Todd Harrington

toddharring@gmail.com | 917-370-6024

EXECUTIVE EXPERIENCE

Executive with over 20+ years experience in Business & Sales Development,
Creative & Strategic Marketing, as well as leadership & mentoring style management
in both the advertising and entertainment industries. Working with both agencies, brands
and technology vendors.
Over the past decade, built up and managed new social media start up companies
and their divisions.
Regularly exceeds revenue target. Surpassing goal consistently over 15 quarter period.
Possessing experienced, strategic and creative salesmanship, with exceptional strong business
development and long term relationship skills.
An extensive client roster list that spans every vertical, including numerous brands such as:
AT&T, Verizon, EA Sports, Coca-Cola, 7UP, Dr. Pepper, American Express, Procter & Gamble,
Miller Brewing, Unilever, USPS, US Army, BMW, Showtime, Sony, Alliance Capital, just to
name a few.
Creative Director/TV Broadcast Producer/ Client facing Account Manager across prominent
corporate advertising agencies including: Saatchi & Saatchi Worldwide; McCann Erickson;
Young & Rubicam; Marsteller,Luminant WorldWide, etc.
Earlier in career, worked as an actor/filmmaker/screenwriter in both LA & NYC.

PROFESSIONAL EXPERIENCE

Business Development Consultant June 2016 Present

Lumentus (www.lumentus.com)
A full service digital communications consulting firm.

SVP, Marketing & Client Development February 2014 June 2016

Tracx Software as a Service (SaaS)
Tracx is a full service social media intelligence platform servicing both
advertising agencies and enterprise brands.
Multi-faceted leadership role at Tracx. Responsible for the strategic partnership
and client development.
Contract negotiation for all advertising agency business across North America.
Contract negotiation for MSA (Master Service Agreements)
Engaged and nurtured strategic partnerships with some of Tracx biggest clients
Executive sponsor for select enterprise clients/relationships in the North America market.
Oversaw content developments for numerous creative collateral for in-house marketing team.
Consistently played critical executive leadership role finding solutions to a multitude of
operational and client services problem. Exceptional problem solver all around
Worked closely with Account Managers/Services department to better streamline the process
workflow for their department.
Consistent mentor to younger team member.
Thought leader and frequent company speaker.
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VP, Client Development January 2012 -January 2014

Tracx Software as a Service (SaaS)
Tracx is a full service social media intelligence platform servicing both
advertising agencies and enterprise brands.
Initial US hire at Tracx, tasked with building a US presence with CEO from Tel Aviv
from 0 to 40 employees.
Directly contributed a 90% increase in US sales between years 1 & 2.
Multi-faceted entrepreneurial role that encompassed: Early stage new business acquisition,
lead gen strategy with new hires, executive client development strategy, client services
management and retention, marketing development and execution, development
and implementation of go-to-market strategy and more.

VP, Agency Partnerships and Relationships November 2008 January 2012

Visible Technologies
A leader in social media monitoring and analytics
A leader in social media monitoring and analytics since 2005 .
Responsible for building, nurturing and maintaining advertising agency partnerships and
relationships across North America.
Oversaw a 24.9% YOY growth for Visibles agency business.
Thought leader, mentor and cultural and relationship expert both internally and externally.

President and Founder 2003 October 2008
The Arsenal, Inc.
Boutique creative marketing and advertising firm
Digital & traditional services including: Graphic Design, Copywriting, Creative& Strategy
Direction through to execution; Website Development, Online Marketing, Branding
and Creative Identity, Market Research, Digital Presentation, Publicity,
Account & Project Management and more.

Consultant 2001 2003

Todd Harrington Freelance Creative
Freelance Creative Strategy, Direction, Writer and Brand Consulting.

Creative Director- Northeast 2000 2001

Groundswell Group Inc.
Interactive-Digital Marketing Company
Oversaw and managed all creative content strategic development, creative
development and implementation for the company in their US-Northeast office.

Creative Director 1997 2000

Young & Rubicams Brand Dialogue/Luminant
Oversaw digital strategy, conceptual development, design & copy,
and productions of multiple campaigns for agency accounts.
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Page three

Creative 1996 1999

Young & Rubicams/Luminant
Interactive-Digital Marketing Company
Created & oversaw all digital strategy, conceptual development, design & copy,
and productions of multiple campaigns for this internet division of Young & Rubicam
advertising agency. Primarily focused on CPG brands.

Related Experience
Start-ups
Tillr.com Internet (Community Based Internet Start up)
Co-Founder & Executive Creative Director
Additional Advertising Agencies
McCann Erickson; Saatchi & Saatchi; Marsteller Inc.
Producer; Account Executive
Networks
ESPN Broadcast Production
Regular speaking engagements including:
NG Chief Marketing Officers Summit- Orlando, FL 2015
Digital Marketing Exchange Summit: Palms Springs, CA 2015
Social Shake-Up: Atlanta, GA Spring 2014
Volunteer
LINC Mentor Program St. Lawrence University

EDUCATION

St. Lawrence University

BA, English and Communications,
Study abroad in both London and Florence
New York Film Academy
Certification Degree in Film Making, Screenwriting, Film Directing, Editing
School of Visual Arts
Copywriting; Art Direction; Film Editing; TV Production
UCLA
Advanced Directing; Advanced Copywriting