Threat of substitutes:High

Tastes and preferences of consumers in certain products change and hence brand loyalty is low in these
products

Low switching cost makes consumers switch from one supplier to another

The main packaged food include bakery and dairy products, canned and
frozen processed food, ready-to-eat meals, diet snacks, processed meat,
health products and drinks.

Nestle,Parle,MTR

https://www.ibef.org/industry/indian-food-industry/showcase

Threat of New entrants:Medium

Capital intensive industry,

Food standard requirements

Initial marketing cost is high

Competitor rivalry: High

Presence of unorganized sector

Multiple frozen packed poultry products