Explaining
+ WEBSITE
risk as well as the way financial institutions are the keys to success for all banks that bankers
regulated, to help readers better understand need to follow during good times in order
JOH N C. H U L L financial markets and potential dangers. Fully to be prepared for the bad, this valuable
revised and updated, this Third Edition features resource provides in-depth technical analysis
coverage of Basel 2.5, Basel III and Dodd-Frank as well as expanded Parts on of exactly what constitutes good banking practice.
counterparty credit risk, central clearing, and collateralization.

caia level i: an introduction caia level ii: advanced

to core topics in alternative core topics in alternative
CAlA LEVEL 1 investments, second edition investments, second edition
An Introduction to
Core Topics in
CAIA Association and Mark J. P. Anson CAIA Association
Alternative Investments
978-1-118-25096-9 896pp Hardcover 2012 978-1-1183-6975-3 716pp
Hardcover October 2012
The official study text for the Level I Char-
SECOND EDITION

tered Alternative Investment Analyst (CAIA) Written under the direction of the CAIA
exam, CAIA Level I contains all material Association, with insights from many
on alternative investments that a potential practicing and eminent professionals in this
Level I candidate would need to know as
Mark J. P. Anson field, CAIA Level II: Advanced Core Topics in
Alternative Investments, Second Edition con-
with Donald R. Chambers, Keith H. Black, and Hossein Kazemi
they prepare for the exam. The information
CAIA Knowledge Series

found here will help students build a solid tains virtually all the material on alternative
foundation in both traditional and alternative investment markets. investments a potential Level II candidate would need to know as they
prepare for the exama multifaceted assembly of questions and problem-
solving tasks. Since the tools and terms introduced in Level I provide the
basis for the second level of this program, the information found here will
continue to focus on the issues associated with the alternative investment
Eli Talmor Florin Vasvari
international Private equity arena, but in greater depth and in the context of risk management and
international Eli Talmor and Florin Vasvari asset allocation.

private 978-0-470-97170-3 764pp Hardcover 2011

equity Much more than a simple case book, how-

ever, International Private Equity provides
a valuable overview of the private equity
David Besanko | David Dranove | Mark Shanley | Scott Schaefer
economics of strategy,
industry and uses the studies to exemplify sixth edition
all stages of the deal process, and to illustrate David Besanko, David Dranove,
such key topics as investing in emerging Scott Schaefer, and Mark Shanley
markets; each chapter guides the reader with 978-1-118-31918-5 624pp Paperback 2013
an authoritative narrative on the topic treat-
Thesixth edition of Besankos Economics of
ed. Covering all the main aspects of the private equity model, the book ECONOMICS Strategy useseconomic theory to bring new
includes treatment of fund raising, fund structuring, fund performance of STRATEGY
measurement, private equity valuation, due diligence, modeling of lever- insights to popular topics in modern strategy.
Sixth Edition

aged buyout transactions, and harvesting of private equity investments. By presenting basic concepts of economic
International Student Version
theory with ideas in modern strategy litera-
ture, this book providesreaders with a logical
framework for understanding the strategic activities within a firm.

BRIEF TABLE OF CONTENTS:

PART 1: FIRM BOUNDARIES. PART 2: MARKET AND COMPETITIVE ANALYSIS.

PART 3: STRATEGIC POSITION AND DYNAMICS. PART 4: STRATEGIC POSI-
TION AND DYNAMICS.

www.wiley.com/go/mbacatalogue
24 finance

I N V EST M E N T S E R I ES
international financial statement analysis
(cfa institute investment series), second edition
INTERNATIONAL
FINANCIAL Thomas R. Robinson, Elaine Henry, Wendy L. Pirie, and Michael A. Broihahn
STATEMENT 978-0-470-91662-9 1040pp Hardcover 2012
ANALYSIS
S E C O N D E D I T I O N Fully updated with new standards and methods for a post crisis world, this Second Edition of International Financial Statement
Analysis covers the mechanics of the accounting process; the foundation for financial reporting; the differences and similarities
in income statements, balance sheets, and cash flow statements around the world; examines the implications for securities
valuation of any financial statement element or transaction, and shows how different financial statement analysis techniques
can provide valuable clues into a companys operations and risk characteristics.
Thomas R. Robinson, CFA Elaine Henry, CFA Wendy L. Pirie, CFA Michael A. Broihahn, CFA
Foreword by Anthony T. Cope, CFA TABLE OF CONTENTS:

CHAPTER 1: Financial Statement Analysis: An Introduction. CHAPTER 2: Financial Reporting Mechanics. CHAPTER 3: Financial Reporting
Standards. CHAPTER 4: Understanding Income Statements. CHAPTER 5: Understanding Balance Sheets. CHAPTER 6: Understanding Cash Flow Statements. CHAPTER 7: Fi-
nancial Analysis Techniques. CHAPTER 8: Financial Statement Analysis: Applications. CHAPTER 9: Inventories. CHAPTER 10: Long-Lived Assets. CHAPTER 11: Income Taxes.
CHAPTER 12: Non-Current (Long-Term) Liabilities. CHAPTER 13: Employee Compensation: Post-Employment and Share-Based. CHAPTER 14: Intercorporate Investments.
CHAPTER 15: Multinational Operations. CHAPTER 16: Evaluating Financial Reporting Quality. CHAPTER 17: Integration of Financial Statement Analysis Techniques.

I N V EST M E N T
SE R I ES
international financial WILEY HANDBOOKS IN
Handbook of Volatility
statement analysis Models and their
FINANCIAL ENGINEERING
AND ECONOMETRICS

INTERNATIONAL
Workbook applications
FINANCIAL
STATEMENT ANALYSIS (cfa institute investment HAN D BO O K O F
Luc Bauwens, Christian M. Hafner and
WORKBOOK series), second edition VOLATILITY MODELS Sebastien Laurent
AND
Thomas R. Robinson, Elaine Henry, 978-0-470-87251-2 568pp Hardcover 2012
S E C O N D E D I T I O N

THEIR
Wendy L. Pirie, and Michael A.
APPLICATIONS Handbook of Volatility Models and Their
Broihahn
Applications explores key concepts and
978-0-470-91663-6 208pp Paperback 2012 Luc Bauwens
topics essential for modeling the volatility
Christian Hafner

The Workbook you need to test your

Sebastien Laurent
of financial time series, both univariate
understanding of financial statement
Thomas R. Robinson, CFA Elaine Henry, CFA Wendy L. Pirie, CFA Michael A. Broihahn, CFA and multivariate, parametric and non-
analysis, from the seasoned experts at the parametric, high-frequency and low-
CFA Institute. This companion to International Financial Statement frequency. Featuring contributions from
Analysis, Second Edition is the essential guide to this important field, international experts in the field, the book features numerous examples
written by top experts at the CFA Institute. and applications from real-world projects and cutting-edge research,
showing step-by-step how to use various methods accurately and
efficiently when assessing volatility rates.

introduction to economics: WILEY HANDBOOKS IN

FINANCIAL ENGINEERING
Handbook of exchange Rates
social issues and economic
AND ECONOMETRICS

Jessica James, Ian Marsh and

thinking Lucio Sarno
Wendy A. Stock HAN D BO O K O F 978-0-470-76883-9 840pp Hardcover 2012

978-0-470-57478-2 416pp Paperback 2012

EXCHANGE Handbook of Exchange Rates is an impressive
Introduction to Economics: Social Issues compilation of research from more than
and Economic Thinking presents a realistic RATES thirty-five leading researchers and experts
picture of current economic thought on the topic. The book is clearly organized
through an understanding of theory and the Jessica James into five succinct Parts that explore the
Ian W. Marsh
application of issues. It provides concepts Lucio Sarno foreign exchange (FX) market, from its
in economics and how they relate to real issues in life. It delves into background and economic foundation to
economics by looking at Crime, Labor Markets, Drug Use, Population current practices, obstacles, and policies in
etc, using the tools of economics. the modern foreign exchange market.

MBA Catalogue 2014

 finance 25

neW eDition coMing sePt 2014

an introduction to islamic
Risk Management in banking, finance: theory and Practice,
third edition second edition
Jol Bessis An Introduction to Zamir Iqbal, Abbas Mirakhor
978-0-470-01913-9 840pp Paperback 2010 Islamic 978-0-470-82808-3 350pp Hardcover 2011

Never before has risk management been
so important. Now in its Third Edition,
Risk Management in Banking has been
fully restructured, featuring new material
and discussions on new financial products,
derivatives, Basel II, credit models based
on time intensity models, implementing
risk systems and intensity models of default. It also includes a section
on Subprime that discusses the crisis mechanisms and makes numerous
references throughout to the recent stressed financial conditions.
TABLE OF CONTENTS:
SECTION 1: The Financial Crisis. SECTION 2: Business Lines, Risks, and Risk
Management. SECTION 3: Financial Products. SECTION 4: Valuation. SECTION 5:
Risk Modeling. SECTION 6: Regulations. SECTION 7: Asset Liability Management
(ALM). SECTION 8: Funds Transfer Pricing Systems. SECTION 9: Dependencies
and Portfolio Risk. SECTION 10: Market Risk. SECTION 11: Credit Risk: Stand-
alone. SECTION 12: Credit Portfolio Risk. SECTION 14: Risk-adjusted Perfor-
mance. SECTION 15: Credit Portfolio Management. SECTION 16: Conclusion and
Financial Reforms.
Finance The first book to offer comprehensive
coverage of Islamic Finance and banking
Second Edition
and its applications to the rest of the
world, is now fully revised and updated. An
Zamir Iqbal Introduction to Islamic Finance: Theory and
Abbas Mirakhor
Practice, Second Edition highlights the core
principles of risk sharing in Islam, arguing
that a risk-sharing financial system is exactly what we need to promote
greater financial stability.
TABLE OF CONTENTS:
CHAPTER 1: Introduction. CHAPTER 2: The Economic System. CHAPTER 3: Riba
vs. Rate of Return. CHAPTER 4: Financial Instruments. CHAPTER 5: Risk Sharing
as an Alternative to Debt. CHAPTER 6: The Islamic Financial System. CHAPTER
7: The Stability of the Islamic Financial System. CHAPTER 8: Islamic Financial
Intermediation and Banking. CHAPTER 9: Capital Markets. CHAPTER 10: Non-
bank Financial Intermediation. CHAPTER 11: Performance of Islamic Financial
Services. CHAPTER 12: Financial Engineering. CHAPTER 13: Risk Management.
CHAPTER 14: Regulation of Islamic Financial Institutions. CHAPTER 15: Corporate
Governance. CHAPTER 16: Globalization and its Challenges. CHAPTER 17: Issues
and Challenges.

MOORAD CHOUDHRY
an introduction to banking: understanding islamic
liquidity Risk and asset- finance
liability Management Muhammad Ayub
AN INTRODUCTION TO
BANKING Moorad Choudhry
978-0-470-68725-3 384pp Paperback 2011
9780470030691 542pp Hardback
Oct 2007
Liquidity Risk
and Asset-Liability
Management An Introduction to Banking introduces the In Understanding Islamic Finance
key concepts of banking, concentrating on Muhammad Ayub introduces all the
the application of robust risk management essential elements of this growing market
principles from a practitioner viewpoint, by providing an in-depth background to
Foreword by Oldrich Masek
Managing Director, JPMorgan and how to incorporate these principles into the subject and clear descriptions of all the
bank strategy. major products and processes associated
with Islamic finance. This book is not
TABLE OF CONTENTS: only an important text for all banks and
CHAPTER 1: Bank Business and Capital. CHAPTER 2: The Money Markets. CHAP- financial institutions entering this particular market with a commitment
TER 3: The Yield Curve. CHAPTER 4: Introduction to Trading and Hedging. CHAP- to building Islamic financial solutions, but is also essential reading for
TER 5: Asset and Liability Management I. CHAPTER 6: Asset and Liability Manage- undergraduate and postgraduate students of Islamic finance.
ment II. CHAPTER 7: Asset And Liability Management III: The Alco. CHAPTER 8:
Bank Liquidity Risk Management. CHAPTER 9: A Sustainable Bank Business Model:
Capital, Liquidity and Leverage. CHAPTER 10: Bank Regulatory Capital.

www.wiley.com/go/mbacatalogue
26 finance

essential Mathematics for an introduction to bond

MOORAD CHOUDHRY
Market Risk Management Markets, fourth edition
Essential Simon Hubbert Moorad Choudhry
Mathematics 978-1-1199-7952-4 350pp Hardcover 2012
AN INTRODUCTION TO
BOND 978-0-470-68724-6 472pp Paperback 2010

for market Essential Mathematics for Market Risk
risk Management presents statistical theories and
management shows students how to put statistical tools
into action to investigate areas such as the
design of mathematical models for financial
SIMON HUBBERT volatility or calculating the value at risk for
an investment portfolio.
TABLE OF CONTENTS:
CHAPTER 1: Introduction. CHAPTER 2: Applied Linear Algebra for Risk Managers.
CHAPTER 3: Probability Theory for Risk Managers. CHAPTER 4: Optimization Tools.
CHAPTER 5: Portfolio Theory I. CHAPTER 6: Portfolio Theory II. CHAPTER 7: The
Capital Asset Pricing Model (CAPM). CHAPTER 8: Risk Factor Modelling. CHAPTER
9: The Value at Risk Concept. CHAPTER 10: Value at Risk under a Normal Distribu-
tion. CHAPTER 11: Advanced Probability Theory for Risk Managers. CHAPTER
12: A Survey of Useful Distribution Functions. CHAPTER 13: A Crash Course on
Financial Derivatives. CHAPTER 14: Non-linear Value at Risk. CHAPTER 15: Time
Series Analysis. CHAPTER 16: Maximum Likelihood Estimation. CHAPTER 17: The
Delta Method for Statistical Estimates. CHAPTER 18: Hypothesis Testing. CHAPTER
19: Statistical Properties of Financial Losses. CHAPTER 20: Modelling Volatility.
CHAPTER 21: Extreme Value Theory. CHAPTER 22: Simulation Models. CHAPTER
23: Alternative Approaches to VaR. CHAPTER 24: Backtesting.
MARKETS The Fourth Edition of Professor Moorad
FOURTH EDITION
Choudhrys benchmark reference text An
Introduction to Bond Markets brings students
up to date with latest developments and
market practice, including the impact of
the financial crisis and issues of relevance
for investors. This book offers a detailed yet
accessible look at bond instruments, and
is aimed specifically at newcomers to the
market or those unfamiliar with modern fixed income products.
TABLE OF CONTENTS:
CHAPTER 1: Introduction To Bonds. CHAPTER 2: The Yield Curve, Spot And
Forward Yields. CHAPTER 3: Bond Instruments And Interest-Rate Risk. CHAPTER
4: Floating-Rate Notes And Other Bond Instruments. CHAPTER 5: The Money
Markets. CHAPTER 6: The Eurobond Market. CHAPTER 7: Convertible Bonds,
Mtns And Warrants. CHAPTER 8: Credit Ratings. CHAPTER 9: Inflation-Linked
Bonds. CHAPTER 10: An Introduction To Asset-Backed Securities. CHAPTER
11: Introduction To Derivative Instruments. CHAPTER 12: Introduction To Credit
Derivatives. CHAPTER 13: Approaches To Government Bond Trading And Yield
Analysis. CHAPTER 14: Risk Management And Value-At-Risk.

an introduction to simple tools and techniques

international capital Markets: for enterprise Risk
Products, strategies, Management, second edition
Participants, second edition Simple Tools Robert J. Chapman
Andrew M. Chisholm and techniques 978-1-1199-8997-4 676pp Hardcover 2012

978-0-470-75898-4 448pp Hardcover 2009
Fully revised and updated from the hugely
popular First Edition, An Introduction to
International Capital Markets: Products,
Strategies, Participants is an accessible and
convenient one-volume introduction to
international capital markets, ideal for those
entering or planning to enter investment banking or asset management.
for enterprise The Second Edition features up-to-date
risk management materials on new threats, lessons from the
Second Edition recent financial crisis, and how businesses
need to protect themselves in terms of
ROBERT J. CHAPMAN business interruption, security, project and
reputational risk management.
BRIEF TABLE OF CONTENTS:

TABLE OF CONTENTS: PART I: ENTERPRISE RISK MANAGEMENT IN CONTEXT. PART II: THE RISK
MANAGEMENT PROCESS. PART III: INTERNAL INFLUENCES MICRO FAC-
CHAPTER 1: Introduction: The Market Context. CHAPTER 2: The Money Markets. TORS. PART IV: EXTERNAL INFLUENCES MACRO FACTORS.
CHAPTER 3: The Foreign Exchange Market. CHAPTER 4: Major Government
Bond Markets. CHAPTER 5: Bond Price Sensitivity. CHAPTER 6: The Yield Curve.
CHAPTER 7: Credit Spreads and Securitization. CHAPTER 8: Equity Markets and
Equity Investment. CHAPTER 9: Equity Fundamental Analysis. CHAPTER 10: Cash
Flow Models in Equity Valuation. CHAPTER 11: Interest Rate Forwards and Fu-
tures. CHAPTER 12: Bond Futures. CHAPTER 13: Interest Rate Swaps. CHAPTER
14: Interest Rate Swap Valuation. CHAPTER 15: Equity Index Futures and Swaps.
CHAPTER 16: Fundamentals of Options. CHAPTER 17: Option Valuation Models.
CHAPTER 18: Option Pricing and Risks. CHAPTER 19: Option Strategies. CHAP-
TER 20: Additional Option Applications.

MBA Catalogue 2014

 finance 27

an introduction to bond: Market Risk analysis

Carol Alexander
978-0-470-99799-4 1568pp 4 volume set in a hardback slip case October 2008

Market Risk Analysis is the most comprehensive, rigorous and detailed resource available on risk
in financial markets. Written as a series of four interlinked volumes each title is self-contained,
although numerous cross-references to other volumes enable readers to obtain further background
knowledge and related information.

Also AvAilAble As individuAl volumes

Volume i: Quantitative Volume iii: Pricing, Hedging

Methods in finance
9780470998007 320pp Hardcover
April 2008
Quantitative Methods in Finance covers
the essential mathematical and financial
background for subsequent volumes.
Although many readers will already be
familiar with this material, few competing
texts contain such a complete and
pedagogical exposition of all the basic
quantitative concepts required for market
risk analysis. There are six comprehensive
chapters covering all the calculus, linear algebra, probability and statistics,
numerical methods and portfolio mathematics that are necessary for
market risk analysis. This is an ideal background text for a Masters course
in finance.
and trading financial
instruments
9780470997895 416pp Hardcover
May 2008
Pricing, Hedging and Trading Financial
Instruments has five very long chapters on
the pricing, hedging and trading of bonds
and swaps, futures and forwards, options
and volatility as well detailed descriptions
of mapping portfolios of these financial
instruments to their risk factors. There are
numerous examples, all coded in interactive
Excel spreadsheets, including many pricing formulae for exotic options
but excluding the calibration of stochastic volatility models, for which
Matlab code is provided. The chapters on options and volatility together
constitute 50% of the book, the slightly longer chapter on volatility
concentrating on the dynamic properties the two volatility surfaces
(the implied and the local volatility surfaces) that accompany an option
pricing model, with particular reference to hedging.

Volume ii: Practical financial Volume iV: Value at Risk

econometrics Models
9780470998014 432pp Hardcover 9780470997888 450pp Hardcover
April 2008 October 2008

Practical Financial Econometrics provides
a detailed understanding of financial
econometrics, with applications to asset
pricing and fund management as well as
to market risk analysis. It covers equity
factor models, including a detailed analysis
of the Barra model and tracking error,
principal component analysis, volatility
and correlation, GARCH, cointegration,
copulas, Markov switching, quantile regression, discrete choice models,
non-linear regression, forecasting and model evaluation.
Value at Risk Models builds on the three
previous volumes to provide by far the
most comprehensive and detailed treatment
of market VaR models that is currently
available in any textbook. The exposition
starts at an elementary level but, as in all the
other volumes, the pedagogical approach
accompanied by numerous interactive Excel
spreadsheets allows readers to experience the
application of parametric linear, historical simulation and Monte Carlo
VaR models to increasingly complex portfolios.

www.wiley.com/go/mbacatalogue
28 finance

turning students into professionals

Wiley and the Chartered Financial Analyst Institute are proud to present the CFA Institute Investment Series. This series brings
together highly regarded academics and financial professionals to create essential volumes on critical topics in finance.
In each CFA Institute Investment Series book, these thought leaders provide insight into theory and practice of these important issues
in finance. The books are ideal for the graduate-level finance student as well as the industry practitioner.
To view the full series, access free content or request an inspection copy, visit us at www.wiley.com/go/cfa

economics for corporate Risk Management Managing

investment finance, Foundations for a investment
Decision Makers 2nd edition Changing Financial Portfolios,
Micro, Macro, A Practical Approach World 3rd edition
and International Michelle R. Clayman, Edited by Walter V. Workbook
Economics Martin S. Fridson and Haslett, Jr. A Dynamic Process
Christopher D. Piros, George H.Troughton 978-0-470-90339-1
Hardback 797pp 2010 Edited by John L.
Jerald E. Pinto and Larry Harris 978-1-1181-0537-5 Hardback Maginn, Donald L. Tuttle, Dennis W.
978-1-118-10536-8 Hardback 505pp 2012 McLeavey and Jerald E. Pinto
768pp 2013 equity asset 978-0-470-10493-4 Paperback
corporate Valuation, 240pp March 2007
economics for finance, 2nd edition
investment Workbook, Jerald E. Pinto, Elaine Quantitative
Decision Makers, 2nd edition Henry, Thomas R. investment
Workbook Robinson, John D. analysis,
A Practical Approach
Stowe & Foreword by
Micro, Macro, Michelle R. Clayman, Abby Cohen 2nd edition
and International Martin S. Fridson and 978-0-470-57143-9 Hardback Richard A. DeFusco,
Economics George H. Troughton 464pp 2010 Dennis W. McLeavey,
Christopher D. Piros and Jerald E. Pinto 978-1-1181-1197-0 Paperback Jerald E. Pinto and
131pp 2012 David E. Runkle
978-1-118-11196-3 Paperback equity asset
978-0-470-05220-4 Hardback
208pp 2013
the new Wealth Valuation, 2nd 600pp 2007
Management, edition Workbook
Valuation
techniques updated edition Jerald E. Pinto, Elaine Quantitative
Henry, Thomas R. investment
Discounted Cash The Financial Robinson and John D.
Flow, Earnings Advisors Guide Stowe analysis,
Quality, Measures to Managing and 978-0-470-39521-9 Paperback 2nd edition
of Value Added, and Investing Client 117pp 2010 Workbook
Real Options Asset Richard A. DeFusco,
Edited by David Larrabee and Harold Evensky, Thomas R Robinson investment Dennis W. McLeavey,
Jason Voss and Stephen M. Horan Performance Jerald E. Pinto and David E. Runkle
978-1-1183-9743-5 Hardback 978-0-470-62400-5 Hardback Measurement 978-0-470-06918-9 Paperback
576pp 2012 797pp 2011 216pp 2007
Evaluating and
Presenting Results
international investments fixed income
Edited by Philip Lawton
financial Principles of and Todd Jankowski
analysis,
statement Portfolio and Equity 978-0-470-39502-8 Hardback
2nd edition
analysis, Analysis 970pp 2009 Frank J. Fabozzi
2nd edition Michael G. Mcmillian, 978-0-470-05221-1
Thomas R. Robinson,
Jerald E. Pinto, Wendy Private Wealth Hardback 768pp
Pirie and Gerhard Van 2007
Elaine Henry, Wendy L. de Venter Wealth Management
Pirie, and Michael A. Broihahn In Practice
978-0-470-91662-9 Hardback
978-0-470-91580-6 Hardback fixed income
720pp 2011 Edited by Stephen M.
1040pp 2012 Horan
analysis,
978-0-470-38113-7 2nd edition
investments,
international Hardback 564pp Workbook
Workbook
financial 2009 Frank J. Fabozzi
Principles of
statement Portfolio and Equity
978-0-470-06919-6
analysis, Managing Paperback 360pp
Analysis investment 2007
2nd edition Michael G. Mcmillian,
Workbook Portfolios,
Jerald E. Pinto, Wendy
Thomas R. Robinson, Pirie and Gerhard Van de Venter 3rd edition
Elaine Henry, Wendy L. Pirie and 978-0-470-91582-0 Paperback A Dynamic Process
Michael A. Broihahn 224pp 2011 Edited by John L.
978-0-470-91663-6 Paperback Maginn, Donald L.
208pp 2012 Tuttle, Dennis W. McLeavey and
Jerald E. Pinto
978-0-470-08014-6 Hardback
960pp 2007

MBA Catalogue 2014

 HR M anageMent 29

THIRD EDITION Resolving conflicts at Work: Sandra M. Reed, SPHR, and Anne M. Bogardus
PHR / sPHR Professional
ten strategies for everyone in Human Resources
RESOLVING on the Job, third edition certification study guide,
PHR/SPHR

CONFLICTS Kenneth Cloke and Joan Goldsmith

Professional in Human Resources
fourth edition
Certication
AT WORK STUDY GUIDE
978-0-470-92224-8 400pp Paperback 2011 Fourth Edition
UPDATED FOR THE 2012 EXAMS
Sandra M. Reed, PHR, SPHR, and
Anne M. Bogardus
Resolving Conflicts at Work is a guide Includes Real-World Scenarios, In-Depth Discussion
of Body of Knowledge, and Access to Exam Prep
Software Featuring:
978-1-118-28917-4 672pp Paperback 2012
for preventing and resolving conflicts,
+ Custom Test Engine
+ Over 200 Sample Questions
+ Electronic Flashcards

T E N S T R AT E G I E S miscommunications, and misunderstandings This new edition of PHR/SPHR Professional

F O R E V E R YO N E O N T H E J O B at work, including dozens of techniques SERIOUS SKILLS.
in Human Resources Certification Study Guide
for revealing how the inevitable disputes is must-have preparation for those looking
K E N N E T H C LO K E
and divisions in the workplace are actually
J OA N G O L D S M I T H
F o r ew o r d by Wa r r e n B e n n i s
to take the PHR or SPHR certification exams in order to strengthen
opportunities for greater creativity, their resume. The Fourth Edition addresses key topics such as strategic
productivity, enhanced morale, and personal management, workforce planning and employment, compensation and
growth. In the Third Edition of this text, all chapters are completely benefits, employee and labor relations, and Occupational Safety and
infused with additional content, updated examples, and new case studies. Health Administration regulations.

TABLE OF CONTENTS: TABLE OF CONTENTS:

Introduction: Ten Strategies for Everyone on the Job. Strategy 1: Understand the
Culture and Dynamics of Conflict. Strategy 2: Listen Empathetically and Respon-
sively. Strategy 3: Search Beneath the Surface for Hidden Meaning. Strategy 4: Ac-
knowledge and Reframe Emotions. Strategy 5: Separate What Matters from What
Gets in the Way. Strategy 6: Solve Problems Paradoxically and Creatively. Strategy
7: Learn from Difficult Behaviors. Strategy 8: Lead and Coach for Transformation.
Strategy 9: Explore Resistance and Negotiate Collaboratively. Strategy 10: Medi-
ate and Design Systems for Prevention.
CHAPTER 1: Certifying Human Resource Professionals. CHAPTER 2: Core Knowl-
edge Requirements for HR Professionals. CHAPTER 3: Business Management and
Strategy. CHAPTER 4: Workforce Planning and Employment. CHAPTER 5: Human
Resource Development. CHAPTER 6: Compensation and Benefits. CHAPTER 7:
Employee and Labor Relations. CHAPTER 8: Risk Management

the Dynamics of conflict: HUMAN Human Resource Management,

THE a guide to engagement and RESOURCE eleventh edition
DYNAMICS intervention, second edition MANAGEMENT David A. DeCenzo, Coastal Carolina
University, and Stephen P. Robbins, San
E L E V E NT H E D I T I O N

of Bernard Mayer, PhD,

Creighton University David A. DeCenzo Diego State
CONFLICT Stephen P. Robbins

978-1-118-37971-4 433pp Paperback 2013

978-0-470-61353-5 384pp Hardcover 2012
A
GUIDE TOThe Dynamics of Conflict Resolution has The authors provide a strong foundation
of essential elements of HRM as well as a
ENGAGEMENT
AND
INTERVENTION
become one of the seminal works in the
Second
Edition
conflict resolution field. In this Second clear understanding of how HRM links
Edition, the basic vision and overall
International Student Version
with business strategy. Through practical
organization will be maintained. However, applications, the authors illustrate the
B E R N A R D M AY E R
in keeping with current trends and research, importance of employees on every level of the organization, helping
chapters will be reviewed and revised to students understand HRM elements such as recruitment, training,
reflect four key concepts--interactional dynamics, system dynamics, motivation, retention, safety, the legal environment, and how they
culture and conflict, and conflict engagement. support successful business strategies.

TABLE OF CONTENTS: TABLE OF CONTENTS:

PART I: CONFLICT. CHAPTER 1: The Nature of Conflict. CHAPTER 2: How People
Approach Conflict. CHAPTER 3: Power and Conflict. CHAPTER 4: Culture and
Conflict. PART II: ENGAGEMENT AND INTERVENTION. CHAPTER 5: Resolving
Conflict. CHAPTER 6: Engaging Conflict. CHAPTER 7: Communication. CHAPTER
8: Negotiation. CHAPTER 9: Working with Impasse. CHAPTER 10: Mediation.
CHAPTER 11: Other Approaches to Conflict Intervention. CHAPTER 12: Why We
Intervene in Conflict.
PART 1: UNDERSTANDING HRM. CHAPTER 1: HRM in a Changing Environment.
CHAPTER 2: Introduction to HR Functions. PART 2: THE LEGAL AND ETHICAL
CONTEXT OF HRM. CHAPTER 3: Employment Laws. CHAPTER 4: Employer
and Employee Rights. PART 3: STAFFING THE ORGANIZATION. CHAPTER 5:
Effective Job Analysis. CHAPTER 6: Employee Recruitment. CHAPTER 7: Selecting
Employees. PART 4: TRAINING AND DEVELOPMENT. CHAPTER 8: Training and
Developing Employees. CHAPTER 9: Career Development. PART 5: MAINTAIN-
ING HIGH PERFORMANCE. CHAPTER 10: Performance Management. CHAPTER
11: Compensation. CHAPTER 12: Employee Benefits. CHAPTER 13: Health and
Safety. PART 6: LABORMANAGEMENT ENVIRONMENTS. CHAPTER 14: Labor
Relations and Collective Bargaining.

www.wiley.com/go/mbacatalogue
30 HR ManageM ent

HRM & Performance: Managing Human Resources,

hrm
& Performance
Achievements & Challenges
achievements and challenges
David E. Guest, Kings College
London, Jaap Paauwe,
Tilburg University, Patrick Wright,
fifth edition
Stephen Bach, Kings College London,
Martin Edwards, Kings College
London
Cornell University 978-1-119-99153-3 440pp Paperback 2013
978-1-4051-6833-5 272pp Paperback 2012 Fifth Edition
This revised edition is a comprehensive,
Managing Human
This book is distinctive in drawing together Resources authoritative set of essays. It is more
a number of leading academics to review Stephen Bach and Martin R. Edwards
detailed and analytical than the mainstream
progress to date and future prospects in treatments of HRM in rival books, whilst
Jaap Paauwe David E. Guest Patrick M. Wright
the field of HRM with specific reference to remaining accessible to a wide variety of
performance and other outcomes. It covers audiences.
the core issues in a comprehensive way. As in previous editions, the aim of the book is to analyse HRM, the
study of work and employment, using an integrated multi-disciplinary
TABLE OF CONTENTS: approach. The starting point is a recognition that HRM practice and firm
CHAPTER 1: HRM and Performance: What Do We Know and Where Should We
performance are influenced by a variety of institutional arrangements that
Go? CHAPTER 2: HRM, Well-Being and Performance: A Theoretical and Empirical extend beyond the firm. The consequences of HRM need to incorporate
Review. CHAPTER 3: Building Highly-performing Work Systems: Analysing HR analysis of employees and other stakeholders as well as the implications
Systems and Their Contribution to Performance. CHAPTER 4: Reconceptualizing for organizational performance.
Fit in Strategic Human Resource Management: Lost in Translation? CHAPTER 5:
HRM and Performance: The Role of Effective Implementation. CHAPTER 6: Stra- TABLE OF CONTENTS:
tegic HRM and Organizational Behaviour: Integrating Multiple Levels of Analysis.
CHAPTER 1: Human Resource Management in Transition. CHAPTER 2: Hu-
CHAPTER 7: Measuring Human Capital: A Strategic Human Resource Manage-
man Resource Management and Performance. CHAPTER 3: Legal Aspects of
ment Perspective. CHAPTER 8: Measurement of Human Resource Practices: Issues
the Employment Relationship. CHAPTER 4: Corporate Governance and Human
Regarding Scale, Scope, Source and Substantive Content. CHAPTER 9: Research
Resource Management. CHAPTER 5: The International Human Resource Function.
on Human Resources and Effectiveness: Some Methodological Challenges. CHAP-
CHAPTER 6: Customer Service Work, Employee Well-being and Performance.
TER 10: Progress and Prospects for HRMPerformance Research in Small and
CHAPTER 7: Recruitment and Selection. CHAPTER 8: WorkLife Balance: The End
Medium-sized Business. CHAPTER 11: Progress and Prospects
of the Overwork Culture? CHAPTER 9: Skills and Training. CHAPTER 10: HRM
and Leadership. CHAPTER 11: Performance Management. CHAPTER 12: Remu-
neration Systems. CHAPTER 13: Employee Involvement and Voice. CHAPTER
14: Employee Representation. CHAPTER 15: Outsourcing and Human Resource
Management. CHAPTER 16: Employee Engagement: An Evidence-based Review.
strategic employee
S T R AT E G I C surveys: evidence-based
CHAPTER 17: HRM and Employee Well-being. CHAPTER 18: Employer Branding:
Developments and Challenges.
E M P L OY E E guidelines for Driving
S URV E YS organizational success
EVIDENCE-BASED GUIDELINES for
Dr. Jack Wiley
D R I V I N G O R G A N I Z AT I O N A L S U C C E S S
beyond the call: Why some of
978-0-470-88970-1 176pp Hardcover 2010
J A C K W. W I L E Y Your team go the extra Mile
Strategic Employee Surveys, written by one of and others Dont show
the worlds leading employee survey experts,
Marc Woods
explains both the reasons why organizations
need to survey their employees and how to 978-1-119-96258-8 232 pp Paperback 2012

tie this strategic feedback vehicle to positive Business leaders know that some members of
business results. their teams go above and beyond while others
get by doing the bare minimum. The question
TABLE OF CONTENTS:
on everyones lips is how to turn every member
CHAPTER 1: Introduction. CHAPTER 2: Employee Surveys as Warning Indica- of your organization into a top performer.
tors. CHAPTER 3: Employee Surveys as Program Evaluation Measures. CHAPTER Beyond the Call uses case studies, the real-world
4: Employee Surveys to Measure Employer of Choice. CHAPTER 5: Employee stories of real managers, and groundbreak-
Surveys as Leading Indicators. CHAPTER 6: Merging Employer of Choice and
ing research from NYUs Stern School of Business, to answer important
Leading Indicator Survey Purposes. CHAPTER 7: An Overview of Survey Feed-
questions about performance and offer real solutions for building high-
back and Action Planning. CHAPTER 8: Setting Goals for Improvements in Survey
Results. CHAPTER 9: Sustaining Change. CHAPTER 10: Final Thoughts.
performing organizations and teams.

