08/10/2017

FORIMMEDIATERELEASE

MODISTBREWINGCO.ANNOUNCESRE-LAUNCHOFITSOATBASEDPALEALE,NOWNAMEDFALSE
PATTERN

NorthLoop,MPLS,MNAugust10th,2017

FalsePatternPaleAle,anoatbasedpalealeoriginallynamedTOATS,willofficiallyhitliquorstoreshelves
Wednesday,August16!Toats,whichwasinvoluntarilyretiredbackinFebruary,wasthenre-calibratedinour
DeviationSerieswhilewealsoworkedonanewnameandnewlook.

ThereleaseofFalsePatternin4-packsoftallboycansmarksour4thcanreleaseandthefirstpackaged
producttoPROUDLYdisplayourdeclarationofindependenceviaTheBrewersAssociationsSealof
Independence.Canswillbeavailableinverylimitedquantitiesthroughoutthemetroarea.

Inadditiontothecanrelease,wewillbecelebratingthearrivalofFalsePatterninourtaproomonSaturday,
August19th.ThatdaywillalsomarkthearrivalofanotherbeergraduatingfromourDeviationSeries
Deviation007,anAmericanJapanesestylepremiumlager.ChristenedSupraDeluxe,thisdeliciouslager
willbeavailableatthetaproomandselectbarsandrestaurants.Wewillhave200crowlersofeach
availableforpurchasebeginningatnoonthatday.YoucanRSVPtothepartyHERE.

ABOUTTHEBEER


FalsePatternisasoft,veryhazypalealebrewedwithagripofoatmaltandjuicyhops.Whyoats?
AccordingtoourHeadBrewerKeiganKnee,Brewingwithahighamountofmaltedoatsnotonlymakesfor
averysoftsilkymouthfeelinthefinishedbeerandhelpcreateanepichaze,oatderivedsugarscanalso
impartmorecomplexflavorssuchastoastedgranola,brownsugar,honeyandevenbutterscotch.Whichis
aniceflavorchangeupfromthestandardbarleybasedbeers.Andbecauseoftheabilityofourmash
filter,weareabletouseamuchhigherpercentageofoatswithoutsacrificingourefficiency.To
complementthemaltbill,FalsePatternisheavilyhoppedwithCentennialandMosaichopstoprovidethe
beerajuicytropicalhopprofilewithverylowbitterness.Theendresultisapillowysoft,supersmooth
aromaticmouthwateringpalealethatclocksinat5.5%ABV.

RIPTOATS
EarlythisyearweweresurprisedtoreceivealetterfromwinegiantEJGallo.Andwhilethisarticleandthe
Instagrampostbelowcanprovideyouthedetails,theendresultwasthatwehadtokillTOATSbecausewe
havenotabagilliondollars.AndwhileitwastoatstoughtoseeTOATSgo,weuseditasanopportunityto
evolveouroat-basedpalealeintosomethingspecial.WereveryhappywithwhereFalsePatternendedup,
andwethinkyouwillbetoo.SothankyouandRIP,TOATS.Youllalwaysbewithus

AVAILABILITY
4packsof16oz.cansofFalsePatternwillbereleasedtotheliquorstoreslistedbelowonWednesday,
August16th.Inadditiontoourtaproom,itwillalsobefoundontapatYoungJoniinNEMinneapolisand
Busterson28thinSouthMinneapolis.Wewillalsobereleasing200crowlersfromourtaproomonSaturday
August19th.Crowlerswillretailfor$8.

France44 LiquorBarrelGV LundsandByerlysDT ShorewoodLiquor

SouthLyndale NorthLoopW/S RiverLiquor ScottsLiquor

TopTenSLP 1010W/S KowalskisUptown ThomasLiquor

PrincetonsLiquors PatsTap FranklinNicollet LiquorBarrelW7thSt

StinsonBWS ElevatedWBL LowryHill DinkytownW/S

Zipps GrumpysNE MGMCalhoun DolceVita

ElevatedMpls Surdyks McDonalds MarshallLiquor

ViniferaW/S CentralAveLiq MidwayLiquor HaskellsChanhassen

TopValuCentral LakeWineandSpirits TonkaBottleShop FirstGrandAveLiquors

Hennepin-LakeLiquor Sentyrz AleJail MGMChaska

MendotaLiquor MGMEagan Morellis FallsLiquor

ABOUTTHESEAL

InlateJune,theBrewersAssociationannouncedthecreationofasealthatwillhelpcraftbreweries
officiallydisplaytheirindependenceandwewereproudlyoneofthefirstbreweriestojointhemovement.
ThesealpicturedabovewillproudlymakeanappearanceonourFalsePatterncans,andeverycanrelease
fromhereonout.Whydowethinkitsimportant?Becausewewantconsumerstounderstandwhattheyre
gettingbeermadefromasmallandindependentbrewerythatisfocusingmoreonpassionthanprofit.
Theycanchoosetohavetheirdollarsaugmentthealreadyrepletecoffersofthemulti-nationalmacrosor
theycangotofuelalocalcraftbrewerywithtiestothecommunity.But,thatchoiceisnotalwaysclear.This
sealwillhelp.

Alittlebackground:bigmacrosarepanickingasindependentbrewerieslikeourscontinuetochipawayat
theirshareofbeersales.And,asaresult,areemployingsuspecttacticsandwieldingtheirseemingly
limitlessdollarsatstealingsharesbackbycreatingoracquiringbrandsthattheypassoffascraft.Read
morehere.

SUPRADELUXE!

Wearealsosuperstokedtoannouncethearrivalofanotherbeerintoourfamily:SupraDeluxe!Originally
borneasDeviation007,SupraDeluxe(orSupraDX)isanAmericantakeonaJapanesepremiumlager.We
utilizeourmashfiltertobrewwithamaltbillofOVER40%RICEalongsidePremiumExtraPalePilsnermalt.
WethenhopthebeerwithJapaneseSoriachiAcehopsandtheendresultisadry,crisp,flavorfuland
extremelycrushablelager.Wewillalsohave200crowlersavailableon8/19.Theyllretailfor$7.Cheers!