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POKEMON GO

Which company started Pokemon Go?


Pokmon Go (stylized as Pokmon GO) is a free-to-play, location-
based augmented reality game developed by Niantic for iOS, Android,
and Apple Watch devices. In the game, players use a mobile device's
GPS capability to locate, capture, battle, and train virtual creatures,
called Pokmon, who appear on the screen as if they were in the same real-
world location as the player. The game supports in-app purchases for additional
in-game items.
When was Pokemon Go launched?
Launched in July 6, 2016
In which country it was launched first?
Australia, New Zealand, United States on July 6, 2016.
In which countries Pokemon Go has been launched?
U.S., Australia and New Zealand, Germany, U.K., Italy, Spain and Portugal,
Austria, Belgium, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia,
Finland, Greece, Greenland, Hungary, Iceland, Ireland, Latvia, Lithuania,
Luxembourg, Malta, Netherlands, Norway, Poland, Romania, Slovakia, Slovenia,
Sweden and Switzerland, Canada, Japan, France, Hong Kong, Argentina, Belize,
Bolivia, Brazil, Chile, Colombia, Costa Rica, Ecuador, El Salvador, Falkland Islands,
French Guiana, Guatemala, Guyana, Honduras, Mexico, Nicaragua, Panama,
Paraguay, Peru, Suriname, Uruguay and Venezuela, Brunei, Cambodia,
Indonesia, Laos, Malaysia, Philippines, Singapore, Thailand, Vietnam, Taiwan,
Papua New Guinea, Fiji, Solomon Islands, Federated States of Micronesia
and Palau.

Names all the Pokemons in Pokemon Go?

Bulbasaur, Ivysaur, Venusaur, Charmander, Charmeleon Charizard, Squirtle,


Wartortle, Blastoise, Caterpie, Metapod, Butterfree, Weedle, Kakuna, Beedrill,
Pidgey, Pidgeotto, Pidgeot, Rattata, Raticate, Spearow, Fearow, Ekans, Arbok,
Pikachu, Raichu, Sandshrew, Sandslash, Nidoran, Nidorina, Nidoqueen, Nidoran,
Nidorino, Nidoking, Clefairy, Clefable, Vulpix, Ninetales, Jigglypuff, Wigglytuff,
Zubat, Golbat, Oddish, Gloom, Vileplume, Paras, Parasect, Venonat, Venomoth,
Diglett, Dugtrio, Meowth, Persian, Psyduck, Golduck, Mankey, Primeape,
Growlithe, Arcanine, Poliwag, Poliwhirl, Poliwrath, Abra, Kadabra, Alakazam,
Machop, Machoke, Machamp, Bellsprout, Weepinbell, Victreebel, Tentacool,
Tentacruel, Geodude, Graveler, Golem, Ponyta, Rapidash, Slowpoke, Slowbro,
Magnemite, Magneton, Farfetch'd - exclusive to Asia; hatch from a 5km
egg elsewhere, Doduo, Dodrio, Seel, Dewgong, Grimer, Muk, Shellder, Cloyster,
Gastly, Haunter, Gengar, Onix, Drowzee, Hypno, Krabby, Kingler,Voltorb,
Electrode, Exeggcute, Exeggcutor, Cubone, Marowak, Hitmonlee, Hitmonchan,
Lickitung, Koffing, Weezing, Rhyhorn, Rhydon, Chansey, Tangela,
Kangaskhan - exclusive to Australia/New Zealand; hatch from a5km
egg elsewhere, Horsea, Seadra, Goldeen, Seaking,Staryu, Starmie, Mr
Mime - exclusive to Europe; hatch from a 10km eggelsewhere, Scyther, Jynx,
Electabuzz, Magmar, Pinsir, Tauros - exclusive to North America; hatch from
a 5km eggelsewhere, Magikarp, Gyarados, Lapras, Eevee, Vaporeon, Jolteon,
Flareon, Porygon, Omanyte, Omastar, Kabuto, Kabutops, Aerodactyl, Snorlax,
Dratini, Dragonair, Dragonite

What are the Marketing strategies of Pokemon Go?


1. Triumph of SoLoMo.
One of the big buzzwords of recent years in marketing has been SoLoMo
(Social Local Mobile) marketing -- but Pokemon Go really illustrates the full
realization of the potential of this idea. Pokemon Go is combining social
media with local marketing (small businesses are seeing big gains in sales due
to extra foot traffic from the Pokemon game) and of course Mobile -- the
Pokemon game is making it possible for people to interact in the real world
and social media world simultaneously in new ways.

2. New infrastructure for marketing.

Pokemon Go is the first widely popular AR game of its kind -- but it could be
the model for completely new ways of interacting with consumers and
creating communities online and in real life. For example, perhaps brands
could create their own AR games, partner with AR game developers or
purchase sponsorships or offer in-app purchases within other companies' AR
games. Just as companies can buy ads on Facebook, maybe soon it will be
possible for companies to buy ads within Pokemon Go, or create
sponsored/branded Pokemon characters, or create other ways to cost-
effectively engage with the audiences on the Pokemon Go platform. There
are wide new possibilities for how to communicate and engage with
customers in this new AR space. Pokemon Go is exciting in part because its
opening up new possibilities of consumer behavior -- and brands need to be
ready to evolve along with the technology.

3. Changing boundaries of "online" and real life.

Pokemon Go is neither a smartphone game nor a real life game; it


combines elements of both. And thats exciting and intriguing, because the
rise of Pokemon Go is part of the broader trend toward the new era of the
Internet of Things (IoT). Cheap digital sensor technology (of the type that
made Pokemon Go possible) is going to transform the way that people
interact with their mobile devices and with real life objects and physical
spaces, in ways that we might not imagine yet. Pokemon Go could be the first
AR game of its kind, but its seemingly overnight success is also a sign that -
- as IoT technology gets more sophisticated and widespread -- entirely new
platforms for communication and consumer interaction might suddenly
appear in surprising new ways. The applications for this sensor technology
will be so broad and varied that there might be massively disruptive
technologies or whole new platforms for communication that seemingly
emerge overnight. Even if you don't know what a "Pokemon" is, this is an
exciting time for anyone in the marketing and sales field. Pokemon Go is a
sign of the growing convergence between mobile technology and real life
interaction, and there are surprising implications here for the way companies
market and sell. The rise of IoT and augmented reality technology is going to
make it possible for people to interact in new ways that blur the boundaries
of online and real life, and this is going to require new levels of innovation
and creativity from sales and marketing strategies.
What are the changes brought in the game since it is launched?

The step tracker is back


Pokvision and other trackers have been taken down
Scanning radius has been changed
Health and safety warnings arrive
The battery saver is back, with bugs
You can customise your character
Battling has been tweaked
The transfer button has moved
Favouriting a Pokemon got an added bonus feature
There are some google login issues
You can change your nickname

Is this game best or not?


Advantages of Pokmon Go
The game is all about creativity and innovation. It allows you to play the game
with a whole new experience.
It will let you play the game as if you are in the real game world.
As the games involves travelling from place to place, you can pay a visit to places
that you have never been to.
It encourages social interaction.

Disadvantages of Pokmon Go
The game drains your battery very much. As the Pokmon Go uses a lot of
resources and sensors at once, it will eat your battery. The best idea to continue
playing this game would be to have a power bank with you all the time.
You may get injured. News has been emerging ever since the launch of the game
on people getting injured because they are staring into their mobile screens and
walking to play the game.
There is a good chance that you will get addicted to this game. Say if you are an
addict, it will eventually result in wastage of your precious time.