TABLE OF CONTENTS:

1. Discretionary Effort and the Case of the Mysterious Mr Underhill. 2. A Manifesto

for Discretionary Effort. 3. Free to Decide. 4. Getting to Know You. 5. Putting Oth-
ers First. 6. Fairs Fair. 7. Team Talk. 8. The Importance of Trust. 9. Next Steps

MBA Catalogue 2014

 inteRnational business 31

neW eDition coMing MaY 2014

Managing the global
Workforce the Handbook of Market
GLOBAL DIMENSIONS OF BUSINESS SERIES

Paula Caligiuri, Rutgers University, intelligence: understand,

MANAGING
THE GLOBAL
WORKFORCE
...THE compendium
on global HR and
workforce practices.
Dave Ulrich, Professor,
University of Michigan.
Partner, The RBL Group
Paula Caligiuri, David Lepak and Jaime Bonache
David Lepak, Rutgers University , and compete and grow in
Jaime Bonache, ESADE Business global Markets
School, Spain
Hans Hedin, Irmeli Hirvensalo,
978-1-4051-0732-7 230pp Hardcover 2010 and Markko Vaarnas
The Handbook of
As the need for effective and top staff rises,
Market Intelligence
978-1-119-99364-3 256pp Hardcover 2011
Managing the Global Workforceprovides the Get an insiders look at how some of
Understand, Compete and Grow in Global Markets
most up to date and topical information on the worlds most respected international
accessing HRM. This book covers the full companies use Market Intelligence. The
HANS HEDIN, IRMELI HIRVENSALO AND MARKKO VAARNAS

range of strategic, comparative and cross- Handbook of Market Intelligence provides

cultural issues affecting the way a workforce over 40 enlightening case studies from companies such as Cisco Systems,
is managed globally. ABB, Dunkin Brands and Statoil, as well as findings from two global
surveys on Market Intelligence programs and trends. It also features a
TABLE OF CONTENTS:
step-by-step roadmap to help companies raise their intelligence ambitions,
CHAPTER 1: Introduction to International Dimensions of Human Resource Man- by using the six Key Success Factors outlined in the World Class Market
agement. CHAPTER 2: Global Business Strategy: The Foundation for Managing Intelligence Framework developed by the authors.
the Global Workforce. CHAPTER 3: Comparative HR Systems: The Context for
Managing the Global Workforce. CHAPTER 4: Cross-cultural Differences: The BRIEF TABLE OF CONTENTS:
Cultural Lens for Managing the Global Workforce. CHAPTER 5: Global Workforce
Planning: The Global Mobility of People, Jobs, and Knowledge. CHAPTER 6: PART I: MARKET INTELLIGENCE IN GLOBAL ORGANIZATIONS. PART II:
Managing Competencies: Recruitment, Selection, Training and Development of ROADMAP TO WORLD CLASS MARKET INTELLIGENCE. PART III: MARKET IN-
the Global Workforce. CHAPTER 7: Managing Attitudes and Behavior: Motivating TELLIGENCE FOR KEY USER GROUPS. PART IV: DEVELOPING WORLD CLASS
and Rewarding the Global Workforce. CHAPTER 8: Conclusions. MARKET INTELLIGENCE PROGRAMS.

neW
international Management,
international Management 4th edition
behavior: global and Richard Mead, University of London,
sustainable leadership, Tim G. Andrews, University of
7th edition Strathclyde
Henry W. Lane and Martha Maznevski 978-1-4051-7399-5 486 pages
Paperback April 2009
978-1-118-52737-5 304pp Paperback 2014
As in previous editions of this popular text on
A new edition of one of the leading texts on
cross-cultural management, students will find
international management
here an invaluable guide to key management
In todays globalized business world,
theories, linked to practical examples from
successful leaders need a global mindset. Focusing on cultural issues
all round the world. The books key distinctive feature remains its truly
and using international examples, International Management Behavior,
international profile, with current examples from the US, Europe, Asia
Seventh Edition helps managers develop the skills and knowledge to lead
and new perspectives in this edition from other regions.
successfully in the global business environment.
This new edition has been revised to feature four detailed case studies for Discussion of cross-cultural models is updated by including the
each of the four sections of the book, providing a relevant and streamlined crossvergence framework developed during the 1990s, as well as the
text through the crucial phases of implementing global strategy. latest new research on organizational culture
Coverage of how and to what extent cultural variation affects the
TABLE OF CONTENTS: implementation of e-technology at the workplace (esp. in multinational
Part 1. Chapter 1 The Global Manager. Part 2. Chapter 2 Understanding Culture: subsidiaries)
Through the Looking Glass. Chapter 3 Interpersonal Skills for International New material on the management of marketing/sales teams across
Management: The MBI Model for High Performance. Chapter 4 Managing Global borders and implications of cultural differences for expatriate managers.
Teams and Networks. Part 3. Chapter 5 Executing Global Strategy. Chapter 6 Tal-
ent Management: Selecting and Developing Global Managers. Chapter 7 Manag-
The addition of several new cases, from the Middle East, Latin America
ing Change in Global Organizations Part 4. Chapter 8 Competing with Integrity in and Africa as well as new cases in in Asia.
Global Business: Personal Integrity. Chapter 9 Competing with Integrity in Global The 4th edition retains the special appendix on how to write a successful
Business: Corporate Sustainability dissertaion or project which makes this a useful text for both MBA and
advanced undergraduate courses.

www.wiley.com/go/mbacatalogue
32 inteR national business

bRics and beyond - the arab World unbound:

V I J AY
executive lessons on tapping into the Power of
BRICS AND
Author of Africa Rising
MAHAJAN
emerging Markets Author of Africa Rising
350 Million consumers

BEYOND
EXECUTIVE LESSONS ON EMERGING MARKETS
Stephanie Jones, Maastricht School of
Management
TH E A R A B
WO RL D
Vijay Mahajan
978-1-118-07451-0 432pp Hardcover 2012

UNBOUND
MADE IN THE USA
MADE IN THE EU
MASS-PRODUCED IN CHINA 978-1-119-96269-4 302pp Hardcover 2012
INVENTED IN INDIA
SPEEDED-UP IN BRAZIL
RECREATED IN RUSSIA
BRANDED IN SOUTH AFRICA
This groundbreaking book reveals the
REDESIGNED IN EGYPT
TESTED IN KAZAKHSTAN
RE-ENGINEERED IN PERU
PRICE-BUSTED IN TURKEY
This international business executive text myriad opportunities presented by the Arab
MODIFIED IN VIETNAM
ADAPTED IN GHANA
written especially for executive and MBA TAPPING INTO
Worlds market of 350 million consumers,
STEP H A NIE JONE S
THE POWER OF

students, is based on extensive consulting 350 MILLION

in emerging economies and several years of
experience teaching executive MBA courses
around the globe.
TABLE OF CONTENTS:
CHAPTER 1: Introduction. PART I: RISKS. CHAPTER 2: Country Risk. CHAPTER 3:
Corporate Social Responsibility. CHAPTER 4: Business Culture. PART II: OPPOR-
TUNITIES. CHAPTER 5: Marketing. CHAPTER 6: Entrepreneurship and Innovation.
PART III: PRACTICE. CHAPTER 7: Strategy and Operations. CHAPTER 8: Strategic
Alliances. CHAPTER 9: Lessons for Global Business.
international business
european edition
Michael Czinkota, Iikka A. Ronkainen,
Michael H. Moffett, Svetla Marinova
and Marin Marinov
978-0-470-51029-2 632pp Paperback 2012
CONSUMERS who collectively wield the ninth-largest
economy in the world. Based on the authors
firsthand research, including hundreds of
market visits and more than 600 interviews
at companies doing business throughout the region, this book shows how
globally interconnected and vibrant the Arab markets are.
TABLE OF CONTENTS:
PART I: DISCOVERING THE ARAB WORLD. CHAPTER 1: Drinking Red Bull in
Dahiye. CHAPTER 2: The Diversity of the Arab World. CHAPTER 3: Islam Matters.
PART II: TAPPING THE WELL OF ARAB CONSUMERS. CHAPTER 4: Tapping
the Arab youth market. CHAPTER 5: Tapping the Arab Middle Class. CHAPTER 6:
Tapping into the Arab women market. CHAPTER 7: Tapping into the Arab technol-
ogy market. CHAPTER 8: Tapping into the Arab media and entertainment market.
CHAPTER 9: Tapping into the Arab diaspora.

Presenting an up-to-date and complete

exploration of international business issues
and practice, the text is built upon a strong
foundation of theory and includes current
examples, cases and insights showing how
global businesses apply these concepts. The text examines the role and im-
pact of culture and also includes numerous current world maps, helping
learners develop and refine a global perspective.

TABLE OF CONTENTS:

PART 1: INTERNATIONAL BUSINESS ENVIRONMENT. CHAPTER 1: The Nature

of International Business. CHAPTER 2: Theory of Trade and Investment. Chapter 3:
Culture. CHAPTER 4: Political and Legal Environment. PART 2: INTERNATIONAL
BUSINESS AND MARKETS. CHAPTER 5: International Financial Markets. CHAP-
TER 6: Economic Integration. CHAPTER 7: Emerging Markets. PART 3: INTERNA-
TIONAL BUSINESS STRATEGY. CHAPTER 8: Entry and Expansion. CHAPTER 9:
Strategic Planning, Organization, Implementation and Control. PART 4: INTERNA-
TIONAL BUSINESS OPERATIONS. CHAPTER 10: Marketing, Logistics and Supply
Chain Management. CHAPTER 11: Financial Management. CHAPTER 12: Inter-
national Human Resource Management. CHAPTER 13: Corporate Governance,
Accounting and Taxation. PART 5: EMERGING ISSUES. CHAPTER 14: Emerging
Issues in International Business. PART 6: CASE STUDIES. 1. Vietnamese Catfish.
2. Car Financing in China. 3. Turkeys Kriz. 4. Lifton Hydra Team. 5. Cosmetics
from Poland. 6. General Motors Russia. 7. Global Telecom Leaders. 8. Toyota. 9.
When Diamonds Weep. 10. Gorjene. 11. Bolivia Oil and Gas. 12. BMW Corporate
Governanace. 13. Danfoss China. 14. Gazprom-Naftogaz. 15. Wal-Mart.

MBA Catalogue 2014

 leaDeRsHiP 33

neW
THIRD
EDITION Diagnosing and changing
organizational culture: based the i of leadership:
Diagnosing on the competing Values
and Changing
evolution, strategy and
ORGANIZATIONAL
framework, third edition self-Management
CULTURE BASED ON THE Kim S. Cameron, University of THE I OF Nigel Nicholson, London Business
COMPETING VALUES FRAMEWORK Michigan, and Robert E. Quinn, LEADERSHIP School
University of Michigan Strategies for Seeing,
Being and Doing 978-1-118-56743-2 224pp Hardcover 2013
KIM S. CAMERON & 978-0-470-65026-4 288pp Paperback 2011
ROBERT E. QUINN Nigel Nicholson explains the emergence of
Diagnosing and Changing Organizational leaders in different epochs and cultures.
Culture provides validated instruments His approach is rooted in evolutionary
Nigel Nicholson
for diagnosing organizational culture and science and the latest thinking about how
management competency; a theoretical cultures and leadership co-evolve over time
framework (competing values) for under- and place. The essence of leadership is the successful crafting of an iden-
standing organizational culture; and a systematic strategy and methodol- tity that merges the leader and the surrounding culture or zeitgeist.
ogy for changing organizational culture and personal behavior. The Third The I of leadership is this merger of individual and culture.
Edition includes online versions of the MSAI and OCAI assessments and Sixteen chapters present different sets of stories and challenges and
new discussions of the implications of national cultural profiles. illustrate how different leaders in all walks of life, have responded to
critical turning points. The chapters are peppered with stories and
TABLE OF CONTENTS:
examples from the lives of leaders, from the sports stadium to the office
CHAPTER 1: An Introduction to Changing Organizational Culture. CHAPTER 2: of the CEO.
The Organizational Culture Assessment Instrument. CHAPTER 3: The Competing
Values Framework. CHAPTER 4: Constructing an Organizational Culture Profile. TABLE OF CONTENTS:
CHAPTER 5: Using the Framework to Diagnose and Change Organizational Cul-
ture. CHAPTER 6: Individual Change as a Key to Culture Change. CHAPTER 7: A CHAPTER 1: It goes with the territory Leadership moments. CHAPTER 2: Leader-
Condensed Formula for Organizational Culture Change. ship in the wild The evolution of power. CHAPTER 3: A very short history of lead-
ership. CHAPTER 4: Leadership as Strategy: Situations, Processes and Qualities
(SPQ). CHAPTER 5: Who Am I? Leadership Qualities and the Compass Question.
CHAPTER 6: The Eye of Leadership..The Law of the Situation. CHAPTER
7: The Adaptive Leader Leadership Processes. CHAPTER 8: Dynamic Leader-
neW ship Shaping and discovery. CHAPTER 9: Reading the World A leadership
Pa o l o G u e n z i a n d D i n o R u ta
conundrum. CHAPTER: 10 Born to Lead? Leaders lost and found. CHAPTER 11:
leading teams: Whos Your Buddy? Critical Leader Relationships. CHAPTER 12: Destiny, Drama
and Deliberation the lives of leaders. CHAPTER 13: The I of Leadership Inside
ideas and action in sport
the Mind of the Leader. CHAPTER 14: Games Leaders Play Finding the narrative.
leaDinG and Management CHAPTER 15: The Self-Management of Leadership You, others & organization.
Dino Ruta and Paolo Guenzi, CHAPTER 16: Can Leaders Save the World? Vision, Identity and Passion.
Bocconi School of Management
9781118392096 224pp Paperback 2013
teams
Based on the authors work with top sports
coaches and corporate executive pro-
grammes at Bocconi Business School, their
Tools and Techniques for successful
new book brings together the latest new
Team leadership from The sporTs World

insights on team leadership and motivation,

to provide a distinctive and vivid new book on the skills needed to lead
teams. Containing tools and techniques from sports that show how top
coaches optimize teamwork, this distinctive new model of team leadership
is useful for both coaches and managers.

TABLE OF CONTENTS:

CHAPTER 1: Why Sport and Management. CHAPTER 2: Managerial Models for

Team Leadership. CHAPTER 3: The Trainer as a Manager. CHAPTER 4: The Trainer
as a Coach. CHAPTER 5: A New Model of Team Leadership. CHAPTER 6: Team
Leadership: Interviews with 18 Professional Coaches.

www.wiley.com/go/mbacatalogue
34 le aDeRsHiP

organizational culture and the little book of

EDGAR H. leadership, fourth edition leadership: the 12.5
SCHEIN Edgar H. Schein, MIT Sloan School strengths of Responsible,
of Management Reliable, Remarkable
ORGANIZATIONAL 978-0-470-19060-9 464pp Paperback 2010 leaders that create Results,
C U LT U R E Regarded as one of the most influential
Rewards, and Resilience
AND Jeffrey Gitomer and Dr. Paul Hersey
management books of all time, Leadership
LEADERSHIP (Foreword by)
and Organizational Culture transforms the

E
4
abstract concept of culture into a tool that
can be used to better shape the dynamics
D I
T H

T I O N
978-0-470-94457-8 224pp Hardcover 2011

The Little Book of Leadership combines clas-

of organization and change. This Fourth sic style with the latest innovations to chal-
Edition focuses on todays business realities, drawing on a wide range of lenges the reader to self-evaluate every facet
contemporary research to redefine culture and demonstrate the crucial of their leadership, coaching, and communication abilities in order to
role leaders play in successfully applying the principles of culture to better formulate what actions can be taken to improve their natural skills.
achieve their organizational goals.
TABLE OF CONTENTS:
BRIEF TABLE OF CONTENTS:
CHAPTER 1: Leadership Insight. CHAPTER 2: Mental Leadership. CHAPTER 3:
PART I: ORGANIZATIONAL CULTURE AND LEADERSHIP DEFINED. PART II: Resilient Leadership. CHAPTER 4: Reality Leadership. CHAPTER 5: Coach Leader-
THE DIMENSIONS OF CULTURE. PART III: THE LEADERSHIP ROLE IN BUILD- ship. CHAPTER 6: (The New) Situational Leadership. CHAPTER 7: Measurement
ING, EMBEDDING, AND EVOLVING CULTURE. PART IV: HOW LEADERS CAN Leadership. CHAPTER 8: Opportunity Leadership. CHAPTER 9: Guts Leadership.
MANAGE CULTURE CHANGE. PART V: NEW ROLES FOR LEADERS AND CHAPTER 10: Personal Leadership. CHAPTER 11: Celebration Leadership. CHAP-
LEADERSHIP. TER 12: Next-Level Leadership.

the leadership challenge, leadership

D TH
O E
W A
LEADERSHIP
CHALLENGE
KOUZES & POSNER
THE FIFTH EDITION
2 MILLION COPIES SOLD | 25TH ANNIVERSARY

HOW TO MAKE EXTRAORDINARY THINGS

N P

LEADERSHIP
LO P!

fifth edition
A
D

L E A D E R S , F O L L OW E R S , E N V I R O N M E N T S Arthur Padilla
JAMES
K OU Z ES
BARRY James M. Kouzes, Santa 978-0-470-90720-7 400pp Hardcover 2012
POS N E R
Clara University, and Barry Z. Posner,
THE
HAPPEN IN ORGANIZATIONS

Santa Clara University Leadership is a process, not a person. The

LEADERSHIP 978-0-470-65172-8 416pp Hardcover 2012
dynamics of leadership involve leaders,
followers and their environments the
CHALLENGE The most trusted resource on becoming
HOW TO MAKE EXTRAORDINARY THINGS
organizational contexts within which leading
a leader, The Leadership Challenge, is now
HAPPEN IN ORGANIZATIONS AR T PADI L L A and following take place. Padillas Leadership
Fifth Edition updated and revised for a new generation. brings a more holistic and comprehensive
The Fifth Edition delivers the latest research view to the leadership-followership process by
25th Anniversary and case studies, and offers inspiring new focusing on all three of these critical aspects.
stories of real people achieving extraordinary
results. The authors central theme remains TABLE OF CONTENTS:
the same and is more relevant today than ever: Leadership is Everyone s CHAPTER 1: Prologue. CHAPTER 2: On Leadership. CHAPTER 3: Self-Awareness
Business. Their five practices and ten commitments have been proven and Skill Development. CHAPTER 4: The Leaders. CHAPTER 5: The Followers.
by hundreds of thousands of dedicated, successful leaders. CHAPTER 6: Contexts and Environments. CHAPTER 7: Toxic Leadership. CHAP-
Discover more about The Leadership Challenge at TER 8: Epilogue.
www.leadershipchallenge.com

TABLE OF CONTENTS:

PART 1: MODEL THE WAY. CHAPTER 1: When Leaders Are at Their Best. CHAP-
TER 2: Clarify Values. CHAPTER 3: Set the Example. PART 2: INSPIRE A SHARED
VISION. CHAPTER 4: Envision the Future. CHAPTER 5: Enlist Others. PART 3:
CHALLENGE THE PROCESS. CHAPTER 6: Search for Opportunities. CHAPTER
7: Experiment and Take Risks. PART 4: ENABLE OTHERS TO ACT. CHAPTER 8:
Foster Collaboration. CHAPTER 9: Strengthen Others. PART 5: ENCOURAGE
THE HEART. CHAPTER 10: Recognize Contributions. CHAPTER 11: Celebrate the
Values and Victories. CHAPTER 12: Leadership Is Everyones Business.

MBA Catalogue 2014

 leaDeRsHiP 35

Reading the Room: group JEREMY HOPE PETER BUNCE FRANZ RSLI
the leaders Dilemma: How
Dynamics for coaches to build an empowered
and leaders
Leader's
The and adaptive organization
GROUP
DYNAMICS
for
C OAC H E S
AND
David Kantor, PhD
978-0-470-90343-8 448pp Hardcover 2012
Dilemma Without losing control
Jeremy Hope, Dr Peter Bunce,
LEADERS
and Franz Roosli
In his first book in 10 years, world-
978-1-119-97000-2 344pp Hardcover 2011
renowned systems psychologist David
Kantorapplieshisresearch and theory to Above all, The Leaders Dilemma is about
D AV I D K A N T O R
helpleaders, consultants and coaches learn learning how to change business. Based on
toreadgroupinteractionsin order to best practice and innovation drawn from
HOW TO BUILD AN EMPOWERED
improve individual and organizational com- leaders world-wide who have built and
AND ADAPTIVE ORGANIZATION WITHOUT
LOSING CONTROL

munication and performance. managed successful organizations, this

book empowers readers to rethink how we
TABLE OF CONTENTS: manage organizations in a post-industrial, post credit crunch world where
CHAPTER 1: Reading the Room: Introduction and Framework. PART I: A COM- agility in a changing market is the most important remaining source of
PLETE LANGUAGE FOR UNDERSTANDING LEADER BEHAVIOR. CHAPTER 2: competitive advantage.
Level I: Action Stances: The Four-Player Model. CHAPTER 3: Level II: Domains of
Communication: Affect, Power, and Meaning. CHAPTER 4: Level III: Systems in TABLE OF CONTENTS:
Control of Speech. CHAPTER 5: The Behavioral Profile: A Synthesis of Levels I, II,
CHAPTER 1: Principle #1 - Values. CHAPTER 2: Principle #2 - Governance. CHAP-
and III. PART II: IDENTITY AND LEADER BEHAVIOR IN HIGH STAKES. CHAP-
TER 3: Principle #3 - Transparency. CHAPTER 4: Principle #4 - Teams. CHAPTER
TER 6: Level IV: Stories, Identity, and Structured Behavior. CHAPTER 7: Narrative
5: Principle #5 - Trust. CHAPTER 6: Principle #6 - Accountability. CHAPTER 7:
Purpose. CHAPTER 8: Leader Behavior in High-Stakes Situations. CHAPTER 9: The
Principle #7 - Goals. CHAPTER 8: Principle #8 - Rewards. CHAPTER 9: Principle #9
Heroic Leader in Crisis. CHAPTER 10: Sources and Signs of Moral Corruption in
- Planning. CHAPTER 10: Principle #10 - Coordination. CHAPTER 11: Principle #11
Leaders. PART III: MODELS AND THE ULTIMATE LEADER. CHAPTER 11: From
- Resources. CHAPTER 12: Principle #12 - Controls. CHAPTER 13: Implementation
Personal Model to Leadership Model. CHAPTER 12: Building a Leadership Model.
insights. CHAPTER 14: Make management change your legacy.
CHAPTER 13: A Model for Living. CHAPTER 14: Beyond the Behavioral Profile.
CHAPTER 15: A Structural Dynamics Analysis of Barack Obama. AFTERWORD:
Where Structural Dynamics Goes from Here

Fourth Edition Practicing leadership LEE G. BOLMAN

J?I@9<I>@J?I@9<I> Principles and applications,
fourth edition
Arthur Shriberg, Xavier University, and
David Shriberg, Loyola University
Gi`eZ`gc\jXe[8ggc`ZXk`fej
978-0-470-08698-8 320pp Paperback 2010
Practicing Leadership Principles and Applica-
tions examines traditional and contemporary
TERRENCE E. DEAL
leading with soul: an
uncommon Journey of spirit,
Revised third edition
Lee G. Bolman and Terrence E. Deal
LEADING 978-0-470-61900-1 304pp Hardcover 2011
with
In this new edition of the bestselling book
S O U L on finding ones personal path to leadership,
Leading with Soul, Bolman illuminates the
AN UNCOMMON JOURNEY OF SPIRIT

approaches to leadership through a multi- deeply personal journey to leadership. The

disciplinary, integrated, and international R E V I S E D T H I R D
Third Edition updates the timeless spiritual
E D I T I O N

lens. Authors Arthur Shriberg and David
Shriberg encourage students to develop their
own leadership styles by building on their
personal strengths and talents, while exploring the different approaches to
leadership.
TABLE OF CONTENTS:
CHAPTER 1: Introducing Leadership and Beginning to Form Your Personal
Leadership Model. CHAPTER 2: Ethical Leadership. CHAPTER 3: Leadership in a
Global and Multicultural Society. CHAPTER 4: Evolution of Western Leadership.
CHAPTER 5: Psychology I: Intelligence and Personality. CHAPTER 6: Psychology
II: Motivation and Communication. CHAPTER 7: Management and Leadership.
CHAPTER 8: Power and Leadership from the Top. CHAPTER 9: Teaming and Lead-
ership. CHAPTER 10: Philosophy and Leadership. CHAPTER 11: Leadership 2.0
(Virtual Leadership). CHAPTER 12: Military Leadership. CHAPTER 13: Leading for
Environmental Sustainability. CHAPTER 14: Practicing Leadership: Its Your Turn.
message in the light of the turmoil of recent
years including recession, the spread of
global terrorism, and ethics scandals as well as new insights from the
literature of spirituality and work.
TABLE OF CONTENTS:
PART I: THE SEARCH. CHAPTER 1: The Heart of Leadership Lives in the Hearts of
Leaders. CHAPTER 2: The Human Heart Is More Than a Pump. CHAPTER 3: The
Journey of a Soul. CHAPTER 4: Discovering New Teachers. PART II: CONVIC-
TION. CHAPTER 5: A Place to Start. CHAPTER 6: Vicissitudes of the Journey.
CHAPTER 7: Gifts of Leadership. CHAPTER 8: Authorship. CHAPTER 9: Love.
CHAPTER 10: Power. CHAPTER 11: Significance. CHAPTER 12: Corporate Com-
munity. PART III: SHARING. CHAPTER 13: Summoning the Magic of Stories.
CHAPTER 14: Lifting Our Voices in Song. CHAPTER 15: Celebrating Shared Icons.
PART IV: A NEW LIFE. CHAPTER 16: The Twilight of Leadership. CHAPTER 17:
Deep Refuge. CHAPTER 18: The Legacy.

www.wiley.com/go/mbacatalogue
36 le aDeRsHiP

global executive leadership global executive leadership

Essential resources for training and HR professionals

G L O BA L E X E C U T I V E
LEADERSHIP
I N V E N T O RY
Manfred F. R. Kets de Vries
O B S E R V E R
The Global Executive Leadership Inventory,
Observer is a questionnaire that consists of
100 action and behavior-based questions that
an observer of the leader fills out about the
leader. The questions are designed to measure
competency within twelve areas: Envisioning,
Empowering, Energizing, Designing &
Monitoring, Rewarding & Feedback, Team-Building, Outside Orientation,
Global Mindset, Tenacity, Emotional Intelligence, Life Balance, and
Resilience to Stress.
inventory (geli) inventory (geli), facilitators
Manfred F. R. Kets de Vries, INSEAD guide set
978-0-7879-7418-3 8pp Paperback 2004 Manfred F. R. Kets de Vries, INSEAD
978-0-7879-6984-4 160pp Paperback 2005
Global Executive Leadership Inventory (GELI)
is your in-depth development tool that offers
guidance for understanding your leadership
abilities and shows you how to take steps to
improvement. The Inventory consists of 100
action- and behavior-based questions that
are designed to measure your competency within twelve areas: Visioning,
Empowering, Energizing, Designing and Aligning, Rewarding and
Feedback, Team Building, Outside Orientation, Global Mindset, Tenacity,
Emotional Intelligence, Life Balance, and Resilience to Stress.

global executive leadership Essential resources for training and HR professionals

global executive leadership

G L O BA L E X E C U T I V E
inventory (geli), Participant LEADERSHIP inventory (geli),
Workbook I N V E N T O RY self assessment
Manfred F. R. Kets de Vries, INSEAD Manfred F. R. Kets de Vries
Manfred F. R. Kets de Vries, INSEAD
S E L F
978-0-7879-7416-9 72pp Hardcover 2005 978-0-7879-7417-6 6pp Paperback 2004

Once youve completed Global Executive The Global Executive Leadership Inventory,
Leadership Inventory, The Participant Self is a questionnaire that consists of 100
Workbook guides you through the feedback action and behavior-based questions that the
and helps to create a development plan. leader fills out about his or herself.
As a result of the GELI process, when you
complete this Workbook you will be able
to state advantages of and concerns about 360-degree feedback, identify
twelve key characteristics of successful global leaders, evaluate your strengths
and weaknesses on each of the twelve key characteristics, and develop an
action plan that specifies what you will do to improve your leadership
competencies.

This book is truly amazingactually, a masterpiece. It tells the story

of the human condition.From Foreword by WARREN BENNIS Driven to lead: good, bad, and Misguided leadership
DRIVEN Paul R. Lawrence, Harvard Business School
978-0-470-62384-8 336pp Hardcover 2010
TO LE A D
Good, Bad, and
In Driven to Lead, Harvard Business Schoolprofessor Paul Lawrenceupdatesthefour drive theoryof human behavior
withthe latestbrain researchand reveals how this theorycan be used to explain and evenpredictthe best and worst in
leadership behavior.

TABLE OF CONTENTS:
Misguided leadership

CHAPTER 1: How Much Can We Hope For? PART I: THE LEADERSHIP BRAIN. CHAPTER 2: A Brain Designed for Leadership? CHAPTER 3:
PA U L R . L A W R E N C E Darwin Rediscovered: Did the Brain Evolve Leadership Capabilities? PART II: HISTORIC LEADERSHIP PATTERNS. CHAPTER 4: All About
H A RVA R D B U S I N E S S S C H O O L

Leaders: Good, Bad, and Misguided. CHAPTER 5: Leadership and the Historic Evolution of Political Institutions. CHAPTER 6: Leadership
of Economic Institutions: The Rise of Corporations. CHAPTER 7: Leadership in Institutions of Human Meaning: Religion, Art, and Science.
PART III: LEADERSHIP IN CONTEMPORARY AFFAIRS. CHAPTER 8: Keeping on Track: Leadership in Contemporary Corporations. CHAPTER 9: A Worldwide Swindle: By
Banking Leaders-w/o-Conscience? CHAPTER 10: Keeping a Global Economy and a Global Community on Track. CHAPTER 11: Keeping on Track by Practicing Good/Moral
Leadership. CHAPTER 12: Renewing the Story of Human Progress with Darwins Help. Appendix: Darwin Misunderstood.

