Beruflich Dokumente
Kultur Dokumente
Submitted To:
Sir Muhammad Ashraf Bhutta
Submitted By:
Urooj Khursheed (7151-FMS/MBA/F15)
Abida Hussain (7150-FMS/MBA/F15)
Kishwar Noreen (7154-FMS/MBA/F15)
Hira Mustafa (7143-FMS/MBA/F15)
MBA-31
Acknowledgement
1. Introduction
History
2. Mission
3. Vision
4. Products & Prices
5. SWOT Analysis
6. Job Order Cost Sheets
Introduction
Pak Suzuki Motor Company Limited is a name of repute in Automobile assembling and
manufacturing in Pakistan. It is due to its committed and dedicated workforce through which it
has sustained leadership position in the automobile sector in terms of production & sales.
The firm was founded in 1983 as a joint venture between the government of Pakistan and Suzuki
Motor Japan, formalizing the arrangement by which Awami Auto Ltd. had produced the Suzuki
SS80 from 1982. Suzuki originally owned 25% of the stock, and have gradually increased their
holding; they now own 73.09%. Pak Suzuki is the market leader in Pakistan Automobile Market
by having more than 60%(December, 2011) of Market Share. Having Market Share of more than
50% since its inception, Pak Suzuki always strive to introduce new and innovative Products and
Services. Its recently launched Suzuki Swift Brand has helped Pak Suzuki increase their Market
Share in 1300cc segment. Apart of giving automobile related services like Suzuki Finance and
Suzuki Insurance, Pak Suzuki also deals in Pak Suzuki Certified Used Cars
Most of cars by Suzuki Pakistan generally lack essential features which are standard in other cars,
such as airbags, rear windshield defogger and rear seat belts. As of 2006, the Pakistani-
assembled Suzuki Mehran is sold equipped with a CNG tank and is one of the few cars in the
world which still uses a carburetor-based engines.
History
However, despite all the shortcomings and serious quality criticisms, the Suzuki Cars are
Pakistan's highest selling cars due to the lack of alternatives available owing to the monopolistic
nature of Pakistan's auto industry and restrictions imposed on imports by the government of
Pakistan.
Pak Suzuki Motor Company Limited was formed as a joint venture between Pakistan
Automobile Corporation and Suzuki Motor Corporation (SMC) - Japan. The Company was
incorporated as a public limited company in August 1983 and started commercial operations in
January 1984. The initial share holding of SMC was 12.5% which was gradually increased to
73.09%.
Pak Suzuki is pioneer in Automobile Business having the most modern and the largest
manufacturing facilities in Pakistan with an Annual production capacity of 150,000 vehicles. The
vehicles produced include cars, small vans, Pickups, Cargo vans and Motorcycle. Pak Suzuki
holds more than 50% Market Share.
Following the aggressive policy of Indigenization, Suzuki vehicles have a healthy local content
upto 72%. This was made possible by strong support of our vendors.
Pak Suzuki has the largest Dealers network offering 3S (Sales, Service and Spare Parts) facilities
across Pakistan.
Caring for the Environment Pak Suzuki was pioneer in introduction of Factory fitted CNG
vehicles.
Pak Suzuki always endeavors to go aggressively for the sound development of the society by
increasing motorization, industrialization and creating job opportunities thus improving the
peoples living standards with the combined efforts of all the dealers, vendors and Pak Suzuki
employees.
Pak Suzuki is also exporting Suzuki Ravi pickup, Liana and components to Bangladesh and
Europe thus earning precious foreign exchange for the country.
Companys Mission
Companys Vision
CULTUS (1000cc)
MEHRAN
Mehran has the highest growth rate in automobile
sector in Pakistan. Pak Suzuki always changes the
different parts of Mehran either exterior or interior
whenever it comes to its maturity level Mehran
attracts the people who have a salary package
between 20,000 to 30,000 per month. The
youngsters also prefer the Mehran because of its
size and economical price. Small business people
also prefer Mehran because of its low maintenance
cost. Mehran also attracts people who move from
bike to the cars.
JIMNY
Price: Rs. 1,850,000/-
JIMNY 4X4 JEEP 1300cc (Imported) Steady,
sturdy and smart, Suzuki Jimny with new wide
tread brings you the ultimate pleasure of a real 4-
wheel drive. It has got all the sporting spirit to go
along for adventurous free souls.
Colors: Solid white, Silky Silver
BOLAN VAN
Price: Rs. 609,000/-
The Suzuki Bolan Hi-roof gives you everything you
ever wanted in a van. Spacious interior for comfort,
tough engine to carry large loads and plenty of
room for passengers to enjoy a comfortable day
long ride. Air-conditioned model (dual thrust) has
been recently introduced.
Colors: Pearl Red, Solid white, Silky Silver
ALTO (1000cc)
RAVI PICKUP
Ravi is for the people doing small business
especially cargo services like home delivery
services, TCS and market delivery. All people
doing business of these types are loyal customers to
Ravi. Although the competitor launched the
Shehzore which has captured the some market share
of Ravi but although its sell did not decline too
much.
Strengths:
Weaknesses:
Threats:
UZUKI PAKISTAN
Kilometers: 9500 Km
Kilometers: 7600 Km
Kilometers: 5400 Km