DABBAWALLAS IN

PUNE
TEAM: SOMA WARRIORS

Team Members:
Ishaan Bahree
Srinath Bharadwaj
Sourav Dutta
Executive Summary
Turnover - Dabbawallas in Mumbai - 50 crore
Expansion Essential - Six Sigma compliance
Transportation network X reliable and developed
Punes IT industry - Growing at a rate of 12-14%
People are becoming increasingly health conscious
Continue targeting Hinjewadi
Population Density High - Supply chain costs Low
Assumptions Made
Growth across Indian IT sector is consistent with its growth in Pune
Based on population densities across areas of Pune
Demand estimates are consistent and the rest is cetris paribus
Trumps policies - Indian IT sector impact
Price of transportation is consistent
The Average salary of people living in Pune is 2.17% less than
Mumbai, and transportation costs are 11% more expensive
Government willing to help us
The method of collection and delivery are consistent with Mumbai
Competition Analysis

Jans Foodland GQB Satwik Dining

Rs 2500/ month Rs 1300/ month Rs 1500/ month

20 dabbas per month 20 dabbas per month 20 dabbas per month
Cooks for you Cooks all types of food Vegetarian healthy food
Your Choice of cuisine 7 km radius 10 km radius
Uses bikes with attached Uses Bikes for
Bikes for transportation
dabbas transportation
Dabbawallas Business Plan
Key Key Value Customer Customer
Partners Activities Proposition Relationships Segments
Delivering Paramount
The Govt of Growth in IT sector
around the Trust
India neighbouring employees
clock Customer
The areas Middle Class
First Living around
Dabbawallas Increased
themselves Key convenience for : Aundh,
Channels
Resources customers Baner, Pimpli-
Train
155 Chichwad,
Bus
Dabbawallas Pashan,
Bicycles
Trolleys Wakad

Cost Structure Revenue Streams

The exact same business model as that being
Charge Rs 655/ month for every dabba implemented in Mumbai
Forecasted Monthly Revenue: 2017: 36 lakhs,
2018: 50lakhs. Profit ~ 15 lakhs
Map of Hinjewadi
 Key Performance Indicators
Qualitative
Customer Satisfaction
The food comes in the right
condition and is warm
Timely Delivery
Not being late is vital each and
every time without fail
Timely pickup and return
Everything needs to work around
the clock
Ensuring 6 Sigma rating is met
Quantitative
Customer growth is per
prediction
Customers - 5,500 and growth
5.1% annually
Customers are paying their
share
Timely payments and have a short
debtors list is key for cash flow
Minimizing overheads
Ensures maximum profitability
Hub and Spoke is the Key

Carrying
Bikes
Alternate Idea
Transport via Mula River
Roadmap Slides for PowerPoint
2017
1
Get into talks with the Government
The End!!!
Thank You
2019
3 Take loans and ensure your distribution
infrastructure is up to scratch eg. Boats,
vans

2018 2020
There is no stopping
Grow out of Hinjewadi
now, trust and
Expect raised profits
reliability will increase
market share