MBA Catalogue 2014

 The Third Edition of the
WilEy EncyclopEdia
of ManagEMEnT

978-1-119-97251-8 1499 1199 with discount Hardback Publishing April 2014

Providing comprehensive coverage of the field of management for scholars,

students and professionals.

l Fourteen volume landmark work of reference

l Revised and updated to chart the major developments that have occurred in: digital
technologies; ethics and governance-related issues; innovation; emerging markets;
organizational networks; and new avenues of sustainable business growth
r
l Contains an entirely new volume on Technology & Innovation
offe
l Now offers users a fully searchable online resource linked to the wider unt ths
o n
literature and to an associated database of Handbooks and Journals in disc mo
the field.
0 % til 3 tion
2 n a
cial le u blic
e b u
Sp vaila ter p
a af
38 ManageM ent anD ob
neW
Reframing organizations:
artistry, choice, and
leadership, 5th edition
Lee G. Bolman, University of Missouri-
Kansas City, Terrence E. Deal, University
of Southern Californias Rossier School
of Education
978-1-118-57333-4 544pp Paperback 2013
Thoroughly updated, this Fifth Edition of the
classic book outlines its four-frame model that examines organizations as
factories, families, jungles, and theaters or temples. The Structural Frame:
organize and structure groups and teams; The Human Resource Frame:
tailor organizations to satisfy human needs, improve HRM, and build
positive personal and group dynamics; The Political Frame: cope with
power and conflict, build coalitions, hone political skills, and deal with
politics; and The Symbolic Frame: shape a culture that gives purpose and
meaning to work, stage organizational drama, and build team spirit.
Expanded Instructors Guide: Summary tip sheets for each chapter
with hot links to videos, extra resources; mini-assessments for each of
the frames; podcasts/Q&A with Bolman & Deal
New topics include cross-sector collaboration; generational differenc-
es and the implications for the workforce; managing/leading in virtual
environments; globalization; communicating across cultures and online;
and sustainability.
Customer-Based Revision: Revision plan is based almost entirely on
customer reviews and recommendations.
neW
fish cant see Water: How
national culture can Make or
break Your corporate strategy
Kai Hammerich and Richard D. Lewis
978-1-118-60856-2 312pp Hardcover 2013
Using extensive case studies of successful glob-
al corporations, this book explores the impact
of national culture on the corporate strategy
and its execution, and through this ultimately
business successor failure. It does not argue
that different cultures lead to different business results, but that all cul-
tures impact organizations in ways both positive and negative, depending
on the business cycle, the particular business, and the particular strategies
being pursued. Depending on all of these factors, cultural dynamics can
either enable or derail performance. But recognizing those cultural factors
is difficult for business leaders; like everyone else, they too can be blind to
the culture of which they are a part.
TABLE OF CONTENTS
Part I Developing the Cultural Dynamic Model. 1 Corporate Culture, Strategy and
Business Results. 2 The Lewis Model Setting the Scene. 3 Nation-State Traits and
how they affect Corporate Cultures in Seven Countries. 4 The Cultural Dynamic
Model and the Austin Motors Case. Part II Cases: The Lifecycle of a Company
from Innovation to Consolidation. 5 The Embryonic Period. 6 The Growth Period.
7 The Maturity Period. Part III The Model in Action (Lessons for Boards, Managers
and Investors). 8 Whither the West. 9 The Crisis. 10 Enhancing Corporate Perfor-
mance in a Multicultural World
MBA Catalogue 2014
neW
the blue line imperative:
What Managing for Value
Really Means
Kevin Kaiser and S. David Young
INSEAD
978-1-118-51088-9 320pp Hardcover 2013
A groundbreaking guide to making profitable
business decisions.
Do you wonder why your value initiatives
arent providing the payoff youd hoped for?
Could it be because youve been thinking about value all wrong? Accord-
ing to the authors of this groundbreaking guide, theres a very good chance
that you have. Using examples from leading companies worldwide, they
explain why every decision a company makes either creates value or detracts
from it, and why, if they hope to survive and thrive in todays increasingly
competitive global marketplace, company leaders must make value-creation
the centrepiece of every business decision. Authors Kaiser and Young have
dubbed this approach Blue-Line Management, (BLM), and in this enter-
taining, highly accessible book, they delineate BLM principles and practices
and show you how to implement them in your company.
TABLE OF CONTENTS
Chapter 1 What is Value? Chapter 2 The Global Capital Markets. Chapter 3 The
Opportunity Cost of Capital. Chapter 4 The Expected Future Free Cash Flows.
Chapter 5 Blue-line Management. Chapter 6 Shifting to Blue. Chapter 7 The Haz-
ard of Growth. Chapter 8 Creating a Blue-line Culture. Chapter 9 Trust and Hierar-
chy in Blue-line Management. Chapter 10 Value and Decision Making. Chapter 11
Getting Net Present Value Right. Chapter 12 Becoming a Blue-line Manager
neW
change lessons from the ceo:
Real People, Real change
Patrick C. Flood, Dublin City University,
Johan Coetsee, Newcastle Business
School
978-1-119-94314-3 256 pages
Hardcover October 2013
Using a wealth of real stories from real CEOs
on how they managed major change initia-
tivesand the lessons they learned along
the wayChange Lessons from a CEO gives professionals and business
students powerful and effective guidance on successfully managing change
initiatives in any organization. The books uniquely flexible approach lets
readers build their own models for change based on their unique organi-
zational structure, culture, and situation. Throughout, the book empha-
sizes the importance of authenticity in the change leaders role and how to
manifest that authenticity throughout a change initiative. With examples
and case studies from multinational corporations, non-governmental or-
ganizations, and small and medium-size businesses, this book is a valuable
tool for leaders of any organization of any size.
Offers real-world insight from CEOs and leaders
Ideal for CEOs, managers, leaders of non-profit organizations, consul-
tants, and students in business programs
Includes case studies and first-hand accounts of successful change initia-
tives in a wide range of businesses and organizations of all sizes
 ManageMent anD ob 39

neW
flawless consulting: a guide
international Management to getting Your expertise
behavior: global and used, third edition
sustainable leadership, PETER BLOCK Peter Block
7th edition F L AW L E S S
Henry W. Lane and Martha Maznevski CONSULTING 978-0-470-62074-8 352pp Hardcover 2011
A GUIDE TO GETTING
YOUR EXPERTISE USED
This thoroughly revised and updated Third
978-1-118-52737-5 304pp Paperback 2014
Edition of Peter Blocks groundbreaking book
A new edition of one of the leading texts on explores the latest thinking on consultation.
THIRD EDITION

international management. Flawless Consulting includes new insights

In todays globalized business world, successful leaders need a global
mindset. Focusing on cultural issues and using international examples,
International Management Behavior, Seventh Edition helps managers
develop the skills and knowledge to lead successfully in the global busi-
ness environment.
This new edition has been revised to feature four detailed case studies for
each of the four sections of the book, providing a relevant and streamlined
text through the crucial phases of implementing global strategy.
neW
becoming a better boss:
Why good Management is so
Difficult
Julian Birkinshaw, London Business
School
978-1-118-64546-8 176 pages
Hardcover September 2013
Whereas most books on managing people
approach the subject from the perspective of a
manager of an idealised organisation, Becom-
ing a Better Boss takes a real-world approach,
looking at the topic from the perspective of an employee in a real-world
organisationdysfunctions, warts, and all. Focusing on the choices
individual employees make every day in getting work done, this book
reinvents the practice of management one employee at a time.
about how we can organize our consulting
around discovering the strengths, positive examples, and gifts of the client
organization or community.
TABLE OF CONTENTS:
CHAPTER 1: A Consultant by Any Other Name . . . CHAPTER 2: Techniques
Are Not Enough. CHAPTER 3: Flawless Consulting. CHAPTER 4: Contracting
Overview. CHAPTER 5: The Contracting Meeting. CHAPTER 6: The Agonies of
Contracting. CHAPTER 7: The Internal Consultant. CHAPTER 8: Understanding
Resistance. CHAPTER 9: Dealing with Resistance. CHAPTER 10: From Diagnosis
to Discovery. CHAPTER 11: Whole System Discovery. CHAPTER 12: Discovering
Gifts, Capacities and Possibilities. CHAPTER 13: Get the Picture. CHAPTER 14:
Preparing for Feedback. CHAPTER 15: Managing the Meeting for Action. CHAP-
TER 16: Implementation. CHAPTER 17: Elements of Engagement. CHAPTER 18:
Consultant As Teacher. CHAPTER 19: The Heart of the Matter.
Reinventing Management:
smarter choices for getting
Work Done, Revised and
updated edition
Julian Birkinshaw,
London Business School
978-1-118-37590-7 312pp Hardcover 2012
The best tool for understanding the nature of
issues both a practical outline of novel management approaches and
a rallying cry: Put leadership and management back on equal footing!

management in the modern organizations,

H A R VA R D B U S I N E S S R E V I E W

BRIEF TABLE OF CONTENTS Reinventing Management develops a compre-

Chapter 1 Why Management Matters
Chapter 2 So What Is Good Management Really?
Chapter 3 Getting Inside the Minds of Your Employees: What Makes Them Tick?
Chapter 4 Seeing the World Through the Eyes of Your Employees
Chapter 5 Doing What We Know We Should: Managing As an Unnatural Act
Chapter 6 Experimentation: Functioning in a Broken System
Chapter 7 The Future of Management?
hensive framework for clarifying the choices
that make up a firms management model. Four core dimensions of
management are identified setting objectives, motivating employees, co-
ordinating activities, making decisions and for each one the key choices
are identified and discussed.

THE HANDBOOK the Handbook of knowledge-based coaching: from theory to Practice

of Leni Wildflower (Editor) and Diane Brennan (Editor)
KNOWLEDGE-BASED
978-0-470-62444-9 432pp Hardcover 2011
COACHING
The Handbook of Knowledge-Based Coaching is designed for students of coaching and coaches wishing to enhance their prac-
tice.Itprovides comprehensive coverage of all of thetheoreticalconstructs that are used incurrent coaching practices, and
FROM THEORY TO PRACTICE
spans theoriesranging from adult psychology and neuroscience toself-help andspiritual traditions.

LENI WILDFLOWER | DIANE BRENNAN

www.wiley.com/go/mbacatalogue
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44 ManageM ent anD ob

neW eDition neW

organizational behaviour, FRANK J. LANDY t JEFFREY M. CONTE Work in the 21st century,
third edition fourth edition
Ray French, Charlotte Rayner,
WORK IN
Gary Rees and Sally Rumbles THE 21ST CENTURY Frank J. Landy and Jeffrey M. Conte
978-1-118-29120-7 720pp Hardcover 2013
978-1-118-85263-7 600pp FOURTH EDITION

Paperback Nov 2014 Now in its 4th edition, Work in the 21st
Century: An Introduction to Industrial
Combining a managerial approach, this text
and Organizational Psychology is the most
enables existing and aspiring managers to
current, engaging, and highly regarded
meet increasingly challenging performance
text for the industrial and organizational
targets, with a rounded and critical
psychology course. The fourth edition retains the 14-chapter format and
perspective, that questions and looks deeper into the research behind the
the 4-color design, which brings I-O psychology to life, especially with
theories. The concise coverage of the core topics can be applied to both
the use of newsworthy color photographs.
one-semester and year-long teaching and learning patterns. In addition,
this colourful and well-presented text includes full journal articles at the TABLE OF CONTENTS:
end of each section and excellent case material.
PART 1: FUNDAMENTALS. CHAPTER 1: What Is Industrial and Organizational
TABLE OF CONTENTS: Psychology? CHAPTER 2: Methods and Statistics in I-O Psychology. PART 2:
INDUSTRIAL PSYCHOLOGY. CHAPTER 3: Individual Differences and Assessment.
PART 1: INTRODUCTION. CHAPTER 1 What is organizational behaviour? JOUR- CHAPTER 4: Job Analysis and Performance. CHAPTER 5: Performance Measure-
NAL ARTICLE. PART 2: INDIVIDUAL DIFFERENCES AND THEIR RELEVANCE ment. CHAPTER 6: Staffing Decisions. CHAPTER 7: Training and Development.
TO WORK. CHAPTER 2 Perception, personality and values. CHAPTER 3 Learning, PART 3: ORGANIZATIONAL PSYCHOLOGY. CHAPTER 8: The Motivation to
reinforcement and self-management. CHAPTER 4 Motivation and empowerment. Work. CHAPTER 9: Attitudes, Emotions, and Work. CHAPTER 10: Stress and
JOURNAL ARTICLE. PART 3: MANAGING THE ORGANIZATION. CHAPTER 5 Worker Well-Being. CHAPTER 11: Fairness and Diversity in the Workplace. CHAP-
Changing worlds and the design of work. CHAPTER 6 Organizational structure TER 12: Leadership. CHAPTER 13: Teams in Organizations. CHAPTER 14: The
and design. CHAPTER 7 Organizational culture. JOURNAL ARTICLE. PART 4: Organization of Work Behavior.
PEOPLE, PROCESSES AND PERFORMANCE. CHAPTER 8 Groups and teams.
CHAPTER 9 Leadership. CHAPTER 10 Power, politics and decision making in
organizations. CHAPTER 11 Communication, confl ict and negotiation in organiza-
tions. CHAPTER 12 Organizational change. JOURNAL ARTICLE. PART 5: CASE
STUDIES.

neW eDition coMing sePt 2014

FIFTH EDITION

BECOMING A
MASTER MANAGER
becoming a Master Manager: a competing Values approach, fifth edition
A Competing Values Approach
Quinn | Faerman | Thompson | McGrath | St. Clair
Robert E. Quinn, Sue R. Faerman, Michael P. Thompson, Michael McGrath and Lynda S. St. Clair
978-0-470-28466-7 384pp Paperback 2011

Becoming a Master Manager, 5th Edition by Quinn et al. is built on a solid foundation of both theory and empirical evidence
that provides a compelling case for why critical managerial and leadership competencies are important. The competing
values framework offers future managers an enduring foundation for analyzing the most appropriate behaviors for achieving
organizational goals.

TABLE OF CONTENTS:

INTRODUCTION The Competing Values Approach to Management The Evolution of Management ModelsThe Competing Values FrameworkOrganizing the Learning
Process - ALAPA Core Competency: Thinking Critically. MODULE 1: CREATING AND SUSTAINING COMMITMENT AND COHESION. Competency 1-1 Understanding
Self and Others. Competency 1-2 Communicating Honestly and Effectively. Competency 1-3 Menoring and Developing Others. Competency 1-4 Managing Groups and
Leading Teams. Competency 1-5 Managing and Encouraging Constructive Conflict. MODULE 2: ESTABLISHING AND MAINTAINING STABILITY AND CONTINUITY.
Competency 2-1 Organizing Information Flows. Competency 2-2 Working and Managing Across Functions. Competency 2-3 Planning and Coordinating Projects.
Competency 2-4 Measuring and Monitoring Performance and Quality. Competency 2-5 Encouraging and Enabling Compliance. MODULE 3: IMPROVING PRODUCTIVITY
AND INCREASING PROFITABILITY. Competency 3-1 Developing and Communicating a Vision. Competency 3-2 Setting Goals and Objectives. Competency 3-3
Motivating Self and Others. Competency 3-4 Designing and Organizing. Competency 3-5 Managing Execution and Driving for Result. MODULE 4: PROMOTING CHANGE
AND ENCOURAGING ADAPTABILITY. Competency 4-1 Using Power Ethically and Effectively. Competency 4-2 Championing and Selling New Ideas. Competency 4-3
Fueling and Fostering Innovation. Competency 4-4 Negotiating Agreement and Commitment. Competency 4-5 Implementing and Sustaining Change. CONCLUSION
INTEGRATION AND THE ROAD TO MASTERY INTEGRATION AND BEHAVIORAL COMPLEXITY. How Master Managers See the World. The Leveraging Power of Lift. The
Never-ending Road to Mastery.

MBA Catalogue 2014


hanDBook oF
Handbook of organizational
organIzaTIonaL LEarnIng learning and knowledge
& knowLEDgE ManagEMEnT
sEConD EDITIon Management, second edition
Mark Easterby-Smith (Editor),
Lancaster University, and Marjorie A.
Lyles (Editor), Indiana University
978-0-470-97264-9 710pp Paperback 2011
The fully revised and updated version of
EDITED BY
Mark EasTErBY-sMITh
anD
this successful Handbook is welcomed
MarjorIE a. LYLEs
by management scholars world-wide. By
bringing together the latest approaches
from the leading experts in organizational
learning & knowledge management the volume provides a unique
and valuable overview of current thinking about how organizations
accumulate knowledge and learn from experience.
BRIEF TABLE OF CONTENTS:
PART I: DISCIPLINARY PERSPECTIVES. PART II: ORGANIZATIONAL LEARNING
AND LEARNING ORGANIZATIONS. PART III: KNOWLEDGE AND ITS MAN-
AGEMENT IN ORGANIZATIONS. PART IV: LEARNING AND KNOWLEDGE IN
INTERNATIONAL CONTEXTS.
HANDBOOK OF
Handbook of gender, Work
GENDER, WORK and organization
& ORGANIZATION
Emma Jeanes (Editor), University
of Exeter, David Knights (Co-Editor),
Keele University, and Patricia Yancey
Martin (Co-Editor), Florida State
University
978-1-4443-9472-6 496pp Hardcover 2011
EDITED BY
This must-have reference represents a
EMMA L. JEANES,
DAVID KNIGHTS,
remarkably complete, detailed and extensive
PATRICIA YANCEY MARTIN
review of the field of gender, work, and
organization in the second decade of the 21st
century. The authors of Handbook of Gender,
Work and Organization represent eight countries and many disciplines
including management, sociology, political science, and gender studies.
The chapters offer both reviews and empirical findings, and insights and
challenges for further work.
BRIEF TABLE OF CONTENTS:
PART I: HISTORIES AND PHILOSOPHIES OF GENDER, WORK AND ORGA-
NIZATION. PART II: EMBODYING ORGANIZATIONS, ORGANIZING BODIES
AND REGULATING IDENTITIES. PART III: ORGANIZING WORK AND THE
GENDERED ORGANIZATION. PART IV: DIVERSITY IN/AND MANAGEMENT
AND ORGANIZATIONS. PART V: GLOBALIZATION AND GENDER IN/AND
MANAGEMENT AND ORGANIZATIONS.
ManageMent anD ob 45
coMing august 2014
organization: contemporary
organization: Principles and Practices,
Contemporary 2nd edition
principles and John Child, University of Birmingham
practices 978-1-119-95183-4 512pp
Paperback August 2014
The successful 1st edition of Organization
John Child has now been updated and revised to cover
key new developments in organization
structure and practice.
The second edition of Organization written
by scholar and teacher John Child provides executives and advanced busi-
ness students with a wide-ranging and trustworthy guide to organizations
as the conditions for their survival in our global business environment
change.
Written in an approachable style, and illustrated with many international
examples, this is a major contemporary guide to the role of organization
and management in business.
Mike Bourne Pippa Bourne Handbook of corporate
Performance Management
Mike Bourne and Pippa Bourne
H A N D B O O K O F
Corporate
978-0-470-66936-5 280pp Hardcover 2011
Performance
The Handbook of Corporate Performance
Management is the essential guide to using
Management performance measurement and management
to get the best out of your business. This
book will provide you with the tools and
approaches to help translate your strategy
into action and make you aware of the
pitfalls to be avoided.
TABLE OF CONTENTS:
CHAPTER 1: Performance and the Role of Measurement. CHAPTER 2: Practical
Tools for Measuring Performance. CHAPTER 3: Designing the System. CHAPTER
4: Managing Implementation. CHAPTER 5: Assessing and Managing Change.
CHAPTER 6: Target Setting. CHAPTER 7: Linking Rewards to Performance.
CHAPTER 8: Managing with Measures Statistical Process Control. CHAPTER 9:
Using Measures Performance Reviews. CHAPTER 10: Using Measures to Manage
Challenging Strategy. CHAPTER 11: Keeping Your Measurement Process up to
Date. CHAPTER 12: Measuring Performance of People. CHAPTER 13: Measuring
Customers. CHAPTER 14: Measuring Process Performance. CHAPTER 15: Measur-
ing Competence and Resource Development. CHAPTER 16: Measuring Financial
Performance. CHAPTER 17: Measuring Sustainability. CHAPTER 18: Creating a
Culture of High Performance. CHAPTER 19: Leadership Vignettes. CHAPTER 20:
Bringing It All Together.
www.wiley.com/go/mbacatalogue
46 ManageM ent anD ob

neW eDition - e-teXt onlY

FOREWORD BY EDGAR H. SCHEIN
leading culture change
Author of Organizational Culture and Leadership
in global organizations: organizational behavior,
aligning culture and strategy
LEADING thirteenth edition
C U LT U R E Daniel Denison, International Institute
for Management Development (IMD)
Mary Uhl-Bien, John R. Schermerhorn,
Jr., Richard N. Osborn
CHANGE in Lausanne, Switzerland, Robert
978-1-118-79997-0 600pp Paperback 2013
IN G L BAL Hooijberg, IMD, Nancy Lane, IMD, and
Colleen Lief, IMD Organizational Behavior 13th Edition
ORGANIZATIONS
978-0-470-90884-6 240pp Hardcover 2012 is written in an accessible style, with
ALIGNING CULTURE and STRATEGY
pedagogical features designed to bring OB
Filled with case studies from firms such as to life. The text relays the value of OB for
DANIEL DENISON | ROBERT HOOIJBERG
NANCY LANE | COLLEEN LIEF GT Automotive, GE Healthcare China, the workplace and for life, and the value of
Vale, and Dominos, among others, Leading
I N T E R N AT I O N A L I N ST I T U T E FO R M A N AG E M E N T D E V E LO P M E N T ( I M D)

equally engaging students in this passion so they embrace the material

Culture Change in Global Organizations and want to learn even more.
combines twenty years of research and survey results to illustrate a critical
set of cultural dynamics that firms need to manage in order to remain TABLE OF CONTENTS:
competitive. Each chapter uses a case as a means to illustrate an important
PART 1 ORGANIZATIONAL BEHAVIOR TODAY. Chapter 1 - Introducing
aspect of culture change focusing on seven common culture-change di-
Organizational Behavior. PART 2 INDIVIDUAL BEHAVIOR AND PERFORMANCE.
lemmas including creating a strategic alignment, keeping strategy simple, Chapter 2 - Diversity, Personality, and Values. Chapter 3 - Perception, Attribution,
and more. and Learning. Chapter 4 - Emotions, Attitudes, and Job Satisfaction. Chapter
5 - Motivation. Chapter 6 - Motivation and Performance. PART 3 TEAMS AND
TABLE OF CONTENTS: TEAMWORK. Chapter 7 - The Nature of Teams. Chapter 8 - Teamwork and
CHAPTER 1: Building a High-Performance Business Culture. CHAPTER 2: Support- Performance. Chapter 9 - Decision Making and Creativity. Chapter 10 - Conflict
ing the Front Line. CHAPTER 3: Creating Strategic Alignment. CHAPTER 4: Creat- and Negotiation. PART 4 INFLUENCE PROCESSES AND LEADERSHIP.
ing One Culture Out of Many. CHAPTER 5: Exporting Culture Change. CHAPTER Chapter 11 - Communication. Chapter 12 - Power and Politics. Chapter 13 - The
6: Building a Global Business in an Emerging Market. CHAPTER 7: Building a Leadership Process. Chapter 14 - Leadership Traits and Behavioral Styles. PART 5
Global Business from an Emerging Market. CHAPTER 8: Building for the Future: ORGANIZATIONAL CONTEXT. Chapter 15 - Organizational Culture. Chapter 16 -
Translating Knowledge into Action. Organizational Structures.

John R. Schermerhorn, Jr.

introduction to Management, a Primer on organizational
twelfth edition behavior, seventh edition
978-1-118-32402-8 640pp Hardcover 2012 James L. Bowditch, Boston College,
and Anthony F. Buono, Bentley College
John R. Schermerhorn, Jr
978-0-470-08695-7 496pp Paperback 2007
John Schermerhorns Introduction to
Management is designed to help millennial A Primer on Organizational Behavior, places
students learn the core concepts, enhance attention on information technology in the
MANAGEMENT Twelfth Edition
career readiness, and see the relevance be- workplace and how its reshaping organiza-
tween management and the business world. tions and the management practices within
International Student Version
Inspire todays students to be good future them. The Seventh Edition is thoroughly up-
managers by achieving the perfect balance dated, featuring in-depth discussions on early
of theory and practice in the principles of management course, with this management thought, workplace incivility,
Twelfth Edition. social justice, conformity in groups, virtual
teams, team conflict, leader-member relations, and organizational change.
TABLE OF CONTENTS:
TABLE OF CONTENTS:
PART I: MANAGEMENT. CHAPTER 1: Introducing Management. CHAPTER 2:
Management Learning Past to Present. CHAPTER 3: Ethics and Social Respon- CHAPTER 1: Management And Organizational Behavior. CHAPTER 2: Percep-
sibility. PART II: ENVIRONMENT. CHAPTER 4: Environment and Sustainability. tion, Attitudes, And Individual Differences. CHAPTER 3: Motivation. CHAPTER 4:
CHAPTER 5: Global Management and Cultural Diversity. CHAPTER 6: Entrepre- Communication. CHAPTER 5: Group Dynamics. CHAPTER 6: Work Teams And
neurship and New Ventures. PART III: PLANNING AND CONTROLLING. CHAP- Intergroup Relations: Managing Collaboration And Conflict. CHAPTER 7: Leader-
TER 7: Information and Decision Making. CHAPTER 8 Planning Processes and ship, Power, And The Manager. CHAPTER 8: Macro-Organizational Behavior: The
Techniques. CHAPTER 9: Control Processes and Systems. CHAPTER 10: Strategy Organizations Environment. CHAPTER 9: Organization Structure And Design.
and Strategic Management. PART IV: ORGANIZING. CHAPTER 11: Organization CHAPTER 10: Organizational Culture And Effectiveness. CHAPTER 11: Organiza-
Structures and Design. CHAPTER 12: Organization Culture and Change. CHAPTER tion Development And Change. Appendix A: The Research Process In Organi-
13: Human Resource Management. PART V: LEADING. CHAPTER 14: Leading zational Behavior. Appendix B: Statistical Analysis. Appendix C: How To Read A
and Leadership Development. CHAPTER 15: Individual Behavior. CHAPTER 16: Research-Oriented Journal Article.
Motivation Theory and Practice. CHAPTER 17: Teams and Teamwork. CHAPTER
18: Communication and Collaboration. PART VI: CONTROLLING. CHAPTER 19:
Operations and Services Management.

MBA Catalogue 2014


beyond change
Management: How to
achieve breakthrough
Results through conscious
change leadership,
second edition
Dean Anderson and Linda Ackerman
Anderson
978-0-470-64808-7 320pp Paperback 2010
The Second Edition of this best-selling and
groundbreaking book details the interaction
of leadership styles, mindsets, and change processes, and revolutionizes
change leaders approach to transformational change. Beyond Change
Management includes new and ready-to-use worksheets, questionnaires,
guidelines, and assessment instruments.
TABLE OF CONTENTS:
PART I: A CALL FOR CONSCIOUS CHANGE LEADERS. CHAPTER 1: Achiev-
ing Breakthrough Results from Change. CHAPTER 2: The Drivers of Change.
CHAPTER 3: Three Types of Organizational Change. CHAPTER 4: Two Leadership
Approaches to Transformation. CHAPTER 5: Building Organizational Change Ca-
pability. PART II: PEOPLE DYNAMICS. CHAPTER 6: Human Dynamics: From Re-
sistance to Commitment. CHAPTER 7: The Role and Impact of Mindset. CHAPTER
8: The Role and Impact of Culture. PART III: PROCESS DYNAMICS. CHAPTER
9: Conscious Process Thinking. CHAPTER 10: Change Process Models. PART IV:
ANSWERING THE CALL TO CONSCIOUS CHANGE LEADERSHIP. CHAPTER 11:
Answering the Call.
the change leaders
(Continued from front flap)
CAN ESTABLISHED ORGANIZATIONS
for the organization? Is it good for those doing
LEARN HOW TO INNOVATE?
the work? Is it good for those for whom the
Roadmap, second edition
work is done? Is it good for society at large?
At the very foundation is open communication.
Managers and workers must communicate
interactively, using authentic narratives, open-
ended questions, and deep listening, rather than
Linda Ackerman Anderson and
treating people as things to be manipulated.
The principles and practices outlined in this
book create a work environment that lifts up the
Dean Anderson
human spirit and inspires the exhilaration of
extraordinary performance.
978-0-470-64806-3 650pp Paperback 2010
The king of all how-to books on change, this
Second Edition provides a strategic overview
of the author s proven change process
STEPHEN DENNING
is a leading writer who consults with organiza-
methodology, as well as pragmatic guidance
tions in the U.S., Europe, Asia, and Australia
on leadership, management, innovation, and
business narrative. In 2009, he was a visiting
and tools for each key step in a complex
fellow at All Souls College, Oxford University,
U.K. He is the author of The Secret Language of
Leadershipa Financial Times selection in Best
transformational change process. The Change
Books of 2007, and a 800-CEO-READ selection
as the best book on leadership in 2007.
Leaders Roadmap is the most comprehensive guide available for building
transformational change strategy and designing and implementing suc-
cessful transformation.
BRIEF TABLE OF CONTENTS:
PART I: UPSTREAM CHANGE. PART II: MIDSTREAM CHANGE. PART III:
DOWNSTREAM CHANGE. PART IV: LEVERAGING THE CHANGE LEADERS
ROADMAP.
ManageMent anD ob 47
ALAIN LEMPEREUR & AURLIEN COLSON
EDITED BY MICHELE PEKAR the first Move:
a negotiators companion
Alain Lempereur, ESSEC, Aurelien
Colson, ESSEC, and Michele Pekar
(Editor)
978-0-470-75008-7 264pp Hardcover 2010
THE Solidly and uniquely grounded in the best
FIRST
of European and American traditions and
scholarship, including the authors own
MOVE
A NEGOTIATORS COMPANION
research, The First Move provides deep
insight into how to negotiate successfully in
business and political settings alike.
TABLE OF CONTENTS:
CHAPTER 1: Questioning before Negotiating. CHAPTER 2: Preparing Negotia-
tions before Performing. CHAPTER 3: Doing the Essential before the Obvious.
CHAPTER 4: Optimising Joint Value before Dividing It. CHAPTER 5: Listening
before Speaking. CHAPTER 6: Acknowledging Emotions before Problem-Solving.
CHAPTER 7: Deepening the Method before Facing Complexity. CHAPTER 8:
Formalising the Agreement before Concluding.
T he the leaders guide to Radical
T he
DENNING
L G
STEPHEN
E A DERS U I DE
L E A DERS G U I DE
to R adical
R adical
Management:
The Leaders Guide to Radical Management shows how innovation can become an
organization-wide capability, a part of an entire firms DNA.
The need is urgent. The economy-wide rate of return on assets is one quarter of 1965 to Management
Reinventing the Workplace
levels. Workers are disgruntled. Customers are frustrated. Brands are unraveling. Executive
turnover is accelerating. Innovation is faltering. These issues call for a radically different
kind of management. This is a book about a radically different
L E A DERS
Management
way of managing. . . . It leads to workplaces
for the 21st century
Here you will find the definitive guide to pulling apart the black box of traditional
G U I DE to
management and putting the pieces together in a new way. It means a wholly different way that are more productive and more fun.
of thinking, speaking, and acting at work. It leads to workplaces that are more productive These workplaces feel different.
T he
I
and more fun. These workplaces feel different. FROM THE INTRODUCTION
Most management improvements address one facet of the organization at the expense
Stephen Denning
of others. Implementing radical management leads simultaneously to high productivity, n this provocative book, Stephen Denning
continuous innovation, deep job satisfaction, and client delight. introduces the seven principles of radical
REINVENTING the WORKPL ACE management, along with more than seventy
for the 21ST CENTURY supporting practices. Radical management
Radical Management
Praise for The Leaders Guide to Radical Management focuses the entire organization on the goal of
978-0-470-54868-4 336pp Hardcover 2010
This masterful book is a delight to readarticulate, provocative, and illuminating. constantly increasing the value of what it offers to
Success is about surpassing expectations, and Denning does so here. This isnt merely
radical, its revolutionary!
PET ER GUBER , CEO, Mandalay Entertainment Group
its clients, not merely producing goods or services
or making money for shareholders. The seven
interlocking principles comprise a new mental
model of management: focusing the entire
Based on research conducted over several
This is a wonderful book. Its like having an extended conversation with Steve Denning, organization on delighting clients; working in
who is one of todays most acute and creative critics of traditional management thinking. self-organizing teams; operating in short client-
You would ignore the ideas in this witty, candid, and erudite book at your own peril. How to Inspire Continuous Innovation, Deep Job Satisfaction & Client Delight driven iterations; delivering value to clients with
Denning shows how to reinvent management based on a more accurate and effective
STEPHEN years withhundreds of high-performance
each iteration; fostering radical transparency;
understanding of how humans work best together. This book makes a great text for any nurturing continuous self-improvement; and
extended discussion about how we should be doing things. communicating interactively. The principles
L A U R E N C E P R U S A K , author, Working Knowledge and Whats the Big Idea? and practices simultaneously inspire high
teams, The Leaders Guide to Radical
productivity, continuous innovation, and deep
LEADERSHIP job satisfaction, and result in surpassing client
DENNING
$29.95 U.S. | $35.95 Canada
www.josseybass.com expectations.
Management simultaneously inspires high
Rather than offering a quick fix for
Photo by Michael G. Stewart todays complex workplace problems, radical
Jacket design by Jeff Puda
management rethinks the nature and purpose
of management. It addresses the questions:
productivity, continuous innovation, deep
The Secret Language of Leadership
AUTHOR OF What is good? Who is it good for? Is it good
AND The Leaders Guide to Storytelling (Continued on back flap)
job satisfaction and client delight. Award-
winning author Stephen Denning puts forward a fundamentally different
approach to management, with seven inter-locking principles of continu-
ous innovation.
TABLE OF CONTENTS:
CHAPTER 1: Management Today. CHAPTER 2: A Brief History of Management.
CHAPTER 3: What Radical Management Means. PART I: THE SEVEN PRINCIPLES
CONTINUOUS INNOVATION. CHAPTER 4: Principle #1: Delighting Clients.
CHAPTER 5: Principle #2: Self-Organizing Teams. CHAPTER 6: Principle #3: Client-
Driven Iterations. CHAPTER 7: Principle #4: Delivering Value to Clients in Each
Iteration. CHAPTER 8: Principle #5: Radical Transparency. CHAPTER 9: Principle
#6: Continuous Self-Improvement. CHAPTER 10: Principle #7: Interactive Com-
munication. PART II: IMPLEMENTATION. CHAPTER 11:
A River of Cascading Conversations. CHAPTER 12: Epilogue. Appendix: Summary
of Radical Management Practices.
www.wiley.com/go/mbacatalogue
48 ManageM ent anD ob

