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CHI

RAG
THAK
KAR
SUMMARY
Over 16 years of work experience
creating and crafting Branding,
Advertising and Retail Space Design
for major brands.

SKILLS
Branding l Advertising l Design l Strategy l
Integrated Marketing
REWARDS
Art Direction l Project Development
"MOST VALUE ADDED EMPLOYEE OF THE YEAR
George P Johnson. Bangalore. 2006
EXPERIENCE
Some of my projects under Tamasa as a Co-founder
Interspace Solutions got a great success for the respected brands.
Tamasa
Lowe Lintas Menstrupedia Comic Book
Bates David The highly acclaimed and revolutionary illustrated
George P Johnson guide book on Menstruation used by more than 50
schools,10 NGOs and 25,000 girls across India & 7
different countries.

Chai Wai
Transformed Ahmedabads characteristic
kitlee-culture through unique Communication
Design and marketing.

Souq Bistro & Grills l Nautanki


Ahmedabad's most loved and award winning
restaurants from last 5 years.
PORTFOLIO

HERO CYCLE
NIPPON
NEROLAC
JEAM BEAM
RAY / O / BREATHE
Menstrupedia
Other selected works
Cycling is an experience that is
/ Personal
/ Emotional
/ Physical
/ Unique to everyone

01 Name that connotes


HERO CYCLE / life
/ freedom
Hi-end store design / possibilities
Delhi / simplicity
/ A journey of discovery

Logo represents
/ Journeys
/ Movement
/ Exploration
/ Different paths
/ Different experiences
LOGO DESIGN
I know I can fly To stay in the lane. And out of the box Wherever the road takes me.
I RIDE I RIDE And wherever it doesnt

GRAPHIC LANGUAGE
I RIDE

Within the city limits is a limitless life Because I love playing out of bounds
I RIDE I RIDE
GRAPHIC LANGUAGE
To create office graphics for
02 Nippon Woodart office at Art Guild, Kurla.
NIPPON PAINTS
Office Graphic design Amalgamation of Japanese & European
Event aesthetics to reflect the Nippon & IVM
partnership in a visual manner rather than a
literal one.
Office Graphics
Office Graphics
Office Graphics
Brochure
To design a class-apart spatial experience of Woodart by
Nippon paints that breaks away from the conventional display
methods and introduces WoodArt to the world in a manner
that is true to the brand.

Treating every WoodArt finish as more than just a functional


Event
product but as a work of art. Taking inspiration from a space that
best allows us to appreciate art An Art Gallery.

Encouraging the visitors to think beyond the conventional uses of


the product and unlock their imagination
Dry Pantry + Milesi Special Effects
Storage

Milesi Stains
Clear, White, Black finishes on Solid Wood/Veneer
Finishes on MDF, Glass,
Metal and Veneer

Event

Reception
Event
03
NEROLAC PAINTS Annual Sales Meet for Nerolac.

Event Graphics Corporate meet with pure business conversation.


Logo & Creatives
Op 1
Creatives
Op 1
Creatives
Op 1
Logo & Creatives
Op 2
Creatives
Op 2
Creatives
Op 2
Creatives
Op 2
Beam Suntory is world`s third largest premium spirits company
owned by Suntory Holdings Ltd. Japan.
The brand in India offers premium scotch whiskeys, single
malts, American and Canadian whiskeys, tequilas and Cognacs:

To enhance the brand visibility within the store premise by in-store


display and treatment of brands thus driving sales. To create
04 opportunities for consumers to engage with the brand stories
JEAM BEAM
within the store.
Product Display
By enhancing the visibility of different brands in each category,
thus establishing the brand/category hierarchy as per their
distinct persona and resting the different brnads in categories
under one overarching umbrella brand `Explore Whiskeys of
the World`. / To pronounce the proposition of `Explore
Whiskeys of the world` in details specific to brnads and categories.
Product Display
Product Display
Product Display
Girls love to read stories in the book and learn about menstruation on their own.
Although this book is specifically for girls of age 9-14 years, younger or older girls
05 and even boys would find it an interesting and informative read.
Menstrupedia
Comic Book Beautiful illustrations and cartoon characters make it really easy and comfortable
for parents and teachers to talk about menstruation.
Comic Book
Comic Book
Comic Book
Poster Communications for Romanov - Lowe Lintas, Bangalore

Selected works
Typography Design for Navbharat Tours

06
Selected works
Poster Communications for Antiquity - Lowe Lintas, Bangalore

Selected works
Illustrations for Max New York LIfe, Delhi

Selected works
Illustrations for Proline

Selected works
Illustrations for Proline

Selected works
Thanks

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