Text books to follow:

1. B2B Digital Marketing: Using the Web to market directly to businesses by Moutusy Maity
Chapters 9, 10, 11, 14, 15, 16, 17, 18

2. Internet Marketing: A practical approach in the Indian Context by Michael Miller

Chapters 1, 2, 3, 4, 5, 6, 7, 10, 11, 12

Additional books:

3. Netnography: Doing ethnographic research online by Robert V. Kozinets

Chapters 1, 3, 4, 6, 7

4. Google Adwords: Create versatile and powerful marketing and advertising campaigns by Bart
Weller and Lori Calcott
Chapters 1, 3, 5, 6, 8, 9, 11

5. Beyond Buzz: The next generation of Word-of-Mouth marketing by Lois Kelly

Chapters 2, 6, 7

6. Inbound Marketing: Get found using Google, Social Media and Blogs by Brian Halligan and
Dharmesh Shah
Chapters 2, 4, 8, 9, 10