What Matters now: Productive Workplaces:

How to Win in a World of
25th Anniversary * 3rd Edition
Dignity, Meaning, and
Relentless change, ferocious community in the 21st
competition, and unstoppable century, third edition,
PRODUCTIVE 25 Year anniversary
innovation WORKPLACES
Gary Hamel Dignity, Meaning, and Marvin R. Weisbord
Community in the
978-1-118-12082-8 304pp Hardcover 2012 21st Century 978-0-470-90017-8 576pp Hardcover 2012
How to Win in a World of Relentless Change,

Concise and to the point, What Matters Now

Ferocious Competition, and Unstoppable Innovation Productive Workplaces is smart, well-written
GARY HAMEL will inspire leaders to rethink their business, and well-researched, thoughtful, somewhat
their management, and how they lead.This
Ranked #1 most inuential business thinker by the Wall Street Journal MARVIN WEISBORD provocative, and a one-of-a-kind review of
is the first book in 5 years from Gary Hamel, the integration of economics, technology,
THE CLASSIC WORK * REVISED AND EXPANDED

the worlds leading business thinker, and spotlights an agenda for suc- and people; the work on self as integral
cess for leaders everywhere. to organizational change; the revision of
Lewinian concepts for a new era; and the history behind getting every-
BRIEF TABLE OF CONTENTS: body improving whole systems as a response to fast change and increas-
SECTION 1: Values Matter Now. SECTION 2: Innovation Matters Now. SECTION ing diversity (not the same as using any particular method). The themes,
3: Adaptability Matters Now. SECTION 4: Passion Matters Now. SECTION 5: case studies (many revisited), and models are as relevant as ever.
Ideology Matters Now.
BRIEF TABLE OF CONTENTS:

PART I: MYTHOLOGY AND MANAGING. PART II: SEARCHING FOR PRODUC-

TIVE WORKPLACES. PART III: LEARNING FROM EXPERIENCE. PART IV: INTE-
GRATING THE PAST INTO THE PRESENT. PART V: LEARNING THEN AND NOW.

the advantage: Why Management and organization

PATRICK LENCIONI
B E S T- S E L L I N G AU T H O R O F T H E F I V E DY S F U N C T I O N S O F A T E A M organizational Health trumps theory
everything else in business A Jossey-Bass Reader

The Patrick M. Lencioni 978-1-118-00895-9 480pp Paperback 2012

Advantage 978-0-470-94152-2 240pp Hardcover 2012 A must-have for any MBA/PhD in manage-
ment and organizations, this reader is the first
The Advantage brings together the concepts
from all of Patrick Lencionis best-selling to name, describe, and explore each of the top
books intoapowerful and entertaining guide
WHY ORGANIZATIONAL HEALTH
50 most popular, most researched, and most
to the one remaining competitive advantage
TRUMPS EVERYTHING ELSE used management and organization theories to
IN BUSINESS

in business: organizational health. In his most date. Organized to correspond to leading

comprehensive and impactful book to date, management textbooks, this Jossey-Bass
Lencioni explains that organizational health is the one last advantage in Reader provides detailed information about each theory, including major
the market today, and provides a ground breaking new way for conduct- survey instruments used to measure variables in the theory; major ques-
ing business one that maximizes human potential and aligns the tions examined; significant figures who have published on the theory,
organization around common set of principles. strengths and weaknesses of the theory; practical applications; and seminal
articles published for the theory.
TABLE OF CONTENTS: TABLE OF CONTENTS:
The Case for Organizational Health. The Four Disciplines Model. DISCIPLINE 1: 1 Absorptive Capacity Theory. 2 Actor-Network Theory. 3 Agency Theory. 4 Agen-
Build a Cohesive Leadership Team. DISCIPLINE 2: Create Clarity. DISCIPLINE 3: da Setting Theory. 5 Attachment Theory. 6 Attribution Theory. 7 Balance Theory. 8
Overcommunicate Clarity. DISCIPLINE 4: Reinforce Clarity. The Centrality of Great Control Theory. 9 Diffusion of Innovations Theory. 10 Dynamic Capabilities Theory.
Meetings. Seizing the Advantage. Checklist for Organizational Health. 11 Efficient Market Theory. 12 Ethical Theory. 13 Field Theory. 14 Game Theory.
15 Goal Setting Theory. 16 Image Theory. 17 Institutional Theory. 18 Knowledge-
Based Theory. 19 Media Richness Theory. 20 Mental Models Theory. 21 Organi-
zational Ecology Theory. 22 Organizational Justice Theory. 23 Planned Behavior
Theory. 24 Prospect Theory. 25 Psychological Contract Theory. 26 Resource-Based
Theory. 27 Role Theory. 28 Self-Determination Theory. 29 Sensemaking Theory. 30
Social Capital Theory. 31 Social Cognitive Theory. 32 Social Comparison Theory.
33 Social Exchange Theory. 34 Social Facilitation Theory. 35 Social Identity Theory.
36 Social Network Theory. 37 Stakeholder Theory. 38 Structural Contingency
Theory. 39 Structuration Theory. 40 Transaction Cost Theory.

MBA Catalogue 2014

 MaRketing, aDVeRtising anD c onsuMeR beHaViouR 49

luxury brand Management: brand Relevance: Making

a World of Privilege, competitors irrelevant
second edition David A. Aaker, Haas School of
Michel Chevalier and Business, University of California
LUXURY BRAND Gerald Mazzalovo Berkeley
MANAGEMENT 978-0-470-61358-0 400pp Hardcover 2011
A WORLD OF PRIVILEGE 978-1-1181-7176-9 336pp Hardcover 2012
Second Edition

Now fully revised and updated, Luxury This ground-breaking book defines the con-
Brand Management, the first comprehensive cept of brand relevance using dozens of case
book on luxury brand management, looks studies-Prius, Whole Foods, Westin, iPad
at the world of branding today. Written by and more-and explains how brand relevance
M I C H E L C H E VA L I E R
GRALD MAZZALOVO

two renowned insiders, the book builds on DAVID A. AAKER drives market dynamics, which generates
this new, broader definition of luxury and opportunities for your brand and threats for
examines more than 450 internationally the competition. Brand Relevance reveals how these companies have made
known brands from a wide range of industries. other brands in their categories irrelevant.

TABLE OF CONTENTS: TABLE OF CONTENTS:

CHAPTER 1: Specificities Of The Luxury Industry. CHAPTER 2: Major Luxury
Sectors. CHAPTER 3: The Power Of The Luxury Brand. CHAPTER 4: Product Lyfe
Cycle. CHAPTER 5: The Luxury Client. CHAPTER 6: Brand Identity. CHAPTER
7: Managing Creation. CHAPTER 8: Communication. CHAPTER 9: International
Distribution. CHAPTER 10: Retailing. CHAPTER 11: Logistics And Licensing.
CHAPTER 12: The Brand Audit.
CHAPTER 1: Winning the Brand Relevance Battle. CHAPTER 2: Understand-
ing Brand Relevance: Categorizing, Framing Consideration, and Measurement.
CHAPTER 3: Changing the Retail Landscape. CHAPTER 4: Market Dynamics in the
Automobile Industry. CHAPTER 5: The Food Industry Adapts. CHAPTER 6: Find-
ing New Concepts. CHAPTER 7: Evaluation. CHAPTER 8: Defining the Category
or Subcategory. CHAPTER 9: Creating Barriers: Sustaining the Differentiation.
CHAPTER 10: Maintaining Relevance in the Face of Market Dynamics. CHAPTER
11: Innovative Organization.

coMing in august 2014

A must read for anyone who wants to get a jump on the future.
beyond the familiar:
the Marketing Pathfinder:
GARY HAMEL, AUTHOR OF THE FUTURE OF MANAGEMENT

BEYOND long-term growth through

the core concepts and live THE customer focus and
cases FAM I L I AR
Marketing innovation
David Stewart and Michael M. Saren
pathfinder 978-1-119-96176-5 448pp
Patrick Barwise and Sean Meehan
978-0-470-97631-9 184pp Hardcover 2011
Paperback August 2014
d av i d s t E wa rt Above all, Beyond the Familiar runs counter
From market research to positioning and
and to the fashionable claim that the starting-
MiChaEl M. sarEn brand management to customer relations,
point for business success should be to find
LO N G -T E R M G R OW T H T H R O U G H

marketing is the engine that drives C U S TO M E R F O C U S A N D I N N OVAT I O N

Patrick Barwise a blue-sky, out-of-the-box breakthrough

innovation and growth in the modern Sen Meehan
innovation. Barwise and Meehan use many
business organization. This latest addition
compelling cases to illustrate how managers
to the acclaimed Pathfinder series, like its
can find ways within their existing network and organization to achieve
popular predecessor, The Strategy Pathfinder, features a unique blend of
long term growth.
core concepts and brief, international case studies. A refreshing contrast to
traditional marketing texts and references, which tend to be prescriptive TABLE OF CONTENTS:
and directive, The Marketing Pathfinder offers professionals and marketing
CHAPTER 1: What Every CEO Wants. CHAPTER 2: Your Promise to the Customer.
students alike an effective way to contextualize the marketing decisions
CHAPTER 3: Delivering Todays Promise Better and Better Every Day. CHAPTER 4:
theyll make in the real world of business.
Driving the Market by Relentlessly Improving the Promise. CHAPTER 5: Innovating
Not another one-size-fits-all marketing toolkit, The Marketing Beyond the Familiar. CHAPTER 6: Opening Up: What Leaders Must Do.
Pathfinder functions as a dynamic, interactive resource
Each chapter presents a set of core concepts, frameworks, and tools,
followed by five or more short, lively international case studies
illustrating how the concepts and tools can be applied in the real world
The case studies are specifically designed to encourage readers to pursue
additional independent research and to encourage them to articulate
and defend their decisions
Throughout, the emphasis is on the reader as a marketing professional
in the thick of it and responsible for the decisions they make

www.wiley.com/go/mbacatalogue
50 MaRketing, aDVeRtising anD consuMeR beHaViouR

SEVENTH EDITION
Marketing Plans for Marketing Plans: How to
THIRD EDITION

services: a complete guide, Prepare them, How to use

MARKETING third edition
MARKETING them, seventh edition

PLANS
PLANS
Malcolm McDonald, Pennie Frow, and Malcolm McDonald and Hugh Wilson
Adrian Payne 978-0-470-66997-6 592pp Paperback 2011

for SERVICES 978-0-470-97909-9 512pp Paperback 2011

Marketing Plans is a highly renowned
Marketing Plans for Services, Third Edition international bestseller. The Seventh Edition
HOW TO PREPARE THEM, HOW TO USE THEM
A COMPLeTe GUiDe
is written in a pragmatic, action-orientated Malcolm McDonald has been thoroughly revised, and every
style and each chapter has examples of mar-
MALCOLM McDONALD PeNNie FrOw ADriAN PAYNe

keting planning in practice. The authors

highlight key misunderstandings about
marketing and the nature of services and relationship marketing.
TABLE OF CONTENTS:
CHAPTER 1: Marketing and services. CHAPTER 2: The nature of services market-
ing. CHAPTER 3: Marketing planning for services: the process. CHAPTER 4:
Marketing planning for services: the problems. CHAPTER 5: Marketing planning
Phase One: the strategic context. CHAPTER 6: Marketing planning Phase Two:
the situation review (Part 1). CHAPTER 7: Marketing planning Phase Two: the
situation review (Part 2). CHAPTER 8: Marketing planning Phase Three: marketing
strategy formulation. CHAPTER 9: Marketing planning Phase Four: resource allo-
cation, monitoring and detailed planning (Part 1: the budget, the service product
plan and the communications plan). CHAPTER 10: Marketing planning Phase
Four: resource allocation, monitoring and detailed planning (Part 2: price, place,
people, processes and customer service). CHAPTER 11: Organizing for market-
ing planning. CHAPTER 12: Measuring the effectiveness of marketing plans for
service businesses. CHAPTER 13: A step-by-step marketing planning system for
service businesses.
and Hugh Wilson chapter has been carefully updated with
special attention to the latest developments
in marketing. To accomplish this, Professor
Malcolm McDonald has been joined in this edition by Professor Hugh
Wilson, a leading expert on CRM and multichannel strategy as well as
marketing planning.
TABLE OF CONTENTS:
CHAPTER 1: Understanding the Marketing Process. CHAPTER 2: The Market-
ing Planning Process: 1 The Main Steps. CHAPTER 3: The Marketing Planning
Process: 2 Removing the Myths. CHAPTER 4: Completing the Marketing Audit: 1
The Customer and Market Audit. CHAPTER 5: Completing the Marketing Audit:
2 The Product Audit. CHAPTER 6: Setting Marketing Objectives and Strategies.
CHAPTER 7: The Integrated Marketing Communications Plan. CHAPTER 8: The
Sales Plan. CHAPTER 9: The Pricing Plan. CHAPTER 10: The Multichannel Plan:
The Route to Market. CHAPTER 11: The Customer Relationship Management
Plan. CHAPTER 12: Implementation Issues in Marketing Planning. CHAPTER 13:
Measuring the Effectiveness of Marketing Planning. CHAPTER 14: A Step-by-Step
Marketing Planning System.

neW
THIRD eDITIon
key account Management:

KEY
Handbook of strategic
the Definitive guide,
account Management: the
third edition, Revised
comprehensive Resource
and updated
Diana Woodburn and Kevin Wilson

ACCOUNT
Diana Woodburn and
Malcolm McDonald 978-1-118-50908-1 616pp Hardback 2014

MANAGEMENT 978-0-470-97415-5 496pp Paperback 2011 This handbook is a compilation of papers

The DefiniTive GuiDe that address researched knowledge of SAM
Developing successful business-to-business
across the academic community. Filling
relationships with more customers in
Diana Woodburn and Malcolm McDonald a void in the existing academic literature,
highly competitive markets requires pro-
Handbook of Strategic Account Management
cesses and skills that go beyond traditional
identifies key issues awaiting exploration.
selling activity. The very best state-of-the-art strategies are set out clearly
Each paper includes an overall summary
in Key Account Management by intentionally known authors who have
of the tenets of SAM and a list of references, creating an indispensable
worked at the highest levels with more key and strategic account manag-
resource for academic readers, students, and researchers.
ers worldwide than probably any other leading advisors.
BRIEF TABLE OF CONTENTS:
TABLE OF CONTENTS:
Section 1: Strategic dimensions of KSAM
CHAPTER 1: The crucial role of key account management. CHAPTER 2: Selecting
Section 2: Value creation through KSAM
and categorizing key customers. CHAPTER 3: Relationship stages. CHAPTER 4:
Section 3: Developing KSAM programmes
Developing key relationships. CHAPTER 5: The buyer perspective. CHAPTER 6:
Section 4: Operationalising KSAM
Key account profitability. CHAPTER 7: Key account analysis. CHAPTER 8: Plan-
ning for key accounts. CHAPTER 9: Processes - making key account manage-
ment work. CHAPTER 10: The role and requirements of key account managers.
CHAPTER 11: Performance and rewards in KAM. CHAPTER 12: Organizing for
key account management. CHAPTER 13: Transitioning to KAM.

MBA Catalogue 2014

 MaRketing, aDVeRtising anD c onsuMeR beHaViouR 51

neW
strategic Market
David A. Aaker
Damien McLoughlin
Marketing and finance:
Management, global
creating shareholder Value
Perspectives
Malcolm McDonald, Brian Smith,
Keith Ward David A. Aaker and
Damien McLoughlin
978-1-119-95338-8 280pp
Paperback 2013 Strategic 978-0-470-68975-2 368pp Paperback 2009
Market This text is a European adaptation of
Written for marketing and finance Management the US title: Strategic Market
directors, CEOs, and strategists, as well Global Perspectives

as MBA students, this practical book ex- Management, 9th Edition by David Aaker.
plains the principles and practice behind This edition is a mainstream text
rigorous due diligence in marketing. It suitable for all business students studying
connects marketing plans and investment to the valuation of the firm and strategy and marketing courses.
how it can contribute to increasing stakeholder value. Completely revised Strategic Market Management: Global Perspectives is motivated by the stra-
and updated throughout, the Second Edition (formerly known as Market- tegic challenges created by the dynamic nature of markets. The premise is
ing Due Diligence) features new case examples as well as a completely new that all traditional strategic management tools either do not apply or need
first chapter containing the results of new research into risk and market- to be adapted to a more dynamic context.
ing strategies amongst Finance Directors and Chief Marketing Officers.
TABLE OF CONTENTS:

TABLE OF CONTENTS: CHAPTER 1: Strategic Market Management: An Overview. PART I: STRATEGIC

ANALYSIS. CHAPTER 2: External and Customer Analysis. CHAPTER 3: Competitor
Foreword by Anne Godfrey, Chief Executive, CIM Foreword by Charles Tilley,
Analysis. CHAPTER 4: Market/Submarket Analysis. CHAPTER Chapter 5: Environ-
Chief Executive, CIMA. PART 1 WHAT IS MARKETING DUE DILIGENCE? Chap-
mental Analysis and Strategic Uncertainty. CHAPTER 6: Internal Analysis. Case
ter 1 The lessons of experience. Chapter 2 A process of Marketing Due Diligence.
Challenges for Part I. PART II: CREATING AND IMPLEMENTING STRATEGIES.
Chapter 3 The implications of implementing Marketing Due Diligence.
CHAPTER 7: Creating Advantage: Synergy and Commitment vs. Opportunism vs.
PART 2 THE MARKETING DUE DILIGENCE DIAGNOSTIC PROCESS
Adaptability. CHAPTER 8: Alternative Value Propositions. CHAPTER 9: Building
Chapter 4 Assessing market risk. Chapter 5 Assessing share risk. Chapter 6 As-
and Managing Brand Equity. CHAPTER 10: Energizing the Business. CHAPTER 11:
sessing profit risk. Chapter 7 The key role of market definition and segmentation.
Leveraging the Business. CHAPTER 12: Creating New Businesses. CHAPTER 13:
Chapter 8 Creating strategies that create shareholder value. Chapter 9 Managing
Global Strategies. CHAPTER 14: Setting priorities for Businesses and brandsThe
high-risk marketing strategies. Chapter 10 Fast track: A summary and reminder of
Exit, Milk, and Consolidate Options. CHAPTER 15: From Silos to SynergyHar-
the marketing and finance interface
nessing the Organization.

Marketing Research
third edition Managing business Marketing Research Essentials 8th Edition

essentials, eighth edition

MANAGING Relationships, third edition Carl McDaniel, Jr., and Roger Gates
BUSINESS
RELATIONSHIPS David Ford, Euromed-Management,
978-1-118-24932-1 480pp Paperback 2012
David Ford, Lars-Erik Gadde, Hkan Hkansson, Ivan Snehota Marseille, Lars-Erik Gadde,Chalmers
University of Technology, Hakan Filled with engaging, current examples
Hakansson, Nordic School of drawn from the authors ongoing
Management, BI,and Ivan Snehota, involvement in the field, Marketing Research
University of Lugano
Essentials is a comprehensive text that
978-0-470-72109-4 256pp Paperback 2011 McDANIEL G AT E S teaches students how to become effective
This new edition of Managing Business Rela- consumers of market research. The only
tionships aims to help managers and students book on the market co-authored by a full-time marketing researcher,
understand the reality of business networks and how to manage in them. McDaniel and Gates together bring their real-life, insider experiences from
It has been entirely rewritten to include the latest thinking and research the industry to teach students how to make critical business decisions
from the IMP (Industrial Marketing and Purchasing) Group and includes through the study of market research.
new chapters on Intermediation in Business Networks, the Economics of
TABLE OF CONTENTS:
Business Relationships and the Practice of Business Networking.
CHAPTER 1: The Role of Marketing Research in Management Decision Making.
TABLE OF CONTENTS: CHAPTER 2: Problem Definition, Exploratory Research, and the Research Process.
CHAPTER 3: Secondary Data and Databases. CHAPTER 4: Qualitative Research.
CHAPTER 1: The Importance of Business Relationships. CHAPTER 2: What are
CHAPTER 5: Traditional Survey Research. CHAPTER 6: Online Marketing Research.
Business Relationships All About? CHAPTER 3: Relationships with Customers.
CHAPTER 7: Primary Data Collection: Observation. CHAPTER 8: Primary Data
CHAPTER 4: Relationships with Suppliers. CHAPTER 5: The Economics of Business
Collection: Experimentation and Test Markets. CHAPTER 9: The Concept of
Relationships. CHAPTER 6: Intermediation in Business Relationships. CHAPTER 7:
Measurement and Attitude Scales. CHAPTER 10: Questionnaire Design. CHAPTER
Technology and Business Networks. CHAPTER 8: Managing in Networks. CHAP-
11: Basic Sampling Issues. CHAPTER 12: Sample Size Determination. CHAPTER
TER 9: Developing the Practice of Business Networking.
13: Data Processing, Data Analysis, and Statistical Testing. CHAPTER 14: More
Powerful Statistical Methods. CHAPTER 15: Communicating Research Results and
Managing Marketing Research.

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52 MaRketing, aDVeRtising anD consuMeR beHaViouR

Award Winning Text Book

SECOND EDITION
sustainability Marketing Marketing communications
a global Perspective, a brand narrative approach
Sustainability second edition Micael Dahlen, Fredrik Lange
Marketing Frank-Martin Belz and Ken Peattie and Terry Smith
978-1-119-96619-7 352pp Paperback 2012 978-0-470-31992-5 606pp Paperback 2010

The new and extended Second Edition of Marketing Communications: is a mainstream,

the award-winning textbook Sustainability student-driven text which gives prominence
A GLOBAL PERSPECTIVE
Marketing: A Global Perspective provides a to the driving force of all Marketing
Frank-Martin Belz and Ken Peattie sustainability-oriented vision of marketing Communications: the imperative of
for the twenty-first century. Adopting a Branding. The book aims to engage students
a consumer marketing focus, it emphasises integrating sustainability in an entertaining, informative way,
principles into both marketing theory and the practical decision making setting the conceptual mechanics of Marketing Communications in a
of marketing managers. contemporary, dynamic context.

TABLE OF CONTENTS: TABLE OF CONTENTS:

PART I: UNDERSTANDING SUSTAINABILITY AND MARKETING. CHAPTER 1
Marketing in the Twenty-First Century. CHAPTER 2 Framing Sustainability Market-
ing. PART II: DEVELOPING SUSTAINABILITY MARKETING OPPORTUNITIES.
CHAPTER 3 Socio-Ecological Problems. CHAPTER 4 Sustainable Consumer
Behaviour. PART III: DEVELOPING SUSTAINABILITY MARKETING STANDARDS
AND STRATEGIES. CHAPTER 5 Sustainability Marketing Values and Objectives.
CHAPTER 6 Sustainability Marketing Strategies. PART IV: DEVELOPING THE
SUSTAINABILITY MARKETING MIX. CHAPTER 7 Customer Solutions. CHAPTER
8 Communications. CHAPTER 9 Customer Cost. CHAPTER 10 Convenience. PART
V: DEVELOPING THE FUTURE OF SUSTAINABILITY MARKETING. CHAPTER 11
Sustainability Marketing Transformations. CHAPTER 12 Reframing Sustainability
Marketing. CONCLUSIONS: A Final Rethink.
PART 1: INTRODUCTION TO MARKETING COMMUNICATIONS. CHAPTER 1
Introduction to Marketing Communications. CHAPTER 2 How Marketing Commu-
nications Works. PART 2: ANALYSIS AND PLANNING FOR MARKETING COM-
MUNICATIONS. CHAPTER 3 Analysis of Target Markets. CHAPTER 4 Marketing
Communications Effects and Objectives. CHAPTER 5 Marketing Communications
Strategy and Planning. CHAPTER 6 Strategic Positioning. CHAPTER 7 Tactics and
Techniques of Positioning. PART 3: IMPLEMENTATION AND CONTROL OF
MARKETING COMMUNICATIONS. CHAPTER 8 Building Brand Equity. CHAPTER
9 Brand Narrative and Relational Management. CHAPTER 10 The Marketing
Communications Mix. CHAPTER 11 Advertising Strategy. CHAPTER 12 Advertis-
ing Creativity. CHAPTER 13 Media Concepts and Media Planning. CHAPTER 14
Public Relations and Hybrid Marketing Communications. CHAPTER 15 Sales and
Sales Promotion. CHAPTER 16 Beyond Traditional Marketing Communications.
CHAPTER 17 Evaluating Marketing Communications.

neW

Marketing Mistakes and successes, twelfth edition

Robert F. Hartley and Cindy Claycomb
978-1-118-07846-4 416pp Paperback 2014

This best-selling casebook, now in its Twelfth Edition, presents a series of real-life scenarios, packed with practical tips, insider
insights, and marketing advice. In an engaging, conversational style, each story provides detailed analyses of the decisions and
practices that led to major marketing wars, comebacks, mistakes, and successes.
As a supplement or main text, this book can be used in a variety of courses, both undergraduate and graduate, ranging from
introduction to marketing, marketing management and strategic marketing.

TABLE OF CONTENTS:

PART 1: MARKETING WARS. 1. Introduction. 2. Cola Wars: Coke vs. Pepsi. 3. PC Wars: Hewlett-Packard vs. Dell. 4. Airliner Wars: Boeing vs. Airbus. PART 2: COMEBACKS.
5. McDonalds: Rebirth Through a Low Growth Strategy. 6. Harley-Davidson: Building an Enduring Mystique. 7. Chrysler: Merger Problems and Recovery. PART 3: MARKETING
Management Mistakes. 8. Newells Acquisition of Rubbermaid: An Unbelievable Disappointment. 9. Kmart and Sears: A Hedge Fund Managers Disaster. 10. Euro Disney:
Bungling a Successful Concept. 11. Borders: Too Comfortable With Its Comfy Bookstores. 12. Maytag: A Sales Promotion Debacle in England and the Allure of Outsourcing.
13. Borden: Letting Brands Wither. 14. United Way: Damage Control for a Nonprofits Image. PART 4: ENTREPRENEURIAL ADVENTURES. 15. Google: Will an Entrepreneurial
Giant Continue to Rule? 16. Starbucks: Can a Model of Growth Reinvent Itself? 17. Boston Beer: Is Greater Growth Possible? PART 5: ETHICAL MISTAKES. 18. Merck: The Vioxx
Catastrophe. 19. MetLife: Deceptive Sales Practices. 20. Toyota: Accelerating Problems. Part 6: Notable Marketing Successes. 21. Southwest Airlines: Is It Still the King of Cheap
Flights? 22. Nike: Is It an Unassailable Powerhouse Brand? 23. Vanguard: Is Advertising Really Necessary? 24. Conclusions: What We Can Learn. Index.

MBA Catalogue 2014

 MaRketing, aDVeRtising anD c onsuMeR beHaViouR 53

neW eDition
Managing customer
Managing Relationships: a strategic global Marketing
Customer framework, second edition Management, sixth edition
Relationships Don Peppers and Martha Rogers Masaaki Kotabe, Temple University
978-0-470-42347-9 528pp Hardcover 2011
Kristiaan Helsen, Hong Kong
University of Science and Technology
Now fully revised and updated with new
A
Strategic 978-1-118-83028-4 4750pp Paperback 2014
Framework
examples, case studies, and references with
Second Edition contributing works from industry leaders Global Marketing Management, 6th
and academic experts, Managing Customer Edition prepares students to become
Don Peppers & Martha Rogers Relationships is one of the first books effective managers overseeing global
designed to develop an understanding
With contributions from dozens of academic experts and industry leaders in
managing customer strategy, value, and relationships marketing activities in an increasingly
of the pedagogy of managing customer competitive environment. The texts guiding principle, as laid out clearly
relationships. With an emphasis on customer strategies and building and methodically by authors Kotabe and Helsen, is that the realities of
customer value, the Second Edition focuses on marketing accountability international marketing are more multilateral.
and metrics and advanced customer valuation approaches, including New to this edition:
Return on Customer. The new edition offers a full discussion of the
influence of social networking on customer empowerment and customer New chapter (Ch. 20) on Sustainable Marketing in the Global Market-
relationship management (CRM). place discusses the rise of emerging economies and the added pressure on
the worldwide supply of limited resources ranging from food supplies to
BRIEF TABLE OF CONTENTS: raw materials, and from water to energy sources.
PART I: PRINCIPLES OF MANAGING CUSTOMER RELATIONSHIPS. PART II: Increased coverage of the complexities of global competition in the first
IDIC IMPLEMENTATION PROCESS: A MODEL FOR MANAGING CUSTOMER decade of the 21st Century and the rapid pace at which the changes in
RELATIONSHIPS. PART III: MEASURING AND MANAGING TO BUILD CUS-
the economic and political environments in various parts of the world
TOMER VALUE.
affect the global economy.
Updated examples, statistics, and Global Perspectives, end-of-chapter
short cases and long cases.

Eleventh Edition
MARKETING
RESEARCH
DAVID A. AAKER | V. KUMAR | ROBERT P. LEONE | GEORGE S. DAY
International Student Version
Marketing Research offers the best approach
toward communicating the intricacies of
this field and its usefulness to the marketing organization. Macro-micro-
macro in design, and fitting for students in the intermediate or advanced
courses, this highly-regarded Eleventh Edition focuses on market
intelligence, strategy, theory, and application.
Marketing Research,
eleventh edition
David A. Aaker, University of
California, Berkeley, V. Kumar,
University of Houston, George S. Day,
University of Pennsylvania, Wharton
School, and Robert Leone, Texas
Christian University
978-1-118-32181-2 768pp Hardcover 2012
TABLE OF CONTENTS:
CHAPTER 1. Globalization Imperative. CHAPTER 2. Economic Environment.
CHAPTER 3. Financial Environment. CHAPTER 4. Global Cultural Environment and
Buying Behavior. CHAPTER 5. Political and Legal Environment. CHAPTER 6. Glob-
al Marketing Research. CHAPTER 7. Global Segmentation and Positioning. CHAP-
TER 8. Global Marketing Strategies. CHAPTER 9. Global Market Entry Strategies.
CHAPTER 10. Global Product Policy Decisions. CHAPTER 11. Global Product
Policy Decisions. CHAPTER 12. Global Pricing. CHAPTER 13. Global Communica-
tion Strategies. CHAPTER 14. Sales. Management. CHAPTER 15. Global Logistics
and Distribution. CHAPTER 16. Export and Import. Management. CHAPTER 17.
Planning, Organization, and Control of Global Marketing. Operations. CHAPTER
18. Marketing Strategies for Emerging Markets. CHAPTER 19. Global. Marketing
and the Internet. CHAPTER 20. Sustainable Marketing in the Global. Marketplace.
Cases. Subject Index. Author Index. Company Index.

BRIEF TABLE OF CONTENTS:

PART I: THE NATURE AND SCOPE OF MARKETING RESEARCH. PART II: DATA
COLLECTION. PART III: DATA ANALYSIS. PART IV: SPECIAL TOPICS IN DATA
ANALYSIS. PART V: APPLICATIONS OF MARKETING INTELLIGENCE.

www.wiley.com/go/mbacatalogue
54 MaRketing, aDVeRtising anD consuMeR beHaViouR

Hey, Whipple, squeeze this: the classic guide to creating great ads, fourth edition
Luke Sullivan with Sam Bennett
978-1-1181-0133-9 386pp Paperback 2012

Hey Whipple, Squeeze This has inspired a generation of ad students, copywriters, and young creatives to make their mark in the
industry. But students need new guidance to ply their craft now in the digital world. This new fourth edition explains how to
bring brand stories into interactive, dynamic places online, in addition to traditional television, radio, print, and outdoor ads.

TABLE OF CONTENTS:

CHAPTER 1: Salesmen Dont Have to Wear Plaid. CHAPTER 2: A Sharp Pencil Works Best. CHAPTER 3: A Clean Sheet of Paper. CHAP-
TER 4: Write When You Get Work. CHAPTER 5: Concepting for the Hive Mind. CHAPTER 6: Big Honkin Ideas. CHAPTER 7: In the Future,
Everyone Will Be Famous for 30 Seconds. CHAPTER 8: But Wait, Theres More! CHAPTER 9: Radio Is Hell. But Its a Dry Heat. CHAPTER 10:
Toto, I Have a Feeling Were Not in McMann & Tate Anymore. CHAPTER 11: Only the Good Die Young. CHAPTER 12: Pecked to Death
by Ducks. CHAPTER 13: A Good Book or a Crowbar. CHAPTER 14: Making Shoes versus Making Shoe Commercials.

neW eDition
engage!: the complete
guide for brands and the new Rules of Marketing
The Complete Guide for
BRANDS and
businesses to build, & PR: How to use social
BUSINESSES to
Build, Cultivate, cultivate, and Measure Media, online Video, Mobile
and Measure Success
in the New Web success in the new Web, applications, blogs, news
Revised and updated Releases, and Viral Marketing
Brian Solis and Ashton Kutcher to Reach buyers Directly,
REVISED and
(Foreword by) fourth edition
UPDATED
978-1-118-00376-3 336pp Paperback 2011 David Meerman Scott
The ultimate guide to branding and 978-1-118-48876-8 464pp Paperback 2013
BRIAN SOLIS
Foreword by
ASHTON KUTCHERbuilding your business in the era of the The New Rules of Marketing and PR is a one-
Social Web, revised and updated with a of-a-kind, pioneering guide to the future of
Foreword by Ashton Kutcher, thoroughly examines the social media marketing. It offers a step-by-step action plan for harnessing the power of
landscape and how to effectively use social media to succeed in business. the Internet to communicate with buyers directly, raise online visibility, and
Engage! leads you through the detailed and specific steps required for increase sales.
conceptualizing, implementing, managing, and measuring a social media
program. TABLE OF CONTENTS:

TABLE OF CONTENTS:
CHAPTER 1: The Social Media Manifesto. CHAPTER 2: Making the Case for Social
Media: The Five Ws+H+E. CHAPTER 3: The New Media University. CHAPTER
4: The New Media University 101: Blogs, Podcasts, and Livecasts. CHAPTER 5:
The New Media University 201: Communities, Social Calendars, and Livecasting.
CHAPTER 6: The New Media University 301: Images and Multimedia. CHAPTER
7: The New Media University 401: Dashboards, Social Networks, and Brands.
CHAPTER 8: The New Media University 501: Microblogs, Monetization, and
Twitter. CHAPTER 9: The New Media University 601: Mobile Marketing and Video
Broadcasting. CHAPTER 10: The New Media University 701: Social Media Optimi-
zation, SEO, and Content Distribution. CHAPTER 11: The New Media University
801: Syndication, Illustration, and Aggregation. CHAPTER 12: The New Media
University 901: Brand Personality, Discovery, and Promise. CHAPTER 13: The New
Media University 1001: Attention and Word of Mouth Marketing. CHAPTER 14:
The New Media University 1101: Social Landscape and Initiatives. CHAPTER 15:
Fusing the Me in Social Media and the We in the Social Web. CHAPTER 16: Learn-
ing and Experimentation Lead to Experience. CHAPTER 17: Defining the Rules of
Engagement. CHAPTER 18: The Conversation Prism. CHAPTER 19: Unveiling the
New Influencers. CHAPTER 20: The Human Network. CHAPTER 21: The Social
Marketing Compass. CHAPTER 22: Facebook is Your Home Page for the Social
Web. CHAPTER 23: Divide and Conquer. CHAPTER 24: A Tale of Two Cities.
CHAPTER 25: We Earn the Relationships We Deserve. CHAPTER 26: The New
Media Scorecard.
PART I: HOW THE WEB HAS CHANGED THE RULES OF MARKETING AND
PR. CHAPTER 1: The Old Rules of Marketing and PR Are Ineffective in an Online
World. CHAPTER 2: The New Rules of Marketing and PR. CHAPTER 3: Reaching
Your Buyers Directly. PART II: WEB-BASED COMMUNICATIONS TO REACH
BUYERS DIRECTLY. CHAPTER 4: Social Media and Your Targeted Audience.
CHAPTER 5: Blogs: Tapping Millions of Evangelists to Tell Your Story. CHAPTER
6: Audio and Video Drive Action. CHAPTER 7: The New Rules of News Releases.
CHAPTER 8: Going Viral: The Web Helps Audiences Catch the Fever. CHAPTER
9: The Content-Rich Website. CHAPTER 10: Marketing and PR in Real Time. PART
III: ACTION PLAN FOR HARNESSING THE POWER OF THE NEW RULES.
CHAPTER 11: You Are What You Publish: Building Your Marketing and PR Plan.
CHAPTER 12: Online Thought Leadership to Brand Your Organization as a Trusted
Resource. CHAPTER 13: How to Create for Your Buyers. CHAPTER 14: How Web
Content Influences the Buying Process. CHAPTER 15: Mobile Marketing: Reaching
Buyers Wherever They Are. CHAPTER 16: Social Networking Sites and Marketing.
CHAPTER 17: Blogging to Reach Your Buyers. CHAPTER 18: Video and Podcast-
ing Made, Well, as Easy as Possible. CHAPTER 19: How to Use News Releases to
Reach Buyers Directly. CHAPTER 20: The Online Media Room: Your Front Door
for Much More Than the Media. CHAPTER 21: The New Rules for Reaching the
Media. CHAPTER 22: Search Engine Marketing. CHAPTER 23: Make It Happen.

MBA Catalogue 2014

 MaRketing, aDVeRtising anD c onsuMeR beHaViouR 55

CARL MCDANIEL, JR.s2/'%2'!4%3 Marketing Research,

ninth edition
Carl McDaniel, Jr. and Roger Gates
978-1-118-11271-7 736pp Hardcover 2012

In the Ninth Edition of Marketing Research, McDaniel and Gates continue to share their industry experience to teach students
how to make critical business decisions through the study of market research. The authors practical, applications-based
Marketing Research approach features real data, real people, and real research, to prepare students to conduct and use market research for future
N I N T H E D I T I O N
careers in business.
International Student Version

TABLE OF CONTENTS:

CHAPTER 1: Introduction to Marketing Research. CHAPTER 2: Ethical Decision Making in the Marketing Research Industry. CHAPTER 3: Steps in the Research Process.
CHAPTER 4: Using Secondary Data. CHAPTER 5: Focus Groups, Depth Interviews, and Other Non-quantitative Research Methods. CHAPTER 6: Methods of Survey Research.
CHAPTER 7: Using the Internet for Marketing Research. CHAPTER 8: Ethnography, Scanner-based Research, and Other Observation Techniques. CHAPTER 9: Primary Data
Collection: Experimentation and Test Markets. CHAPTER 10: The Importance of Proper Measurement. CHAPTER 11: Attitude Measurement. CHAPTER 12: Questionnaire
Design. CHAPTER 13: Basic Sampling Issues. CHAPTER 14: Sample Size Determination. CHAPTER 15: Data Processing and Fundamental Data Analysis. CHAPTER 16:
Statistical Testing of Differences and Relationships. CHAPTER 17: Bivariate Correlation and Regression. CHAPTER 18: Multivariate Data Analysis. CHAPTER 19: The Research
Report. CHAPTER 20: Planning, Organizing, and Controlling the Research Function.

Retail Marketing and store Wars: the Worldwide

branding: a Definitive guide battle for Mindspace and
to Maximizing Roi, shelfspace, online and
SECO ND EDIT ION
second edition in-store, second edition
RETAIL Jesko Perrey and Dennis Spillecke, Greg Thain, John Bradley
MARKETING McKinsey & Co. 978-1-118-37406-1 314pp Hardcover 2012
AND BRANDING
A DEFINITIVE GUIDE TO
MAXIMIZING ROI
978-1-118-48952-9 400pp Hardcover 2012
This new edition retains all the strengths of
The original book was well received and
IS SPILLECKE the old book including a comprehensive and
JESKO PERREY AND DENN
looked to help retailers overcome retail spe- complex approach to the consumer & retail
cific pitfalls in marketing ROI. The authors market and the interaction between FMCG
challenged the received wisdom currently
PERSPECTIVES ON CONSUMER INDUSTRIES & RETAIL
retailers and manufacturers. The book is
exercised by retailers by demonstrating how thoroughly revised and updated and will
marketing and branding can be an invest- consist of 4 main parts:
ment rather than a cost and by providing comprehensive guidelines for A section on leading FMCG companies and brands (such as Coke,
the implementation of new strategies, tools and techniques for achieving P&G, Unilever, Nestle, LOreal etc.), their marketing and branding
the best ROI from their marketing spend and branding investments (and strategies in the western markets (USA, Western Europe: UK, France,
how this integrates within the whole business value chain). Germany and others).
The second edition of Retail Marketing and Branding includes the follow- A section on leading retailers (Wal-Mart, Tesco, Carrefour etc.), their
ing updates: developments and expansion over the last 10 years.
New and updated case examples A section describing the interaction between retailers and manufactur-
Updated figures and examples throughout ers, including competition for end-consumers, trade marketing.
New interviewers with recent experiences A section covering the Emerging Marketsthe retail landscape in the
Additional chapters major developing economies, results of the expansion of major FMCG
brands and western retail chains, challenges related to distribution and
TABLE OF CONTENTS: FMCG marketing in those countries.
CHAPTER 1: Principles of successful brand management: art, science, craft. CHAP- The book will also discuss the impact of the Global Crisis on the consum-
TER 2: Segmentation. CHAPTER 3: A Guide to Excellence in Retail Brand Manage- er and retail markets as well as predictions and prospects for the future.
ment. CHAPTER 4: Developing and Refining Retail Formats. CHAPTER 5: Store
Brand Portfolio Management. CHAPTER 6: Private Label Branding. CHAPTER 7: TABLE OF CONTENTS:
How to Spend It: Fact-based Media Mix Optimization. CHAPTER 8: Budget Sizing:
CHAPTER 1: Shifting of power in the value chain. CHAPTER 2: Differences
The Million-dollar Question. CHAPTER 9: Budget Prioritization. CHAPTER 10:
between manufacturers and retailers. CHAPTER 3: The fragility of a marketing
ReachCostQuality. CHAPTER 11: Marketing Mix Modeling. CHAPTER 12: The
orientation. CHAPTER 4: Retailers and the marketing concept. CHAPTER 5: The
Digital Retail (R)evolution. CHAPTER 13: POS Marketing. CHAPTER 14: Leaflets
battlefield for mindspace and shelfspace. CHAPTER 6: The battle for mindspace.
and Local Print Advertising: How to Achieve Local Media Excellence. CHAPTER
CHAPTER 7: The battle for shelfspace . CHAPTER 8: Creating a sustainable retail
15: Fact-based Promotion Management. CHAPTER 16: Excellence in Classical
differential. CHAPTER 9: Private label. CHAPTER 10: Trade marketing . CHAPTER
Media. CHAPTER 17: Digital Marketing Excellence. CHAPTER 18: Maximizing
11: Internationalisation and emerging markets . CHAPTER 12: E-retailing. CHAP-
Customer Value with Data-driven CLM. CHAPTER 19: Smart Sourcing. CHAPTER
TER 13: The new order and its challenges.
20: Ten perspectives on retail marketing.

www.wiley.com/go/mbacatalogue
56 MaRketing, aDVeRtising anD consuMeR beHaViouR

neW
Decoded: the science behind
Why We buy
Phil Barden
978-1-118-34560-3 288pp Hardcover 2013
In this groundbreaking book Phil Barden
reveals what decision science explains about
peoples purchase behaviour, and specifically
demonstrates its value to marketing.
He shares the latest research on the motiva-
tions behind consumers choices and what
happens in the human brain as buyers make
their decisions. He deciphers the secret
codes of products, services and brands to explain why people buy them.
And finally he shows how to apply this knowledge in day to day market-
ing to great effect by dramatically improving key factors such as relevance,
differentiation and credibility.
TABLE OF CONTENTS:
1. Decision Science: Understanding the Why of Consumer Behaviour
2. The Moment of Truth: Decoding Purchase Decisions
3. Decoding the Interface: How the Autopilot Perceives Touchpoints
4. Optimizing the Path to Purchase: The Decision Interface Makes the Difference
5. Goals: The Driving Forces of Purchase Decisions
6. From Positioning to Touchpoints: Bringing Value to Life
neW
Reshaping Retail: Why
technology is transforming
the industry and How to Win
in the new consumer Driven
World
Stefan Niemeier, Andrea Zocchi,
Marco Catena
978-1-118-65666-2 208pp Hardback 2013
With a combination of extensive desk and
field research, interviews with leading retail-
ers and technologists, together with the real
world experience of practitioners in this area, Reshaping Retail will inspire
and help store retailers to make the necessary transformation now to win
in the new consumer driven world.
TABLE OF CONTENTS
Introduction. 1 A Brief History of Retailing. The mercantile era. The modern era.
The digital era. 2 Technology: The Crucial Retail Enabler. How retailers add value.
Connecting the chain. Knowing what you know. A succession of evolutions. 3
Game-Changing Technologies. Revolution. The next era of technology change
What it means for consumers. 4 Consumer Empowerment. The consumer decision
journey. Customer empowerment tools. Retailers response to consumers chang-
ing behavior. 5 Toward a New Retailing Paradigm. The changing role of the physi-
cal store. New contenders. The power of information productivity. 6 The Future of
Retail. Stand-alone archetypes. Building on the stand-alone models
7 A Call to Action. Leapfrogging. The way forward. Making it happen

neW eDition coMing Dec 2014

consumer behaviour,
second edition
Martin M. Evans, Gordon Foxall
and Ahmad Jamal, all Cardiff Business
School
978-0-470-99465-8 576pp Paperback 2009

Consumer Behaviour, 2nd Edition is more

student centred than the competition,
manifested in the use of cases and exercises
to be used in participative and applied ways,
reflecting the clear trend towards student centred and application-based
marketing courses.

FEATURES:

PART 1 - INDIVIDUAL ASPECTS OF CONSUMER BEHAVIOUR: Consumer

Motives and Values; Consumer Response to Marketing Actions: 1 Exposure,
Attention, Perception; Consumer Response to Marketing Actions: 2 Learning and
Attitudes; Consumer Response to Marketing Actions: 3 Action, Post-Purchase
Dissonance, Consumer Involvement; Consumer Demographics; Consumer
Psychographics; PART 2 - SOCIAL AND GROUP ASPECTS OF CONSUMER
BEHAVIOUR: Social Group, Tribal and Household Buying Influences; Culture
and Subculture; PART - 3 INTEGRATED APPROACHES TO CONSUMER
BEHAVIOUR: New Product Buying; Repeat, Loyal and Relational Buying; Data-
Based Consumer Behaviour; Consumer Misbehaviour; Organizational Buying
Behaviour.

MBA Catalogue 2014

 oPeRations anD it 57

industrial Relations: theory essentials of business

and Practice, third edition
Trevor Colling (Editor), Warwick
Business School , and Mike Terry
(Editor), Warwick Business School
978-1-4443-0885-3 494pp Paperback 2010
The Third Edition of Industrial Relations
provides more detailed guidance on legal
and institutional changes. In particular the
text reflects the findings of the recent Work
and Employee Relations Survey.
BRIEF TABLE OF CONTENTS:
PART I: BRITISH INDUSTRIAL RELATIONS IN COMPARATIVE CONTEXT.. PART
II: ACTORS. PART III: CONTEXTS. PART IV: PROCESSES. PART V: OUTCOMES.
Processes and information
systems
Simha R. Magal and Jeffrey Word
978-0-470-23059-6 200pp Paperback 2010
This supplement text bridges the gap
between the fundamentals of how busi-
nesses operate (processes) and the tools that
business people use to accomplish their tasks
(systems).
Business students, regardless of their functional discipline, will be able
to apply the real-world concepts discussed in this text immediately upon
entering the workforce.
TABLE OF CONTENTS:

CHAPTER 1: Organizations, Processes, and Information Systems. CHAPTER 2:

Enterprise Systems. CHAPTER 3: The Procurement Process. CHAPTER 4: The
Fulfillment Process. CHAPTER 5: The Production Process. CHAPTER 6: Integrated
global logistics and supply
second edition
Processes.

chain Management, second

edition
neW eDition
John Mangan, University of Newcastle,
UK, Chandra Lalwani, University
of Hull, UK; Tim Butcher, Royal
introduction to information
GLOBAL Melbourne Institute of Technology, systems, fifth edition
LOGISTICS & Australia, and Roya Javadpour, R. Kelly Rainer, Brad Prince and
SUPPLY CHAIN California Polytechnic State University,
MANAGEMENT Casey G. Cegielski
USA
John Mangan, Chandra Lalwani, 978-1-118-80855-9 480pp
Tim Butcher & Roya Javadpour
978-1-119-99884-6 446pp Paperback 2011 Paperback 2014

Global Logistics and Supply Chain Management provides essential reading
for students studying SCM and logistics. Encompassing both practical and
strategic perspectives, the Second Edition takes a truly global perspective,
recognizing the transnational nature of logistics activities in todays world.
TABLE OF CONTENTS:
PART I: LOGISTICS AND SUPPLY CONTEXT. CHAPTER 1: Introduction. CHAP-
TER 2: Globalisation and International Trade CHAPTER 3: Supply Chain Relation-
ships. CHAPTER 4: Supply Chain Strategies. CHAPTER 5: Simulation. PART II:
LOGISTICS AND SUPPLY CHAIN OPERATIONS. CHAPTER 6: Transport in Supply
Chains. CHAPTER 7: Transport Security. CHAPTER 8: Logistics Service Providers.
CHAPTER 9: Procurement (Martin Murphy). CHAPTER 10: Inventory Management
(Chuda Basnet and Paul Childerhouse). CHAPTER 11: Warehousing and Materials
Handling (with Peter Baker). CHAPTER 12: Information Flows and Technology.
CHAPTER 13: Logistics and Financial Management (Mike Tayles). CHAPTER 14:
Measuring and Managing Logistics Performance (Noel McGlynn). PART III: SUP-
PLY CHAIN DESIGNS. CHAPTER 15: Supply Chain Vulnerability, Risk, Robustness
and Resilience (Helen Peck). CHAPTER 16: Sustainable Logistics and Supply Chain
Systems. CHAPTER 17: Reverse Logistics (Shams Rahman). CHAPTER 18: Service
Supply Chains. CHAPTER 19: Emerging Supply Chain Designs.
The main aim of Rainers bestselling text
is to show business students how to use
information technology to master their
current or future jobs and to help ensure the success of their organisation.
The focus is not merely on learning the concepts of IT but rather on
applying those concepts to facilitate business processes. The content
concentrates on placing information systems in the context of business, so
that students will more readily grasp the concepts presented in the text.
Providing the most current information possible in the rapidly changing
field of information systems, the 5th Edition includes:
A new chapter on Social Computing
A new Technology Guide on Cloud Computing
All new or updated chapter-opening and closing cases
All new or updated ITs About Business features in every chapter
New author lecture videos by Kelly Rainer for every section of every
chapter
TABLE OF CONTENTS:

CHAPTER 1: The Modern Organization Functioning in a Global Environment.

CHAPTER 2: Information Systems and the Modern Orgnization. CHAPTER 3:
Ethics and Privacy. CHAPTER 4: Information Security. CHAPTER 5: Managing
Knowledge and Data. Chapter 6: Networks. CHAPTER 7: Electronic Commerce:
Applications and Issues. CHAPTER 8: Wireless Technologies and the Modern
Organization. CHAPTER 9: Web 2.0 and Social Networks. CHAPTER 10: Informa-
tion Systems that Support Organizations. CHAPTER 11: Customer Relationship
Management and Supply Chain Management. CHAPTER 12: Managerial Support
Systems. CHAPTER 13: Acquiring Information Systems and Applications.

www.wiley.com/go/mbacatalogue
58 oPeRations anD it

Keri E. Pearlson | Carol S. Saunders strategic Management of Management information

Strategic information systems, systems, 2nd edition
Management of fifth edition R. Kelly Rainer, Brad Prince and
Information Keri E. Pearlson and Carol S. Saunders Hugh J. Watson
Systems 978-1-118-44359-0 672pp Paperback 2013
FIFTH EDITION 978-1-118-32254-3 416pp Paperback 2012

This brief, but complete, paperback builds a From best-selling author Kelly Rainer, and
basic framework for the relationships among coauthors, Brad Prince and Hugh Watson, the
business strategy, information systems, and Second Edition of Management Information
organizational strategies. Students will learn Systems promotes active learning like no
how IT relates to organizational design other text on the market. Each chapter is
and business strategy, how to recognize comprised of tightly coupled concepts and
International Student Version
opportunities in the work environment, and section-level student activities that transport your students from passively
how to apply current technologies in innovative ways. learning about IS to doing IS in a realistic context. The integration of
Microsoft Excel and Access exercises at the end of every chapter enables
TABLE OF CONTENTS: students to practice their Microsoft application skills in the context of the
chapter material. Through WileyPLUS, each small section of concept and
CHAPTER 1: Linking Systems Strategy and the Organization. CHAPTER 2: Stra-
the accompanying activities can be assigned separately, which provides a
tegic Use of Information Resources in a Global Economy. CHAPTER 3: Organiza-
tional Strategy: Managerial Levers. CHAPTER 4: Work Design: Enabling Global
uniquely flexible offering for instructors.
Collaboration. CHAPTER 5: Building and Changing Global Business Processes.
TABLE OF CONTENTS:
CHAPTER 6: Information Systems Strategy: Architecture and Infrastructure.
CHAPTER 7: Cost Recovery of Information Systems. CHAPTER 8: Governance of CHAPTER 1: Introduction to Information Systems and Their Importance to
the Information Systems Organization. CHAPTER 9: Sourcing Information Systems Individuals, Organizations, and Society. CHAPTER 2: Organizational Strategy,
around the World. CHAPTER 10: Managing Projects in a Global Ecosystem. Competitive Advantage, and Information Systems. CHAPTER 3: Data Manage-
CHAPTER 11: Business Analytics and Knowledge Management. CHAPTER 12: ment. CHAPTER 4: Telecommunications and Networking. CHAPTER 5: Business
Ethical Guidelines for Information Use. Intelligence: What Information Systems Provide for Me. CHAPTER 6: Ethics and
Privacy. CHAPTER 7: Information Security. CHAPTER 8: Social Networks. CHAPTER
9: E-Business and E-Commerce. CHAPTER 10: Wireless, Mobile Computing, and
Mobile Commerce. CHAPTER 11: Information Systems within the Organization.
CHAPTER 12: Extending the Organization to Customers. CHAPTER 13: Extending
the Organization Along the Supply Chain. CHAPTER 14: Acquiring Information
operations Management, Systems and Applications.
An d re w G re A s le y third edition
OperatiO
Operati
OperatiOns
O ns Andrew Greasley, Aston University
ManageMent
ManageM
Manage M ent Business School, UK
978-1-119-97854-1 512pp Paperback 2013
integrated business
THIRD EDITION
SIMHA R. MAGAL JEFFREY WORD

Operations Management, Third Edition Processes with eRP systems

provides a clear and accessible introduction Simha R. Magal Jeffrey Word
to this important area of study, focusing
978-0-470-47844-8 384pp Hardcover 2012
on all key areas of operations in both
manufacturing and service industries. Integrated Business Processes with ERP Systems
covers the key processes supported by
TABLE OF CONTENTS: I N T E G R AT E D B U S I N E S S
PROCESSES
modern ERP systems. This textbook and the
PART 1: INTRODUCTION. CHAPTER 1: Introduction. CHAPTER 2: Operations with E R P S Y S T E M S WileyPLUS online course is designed for use
Strategy. PART 2: DESIGN. CHAPTER 3: Process Types. CHAPTER 4: Layout De-
W R I T T E N W I T H T H E S UP P O R T O F
as both a reference guide and a conceptual
sign. CHAPTER 5: Facility Design and Location. CHAPTER 6: Process Technology. resource for students taking ERP-focused
CHAPTER 7: Product and Service Design. CHAPTER 8: Process Design. CHAPTER courses using SAP. It examines in depth the core concepts applicable to all
9: Job and Work Design. PART 3: MANAGEMENT. CHAPTER 10: Planning and
ERP environments, and it explains how those concepts can be utilized to
Control. CHAPTER 11: Capacity Management. CHAPTER 12: Inventory Manage-
implement business processes in SAP systems.
ment. CHAPTER 13: Lean Operations and JIT. CHAPTER 14: Enterprise Resource
Planning. CHAPTER 15: Supply Chain Management. CHAPTER 16: Project Man-
TABLE OF CONTENTS:
agement. CHAPTER 17: Quality. CHAPTER 18: Performance Measurement and
Improvement. CHAPTER 1: Introduction to Business Processes. CHAPTER 2: Introduction to
Enterprise Systems. CHAPTER 3: Introduction to Accounting. CHAPTER 4: The
Procurement Process. CHAPTER 5: The Fulfillment Process. CHAPTER 6: The
Production Process. CHAPTER 7: Inventory and Warehouse Management. CHAP-
TER 8: Material Planning. CHAPTER 9: Integrated process. Online-only chapters.
CHAPTER 10: Enterprise Asset Management and Customer Service. CHAPTER 11:
Management Accounting. CHAPTER 12: Human Capital Management. CHAPTER
13: Life Cycle Data Management. CHAPTER 14: Project Management. CHAPTER
15: BI/Analytics.

MBA Catalogue 2014


supply chain Management:
SU PPLY C HAI N
a global Perspective
MANAGEMENT: Nada R. Sanders, Lehigh University
A GLOBAL PERSPECTIVE
978-0-470-14117-5 428pp Hardcover 2011
In Supply Chain Management, Nada Sanders
presents material from a uniquely balanced,
integrative, and business-oriented viewpoint.
Examining supply chain management
Nada R. Sanders as a boundary-spanning function that
is intertwined with other organizational
areas, the text provides future supply chain
managers instruction on interactions and integration of multiple business
units.
TABLE OF CONTENTS:
CHAPTER 1: Introduction to Supply Chain Management. CHAPTER 2: Supply
Chain Strategy. CHAPTER 3: Network & System Design. CHAPTER 4: Market-
ing. CHAPTER 5: Operations Management. CHAPTER 6: Sourcing. CHAPTER 7:
Logistics. CHAPTER 8: Forecasting & Demand Planning. CHAPTER 9: Inventory
Management. CHAPTER 10: Lean Systems & Six-Sigma Quality. CHAPTER 11:
Supply Chain Relationship Management. CHAPTER 12: Global Supply Chain Man-
agement. CHAPTER 13: Sustainable Supply Chain Management.
neW eDition
Data Mining for business
data Mining intelligence: concepts,
for Business techniques, and applications
intelligence in Microsoft office excel with
XlMiner, third edition
Galit shMuEli
Galit Shmueli, PhD, University of
Maryland, College Park ; Nitin R.
n i t i n r . p at E l
Patel, PhD, Massachusetts Institute
pEtEr C. BruCE
of Technology, and Peter C. Bruce,
statistics.com
978-1-118-72927-4 448pp Hardcover 2014
Incorporating an innovative focus on data visualization and time series
forecasting, Data Mining for Business Intelligence, Third Edition continues
to supply insightful, detailed guidance on fundamental data mining
techniques. This new edition guides readers through the use of the
Microsoft Office Excel add-in XLMiner (now in a student version) for
developing predictive models and techniques in order to describe and find
patterns in data. The authors use interesting, real-world examples to build
a theoretical and practical understanding of key data mining methods.
The book includes free access to the student edition of XLMiner,
allowing readers to work hands-on with the provided data.
BRIEF TABLE OF CONTENTS:
PART I: PRELIMINARIES. PART II: DATA EXPLORATION AND DIMENSION
REDUCTION. PART III: PERFORMANCE EVALUATION. PART IV: PREDICTION
AND CLASSIFICATION METHODS. PART V: MINING RELATIONSHIPS AMONG
RECORDS. PART VI: FORECASTING TIME SERIES. PART VII: CASES.
oPeRations anD it 59
+BDL
3
.FSFEJUI

t

4DPUU
.
4IBGFS
operations Management,
Operations fifth edition
Management Fifth Edition
Jack R. Meredith, Wake Forest
University, and Scott M. Shafer,
Wake Forest University
978-1-118-37979-0 248pp Paperback 2013
Operations Management provides an
introduction to the basic concepts of
International Student Version
operations management with a strategic,
conceptual, and contemporary approach.
Specifically written with the needs of MBA
students in mind, current topics such as supply chain management, the
balanced scorecard, and yield management, as well as those specific to
marketing, finance and other majors are explained.
TABLE OF CONTENTS:
CHAPTER 1: Operations Strategy and Global Competitiveness. CHAPTER 2: Pro-
cess Planning and Design. CHAPTER 3: Controlling Processes. CHAPTER 4: Pro-
cess Improvement: Minimizing Variation Through Six Sigma. CHAPTER 5: Process
Improvement: Reducing Waste Through Lean. CHAPTER 6: Managing Process
Improvement Projects. CHAPTER 7: Supply Chain Management. CHAPTER 8:
Capacity, Scheduling, and Location Planning.
neW eDition
operations and supply chain
Management, eighth edition
Roberta S. Russell, Virginia Tech,
Pamplin College of Business, and
Bernard W. Taylor, Virginia Tech,
Pamplin College of Business
978-1-118-80890-0 832pp Paperback 2014
The latest edition of Operations and Supply
Chain Management is designed to teach
students how to analyse processes, ensure
quality, create value, and manage the flow of information and products,
while creating value along the supply chain in a global environment.
In the 8th Edition, the production process and global supply chain of
denim is used to introduce OM topics, and helps students see how all
of the pieces of operations management fit together. Appropriate for
students preparing for careers across functional areas of the business
environment, the text provides foundational understanding of both
qualitative and quantitative operations management processes.
TABLE OF CONTENTS:
PART I: OPERATIONS MANAGEMENT. CHAPTER 1: Introduction to Operations
and Supply Chain Management. CHAPTER 2: Quality Management. CHAPTER
3: Statistical Process Control. CHAPTER 4: Product Design. CHAPTER 5: Service
Design. CHAPTER 6: Processes and Technology. CHAPTER 7: Capacity and Facili-
ties Design. CHAPTER 8: Human Resources. CHAPTER 9: Project Management.
PART II: SUPPLY CHAIN MANAGEMENT. CHAPTER 10: Supply Chain Manage-
ment Strategy and Design. CHAPTER 11: Global Supply Chain Procurement and
Distribution. CHAPTER 12: Forecasting. CHAPTER 13: Inventory Management.
CHAPTER 14: Sales and Operations Planning. CHAPTER 15: Resource Planning.
CHAPTER 16: Lean Systems. CHAPTER 17: Scheduling. Appendix A: Normal
Curve Areas.
www.wiley.com/go/mbacatalogue
60 oPeRations anD it

E IG H TH E D ITIO N
information technology for Management, eighth edition
Efraim Turban and Linda Volonino
978-1-118-09225-5 480pp Paperback, 2011

A major revision of a highly respected text that has sold over 250,000 copies, Information Technology for Management
teaches that the major role of IT is to provide enterprises with strategic advantage by facilitating problem solving,
Information increasing productivity and quality, improving customer service, enhancing communication and collaboration, and
Technology enabling business process restructuring.
for Management
EFRAIM TURBAN | LINDA VOLONINO

BRIEF TABLE OF CONTENTS:

International Student Version
PART I: UNDERSTANDING INFORMATION SYSTEMS THAT SUPPORT ORGANIZATIONAL PERFORMANCE. CHAPTER 1: Information
Systems in the 2010s. CHAPTER 2: IT Infrastructure and Support Systems. PART II: DATA AND NETWORK INFRASTRUCTURE. CHAPTER
3: Data, Text, and Document Management. CHAPTER 4: Network Management and Mobility. CHAPTER 5: IT Security, Crime, Compliance, and Continuity. PART III. WEB,
WIRELESS, AND SOCIAL MEDIA STRATEGIES. CHAPTER 6: E-Business and E-Commerce. CHAPTER 7: Mobile Computing and Commerce. CHAPTER 8: Web 2.0 and
Social Media. PART IV OPERATIONAL AND ENTERPRISE SYSTEMS AND PROCESSES. CHAPTER 9: Operational Planning and Control Systems. CHAPTER 10: Enterprise
Information Systems. PART V. MANAGING IT, BUSINESS PROCESSES, AND SOCIAL/ECOLOGY RESPONSIBILITY. CHAPTER 12: IT Strategic Planning. CHAPTER 13: Busi-
ness Process Management and Systems Development. CHAPTER 14: Global Ethics, Ecology, and Social Responsibility.

S e c o n d e d i t i o n benefits Management: How the Managers guide to

to increase the business systems Practice: Making
Benefits Value of your it Projects,
Management sense of complex Problems
How to Increase the Business Value second edition Frank Stowell, University of
of Your IT Projects
John Ward Cranfield School of Northumbria, Christine Welch,
Management, Elizabeth Daniel, Portsmouth Business School
Open University Business School 978-1-118-34563-4 266pp Hardcover 2012
978-1-119-99326-1 362pp Hardcover 2012
This book provides a rapid introduction
This book considers how to achieve value to straightforward, yet powerful ideas
from IT: from both theoretical and practical that enable users to address real world
John Ward and ElizabEth daniEl perspectives. It is based on extensive problems. Systems theory and practice is
research which produced a comprehensive predominantly a framework for thinking
understanding and analysis of the issues about the World, in which holistic views are maintained. In this respect it
involved in IT strategy and innovative new approaches that apply those contrasts with some familiar techniques of management science, in which
issues in a wide range of organizations of the ideas, processes, tools and problem situations are broken down into their constituent parts with
techniques that were developed. resultant loss of coherence.

TABLE OF CONTENTS: TABLE OF CONTENTS:

CHAPTER 1: The challenges of IS/IT projects. CHAPTER 2: Understanding the stra-
tegic context. CHAPTER 3: The foundations of benefits management. CHAPTER
4: Establishing the why, what and how. CHAPTER 5: Building the business case.
CHAPTER 6: Stakeholder and change management. CHAPTER 7: Implement-
ing a benefits management approach. CHAPTER 8: The importance of context.
CHAPTER 9: From projects to programmes to portfolios. CHAPTER 10: Creating a
better future.
PART I: KEY SYSTEMS IDEAS. CHAPTER 1: Understanding Things: The Man-
agers Guide to Systems Practice. Introducing some basic (but powerful) ideas.
CHAPTER 2: Models and Modelling. CHAPTER 3: The Practice. PART II: SYSTEMS
THINKING. CHAPTER 4: Thinking about Systems. CHAPTER 5: Influential Ideas.
PART III: THE CONTRIBUTIONS OF PHILOSOPHY AND THE SOCIAL SCI-
ENCES. CHAPTER 6: Philosophical and Sociological Influences. CHAPTER 7:
Systems Research. PART IV: CASE STUDIES. CHAPTER 8: Pulling it All Together.
CHAPTER 9: Cases.

MBA Catalogue 2014


information systems for
Managers: texts and cases,
second edition
Informaon Systems for Managers Dr. Gabriele Piccoli, Cornell University
Text & Cases
Second Edion
978-1-118-05761-2 538pp Hardcover 2012
Gabriele Piccoli
Information Systems for Managers is a text
for managerial/MBA students intended
to actively engage them in discussions
and activities around information systems
and information technology. Piccoli has
interwoven many real-world examples into the text that show students
how IS will affect their futures in management positions.
TABLE OF CONTENTS:
PART I: FOUNDATIONS. CHAPTER 1: Information Systems and the Role of
General and Functional Managers. CHAPTER 2: Information Systems Defined.
CHAPTER 3: Organizational Information Systems and Their Impact. PART II:
COMPETING IN THE INTERNET AGE. CHAPTER 4: The Changing Competitive
Environment. CHAPTER 5: Electronic Commerce: New Ways of Doing Busi-
ness. PART III: THE STRATEGIC USE OF INFORMATION SYSTEMS. CHAPTER
6: Strategic Information Systems Planning. CHAPTER 7: Value Creation and
Strategic Information Systems. CHAPTER 8: Value Creation with Information
Systems. CHAPTER 9: Appropriating IT-Enabled Value Over Time. PART IV: GET-
TING IT DONE. CHAPTER 10: Funding and Governance of Information Systems.
CHAPTER 11: Creating Information Systems. CHAPTER 12: Information Systems
Trends. CHAPTER 13: Security, Privacy, and Ethics.
Fundamentals of
fundamentals of supply
chain theory
Supp
Supply Lawrence V. Snyder, PhD, Lehigh
Chain University, and Zuo-Jun Max Shen,
PhD, University of California
Theoryy at Berkeley
978-0-470-52130-4 400pp Hardcover 2011
Addressing the need for the study of supply
chain management to evolve at the same
Lawrence V. Snyder
Zuo-Jun Max Shen pace as its real-world practice, Fundamentals
of Supply Chain Theory presents the
methodology and foundations of the
topic and also demonstrates how recent
developments build upon classic models. The authors focus on strategic
and tactical aspects of supply chain management, covering a broad range
of topics from forecasting, inventory management, and facility location to
process flexibility, contracting, and auctions.
TABLE OF CONTENTS:
CHAPTER 1: Introduction. CHAPTER 2: Forecasting and Demand Modeling.
CHAPTER 3: Deterministic Inventory Models. CHAPTER 4: Stochastic Inventory
Models. CHAPTER 5: Multi-Echelon Inventory Models. CHAPTER 6: Dealing with
Uncertainty in Inventory Optimization. CHAPTER 7: Facility Location Models.
CHAPTER 8: Dealing with Uncertainty in Facility Location. CHAPTER 9: Pro-
cess Flexibility. CHAPTER 10: The Bullwhip Effect. CHAPTER 11: Supply Chain
Contracts. CHAPTER 12:Auctions. Appendix A: Multiple-CHAPTER Problems.
Appendix B: How to Write Proofs: A Short Cou rse. Appendix C: Helpful Formulas.
Appendix D: Langrangian Relaxation.
oPeRations anD it 61
essentials of information
systems for Managers:
text only
Essenals of
Dr. Gabriele Piccoli, Cornell University
Informaon Systems for Managers
978-1-118-05711-7 448pp Hardcover 2012
Gabriele Piccoli
TABLE OF CONTENTS:
PART I: FOUNDATIONS. CHAPTER 1: Informa-
tion Systems and the Role of General and
Functional Managers. CHAPTER 2: Information
Systems Defined. CHAPTER 3: Organizational
Information Systems and Their Impact. PART II: COMPETING IN THE INTER-
NET AGE. CHAPTER 4: The Changing Competitive Environment. CHAPTER 5:
Electronic Commerce: New Ways of Doing Business. PART III: THE STRATEGIC
USE OF INFORMATION SYSTEMS. CHAPTER 6: Strategic Information Systems
Planning. CHAPTER 7: Value Creation and Strategic Information Systems. CHAP-
TER 8: Value Creation with Information Systems. CHAPTER 9: Appropriating
IT-Enabled Value Over Time. PART IV GETTING IT DONE. CHAPTER 10: Fund-
ing and Governance of Information Systems. CHAPTER 11: Creating Informa-
tion Systems. CHAPTER 12: Information Systems Trends. CHAPTER 13 Security,
Privacy, and Ethics.
neW
Made to serve: How
manufacturers can compete
through servitization and
product service systems
Timothy Baines, Aston Business School,
Howard Lightfoot
978-1-118-58531-3 270 pages April 2013
A comprehensive, practical introduction to
one of the most important new trends in
manufacturing, globally.
The delivery of a service component as an
added value when providing products, servitization is all the rage in the
manufacturing sector around the world. Yet, despite the clear competitive
advantage of servitization, most manufacturers remain reluctant to
venture into, what for them, is a strange new world. Written by a team of
internationally respected servitization experts and innovators, this book
provides you with a detailed road map for successfully navigating the
servitization terrain.
Grounded in real-world practice and supported by a wealth of up-to-
the minute research, this book helps ease the way for manufacturers
considering adopting a servitization model
Shows how to exploit your companys manufacturing competencies to
build a strong servitization element without becoming just another
services company
Provides numerous illustrations and examples of services-led competitive
strategies, with an emphasis on the advanced services most widely
associated with servitization worldwide
Packed with fascinating and instructive case studies from leading
manufacturing firms across industry sectors, including Caterpillar, Rolls-
Royce, Alstom, MAN, Xerox and others
www.wiley.com/go/mbacatalogue
62 PRoJect ManageMent

Project Management in Jack R. Meredith Samuel J. Mantel

Project Management:
Practice, fifth edition a Managerial approach,
Jack R. Meredith, Samuel J. Mantel, eighth edition
Jr., Scott M. Shafer and Margaret M. Jack R. Meredith, Wake Forest
Sutton University and Samuel J. Mantel Jr.,
978-1-118-67466-6 336 pages University of Cincinnati
Paperback January 2014 978-1-118-09373-3 608pp Paperback 2012
E IGHTH E DITION

Offering streamlined coverage with an PROJECT MANAGEMENT

Merediths newest edition of Project
A Managerial Approach
applied approach, Project Management Management focuses on all facets of the steps
in Practice, 5e focuses on the essentials needed to successfully manage a project,
of project management. This concise, from planning and resources to budgeting
hands-on text is ideal for a one semester project management course, or and more. Revisions for the Eighth Edition include a more consistent
as a module on project management. The textbook is organised around writing style throughout, additional examples of some concepts to make
the project management life cycle, and provides students with essential them easier to grasp, and improvedvisual elements to make the textbook
project management concepts while addressing an important area of and online resources easier to understand and navigate.
industry growth: the use of projects to achieve the strategic goals of
organisations. TABLE OF CONTENTS:

CHAPTER 1: Projects in Contemporary Organizations. CHAPTER 2: Strategic

TABLE OF CONTENTS:
Chapter 1 - The World of Project Management; Chapter 2 - The Manager, The
Organization and the Team; Chapter 3 - Project Activity and Risk Planning;
Chapter 4 - Budgeting the Project; Chapter 5 - Scheduling the Project; Chapter
6 - Allocating Resources to the Project; Chapter 7 - Monitoring and Controlling
the Project; Chapter 8 - Evaluating and Terminating the Project.
Management and Project Selection. CHAPTER 3: The Project Manager. CHAP-
TER 4: Managing Conflict and the Art of Negotiation. CHAPTER 5: The Project
in the Organizational Structure. CHAPTER 6: Project Activity and Risk Planning.
CHAPTER 7: Budgeting : Estimating Costs and Risks. CHAPTER 8: Scheduling.
CHAPTER 9: Resource Allocation. CHAPTER 10: Monitoring and Information
Systems. CHAPTER 11: Project Control. CHAPTER 12: Project Auditing. CHAPTER
13: Project Termination.

neW eDition
the fast forward Mba
The
International
Bestseller! in Project Management, PMP Project Management
FAST fourth edition Professional exam study
FORWARD Eric Verzuh guide, seventh edition

in
MBA Fourth E DITION 978-1-118-07377-3 519pp Paperback 2011 Kim Heldman
978-1-118-53182-2 696pp Paperback 2013

Project
For any professional responsible for
coordinating projects among different If youre preparing for the Project

Management
A PRACTICAL HANDBOOK AND REFERENCE
departments, across executive levels, or with
technical complexity, The Fast Forward MBA
Management Professional (PMP) exam,
PMP Project Management Professional Exam
FREE DOWNLOADABLE FORMS in Project Management offers comprehensive Study Guide is what you need. Not only
Includes PMP Certification Study Tips
E RIC V ERZUH instruction on how to deliver on time and does it reflect the very latest version of the exam, it is written by popular
on budget. Get the step-by-step advice project management expert Kim Heldman, author of the six previous
you need to find the right sponsor, clarify editions of this top-selling book, and it also includes a CD with practice
objectives, and set realistic schedules and budget projections. exams, exam prep software, electronic flashcards, and over two hours of
additional audio review.
BRIEF TABLE OF CONTENTS:

PART I: INTRODUCTION. PART II: DEFINING THE PROJECT. PART III: THE
PLANNING PROCESS. PART IV: CONTROLLING THE PROJECT. PART V: AD-
VANCING YOUR PRACTICE OF PROJECT MANAGEMENT.
TABLE OF CONTENTS:
CHAPTER 1: What Is a Project? CHAPTER 2: Creating the Project Charter.
CHAPTER 3: Developing the Project Scope Statement. CHAPTER 4: Creating the
Project Schedule. CHAPTER 5: Developing the Project Budget. CHAPTER 6: Risk
Planning. CHAPTER 7: Planning Project Resources. CHAPTER 8: Developing the
Project Team. CHAPTER 9: Conducting Procurements and Sharing Information.
CHAPTER 10: Measuring and Controlling Project Performance. CHAPTER 11:
Controlling Work Results. CHAPTER 12: Closing the Project and Applying Profes-
sional Responsibility. Appendix A: Process Inputs and Outputs. Appendix B: About
the Companion.

MBA Catalogue 2014

 PRoJect ManageM ent 63

Kim Heldman, PMP Project Management Christine van Winkelen and Jane McKenzie
knowledge Works:
Project Jumpstart, third edition the Handbook of Practical
Management Kim Heldman Knowledge Works Ways to identify and solve
art
JumpSt
978-0-470-93919-2 360pp Paperback 2011
The handbook of practical ways to identify and solve
common organizational problems for better performance common organizational
3rd Edition Problems for better
Whether your students are considering a
The Best First Step Toward
a Career in Project Management
Performance
career in project management or simply
Christine van Winkelen and
wish to expand their understanding of
Jane McKenzie
general project management principles,
Project Management JumpStart is ideal 978-1-119-99362-9 328pp Hardcover 2011
SERIOUS SKILLS.

reading. Project management guru Kim Knowledge Works is a handbook full of ideas
Heldman presents you with a clear, concise, to help students draw on peoples knowledge
and enjoyable writing style so that they can approach project management to keep ideas fresh, reduce waste, and build
from a practical rather than theoretical standpoint. competence and capability. Students can either dip into it according to
their needs, or work through it in a more systematic way to create a plan
TABLE OF CONTENTS:
to improve an organizations performance.
CHAPTER 1: Building the Foundation. CHAPTER 2: Developing Project Manage-
ment Skills. CHAPTER 3: Initiating the Project. CHAPTER 4: Defining the Project BRIEF TABLE OF CONTENTS:
Goals. CHAPTER 5: Breaking Down the Project Activities. CHAPTER 6: Planning
PART I: ESTABLISH STRATEGIC PRIORITIES. PART II: ENABLE OPERATIONAL
and Acquiring Resources. CHAPTER 7: Assessing Risk. CHAPTER 8: Developing
EFFECTIVENESS. PART III: STIMULATE INNOVATION. IV: INCREASE LEARNING
the Project Plan. CHAPTER 9: Budgeting 101. CHAPTER 10: Executing the Project.
CAPACITY. PART V: BECOME MORE AGILE. PART VI: MAKE CHANGE STICK.
CHAPTER 11: Controlling the Project Outcome. CHAPTER 12: Closing the Books.
Appendix A: Answers to Review Questions. Appendix B: Sample Project Manage-
ment Forms. Appendix C: Sample Project Management Checklists.

Chris Chapman and Stephen Ward How to Manage Project opportunity and Risk: Why uncertainty Management can
HoW to be a Much better approach than Risk Management, third edition
Manage Stephen Ward, University of Southampton, England, and Chris Chapman,
Project University of Southampton, England
oPPortunity 978-0-470-68649-2 520pp Hardcover 2012
and risk
Based on a sound conceptual foundation yet developed to meet practical concerns, How to Manage Project Opportunity and
Risk has become recognized as a standard work on its subject. It sets out the key issues and concepts involved in effective
risk and uncertainty management in a clear and accessible way, providing a comprehensive discussion of risk management
processes set firmly in the context of the project management task as a whole and focused on improving performance.
Why uncertainty management can be
a much better approach than risk management

the Updated 3rd edition of Project Risk Management

TABLE OF CONTENTS:

PART I: SETTING THE SCENE. CHAPTER 1: Uncertainty in and around projects. CHAPTER 2: Uncertainty, risk and opportunity. CHAPTER 3: Key motives for uncertainty
management. CHAPTER 4: An overview of generic process frameworks. PART II: THE GENERIC PROCESS IN ONE KEY LIFECYCLE STAGE. CHAPTER 5: Define the
project. CHAPTER 6: Focus the process. CHAPTER 7: Identify all the relevant sources of uncertainty, response options and conditions. CHAPTER 8: Structure all uncer-
tainty. CHAPTER 9: Clarify ownership. CHAPTER 10: Quantify some uncertainty. CHAPTER 11: Evaluate all the relevant implications. PART III: THE GENERIC PROCESS IN
ALL LIFECYCLE STAGES. CHAPTER 12: Fully integrating the strategy shaping stages. CHAPTER 13: Fully integrating the strategy implementation stages. PART IV: KEY
CORPORATE IMPLICATIONS. CHAPTER 14: Developing PUMP capability as a project. CHAPTER 15: Contracts and governance as frameworks for enlightened relationship
management. CHAPTER 16: A corporate capability perspective.

www.wiley.com/go/mbacatalogue
64 PRoJect ManageMent

neW eDition

effective Project Management: traditional, agile, extreme, seventh edition

Robert K. Wysocki
978-1-118-72916-8 768pp Paperback 2014

Now in its seventh edition, this comprehensive guide to project management has long been considered the standard for
both professionals and academics. it has now been fully updated to cover the new PMBOK 5. Well-known expert Robert
Wysocki has added more than 100 pages of new content based on instructor feedback, enhancing the coverage of best-
of-breed methods and tools for ensuring project management success.

TABLE OF CONTENTS:

PART I UNDERSTANDING THE PROJECT MANAGEMENT LANDSCAPE. Chapter 1 What Is a Project? Chapter 2 What Is Project
Management? Chapter 3 What Are the Project Management Process Groups? PART II TRADITIONAL PROJECT MANAGEMENT. Chapter 4 How to Scope a TPM Project.
Chapter 5 How to Plan a TPM Project. Chapter 6 How to Launch a TPM Project. Chapter 7 How to Monitor & Control a TPM Project. Chapter 8 How to Close a TPM Project.
PART III COMPLEX PROJECT MANAGEMENT. Chapter 9 Complexity and Uncertainty in the Project Management Landscape. Chapter 10 Agile Project Management.
Chapter 11 Extreme Project Management. Chapter 12 Comparing Linear, Incremental, Iterative, Adaptive, and Extreme PMLC Models. PART IV MANAGING THE REALI-
TIES OF PROJECTS. Chapter 13 Prevention and Intervention Strategies for Distressed Projects. Chapter 14 Organizing Multiple Team Projects. Chapter 15 Establishing and
Maturing a Project Support Office

Project Management: a systems approach to Planning, scheduling,

E L E V E N T H E D I T I O N
and controlling, eleventh edition
PROJECT Harold Kerzner
978-1-118-02227-6 1280pp Hardcover 2013
MANAGEMENT
A Systems Approach to Planning, Scheduling,
and Controlling The latest edition of the best selling bible of project management, Project Management, 11th Edition maintains
the streamlined approach of the prior editions. This edition is closely aligned with PMIs Project Management Body
of Knowledge (PMBOK), Fifth Edition. New content includes measuring project management ROI and value to the
organization and to customers.
HAROLD R. KERZNER, Ph.D.
TABLE OF CONTENTS:

CHAPTER 1: Overview. CHAPTER 2: Project Management Growth: Concepts and Definitions. CHAPTER 3: Organizational Structures.
CHAPTER 4: Organizing and Staffing the Project Office and Team. CHAPTER 5: Management Functions. CHAPTER 6: Management of Your Time and Stress. CHAPTER 7:
Conflicts. CHAPTER 8: Special Topics. CHAPTER 9: The Variables for Success. CHAPTER 10: Working With Executives. CHAPTER 11: Planning. CHAPTER 12: Network Sched-
uling Techniques. CHAPTER 13: Project Graphics. CHAPTER 14: Pricing and Estimating. CHAPTER 15: Cost Control. CHAPTER 16: Tradeoff Analysis in a Project Environ-
ment. CHAPTER 17: Risk Management. CHAPTER 18: Learning Curves. CHAPTER 19: Contract Management. CHAPTER 20: Quality Management. CHAPTER 21: Modern
Developments Project Management. CHAPTER 22: The Business of Scope Changes. CHAPTER 23: The Project Office. CHAPTER 24: Managing Crisis Projects. CHAPTER 25:
The Rise, Fall, and Resurrection of Iridium: A Project Management Perspective.

F O U R T H E D I T I O N
Project Management case studies, fourth edition
Harold Kerzner

PROJECT
978-1-118-02228-3 704pp Paperback 2013

MANAGEMENT Providing a comprehensive collection of case studies in one accessible volume, Project Management Case Studies features one
hundred cases drawn from real companies that illustrate both successful and poor implementation of project management.
CASE STUDIES
Covering broad areas of project management plus construction and international project management, this fourth edition of
the most popular book of project management case studies maintains the popular super case on the Iridium Project.

HAROLD R. KERZNER, Ph.D.

MBA Catalogue 2014

 PRoJect ManageM ent 65

neW

Project Management: Project Management

Planning and control leadership: building creative
techniques, 5th edition teams, 2nd edition
Rory Burke Rory Burke
978-1-118-56125-6 428pp Paperback 978-1-118-67401-7 384pp Paperback 2014
2013
Project Management Leadership is a compre-
The latest edition of Project Management hensive guide to the human factors involved
has been significantly revised to include in Project Management, in particular the
important new developments in the leadership skills required to ensure successful
field. It reflects changes in the new implementation of current best practice. It
versions of the bodies of knowledge provides the latest insights on team building,
of the PMI (American Project Management Institute) and the APM motivation, collaboration, and networking skills, and the way these can be
(British Association for Project Management), and presents 7 additional harnessed to manage a successful project. Exercises and worked examples
chapters including expanded coverage of project methodology, project are provided throughout alongside a fully revised instructor manual.
management process and knowledge area trade-offs. It also includes new
case studies from different industries to indicate broad use of project TABLE OF CONTENTS:
management techniques. 1 Introduction to Project Management Leadership. 2 Project Governance and
Ethics. 3 Project Leadership BoK. 4 Project Organization Structures. 5 Leadership
BRIEF TABLE OF CONTENTS: Behaviors. 6 Leadership Theories and Styles. 7 Power to Influence. 8 Resistance
PART I Key Principles to Change. 9 Emotional Intelligence. 10 Leadership vs. Management. 11 Work-
PART II Content and Processes ing with Stakeholders. 12 Project Teams. 13 Teams vs. Groups. 14 Team Roles.
PART III Content, Tools and Techniques 15 Team Development Phases. 16 Team Building Techniques. 17 Coaching and
Mentoring. 18 Negotiation. 19 Motivation. 20 Delegation. 21 Communication. 22
Confl ict Resolution. 23 Problem Solving. 24 Decision-Making.

Project Risk Management guidelines: Managing Risk with iso 31000 and iec 62198,
second edition
Dale Cooper, Pauline Bosnich, Stephen Grey, Grant Purdy, Geoffrey Raymond, Phil Walker and Mike Wood
978-1-118-82031-5 448 pages Paperback March 2014

This new edition has been fully updated to include the new international standards, ISO 31000 Risk management and
IEC 62198 Managing risk in projects. The book explains the standards and how they can be applied. It provides a clear
introduction to basic project risk management, introduces the reader to specialized areas of projects and procurement, and
shows how quantitative risk analysis methods can be used in large projects.
Chapter by chapter, the authors present simple, practical steps and illustrate them with examples drawn from their extensive
experience from around the world, in many different industry sectors and cultures and at all stages of projects from conception
through development and into execution. Qualitative and quantitative approaches are covered. Traditional structures and
processes are discussed as well as developments in the way projects are conducted, such as outsourcing arrangements and risk-sharing structures like public
private partnerships.
Improved outcomes can be achieved when sound risk management is used to capture opportunities and reduce threats. Its unique focus and wealth of
checklists, tables and other resources make this book an essential and enduring tool for anyone involved with project work.

TABLE OF CONTENTS:

Part 1 Project Risk Management: Principles and Framework: Project phases and approval decisions; Framework for managing risk in projects; Part 2 The Project Risk
Management Process: Risk management approach; Communication and consultation; Establishing the context; Risk identifications; Qualitative risk assessment; Semi-
quantitative risk assessment; Risk treatment; Monitoring and review; Recording and reporting; Opportunities; Simplifying the process; Part 3 Quantitative Risk Analysis for
Projects: Introduction to quantification for project risks; Cost estimating cases; Schedule forecasting cases; Investment evaluation for large projects; Economic appraisal;
Contracts and risk allocation; Tender evaluation; Outsourcing; Public-private partnerships; Technical tools; Environment related risks; Climate change; Other approaches;
Process checklist; Worksheets; Specific risks

www.wiley.com/go/mbacatalogue
66 stRategY

contemporary strategy contemporary strategy

CONTEMPORARY analysis, eighth edition, CONTEMPORARY analysis, eighth edition,
STRATEGY text only STRATEGY text and cases
ANALYSIS ANALYSIS
Robert M. Grant, Robert M. Grant,
EIG HTH EDITIO N
Georgetown University E I G H TH E D I TI ON
Georgetown University
978-1-119-94188-0 744pp Paperback 2012 9781119941897 848pp Paperback 2012

Robert M. Grant combines a highly This edition combines the text with an
accessible writing style with a concentration updated collection of 20 case studies. New
on the fundamentals of value creation and updated examples and applications
ROBERT M. GRANT ROBERT M. GRANT

SE
and an emphasis on practicality in this include: Lady Gaga and the Haus of Gaga,

IO CA S
IT XT
N

ED ND

N
IO
ED TE

A
IT
XT
TE
leading strategy text. Queen Elizabeth and the House of Windsor,
In this new edition, he includes an even greater focus on strategy IBM, Inditex/Zara, Samsung, and Pixar. Included with every new copy
implementation that reflects the needs of firms to reconcile scale of this text, students will have access to the entire text as an interactive
economies with entrepreneurial flexibility, innovation with cost efficiency, e-book with embedded video clips for each case study, glossary flash cards
and globalization with local responsiveness. and self-test questions to check understanding.
Contemporary Strategy Analysis, 8th Edition has been adopted by leading Find out more at: www.contemporarystrategyanalysis.com
business schools all across the world.
Find out more at: www.contemporarystrategyanalysis.com TABLE OF CONTENTS:

PART I: INTRODUCTION. CHAPTER 1: The Concept of Strategy. PART II: THE

TABLE OF CONTENTS:
PART I: INTRODUCTION. CHAPTER 1: The Concept of Strategy. PART II: THE
TOOLS OF STRATEGY ANALYSIS. CHAPTER 2: Goals, Values, and Performance.
CHAPTER 3: Industry Analysis: The Fundamentals. CHAPTER 4: Further Topics
in Industry and Competitive Analysis. CHAPTER 5: Analyzing Resources and
Capabilities. CHAPTER 6: Organization Structure and Management Systems: The
Fundamentals of Strategy Implementation. PART III: STRATEGIES FOR COM-
PETITIVE ADVANTAGE. CHAPTER 7: The Sources and Dimensions of Competi-
tive Advantage. CHAPTER 8: Industry Evolution and Strategic Change. CHAPTER
9: Technology-based Industries & the Management of Innovation. CHAPTER 10:
Competitive Advantage in Mature Industries. PART IV CORPORATE STRATEGY.
CHAPTER 11: Vertical Integration and the Scope of the Firm. CHAPTER 12: Global
Strategies and the Multinational Corporation. CHAPTER 13: Diversification Strat-
egy. CHAPTER 14: Implementing Corporate Strategy: Managing the Multibusiness
Company. CHAPTER 15: Mergers, Acquisitions, and Alliances. CHAPTER 16: Cur-
rent Trends in Strategic Management?
TOOLS OF STRATEGY ANALYSIS. CHAPTER 2: Goals, Values, and Performance.
CHAPTER 3: Industry Analysis: The Fundamentals. CHAPTER 4: Further Topics
in Industry and Competitive Analysis. CHAPTER 5: Analyzing Resources and
Capabilities. CHAPTER 6: Capability Development and Knowledge Management.
CHAPTER 7: Fundamentals of Strategy Implementation: Designing Structure and
Systems. PART III: THE ANALYSIS OF COMPETITIVE ADVANTAGE. CHAPTER 8:
The Nature and Sources of Competitive Advantage. CHAPTER 9: Cost Advan-
tage. CHAPTER 10: Differentiation Advantage. PART IV: BUSINESS STRATEGY
FORMULATION & IMPLEMENTATION IN DIFFERENT CONTEXTS. CHAPTER
11: Industry Evolution and Strategic Change. CHAPTER 12: Technology-based In-
dustries & the Management of Innovation. CHAPTER 13: Competitive Advantage
in Mature Industries. PART V: CORPORATE STRATEGY. CHAPTER 14: Vertical
Integration and the Scope of the Firm. CHAPTER 15: Global Strategies and the
Multinational Corporation. CHAPTER 16: Diversification Strategy. CHAPTER
17: Implementing Corporate Strategy: Managing the Multibusiness Company.
CHAPTER 18: Mergers and Acquisitions. CHAPTER 19: Whats New in Strategic
Management?

neW eDition

Designing organizations: strategy, structure, and Process at the business unit and
enterprise levels, third edition
Jay R. Galbraith, Center for Effective Organizations at the University of Southern California
ISBN: 978-1-118-40995-4 352p Hardcove 2014

This Third Edition of the bestselling book on organization design adds 50% new content to result in the most complete
book on organization design currently available. Additions and updates encompass business unit organization, enterprise
organization design, standard portfolio strategy, standard functional, divisional, and holding company structures, value-adding
conglomerates, and designing global organizations. This new coverage makes this reference, a mainstay both for business
education and working professionals, better than ever.

TABLE OF CONTENTS:

Chapter One: Introduction. Chapter Two: The Star Model. Chapter Three: Single Business Strategy and Functional Organization. Chapter Four: Designing the Lateral Orga-
nization. Chapter Five: Types of Single Business Strategy. Chapter Six: The Reconfigurable Functional Organization. Chapter Seven: Creating a Virtual Corporation. Chapter
Eight: Stage Two: Multi-Business Strategy and Organization. Chapter Nine: The Mixed Model. Chapter Ten: Adding Value. Chapter Eleven: The Value Adding Conglomer-
ates. Chapter Twelve: Synergy Portfolio Strategies. Chapter Thirteen: Organizational Design Challenges and Opportunities Resulting From Big Data.

MBA Catalogue 2014

 stRategY 67

neW eDition coMing Dec 2014 neW

foundations of strategy
strategy in Practice:
Robert M. Grant and Judith Jordan a Practitioners guide to
978-0-470-97127-7 520pp Paperback 2012
strategic thinking,
second edition
Foundations of Strategy is a concise text George Tovstiga, Henley Business
written in an accessible style, with a clear, School, University of Reading
second edition
comprehensive approach and sound
theoretical depth. Strategy in 978-1-118-51925-7 256pp Paperback 2013

Extensive teaching materials such as Case

Practice The 2nd edition of Strategy in Practice
A PrActitioners Guide to strAteGic thinkinG

Teaching notes, an Instructors Manual, Test presents a practitioner focussed approach

Bank and PPT slides are available on an accompanying website.
Find out more at: www.foundationsofstrategy.com
TABLE OF CONTENTS:
CHAPTER 1: The Concept of Strategy. CHAPTER 2: Industry Analysis. CHAPTER 3:
Resources and Capabilities. CHAPTER 4: The Nature and Sources of Competitive
Advantage. CHAPTER 5: Business Strategies in Different Industry and Sectoral
Contexts. CHAPTER 6: Technology-Based Industries and the Management of
Innovation. CHAPTER 7: Corporate Strategy. CHAPTER 8: Global Strategies and
the Multinational Corporation. CHAPTER 9: Realising Strategy. CHAPTER 10:
Current Trends in Strategic Management.
Ge orG e t ov s ti GA to strategy. It is increasingly recognised
that the ability to adapt classic formulas to
changing circumstances and develop fast, sound strategic thinking is what
differentiates the successful corporate leader.
Developed from experience in industry this successful text will include an
instructor site with PowerPoint slides, extra examples and exercises, and
links highlighting changing business practice.
TABLE OF CONTENTS:
CHAPTER 1: Introduction to Strategy in Practice and Strategic Thinking. CHAPTER
2: Articulating the Strategic Question. CHAPTER 3: Sense Making and Strategic
Insight. CHAPTER 4: Insight-Driven Strategic Analysis. CHAPTER 5: Strategic
Analysis II: High-Level Analysis. CHAPTER 6: Strategic Analysis III: SupportingLev-
el Analysis. CHAPTER 7: Strategy Formation and Evaluation of Strategic Options.
CHAPTER 8: InsightDriven Strategy in Perspective.

HenryCHesbrougH
Author of the bestselling book, Open Innovation open services innovation: the Strategy the strategy Pathfinder:
Rethinking Your business to pathFinDer core concepts and live
grow and core conceptS anD Live caSeS
SeconD eDition
cases, second edition
compete in a new era Duncan Angwin, Warwick Business
Henry Chesbrough, Haas School of School , Stephen Cummings,
oPenServices Business at the University of California, Victoria Management School,
InnovatIon Berkeley Victoria University of Wellington,
NZ, and Chris Smith, University of
978-0-470-90574-6 256pp Hardcover 2011
Adelaide, South Austrailia
The father of open innovation is back 978-0-470-68946-2 472pp Paperback 2011
Duncan angwin Stephen cummingS chriS Smith
with his most significant book yet. Open
Rethinking YouR Business to
Services Innovation offers a new approach This new edition of the popular The
gRow And Compete in A new eRA
that demonstrates how open innovation Strategy Pathfinder updates the micro-cases of real-life problems faced by
combined with a services approach to companies and executives. These micro-cases help students to engage with
business is an effective and powerful way to grow and compete in our the kinds of situations they will encounter in their working lives while
increasingly services-driven economy. provoking discussions about key theoretical themes. Original presentation
and design makes this an essential companion for both the business-
TABLE OF CONTENTS: school classroom and the executive briefcase.
CHAPTER 1: The Case for Open Services Innovation. PART I: A FRAMEWORK TO TABLE OF CONTENTS:
SPUR INNOVATION AND GROWTH. CHAPTER 2: Think of Your Business as a Ser-
vices Business. CHAPTER 3: Co-Create with Your Customers. CHAPTER 4: Extend PART I: THE STRATEGIC ENVIRONMENT. CHAPTER 1: Macro-Shocks. CHAPTER
Services Innovation Outside Your Organization. CHAPTER 5: Transform Your Busi- 2: Movers and Shakers. CHAPTER 3: Industry Dynamics. PART II: THE STRATE-
ness Model with Services. PART II: OPEN SERVICES INNOVATION IN PRACTICE. GIC ORGANIZATION. CHAPTER 4: Corporate Strategy. CHAPTER 5: Strategic
CHAPTER 6: Open Services Innovation in Larger Companies. CHAPTER 7: Open Positioning. CHAPTER 6: Corporate Identity. CHAPTER 7: Organic Strategy. PART
Services Innovation in Smaller Companies. CHAPTER 8: Open Services Innovation III: STRATEGIC ADVANCES. CHAPTER 8: Crossing Borders. CHAPTER 9: Guiding
for Services Businesses. CHAPTER 9: Open Services Innovation in Emerging Econo- Change. PART IV: STRATEGIC FUTURES. CHAPTER 10: Sustain Ability. CHAPTER
mies. CHAPTER 10: Open Services Innovation: The Way Forward. 11: Maverick Strategies.

www.wiley.com/go/mbacatalogue
68 stRategY

strategic iQ: creating global strategies for

smarter corporations
STRATEGIC John Wells, Harvard Business School
978-0-470-97828-3 272pp Hardcover 2012
Why do once-successful companies fail?
Strategic IQ identifies 3 types of inertia that
can be fatal to the most successful company:
strategic/structural/ personal. John Wells
CREATING SMARTER shows how traditional success metrics such
CORPORATIONS
as revenue growth, profit, market share,
JOHN R. WELLS
reputation and stock price often fail to
predict impending disaster, and what to do
about it.
TABLE OF CONTENTS:
PART I: SMART STRATEGY. CHAPTER 1.1: The Need for Smart Strategy. CHAP-
TER 1.2: Low Strategic Intelligence. CHAPTER 1.3: What is Strategy? CHAPTER
1.4: Moderate Strategic Intelligence. CHAPTER 1.5: High Strategic Intelligence.
PART II: SMART STRUCTURE. CHAPTER 2.1: The Need for Smart Structure.
CHAPTER 2.2: Smart Asset Management. CHAPTER 2.3: Formal Architecture
Navigating the Architecture Labyrinth. CHAPTER 2.4: Informal Architecture
Leveraging Social Mechanics. CHAPTER 2.5: Towards Smarter Structure. PART III:
SMART MINDS. CHAPTER 3.1: The Need for Smart Minds. CHAPTER 3.2: What
is a Mind? CHAPTER 3.3: Hiring Smart Minds. CHAPTER 3.4: Addressing Basic
Human Needs. CHAPTER 3.5: Harnessing Insatiable Human Needs.
coMing in august 2014
international strategy and
competition
David Collis, Harvard Business School
978-1-4051-3968-7 256 pages
Paperback August 2014
This book is designed for every student who
will be involved in managing and advising
companies that compete internationally or
face international competitors. Designed
around the course at Harvard Business
School, Collis new text takes the firm which operates across borders as a
unit of analysis and the senior manager in a multinational as the typical
decision-maker. Illustrated with examples from companies of all sizes
from around the globe, this text provides students with the means to
navigate their way through the decisions they will face and formulate an
effective business strategy. This is a much-needed guide to the common
strategic issues that arise when firms compete internationally.
emerging asia
Anil K. Gupta, Stanford University
Technology Ventures Program,
GLOBAL
Bethesda, Toshiro Wakayama,
University of Japan, and Srini Rangan,
STRATEGIES FOR Babson Park
EMERGING ASIA 978-1-118-21797-9 352pp Hardcover 2012
editors
ANIL K. GUPTA
TOSHIRO WAKAYAMA Within-depth case analyses of
U. SRINIVASA RANGAN the latesttrends in Asian markets,
includingcompetition between Chinese
and Indian companies, this authoritative
collectionprovides executives and students
with specific strategies foraddressing therapid growth andincreasing
competition in Asia.
TABLE OF CONTENTS:
PART I: GEARING UP FOR THE NEW GLOBAL REALITY. CHAPTER 1: Building the
Next-Generation Global Enterprise (Anil K. Gupta and Haiyan Wang). CHAPTER 2:
Is Your Business Model Ready to Drill into the Core of the Diamond? (Niraj Dawar
and Charan Bagga). PART II: WINNING THE LOCAL COMPETITION IN EMERG-
ING ASIA. CHAPTER 3: Coevolving Local Adaptation and Global Integration: The
Case of Panasonic China (Toshiro Wakayama, Junjiro Shintaku, Tomofumi Amano
and Takafumi Kikuchi). CHAPTER 4: How Some Japanese Firms Have Succeeded
Against Low-Cost Competitors in Emerging Markets (Junjiro Shintaku and Tomofumi
Amano). CHAPTER 5: Transferring Home-Grown Management Practices: The Case
of Toyota in China (Akira Tanaka and Yue Wang). PART III: ACQUISITION-DRIVEN
GLOBALIZATION FROM EMERGING ASIA. CHAPTER 6: Dubious Value of
International Acquisitions by Emerging Economy Firms: The Case of Indian Firms
(Aneel Karnani). CHAPTER 7: Acquisition Advantage: How Emerging Market Firms
Use Acquisitions, and What Incumbents Can Do About It (U. Srinivasa Rangan and
Sam Hariharan). PART IV: INNOVATION OPPORTUNITIES AND CHALLENGES IN
EMERGING ASIA. CHAPTER 8: Innovating in the Vortex: New Perspectives from
Radically Different Business Experiences in India (Srikanth Kannapan and Kuruvilla
Lukose). CHAPTER 9: Protecting Intellectual Property in China: A View from the
Field (Andreas Schotter and Mary B. Teagarden). CHAPTER 10: Competing in
Emerging Asia: Reflections and Conclusions (Anil K. Gupta, U. Srinivasa Rangan and
Toshiro Wakayama).

BRIEF TABLE OF CONTENTS

CHAPTER 1 MOTIVATION : WHATS DIFFERENT ABOUT INTERNATIONAL

STRATEGY?
CHAPTER 2 THE GLOBALISATION CONTEXT: THE DRIVERS, EXTENT, AND
EVOLUTION OF GLOBALISATION AND THE DEBATE OVER ITS IMPLICATIONS.
CHAPTER 3 GENERIC INTERNATIONAL STRATEGIES
CHAPTER 4 WHICH PRODUCT?
CHAPTER 5 WHAT COUNTRIES?
CHAPTER 6 WHERE TO LOCATE?
CHAPTER 7 HOW TO ORGANISE?
CHAPTER 8 IS THERE ONE BEST STRATEGY?

MBA Catalogue 2014

 stRategY 69

neW neW

network advantage: How alliances: an executive guide

to unlock Value from Your to Designing successful
alliances and Partnerships strategic Partnerships
Ard-Pieter de Man, VU University
Henrich Greve, Tim Rowley, Andrew
Amsterdam
Shipilov, INSEAD
978-1-118-48639-9 240pp Hardcover 2014
978-1-118-56145-4 320pp Hardcover 2013
Strategic alliances are increasingly common
This book is written by three leading
among modern corporations and a hot
authorities in the field of organizational
topic in todays business schools. Alliances is
management who work with many
a sophisticated guide to crafting successful
international corporate clients. Based on
partnerships, offering a combination of
groundbreaking research and illustrative
carefully designed checklists, up-to-date
cases, it provides practical tools to help you think strategically about
examples and scenarios from around the world, and the tools needed to
reconfiguring your alliances and partnerships. For business executives,
ensure that all elements of an alliance are taken into account and fully
consultants, and executive MBAs who want to get the most advantage
assessed. Most managers dont have the experience or knowledge to create
from the combined power of their alliance portfolios, Network Advantage
a functional alliance governance structure. This book fills that knowledge
offers in-depth, practical guidance. Make it your first strategic connection
gap with a clear description of the proper implementation process.
to gaining competitive advantage!
TABLE OF CONTENTS:
TABLE OF CONTENTS:
1 Strategic alliances: The controltrust dilemma. 2 The Alliance Design Frame-
Introduction All Roads Lead to London. Chapter 1 Network Advantage: Making
work. 3 Turning suppliers into allies. 4 Contractual alliances: The customization of
the Stealth Bomber. Chapter 2 Comparing Network Advantage: Sony versus
alliance design. 5 The virtual joint venture model: Air France/KLM, Delta Airlines,
Samsung. Chapter 3 The First-Degree Perspective: Strengthening the Foundation
and Alitalia. 6 Equity alliances and joint ventures. 7 Multi-partner alliances: The
of Network Advantage. Chapter 4 The Second-Degree Perspective: Understand-
more the merrier?. 8 Managing the dynamics: Mutual adjustment and continuous
ing the Alliance Portfolio Configurations that Deliver Network Advantage. Chapter
negotiation. 9 Designing and implementing strategic alliances: Art, science, and
5 Evaluating and Changing Your Alliance Portfolio Configuration. Chapter 6 The
craft. 10 Open alliances: Towards the third generation of collaboration. Appendix
Third-Degree Perspective: Achieving the Status Advantage. Chapter 7 Assessing
Financial models behind alliances
and Increasing Your Status: Extracting Energy from Waves. Chapter 8 Maximizing
Network Advantage: Designing Your Alliance Portfolio Strategy. Chapter 9 Recog-
nizing Patterns: Two Alliance Portfolio-Building Styles. Chapter 10 Management neW eDition
Practices to Sustain Network Advantage. Appendix One About Our Research.
Appendix Two The Toolbox. Appendix Three Directory of Company Names the strategic Management
of Health care
organizations,
neW 7th edition
Peter M. Ginter and W. Jack Duncan,
strategy for strategy for the corporate University of Alabama, Linda E.
level: Where to invest, Swayne, University of North Carolina
the Corporate What to cut back and How 978-1-118-46646-9 476 pages
level to grow organisations with Hardback March 2013
Multiple Divisions,
2nd edition The 7th edition of this leading text has been
a nd r E w C a M pB E l l , revised and updated to include a greater focus on the global analysis of
M iC h a El G o o l d , Andrew Campbell, Michael Goold, industry and competition; and analysis of the internal environment.
Mar C u s a l Ex a n d E r Marcus Alexander, Jo Whitehead It provides guidance on strategic planning, analysis of the health services
and
All of Ashridge Strategic Management environment (both internal and external) and lessons on implementa-
J o wh i t E h Ea d
Centre
tion. It also looks at organizational capability, sustainability, CSR and the
978-1-118-81837-4 416 pages sources of organizational inertia and competency traps.
Hardcover April 2014
TABLE OF CONTENTS
A revised edition of the bestselling classic.
CHAPTER 1 The Nature of Strategic Management. CHAPTER 2 Understand-
This book covers strategy for organisations that operate more than one
ing and Analyzing the General Environment and the Health Care Environment.
business, a situation commonly referred to as group-level or corporate-
CHAPTER 3 Service Area Competitor Analysis. CHAPTER 4 Internal Environmental
level strategy. Corporate-level strategy addresses four types of decisions Analysis and Competitive Advantage. CHAPTER 5 Directional Strategies. CHAP-
that only corporate-level managers can make: which businesses or markets TER 6 Developing Strategic Alternatives. CHAPTER 7 Evaluation of Alternatives
to enter, how much to invest in each business, how to select and guide and Strategic Choice. CHAPTER 8 Value-Adding Service Delivery Strategies.
the managers of these businesses, and which activities to centralise at the CHAPTER 9 Value-Adding Support Strategies. CHAPTER 10 Communicating the
corporate level. This book gives managers and executive students all the Strategy and Developing Action Plans. APPENDIX A Analyzing Strategic Health
tools they need to make and review effective corporate strategy across a Care Cases. APPENDIX B Health Care Organization Accounting, Finance, and
range of organisations. Performance Analysis APPENDIX C Health Care Acronyms

www.wiley.com/go/mbacatalogue
70 social MeDia

neW
hello
the social Media Mba: Your
competitive edge in social
the social Media Mba in
Media strategy Development
hola!

and Delivery
Christer Holloman
978-1-119-96323-3 276pp Hardcover 2012
In The Social Media MBA editor Christer
Holloman has crowd sourced 15 thought
Your Competitive Edge in Social Media
leaders from 4 continents to offer an
Strategy Development & Delivery
exceptional educational program written
Christer Holloman for experienced social media professionals
and students. This all encompassing guide
will also give students more intellectual support and confidence to discuss
social media on a higher level with peers or inspire colleagues.
TABLE OF CONTENTS:
Practice
Christer Holloman
978-1-118-52454-1 200pp Hardcover 2013
This book will present readers with the
most comprehensive set of blue prints ever
published in one book for how to deliver
social media strategies more successfully. The
book will showcase a wide range of detailed
and inspiring examples of how admired
brands and companies have delivered their
strategies. Each case is full of hand-on-advice that readers can make use
of immediately. The book is written by Christer Holloman, editor of The
Social Media MBA.

PART I: FOUNDATION. CHAPTER 1: Quick Recap. CHAPTER 2: Bridging the TABLE OF CONTENTS:
Social Media Gap. PART II: STRATEGY DEVELOPMENT. CHAPTER 3: Inspiring
Each chapter of the book is a different case study from a leading company tack-
and Facilitating Creativity. CHAPTER 4: The Rise of Branded Content. CHAPTER
ling a different issue of their social media strategy. Examples include: Nation-
5: Power of Integration. CHAPTER 6: Intent is the New Demographic. CHAPTER
wide, Honda, Sage, Cisco, Barclay Card US, Dell, play.com, Xerox, PwC, Hobart,
7: Targeting the Easily Influenced Not the Highly Influential. PART III: STRATEGY
confused.com, Rentokil, Getty Images, F5, Sony Music, Allianz, Nokia, Electrolux
DELIVERY. CHAPTER 8: Your Best Advocates. CHAPTER 9: The Profit Manifesto.
and more.
CHAPTER 10: Social Media Business Engineering. CHAPTER 11: Power Struggles
of the Advocate Age. PART IV: CASE STUDIES. CHAPTER 12: ARM. CHAPTER
13: Aviva. CHAPTER 14: Dell. CHAPTER 15: Evans Cycles . CHAPTER 16: GlaxoS-
mithKline. CHAPTER 17: Kodak. CHAPTER 18: Royal Philips Electronics. CHAPTER neW
19: Sage. PART V: THE FUTURE. CHAPTER 20: The Ethnocentric Bias. CHAPTER
21: Digital Dragons, Elephants and Tigers. CHAPTER 22: Design Thinking and the social Media Mba guide
Social Media. CHAPTER 23: God Technology. the social to Roi
Media MBa Christer Holloman
Guide to roi 978-1-118-84439-7 152pp Hardcover 2014

The first book to explain how you can

Ch r istEr measure social media ROI across multiple
h o llo Man departments, for internal/external social
media based activities, as well as for new
business models (product/services). This
book provides help in establishing a
thorough social media plan, examining
your goals, audience and channel strategy, before examining tools
and techniques to measure social media metrics and key performance
indicators. This book debunks the myth that ROI, web metrics and
social media measuring is a black art, and makes it easy to understand
and use, enabling the reader to create bespoke ROI metrics and improve
the return on activity. Practical, straightforward and informed by the
key principles which the author has explored in his Social Media MBA,
this transformative look at ROI will inspire a move away from Likes,
Followers and mentions and towards pounds, euros and dollars.

TABLE OF CONTENTS:

Introduction. Definitions. Your Social Media Strategy. Establishing ROI Benchmark.

Tools. Analysis. Data Capturing. Models and Calculations. Selling Back to Your
Boss/Business. ROI by Department. Online . Offline. ROI on Collaborations. ROI
on New Business Products/Services. ROI Across Continents. ROI Across Industries
(Case studies). FMCG . Retail. High Tech. Cost of a Social Media Crisis. Sample
Tables. Conclusion.

MBA Catalogue 2014


the Handbook of online
NICK SMITH is GlobalManaging
Director of MarketingTransformation
and social Media Research:
in the Accenture Customer
Relationship Management service
line. He has over twenty years of
experience in advertising, marketing,
and customer relationship management, with a track
tools and techniques for
record of value creation through effective operational
sales and marketing initiatives. twitter.com/NickXSmith
ROBERT WOLLAN is Global
Managing Director of the Accenture
Market Researchers
Customer Relationship Management
service line, including customer ana-
lytics and the marketing, sales, and
service transformation groups. With
over twenty years of experience, he leads a global team
The handbook of online
of experts in customer-centric marketing, sales, ser-
Ray Poynter
vice, and customer operations, as well as driving major
growth areas in advanced segmentation, digital
transformation/social CRM, multichannel customer
and Social Media ReSeaRch
contact, and enterprise service delivery across the
nineteen industries Accenture serves globally.
twitter.com/RobertWollan
978-0-470-71040-1 464pp Hardcover 2010
Tools and Techniques for Market Researchers
CATHERINE ZHOU is Managing
Director of Customer Analytics in
the Accenture Customer Relationship
Management service line. She has
RAY POYNTER over fifteen years of experience in
Drawing together the new techniques
multichannel customer experience
strategy and execution, segmentation and imple-
mentation, digital media analytics, marketing
and business intelligence, and customer targeting
available to the market researcher into a
capabilities. She serves clients in multiple industries
including communications, high tech, retail, financial
services, and energy.
twitter.com/catherinezhou
single reference, The Handbook of Online
Get access to the latest best practices, working
examples, and downloadable templates at
www.socialmediamanagementhandbook.accenture.com
and Social Media Research explores how
JACKET DESIGN: BARSOOM DESIGN
JACKET IMAGE: GETTY IMAGES
these innovations are being used by the
leaders in the field. This groundbreaking
reference examines why traditional research is broken, both in theory
and practice, and includes chapters on online research communities,
community panels, blog mining, social networks, mobile research,
e-ethnography, predictive markets, and DIY research.
TABLE OF CONTENTS:
PART I: ONLINE QUANTITATIVE SURVEY RESEARCH. CHAPTER 1: Overview
of Online Quantitative Research. CHAPTER 2: Web Survey Systems. CHAPTER
3: Designing Online Surveys. CHAPTER 4: Working with Panels and Databases.
CHAPTER 5: Running an Online Survey and Summary. PART II: QUALITATIVE
RESEARCH. CHAPTER 6: Overview of Online Qualitative Research. CHAPTER 7:
Online Focus Groups. CHAPTER 8: Bulletin Board Groups and Parallel IDIs. CHAP-
TER 9: Other Online Qualitative Methods and Summary of Online Qualitative
Research. PART III: SOCIAL MEDIA. CHAPTER 10: Participatory Blogs as Research
Tools. CHAPTER 11: Online Research Communities/MROCs. CHAPTER 12: Blog
and Buzz Mining. CHAPTER 13: Other Social Media Topics and Summary. PART
IV: RESEARCH TOPICS. CHAPTER 14: Specialist Research Areas. CHAPTER 15:
Website Research. CHAPTER 16: Research Techniques and Approaches. CHAPTER
17: The Business of Market Research. PART V: BREAKING NEWS! CHAPTER 18:
NEWMR. CHAPTER 19: Trends and Innovations. CHAPTER 20: An Overview of
Online and Social Media Research.
social MeDia 71
THE the social Media
$27.95 USA / $33.95 CAN
SMITH
SOCIAL MEDIA
WOLLAN
Management Handbook:
How do organizations manage social
Manage every step of integrating social media media effectively?
into your organization
MANAGEMENT
MANAGEMENT HANDBOOK
While marketing and PR departments are usually early
everything You need to
adopters, social medias potential extends far beyond
The Social Media Management Handbook provides a complete toolbox for defining these functions. More direct interaction with custom-
and practicing a coherent social media strategy. It supplies you with a comprehensive ers, greater organizational agility and coordination,
better market data and business intelligence, and more
resource, bringing together such disparate areas as IT, customer service, sales, commu-
HANDBOOK know to get social Media
efficient internal processes are just some potential
THE SOCIAL MEDIA
nications, and more to meet your organizations social media goals. Wollan, Smith, and benefits. But realizing these goals is no cakewalk, and
their Accenture team explain policies, procedures, roles and responsibilities, metrics, the new opportunities also bring new pitfalls. So
whats the smart way to bring social media initiatives
strategies, incentives, and legal issues that may arise. Learn how to:
to your company?
Working in Your business
Empower employees and teams to utilize social media effectively throughout
the organization
The Social Media Management Handbook is the first
Measure the ROI of social media investments and ensure appropriate business EVERYTHING YOU NEED TO KNOW guide to explain, clearly and concretely, how to imple-
ment key social media strategies throughout the orga-
value is achieved over time
nization. Use this practical, step-by-step road map to
TO GET SOCIAL MEDIA WORKING
Make smarter decisions, make them more quickly, and make them stick ensure your Facebook, Twitter, and other Web 2.0
Robert Wollan, Nick Smith,
initiatives achieve business goals and drive your overall
And more!
enterprise strategy.
IN YOUR BUSINESS
Get the most out of your social media investment and fully leverage its benefits at your
company with The Social Media Management Handbook. The Social Media Management Handbook helps you
Catherine Zhou
work across such disparate areas as IT, customer service,
sales, communications, and more. It explains policies,
procedures, roles and responsibilities, metrics, strate-
gies, incentives, and legal issues that may arise. When
STRATEGY, CULTURE, you use the comprehensive strategies described in this
book, youll be able to:
978-0-470-65124-7 352pp Hardcover 2011
METRICS, POLICIES,
Make the business case for social media
investments by demonstrating ROI and other
ROLES, AND
key supporting data
RESPONSIBILITIES Develop a clear social media strategy and integrate
it with your overall strategy
Acomprehensive reference guide
Understand the IT implications of social media use
Take small, initial successes and scale them to create
significant results for the entire enterprise
Create consistent customer experiences and
tomanagingsocial media efforts internally
interactions
Employ an effective social media management
framework
NICK SMITH & ROBERT WOLLAN Adopt effective social media governance policies to
within organizations, The Social Media
ensure legal compliance
WITH And much more
CATHERINE ZHOU
Management Handbook explains social
mediapolicies, procedures, roles and responsibilities, metrics, strategies,
incentives, legal issues, etc.
BRIEF TABLE OF CONTENTS:
PART I: SOCIAL MEDIA STRATEGY FOR ORGANIZATIONS. PART II: MARKET-
ING AND SALES IN SOCIAL MEDIA. PART III: CUSTOMER SERVICE AND
SUPPORT WITH SOCIAL MEDIA. PART IV: BEYOND THE PILOT PHASE: THE
CORE COMPONENTS OF THE AGILE DIGITAL ENTERPRISE. PART V: EMPOW-
ERING EMPLOYEES FOR SOCIAL MEDIA SUCCESS.
neW eDition
socialnomics: How social
Media transforms the Way
We live and Do business,
Revised and updated edition
Erik Qualman
revised
and 978-1-118-23265-1 316pp Paperback 2012
updated
socialnomics The ultimate guide to the social media
how social media transforms the
way we live and do business revolution, Socialnomics 2nd Edition
delivers a fascinating look at the business
erik qualman
implications of social media. It shows how
to tap its considerable power to increase
sales, cut marketing costs, and communicate directly with consumers.
TABLE OF CONTENTS:
CHAPTER ONE Word of Mouth Goes World of Mouth. CHAPTER TWO Social Me-
dia = Preventive Behavior. CHAPTER THREE Social Media = Braggadocian Behavior.
CHAPTER FOUR What We Can Learn from Politics. CHAPTER FIVE I Care More
about What My Neighbor Thinks Than What Google Thinks. CHAPTER SIX Death
of Social Schizophrenia. CHAPTER SEVEN Winners and Losers in a 140-Character
World. CHAPTER EIGHT Next Steps for Companies and the Glass House Genera-
tion. CHAPTER NINE Social Media Rolodex and Resources. CHAPTER TEN Social
ROI. CHAPTER ELEVEN Social Success Secrets (Give Them to Me Now!). CHAPTER
TWELVE Blogging: What Works. CHAPTER THIRTEEN 100+ Social Media Tools.
CHAPTER FOURTEEN Making Viral Videos. CHAPTER FIFTEEN Social Media for
B2B. CHAPTER SIXTEEN Case Studies. CHAPTER SEVENTEEN Social Analytics: Big
Data and Beyond. CHAPTER EIGHTEEN Social Organizational Structure. CHAP-
TER NINETEEN FAQs. CHAPTER TWENTY Teacher and Company Resources and
Exercises
www.wiley.com/go/mbacatalogue
72 sustainabilitY

the a to Z of corporate
social Responsibility,
second edition
Wayne Visser, CSR International,
London, UK, Dirk Matten, York
University Business School, Toronto,
ON, Canada, Manfred Pohl, ICCA,
The Netherlands, Germany, and Nick
Tolhurst, ICCA, The Netherlands,
United Kingdom
978-0-470-68650-8 500pp Paperback 2010
The A to Z of Corporate Social Responsibility is
a unique publication and is the culmination
of over a hundred of the worlds leading thinkers, opinion formers,
academic and business people providing an easy-to-use guide to CSR:
from general concepts such as sustainability, stakeholder management,
business ethics and human rights to more specific topics such as carbon
trading, microfinance, biodiversity, the Base of the Pyramid model and
globalization.
neW eDition
the sustainable Mba
a business guide to
sustainability, second edition
Giselle Weybrecht
978-1-118-76063-5 456 pp Hardcover 2013
The Sustainable MBA Second Edition
provides the knowledge and tools to help
you green your job and organisation, to
turn sustainability talk into action for the
benefit of your bottom line and society as a
whole.
The Sustainable MBA Second Edition is
organised like a business school course, allowing you easy access to
the relevant information you need about sustainability as it relates to
Accounting, Economics, Entrepreneurship, Ethics, Finance, Marketing,
organisational Behavior and HR, Operations and Strategy.The Sustainable
MBA Second Edition has been updated to reflect global developments in
this evolving field to remain the definitive guide to sustainable business.

TABLE OF CONTENTS:

deserves to become an instant classic

pHilip Kotler the age of Responsibility: PART 1: SETTING THE SCENE. CHAPTER 1: About this book. CHAPTER 2: What
is sustainability? CHAPTER 3: What does this mean for business? CHAPTER 4: The
csR 2.0 and the new Dna of
the age oF business
sustainability journey. CHAPTER 5: Getting started. PART 2: THE CORE TOPICS.

responsiBility Wayne Visser, CSR International,

CHAPTER 6: Accounting. CHAPTER 7: Economics. CHAPTER 8: Entrepreneurship.
CHAPTER 9: Ethics and corporate governance. CHAPTER 10: Finance. CHAPTER

Csr 2.0 and the Cambridge, and Jeffrey Hollender, 11: Marketing. CHAPTER 12: Operations. CHAPTER 13: Organizational behaviour.
Co-founder Seventh Generation, CHAPTER 14: Strategy. PART 3: TOOLS. CHAPTER 15: Tools for monitoring,
new dna of Business Burlington, Vermont managing and improving performance. CHAPTER 16: Tools for greening offices
and buildings. PART 4: WRAPPING IT ALL UP. CHAPTER 17: What can I do?
978-0-470-68857-1 408pp Hardcover 2011
CHAPTER 18: What will the future bring?
In this landmark book, Wayne Visser shows
how the old model of CSR is being replaced
Wayne Visser by a 2nd generation movement that goes
Foreword by Jeffrey Hollender, Co-Founder, Seventh Generation

beyond the outmoded approach of CSR as

philanthropy or public relations to a more
interactive, stakeholder-driven model.

TABLE OF CONTENTS:

PART I: THE CALL TO RESPONSIBILITY. CHAPTER 1: Our ability to respond.

PART II: THE AGES AND STAGES OF CSR. CHAPTER 2: The age of greed.
CHAPTER 3: The age of philanthropy. CHAPTER 4: The age of marketing. CHAP-
TER 5: The age of management. CHAPTER 6: The age of responsibility. PART III:
THE PRINCIPLES OF CSR 2.0. CHAPTER 7: The principle of creativity. CHAPTER
8: The principle of scalability. CHAPTER 9: The principle of responsiveness. CHAP-
TER 10: The principle of glocality. CHAPTER 11: The principle of circularity. PART
IV: OUR ABILITY TO CHANGE. CHAPTER 12: The matrix of change. CHAPTER
13: Making a difference.

MBA Catalogue 2014

 otHeR anD sPecial 73

neW
scenario-based e-learning:
evidence-based guidelines the Really useful elearning
for online Workforce instruction Manual: Your
learning toolkit for putting elearning
Ruth C. Clark, Richard E. Mayer into practice
978-1-118-12725-4 272pp Paperback 2013 Rob Hubbard
978-1-118-37589-1 232 pages
Scenario-Based e-Learning offers a wealth
Hardcover October 2013
of ideas for improving critical thinking
skills, problem solving, and includes Written by Rob Hubbard and The
suggestions for promoting opportunities e-Learning Network this practical guide
for practicing scenario-based learning on covers the twelve key areas of e-learning:
the job. The book contains a wealth of
kick-off alternative research-based examples and describes various types 1. Soo what is e-learning?
of case data. The book also includes tutorials, action templates, and 2. Making the case for and evaluating the success of e-learning
online references. This must-have resource also includes information on 3. Build inhouse, buy off-the shelf or outsource?
intrinsic versus instructional feedback, rubrics for virtual worlds, as well as 4. Marketing and communications
technique for refining thinking skills. 5. Development processes
6. Learning design
TABLE OF CONTENTS: 7. Blended learning
8. Social and informal learning
1. What Is Scenario-Based e-Learning. 2. When to Use Scenario-Based e-Learning.
3. Design of Scenario-Based e-Learning. 4: Defining Scenario Outcomes. 5.
9. Delivering live e-learning
Designing the Trigger Event and Case Data. 6. Building Guidance in Scenario- 10. Mobile learning
Based e-Learning. 7. Putting the L in Scenario-Based e-Learning. 8. Designing 11. Game-based learning
Feedback and Reflection. 9. Evaluation of Scenario-Based e-Learning. 10. Does 12. Learning management
Scenario-Based e-Learning Work? 11. Eliciting Critical Thinking Skills for Scenario- Complete with illustrations, case-studies and links to further online
Based e-Learning. 12. Implementing Scenario-Based e-Learning. Appendices: A.
resources The Really Useful eLearning Instruction Manual will aim to cover
An Introduction to the Scenario-Based e-Learning Examples. B. Repeated Figures.
the main bases and give readers the knowledge and guidance to start
C. Reliability and Validity for Learning Measures for Scenario-Based e-Learning.
putting e-learning into practice within their organisation

Essential resources for training and HR professionals

e-learning by Design, Essential resources for training and HR professionals

e-learning and the science of

second edition instruction
THIRD EDITION

William Horton E-LEARNING third edition

978-0-470-90002-4 640pp Paperback 2011 and the Science Dr. Ruth C. Clark, and Dr. Richard
of Instruction E. Mayer, University of California
This best-selling reference from industry leader
978-0-470-87430-1 528pp Hardcover 2011
E-Learning
William Horton, addresses new technologies,
SECOND EDITION

Proven Guidelines for Consumers and

by Design
new learning design models, and features all-
William Horton new contemporarycase studies, examples, and
activities. e-Learning by Design is filled with
clear information and instruction without
over simplification. The book helps instructors
build customized e-learning programs from scratchbuilding on core
principles of instructional design to: develop meaningful activities and lessons;
create and administer online tests and assessments; design learning games and
simulations; and implement an individualized program.
TABLE OF CONTENTS:
CHAPTER 1: Designing ELearning. CHAPTER 2: Absorb-Type Activities. CHAPTER
3: Do-Type Activities. CHAPTER 4: Connect-Type Activities. CHAPTER 5: Tests.
CHAPTER 6: Topics. CHAPTER 7: Games and Simulations. CHAPTER 8: Social
Learning. CHAPTER 9: Mobile Learning. CHAPTER 10: Design for the Virtual
Classroom. CHAPTER 11: Conclusion. Appendix: Essentialism.
Designers of Multimedia Learning
The ultimate handbook to designing
e-learning features updated research, dozens
RUTH COLVIN CLARK RICHARD E. MAYER
of new examples, and updated principles
and guidelines for consumer and designers
of multimedia learning.
TABLE OF CONTENTS:
CHAPTER 1: e-Learning: Promise and Pitfalls. CHAPTER 2: How Do People Learn
from e-Courses? CHAPTER 3: Evidence-Based Practice. CHAPTER 4: Applying the
Multimedia Principle: Use Words and Graphics Rather Than Words Alone. CHAP-
TER 5: Applying the Contiguity Principle: Align Words to Corresponding Graphics.
CHAPTER 6: Applying the Modality Principle: Present Words as Audio Narration
Rather Than On-Screen Text. CHAPTER 7: Applying the Redundancy Principle:
Explain Visuals with Words in Audio OR Text: Not Both. CHAPTER 8: Applying the
Coherence Principle: Adding Material Can Hurt Learning. CHAPTER 9: Apply-
ing the Personalization Principle: Use Conversational Style and Virtual Coaches.
CHAPTER 10: Applying the Segmenting and Pretraining Principles: Managing
Complexity by Breaking a Lesson into Parts. CHAPTER 11: Leveraging examples
in e-Learning. CHAPTER 12: Does Practice Make Perfect? CHAPTER 13: Learning
Together Virtually. CHAPTER 14: Whos in Control? Guidelines for e-Learning Navi-
gation. CHAPTER 15: e-Learning to Build Thinking Skills. CHAPTER 16: Simula-
tions and Games in e-Learning. CHAPTER 17:Applying the Guidelines.

www.wiley.com/go/mbacatalogue
74 otHeR anD sPecial

the R book, second edition neW

Michael J. Crawley intelligent M&a: navigating

intelligent the Mergers and acquisitions
THE R BOOK 978-0-470-97392-9 960pp Hardcover 2012
Minefield, 2nd edition
SECOND EDITION
As one of the most powerful and flexible M&a
navigating the Scott Moeller, Chris Brady, CASS
statistical software packages, R is fast
Mergers and Business School
becoming the universal language in which
to obtain and present results. The R Book, acquisitions Minefield 978-1-118-76423-7 424 pages
Hardcover May 2014
MICHAEL J. CRAWLEY
2nd Edition offers user-friendly explanations
of the advantages of the R environment to sCott Mo E llEr
beginners and intermediate users in a range and Almost 70% of mergers fail, yet deals are
of disciplines, from science and engineering Ch ris B r ad y essential for growing world-class companies.
to medicine and economics. Therefore they must use all the tools and
techniques at their disposal to improve their
TABLE OF CONTENTS: chances of success. Applying the techniques advocated in this book can
help managers beat the odds - and employees themselves - to have an
CHAPTER 1: Getting Started. CHAPTER 2 Essentials of the R Language. CHAPTER
impact on whether a deal will be successful both for the company and for
3: Data Input. CHAPTER 4: Dataframes. CHAPTER 5: Graphics. CHAPTER 6: Tables.
CHAPTER 7: Mathematics. CHAPTER 8: Classical Tests. CHAPTER 9: Statistical
themselves.
Modelling. CHAPTER 10: Regression. CHAPTER 11: Analysis of Variance. CHAPTER This book looks at the process of a merger or acquisition and pinpoints
12: Analysis of Covariance. CHAPTER 13: Generalized Linear Models. CHAPTER the areas where business intelligence can raise the odds of success in
14: Count Data. CHAPTER 15: Count Data in Tables. CHAPTER 16: Proportion each phase of the deal. Using techniques developed by governmental
Data. CHAPTER 17: Binary Response Variables. CHAPTER 18: Generalized Additive intelligence services and a wide range of recent case studies, quotations
Models. CHAPTER 19: Mixed-Effects Models. CHAPTER 20: Non-linear Regression.
and anecdotes, the expert authors from the renowned Cass Business
CHAPTER 21: Meta-analysis. CHAPTER 22: Bayesian statistics. CHAPTER: 23 Tree
School show how to build success into any M&A situation.
Models. CHAPTER 24: Time Series Analysis. CHAPTER 25: Multivariate Statistics.
CHAPTER 26: Spatial Statistics. CHAPTER 27: Survival Analysis. CHAPTER 28: Simu- Chapters have been comprehensively re-written and populated with new
lation Models. CHAPTER 29: Changing the Look of Graphics. and relevant case studies.

M&a integration: How

to Do it. Planning and
delivering M&a integration
for business success
Danny A. Davis, Henley Business
School
978-1-119-94486-7 334 pages
Hardcover September 2012

Danny Davis demonstrates how to handle

the post-merger integration process and
show how to restructure, consolidate,
reduce costs, create efficiencies and
perform M&A, from smaller transactions to mega-mergers. The focus
is on integration planning and delivery. The book combines a general/
strategic view with detailed information of how to actually conduct a Post
Merger Integration via very practical tools and check lists that will prove
essential in delivering change before, during and after transactions as well
as to ensure their success.

BRIEF TABLE OF CONTENTS

PART I THE STRATEGIC DRIVERS. 1 M&A OVERVIEW. 2 INTEGRATION OVER-

VIEW. 3 PLANNING FOR INTEGRATION. 4 INTEGRATION DRIVERS. 5 INTEGRA-
TION GOVERNANCE OR STRUCTURE. 6 DELIVERY INTEGRATION MANAGE-
MENT. PART II THE FUNCTIONS. 7 FINANCE. 8 IT. 9 HUMAN RESOURCES. 10
COMMUNICATIONS. 11 SALES AND MARKETING. 12 SUPPLY CHAIN. 13 HEAD
OFFICE AND PROPERTY. 14 PROCUREMENT, R&D, LEGAL, HSSE. 15 BOOK
SUMMARY

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ISBN Author last name Full title Page Number

9780470613580 Aaker Brand Relevance: Making Competitors Irrelevant 49

9780470689752 Aaker Strategic Market Management: Global Perspectives 51
9781118321812 Aaker Marketing Research, 11th Edition International Student Version 53
9780470997994 Alexander Market Risk Analysis, Four Volume Boxset 27
9780470998007 Alexander Market Risk Analysis, Volume I, Quantitative Methods in Finance 27
9780470997895 Alexander Market Risk Analysis, Volume III, Pricing, Hedging and Trading Financial Instruments 27
9780470998014 Alexander Market Risk Analysis, Volume II, Practical Financial Econometrics 27
9780470997888 Alexander Market Risk Analysis, Volume IV, Value at Risk Models 27
9780470648087 Anderson Beyond Change Management: How to Achieve Breakthrough Results Through Conscious Change Leadership, 2nd Edition 47
9780470648063 Anderson The Change Leaders Roadmap: How to Navigate Your Organizations Transformation, 2nd Edition 47
9780470689462 Angwin The Strategy Pathfinder: Core Concepts and Live Cases, 2nd Edition 67
9780470030691 Ayub Understanding Islamic Finance 25
9781119991533 Bach Managing Human Resources: Human Resource Management in Transition, 5th Edition 30
9781119968795 Bagshaw Audit and Assurance Essentials: For Professional Accountancy Exams, + Website 4
9781118585313 Baines Made to Serve: How manufacturers can compete through servitization and product service systems 61
9780470499115 Baker Behavioral Finance: Investors, Corporations, and Markets 16
9780470685914 Baker The Trade Lifecycle: Behind the Scenes of the Trading Process 22
9780631231004 Baker Understanding Financial Management: A Practical Guide 22
9781118345603 Barden Decoded: The Science Behind Why We Buy 56
9780470976319 Barwise Beyond the Familiar: Long-Term Growth through Customer Focus and Innovation 49
9780470872512 Bauwens Handbook of Volatility Models and Their Applications 24
9781118065709 Bazerman Judgment in Managerial Decision Making, 8th Edition 9
9780470084458 Bell Management Communication, 3rd Edition 7
9781119966197 Belz Sustainability Marketing: A Global Perspective, 2nd Edition 52
9781118319185 Besanko Economics of Strategy, 6th Edition International Student Version 23
9780470711446 Bessant Innovation and Entrepreneurship, 2nd Edition 12
9780470019139 Bessis Risk Management in Banking, 3rd Edition 25
9781118645468 Birkinshaw Becoming A Better Boss: Why Good Management is So Difficult 39
9781118375907 Birkinshaw Reinventing Management: Smarter Choices for Getting Work Done, Revised and Updated Edition 39
9780470620748 Block Flawless Consulting: A Guide to Getting Your Expertise Used, 3rd Edition 39
9780470619001 Bolman Leading with Soul: An Uncommon Journey of Spirit, Revised 3rd Edition 35
9781118573334 Bolman Reframing Organizations: Artistry, Choice, and Leadership, 5th Edition 38
9781119961857 Bossu An Introduction to Equity Derivatives: Theory and Practice, 2nd Edition 21
9780470669365 Bourne Handbook of Corporate Performance Management 45
9780470086957 Bowditch A Primer on Organizational Behavior, 7th Edition 46
9781118358290 Bradley Essential Mathematics for Economics and Business, 4th Edition 10
9780471395348 Bruner Applied Mergers and Acquisitions, University Edition 17
9781118561256 Burke Project Management: Planning and Control Techniques, 5th Edition 65
9781118674017 Burke Project Management Leadership: Building Creative Teams, 2nd Edition 65
9781118270127 Butler Multinational Finance: Evaluating Opportunities, Costs, and Risks of Operations, 5th Edition 15
9781118582893 Bygrave Entrepreneurship, 3rd Edition 11
9781118250969 CAIA Association CAIA Level I: An Introduction to Core Topics in Alternative Investments, 2nd Edition 23
9781118369753 CAIA Association CAIA Level II: Advanced Core Topics in Alternative Investments, 2nd Edition 23
9781405107327 Caligiuri Managing the Global Workforce 31
9780470650264 Cameron Diagnosing and Changing Organizational Culture: Based on the Competing Values Framework, 3rd Edition 33
9781118818374 Campbell Strategy for the Corporate Level: Where to Invest, What to Cut Back and How to Grow Organisations with Multiple Divisions, 2nd Ed 69
9781118147610 Cascarino Auditors Guide to IT Auditing, + Software Demo, 2nd Edition 5
9781119989974 Chapman Simple Tools and Techniques for Enterprise Risk Management, 2nd Edition 26
9780470905746 Chesbrough Open Services Innovation: Rethinking Your Business to Grow and Compete in a New Era 67
9781118171769 Chevalier Luxury Brand Management: A World of Privilege, 2nd Edition 49
9781119951834 Child Organization: Contemporary Principles and Practices, 2nd Edition 45
9780470749371 Chisholm Derivatives Demystified: A Step-by-Step Guide to Forwards, Futures, Swaps and Options, 2nd Edition 22
9780470758984 Chisholm An Introduction to International Capital Markets: Products, Strategies, Participants, 2nd Edition 26
9780470825211 Choudhry The Principles of Banking 23
9780470687253 Choudhry An Introduction to Banking: Liquidity Risk and Asset-Liability Management 25
9780470687246 Choudhry An Introduction to Bond Markets, 4th Edition 26
9781118494714 Christian IFRS Essentials 4
9781118404843 CIPR Share This: The Social Media Handbook for PR Professionals 7
(Chartered Institute of Public Relations)

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76 inDeX

ISBN Author last name Full title Page Number

9781118676936 CIPR Share This Too: More Social Media Solutions for PR Professionals 7
(Chartered Institute of Public Relations)
9781118127254 Clark Scenario-based e-Learning: Evidence-Based Guidelines for Online Workforce Learning 73
9780470874301 Clark e-Learning and the Science of Instruction: Proven Guidelines for Consumers and Designers of Multimedia Learning, 3rd Edition 73
9781118105375 Clayman Corporate Finance: A Practical Approach, 2nd Edition 28
9781118111970 Clayman Corporate Finance Workbook: A Practical Approach, 2nd Edition 28
9780470922248 Cloke Resolving Conflicts at Work: Ten Strategies for Everyone on the Job, 3rd Edition 29
9781119979678 Collier Accounting For Managers: Interpreting Accounting Information for Decision-Making, 4th Edition 4
9781444308853 Colling Industrial Relations: Theory and Practice, 3rd Edition 57
9781119998976 Collings Frequently Asked Questions in IFRS 5
9781405139687 Collis International Strategy and Competition 68
9781119972518 Cooper Wiley Encyclopedia of Management, 3rd Edition 37
9781118820315 Cooper Project Risk Management Guidelines: Managing Risk with ISO 31000 and IEC 62198 65
9781119993667 Cortinhas Statistics for Business and Economics, 1st European Edition 8
9780470973929 Crawley The R Book, 2nd Edition 74
9780470510292 Czinkota International Business, European Edition 32
9780470319925 Dahlen Marketing Communications: A Brand Narrative Approach 52
9780470384640 Damodaran Applied Corporate Finance, 3rd Edition 15
9780471751212 Damodaran Damodaran on Valuation: Security Analysis for Investment and Corporate Finance, 2nd Edition 18
9781118130735 Damodaran Investment Valuation: Tools and Techniques for Determining the Value of any Asset, University Edition, 3rd Edition 22
9781119944867 Davis M&A Integration: How To Do It. Planning and delivering M&A integration for business success 74
9781118486399 de Man Alliances: An Executive Guide to Designing Successful Strategic Partnerships 69
9781118379714 DeCenzo Human Resource Management, 11th Edition International Student Version 29
9780470052204 DeFusco Quantitative Investment Analysis, 2nd Edition 28
9780470069189 DeFusco Quantitative Investment Analysis Workbook, 2nd Edition 28
9781118571927 Demaria Introduction to Private Equity: Venture, Growth, LBO and Turn-Around Capital, 2nd Edition 20
9780470908846 Denison Leading Culture Change in Global Organizations: Aligning Culture and Strategy 46
9780470548677 Denning The Leaders Guide to Storytelling: Mastering the Art and Discipline of Business Narrative, Revised and Updated 7
9780470548684 Denning The Leaders Guide to Radical Management: Reinventing the Workplace for the 21st Century 47
9781118588642 Deschamps Innovation Governance: How Top Management Organizes and Mobilizes for Innovation 14
9780470515242 Deschamps Innovation Leaders: How Senior Executives Stimulate, Steer and Sustain Innovation 14
9780470972649 Easterby-Smith Handbook of Organizational Learning and Knowledge Management, 2nd Edition 45
9780470505847 Elton Modern Portfolio Theory and Investment Analysis, 8th Edition International Student Version 19
9781118757857 Ernst & Young International GAAP 2014: Generally Accepted Accounting Principles under International Financial Reporting Standards 5
9780470994658 Evans Consumer Behaviour, 2nd Edition 56
9780470624005 Evensky The New Wealth Management: The Financial Advisors Guide to Managing and Investing Client Assets 28
9780470596203 Fabozzi Financial Economics 15
9780470052211 Fabozzi Fixed Income Analysis, 2nd Edition 28
9780470069196 Fabozzi Fixed Income Analysis Workbook, 2nd Edition 28
9781119943143 Flood Change Lessons from the CEO: Real People, Real Change 38
9780470721094 Ford Managing Business Relationships, 3rd Edition 51
9780470661383 Fraser-Sampson Private Equity as an Asset Class, 2nd Edition 20
9781118852637 French Organizational Behaviour, 3rd Edition 44
9781118409954 Galbraith Designing Organizations: Strategy, Structure, and Process at the Business Unit and Enterprise Levels, 3rd Edition 66
9780470442197 GARP Foundations of Banking Risk: An Overview of Banking, Banking Risks, and Risk-Based Banking Regulation 15
(Global Association of Risk Professionals)
9780470561966 Gaughan Mergers, Acquisitions, and Corporate Restructurings, 5th Edition 17
9781118466469 Ginter The Strategic Management of Health Care Organizations, 7th Edition 69
9780470944578 Gitomer The Little Book of Leadership: The 12.5 Strengths of Responsible, Reliable, Remarkable Leaders That Create Results,
Rewards, and Resilience 34
9781118740736 Goodwin Decision Analysis for Management Judgement, 5th Edition 9
9781119941880 Grant Contemporary Strategy Analysis Text Only, 8th Edition 66
9781119941897 Grant Contemporary Strategy Analysis: Text and Cases, 8th Edition 66
9780470971277 Grant Foundations of Strategy 67
9781119978541 Greasley Operations Management, 3rd Edition 58
9781118561454 Greve Network Advantage: How to Unlock Value From Your Alliances and Partnerships 69
9781118392096 Guenzi Leading Teams: Tools and Techniques for Successful Team Leadership from the Sports World 33
9781405168335 Guest HRM and Performance: Achievements and Challenges 30
9781118217979 Gupta Global Strategies for Emerging Asia 68

MBA Catalogue 2014

 inDeX 77

ISBN Author last name Full title Page Number

9781118120828 Hamel What Matters Now: How to Win in a World of Relentless Change, Ferocious Competition, and Unstoppable Innovation 48
9781118608562 Hammerich Fish Cant See Water: How National Culture Can Make or Break Your Corporate Strategy 38
9781118078464 Hartley Marketing Mistakes and Successes, 12th Edition 52
9780470903391 Haslett Risk Management: Foundations For a Changing Financial World 28
9781119993643 Hedin The Handbook of Market Intelligence: Understand, Compete and Grow in Global Markets 31
9781118531822 Heldman PMP: Project Management Professional Exam Study Guide, 7th Edition 62
9780470939192 Heldman Project Management JumpStart, 3rd Edition 63
9781119963233 Holloman The Social Media MBA: Your Competitive Edge in Social Media Strategy Development and Delivery 70
9781118524541 Holloman The Social Media MBA in Practice: An Essential Collection of Inspirational Case Studies to Influence your Social Media Strategy 70
9781118844397 Holloman The Social Media MBA Guide to ROI: How to Measure and Improve Your Return on Investment 70
9781119970002 Hope The Leaders Dilemma: How to Build an Empowered and Adaptive Organization Without Losing Control 35
9780470381137 Horan Private Wealth: Wealth Management In Practice 28
9780470900024 Horton e-Learning by Design, 2nd Edition 73
9781118375891 Hubbard The Really Useful eLearning Instruction Manual: Your toolkit for putting elearning into practice 73
9781119979524 Hubbert Essential Mathematics for Market Risk Management 26
9781118269039 Hull Risk Management and Financial Institutions, + Web Site, 3rd Edition 23
9780470828083 Iqbal An Introduction to Islamic Finance: Theory and Practice, 2nd Edition 25
9780470768839 James Handbook of Exchange Rates 24
9781444394726 Jeanes Handbook of Gender, Work and Organization 45
9780470932209 Jha Interest Rate Markets: A Practical Approach to Fixed Income 20
9781118078761 Jiambalvo Managerial Accounting, 5th Edition 4
9780470057650 Jones Creative Accounting, Fraud and International Accounting Scandals 4
9781119977186 Jones Accounting, 3rd Edition 5
9781119977155 Jones Financial Accounting, 2nd Edition 5
9781119962694 Jones BRICs and Beyond: Lessons on Emerging Markets 32
9780470904015 Jorion Financial Risk Manager Handbook + Test Bank: FRM Part I / Part II, 6th Edition 19
9781118510889 Kaiser The Blue Line Imperative: What Managing for Value Really Means 38
9780470903438 Kantor Reading the Room: Group Dynamics for Coaches and Leaders 35
9781118358535 Kaplan Patterns of Entrepreneurship Management, 4th Edition 11
9781118022276 Kerzner Project Management: A Systems Approach to Planning, Scheduling, and Controlling, 11th Edition 64
9781118022283 Kerzner Project Management: Case Studies, 4th Edition 64
9780787974183 Kets de Vries Global Executive Leadership Inventory (GELI), Observer, Observer 36
9780787969844 Kets de Vries Global Executive Leadership Inventory (GELI), Facilitators Guide Set 36
9780787974169 Kets de Vries Global Executive Leadership Inventory (GELI), Participant Workbook 36
9780787974176 Kets de Vries Global Executive Leadership Inventory (GELI), Self Assessment, Self 36
9781118315323 Klugman Loss Models: From Data to Decisions, 4th Edition 9
9781405150491 Kolb Futures, Options, and Swaps, 5th Edition 21
9781118830284 Kotabe Global Marketing Management, 6th Edition Global Version 53
9780470651728 Kouzes The Leadership Challenge: How to Make Extraordinary Things Happen in Organizations, 5th Edition 34
9781118291207 Landy Work in the 21st Century: An Introduction to Industrial and Organizational Psychology, 4th Edition 44
9781118527375 Lane International Management Behavior: Global and Sustainable Leadership, 7th Edition 31
9781118527375 Lane International Management Behavior 39
9781118397435 Larrabee Valuation Techniques: Discounted Cash Flow, Earnings Quality, Measures of Value Added, and Real Options 28
9781119945284 Lawrence Enterprise in Action: A Guide To Entrepreneurship 13
9780470623848 Lawrence Driven to Lead: Good, Bad, and Misguided Leadership 36
9780470395028 Lawton Investment Performance Measurement: Evaluating and Presenting Results 28
9780470750087 Lempereur The First Move: A Negotiators Companion 47
9780470941522 Lencioni The Advantage: Why Organizational Health Trumps Everything Else In Business 48
9780470619605 Lloyd Data Driven Business Decisions 8
9781118734094 Mackenzie Wiley IFRS 2014: Interpretation and Application of International Financial Reporting Standards 6
9780470230596 Magal Essentials of Business Processes and Information Systems 57
9780470478448 Magal Integrated Business Processes with ERP Systems 58
9780470080146 Maginn Managing Investment Portfolios: A Dynamic Process, 3rd Edition 28
9780470104934 Maginn Managing Investment Portfolios Workbook: A Dynamic Process, 3rd Edition 28
9781118074510 Mahajan The Arab World Unbound: Tapping into the Power of 350 Million Consumers 32
9781119998846 Mangan Global Logistics and Supply Chain Management, 2nd Edition 57
9780470852774 Martellini Fixed-Income Securities: Valuation, Risk Management and Portfolio Strategies 21
9781118639207 Matthews Economics of Banking, 3rd Edition 16

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78 inDeX

ISBN Author last name Full title Page Number

9780470613535 Mayer The Dynamics of Conflict: A Guide to Engagement and Intervention, 2nd Edition 29
9781118249321 McDaniel Marketing Research Essentials, 8th Edition 51
9781118112717 McDaniel Marketing Research, 9th Edition International Student Version 55
9780470979099 McDonald Marketing Plans for Services: A Complete Guide, 3rd Edition 50
9780470669976 McDonald Marketing Plans: How to Prepare Them, How to Use Them, 7th Edition 50
9781119953388 McDonald Marketing and Finance: Creating Shareholder Value 51
9780470424704 McKinsey Valuation: Measuring and Managing the Value of Companies, University Edition, 5th Edition 18
& Company Inc.
9780470424643 McKinsey Valuation Workbook: Step-by-Step Exercises and Tests to Help You Master Valuation, 5th Edition 18
& Company Inc.
9780470915806 McMillan Investments: Principles of Portfolio and Equity Analysis 28
9780470915820 McMillan Investments Workbook: Principles of Portfolio and Equity Analysis 28
9781405173995 Mead International Management, 4th Edition 31
9781118379790 Meredith Operations Management, 5th Edition International Student Version 59
9781118674666 Meredith Project Management in Practice, 5th Edition 62
9781118093733 Meredith Project Management: A Managerial Approach, 8th Edition International Student Version 62
9780470518335 Merna Corporate Risk Management, 2nd Edition 16
9781118537329 Meyer The Innovators Path: How Individuals, Teams, and Organizations Can Make Innovation Business-as-Usual 13
9781118008959 Miles Management and Organization Theory: A Jossey-Bass Reader 48
9781119995715 Miles Macroeconomics: Understanding the Global Economy, 3rd Edition 10
9780470647912 Mirza Wiley IFRS: Practical Implementation Guide and Workbook, 3rd Edition 6
9781118764237 Moeller Intelligent M & A: Navigating the Mergers and Acquisitions Minefield, 2nd Edition 74
9780470683705 Moles Corporate Finance, European Edition 15
9780470972595 Monks Corporate Governance, 5th Edition 6
9781118567432 Nicholson The I of Leadership: Strategies for Seeing, Being and Doing 33
9781118656662 Niemeier Reshaping Retail: Why Technology is Transforming the Industry and How to Win in the New Consumer Driven World 56
9781405161350 Nutt Handbook of Decision Making 8
9780470876411 Osterwalder Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers 13
9780470907207 Padilla Leadership: Leaders, Followers, and Environments 34
9781118097281 Pardoe Applied Regression Modeling, 2nd Edition 9
9781118472200 Pearl Investment Banking: Valuation, Leveraged Buyouts, and Mergers and Acquisitions, University 2nd Edition 16
9781118322543 Pearlson Strategic Management of Information Systems, 5th Edition International Student Version 58
9780470434536 Peck Investment Ethics 19
9780470423479 Peppers Managing Customer Relationships: A Strategic Framework, 2nd Edition 53
9781118489529 Perrey Retail Marketing and Branding: A Definitive Guide to Maximizing ROI, 2nd Edition 55
9781118057612 Piccoli Information Systems for Managers: Text and Cases, 2nd Edition 61
9781118057117 Piccoli Essentials of Information Systems for Managers: Text Only 61
9780470746936 Pickett The Essential Guide to Internal Auditing, 2nd Edition 6
9780470571439 Pinto Equity Asset Valuation, 2nd Edition 28
9780470395219 Pinto Equity Asset Valuation Workbook, 2nd Edition 28
9781118105368 Piros Economics for Investment Decision Makers: Micro, Macro, and International Economics 28
9781118111963 Piros Economics for Investment Decision Makers Workbook: Micro, Macro, and International Economics 28
9781118582695 Powell Management Science: The Art of Modeling with Spreadsheets, 4th Edition 8
9780470710401 Poynter The Handbook of Online and Social Media Research : Tools and Techniques for Market Researchers 71
9780470684115 Promislow Fundamentals of Actuarial Mathematics, 2nd Edition 20
9781118232651 Qualman Socialnomics: How Social Media Transforms the Way We Live and Do Business, 2nd Edition 71
9780470284667 Quinn Becoming a Master Manager: A Competing Values Approach, 5th Edition 44
9781119975588 Quiry Corporate Finance: Theory and Practice, 3rd Edition 15
9781118808559 Rainer Introduction to Information Systems, 5th Edition International Student Version 57
9781118443590 Rainer Management Information Systems, 2nd Edition 58
9781118289174 Reed PHR / SPHR: Professional in Human Resources Certification Study Guide, 4th Edition 29
9780470916629 Robinson International Financial Statement Analysis (CFA Institute Investment Series), 2nd Edition 24
9780470916636 Robinson International Financial Statement Analysis Workbook (CFA Institute Investment Series), 2nd Edition 24
9781118456118 Rosenbaum Investment Banking Workbook 16
9781118586082 Rosenbaum Investment Banking Focus Notes 16
9781118808900 Russell Operations Management: Creating Value Along the Supply Chain, 8th Edition International Student Version 59
9780470141175 Sanders Supply Chain Management: A Global Perspective 59
9780470478349 Saunders Credit Risk Management In and Out of the Financial Crisis: New Approaches to Value at Risk and Other Paradigms, 3rd Edition 17
9780470190609 Schein Organizational Culture and Leadership, 4th Edition 34

MBA Catalogue 2014

 inDeX 79

ISBN Author last name Full title Page Number

9781118324028 Schermerhorn Introduction to Management, 12th Edition International Student Version 46

9781118488768 Scott The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases,
and Viral Marketing to Reach Buyers Directly, 4th Edition 54
9781118729274 Shmueli Data Mining for Business Analytics: Concepts, Techniques, and Applications in Microsoft Office Excel with XLMiner, 3rd Edition 59
9780470086988 Shriberg Practicing Leadership Principles and Applications, 4th Edition 35
9781118756232 Singleton The PR Masterclass: How to develop a public relations strategy that works! 7
9780470521304 Snyder Fundamentals of Supply Chain Theory 61
9781118003763 Solis Engage!: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web,
Revised and Updated 54
9781118449103 Solomon Corporate Governance and Accountability, 4th Edition 6
9780470683668 Srensen Business Development: A Market-Oriented Perspective 13
9781119961765 Stewart The Marketing Pathfinder: Core Concepts and Live Cases 49
9780470574782 Stock Introduction to Economics: Social Issues and Economic Thinking 24
9781118345634 Stowell The Managers Guide to Systems Practice: Making Sense of Complex Problems 60
9781118101339 Sullivan Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads, 4th Edition 54
9780470971703 Talmor International Private Equity 23
9781118374061 Thain Store Wars: The Worldwide Battle for Mindspace and Shelfspace, Online and In-store, 2nd Edition 55
9781119954132 The Growth Agenda Growth Champions: The Battle for Sustained Innovation Leadership 14
9781118457238 Tidd Strategic Innovation Management 12
9781118360637 Tidd Managing Innovation: Integrating Technological, Market and Organizational Change, 5th Edition 12
9781118519257 Tovstiga Strategy in Practice: A Practitioners Guide to Strategic Thinking, 2nd Edition 67
9780470890813 Tsay An Introduction to Analysis of Financial Data with R 9
9780470414354 Tsay Analysis of Financial Time Series, 3rd Edition 19
9780470904039 Tuckman Fixed Income Securities: Tools for Todays Markets, 3rd Edition, University Edition 21
9781118092255 Turban Information Technology Management, 8th Edition International Student Version 60
9781118799970 Uhl-Bien Organizational Behavior, 13th Edition Binder Ready Version 46
9781119993629 van Winkelen Knowledge Works: The Handbook of Practical Ways to Identify and Solve Common Organizational Problems for
Better Performance 63
9781118073773 Verzuh The Fast Forward MBA in Project Management, 4th Edition 62
9780470686508 Visser The A to Z of Corporate Social Responsibility, 2nd, Revised and Updated Edition 72
9780470688571 Visser The Age of Responsibility: CSR 2.0 and the New DNA of Business 72
9781119993261 Ward Benefits Management: How to Increase the Business Value of Your IT Projects, 2nd Edition 60
9780470686492 Ward How to Manage Project Opportunity and Risk: Why Uncertainty Management can be a Much Better Approach than Risk
Management, 3rd Edition 63
9780470900178 Weisbord Productive Workplaces: Dignity, Meaning, and Community in the 21st Century, 3rd Edition, 25 Year Anniversary 48
9780470978283 Wells Strategic IQ: Creating Smarter Corporations 68
9781118760635 Weybrecht The Sustainable MBA: A Business Guide to Sustainability, 2nd Edition 72
9781118285909 Weygandt Financial Accounting, IFRS Edition, 2nd Edition 4
9781118323663 Weygandt Accounting Principles, 11th Edition International Student Version 5
9780470624449 Wildflower The Handbook of Knowledge-Based Coaching: From Theory to Practice 39
9780470889701 Wiley Strategic Employee Surveys: Evidence-based Guidelines for Driving Organizational Success 30
9780470651247 Wollan The Social Media Management Handbook: Everything You Need To Know To Get Social Media Working In Your Business 71
9780470974155 Woodburn Key Account Management: The Definitive Guide, 3rd Edition, Revised and Updated 50
9781118509081 Woodburn Handbook of Strategic Account Management: A Comprehensive Resource 50
9781119962588 Woods Beyond The Call: Why Some of Your Team Go the Extra Mile and Others Dont Show 30
9781118729168 Wysocki Effective Project Management: Traditional, Agile, Extreme, 7th Edition 64
9780470944882 Yau Visualize This: The FlowingData Guide to Design, Visualization, and Statistics 8

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